Leveraging Corporate Social Responsibility for Women's Progress WISE Conference Kuala Lumpur,...
12
Leveraging Corporate Social Responsibility for Women's Progress WISE Conference Kuala Lumpur, Malaysia July 2009
-
Upload
leon-norton -
Category
Documents
-
view
213 -
download
0
Transcript of Leveraging Corporate Social Responsibility for Women's Progress WISE Conference Kuala Lumpur,...
Leveraging Corporate Social Responsibility for Women's Progress
WISE ConferenceKuala Lumpur, Malaysia
July 2009
Building Capacity, Connections and Credibility
• More then 75 training programs globally
• Regional summits: 2010 in Asia and MENA
• Global Leadership Awards
MEPI- Vital Voices Public- Private Partnership Program
• Forums for public-private partnership in Bahrain, Jordan, and Algeria
• Conferences highlighting best practices in PPP from the region and the US
• Unique partnership with the Family Justice Center to provide technical assistance in Jordan and Bahrain
• “Making it Our Business”- Workplace Awareness program on Breast Cancer
What is Corporate Social Responsibility (CSR)?
The CSR Initiative at John F. Kennedy School of
Government defines CSR as encompassing not only what
companies do with their profits, but also how they make
them. It goes beyond philanthropy and compliance and
addresses how companies manage their economic, social,
and environmental impacts, as well as their relationships in
the workplace, the marketplace, the supply chain, the
community, and the public policy realm.
Making the “Business Case”
Corporations are focused on results. In today’s economic
environment, a critical part of “selling” CSR potential partners is
learning how to present the business benefits of the initiatives.
Companies have both moral and financial reasons to practice CSR. • Stronger financial performance and profitability through operational
efficiency gains • Better position in the marketplace (i.e., more business)• Stronger relationships with communities and enhanced license to
operate • Improves image and branding which leads to increased trust and
understanding• Enhances employee relations that yield better results with respect to
recruitment, motivation, retention, learning and innovation, and productivity
Making It Our Business Program
• Getting Started: The Concept- An Internal Awareness and training program
• Next Step: Getting companies on board– CSR related to women’s issues– What is in it for them?
Making it Our Business: Training
• Develop a training and a Master Trainer
• Conduct a train-the-trainer program
• Give them the necessary resources
Business Resource Tool Kit Table of Contents:
Content for Workplace Trainers
- PowerPoint For Workplace Trainers presentation - Guide for Workplace Outreach - MIOB Workplace Awareness Program Survey
Workplace Outreach Tools
- Employee email template - Press release template - Flyer template - Komen Early Detection bookmark
Komen Materials
- Komen Facts for Life Fact sheets What is Breast Cancer 806-368 Breast Cancer Detection 806-374 Breast Cancer Risk Factors 806-372 Healthy Living 806-376 When you Discover a Lump – 806-381 Mammography 806-375 Types of Breast Cancer 806-369 When the Diagnosis is Breast Cancer 806-382 Treatment Choices – An Overview 806-386 Getting the Support you Need 806-402 Reference list- with links to Komen website
- Arabic Resources Breast Self-Examination card Breast Health- What Every Women Should Know
Train the Trainer Program Materials
- Trainer Pre-class survey - For Master Trainer PowerPoint - Presentation skills - Guide for Workplace Outreach - Trainer Final survey - Train the Trainer survey_MIOB
“Making it Our Business” Company Action Plan
Quarter 1 March, April, May
Quarter 2 June, July, August
Quarter 3 September, October,
November
Quarter 4 December, January,
February Target 1
Trainings
Will target 500 people in total. Will target 50% of Emaar Dubai Properties
Establish Core Committee Conduct 15 workshops
Conduct 15 workshops.
250 people to have attended workshop
Conduct 15 workshops
Mid program – Evaluation of progress and response to the
initiative.
40 workshops conducted up to date.
15 workshops every quarter.
Target 2
Internal Communications
Send our HR news bulletin on the workshops and invite people to register. Emaar induction training program to include an invitation to the workshops
Evaluate company stand in terms of insurance cover for mammography examinations. We aim to communicate to our staff of what’s available to them and work towards securing maximum support from the company.
Organize an Emaar ‘Breast Cancer Awareness day’ Prior this day we will send internal communication for staff to wear pink, give out leaflets, ribbons. To discuss this initiative with Burjuman
Target 3
External Communications
.
Organize community “Breast Cancer Awareness’ day in Emaar communities. Kick start the initiative in Emirates living. We will have 2 to 3 volunteers to distribute leaflets and give out info.
Conduct a ‘Breast Cancer Awareness Day’ in Arabian Ranches
Conduct a ‘Breast cancer Awareness Day’ in Dubai Marina
Companies Engaged in MIOB to Date
UAE
– Al Tayer Group
– BurJuman
– Dubai Chamber of Commerce and Industry
– Dubai Holding
– Dubai World
– Easa El Saleh Al Gurg Group
– Emaar Properties
– FedEx
– General Electric
– General Motors
– Johnson & Johnson
– Microsoft ME
Jordan
– Jordinvest - Nestle
– Toyota - Aramex
– Intercontinental Hotel - CitiBank
– Team Y Rubicam - Zain
– Arab Tech Jardaneh - Rubicon
– HSBC Bank Jordan
– Siniora Foods
– Umniah Telecommunication
– Saraya Development Group
– Ernst & Young
– Orange Telecom
– Hoffmann-La Roche
– City Mall
– JOSWE Pharmaceuticals
– Imperial Palace Hotel
Lessons Learned• Many companies want to engage with the community but
they do not know how to.
• It is important to explain the benefits of CSR and partnership as it relates to your work.
• You need to get buy-in from the top.
• Interaction between companies leads to innovation, collaboration and healthy competition.
• CSR creates opportunities for a long term relationship.
