JW Marriott Kuala Lumpur

21
Marketing Restructure Proposal Laith Eid, MBA Marketing Manager – Ketab Technologies

description

Hospitality Marketing Strategy JW Marriott Marketing Strategy Malaysia - Kuala Lumpur

Transcript of JW Marriott Kuala Lumpur

Page 1: JW Marriott Kuala Lumpur

MarketingRestructure

ProposalLaith Eid, MBAMarketing Manager – Ketab Technologies

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1999

85$ Million

Rooms

419

Meeting Rooms

20

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Problem Statement

Tourists

25 m Hotel

s

12 5

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Target Market

Bu

sin

essm

enVis

iting

Ku

ala

Lu

mp

ur

Fam

iliesS

tay L

uxu

ry

Hon

eym

oon

er

sLove M

em

orie

s

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Marketing Strategies

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Product

Luxury

Room

LocationShopping

Mall

Private Breakfast

Free Internet

ExpressLaundry

Valet Parking 24/7

Room Service

Private Taxi

Business Center

Event Hall

Travel Desk

Airport Desk

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Price

Walk-in

Group Rate

Travel AgencyOnline

High Rate

Fit Rate

Contract Rate / Discount

Normal Rate / Sessional

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Place

Dire

ct: W

alk-in

/ Onlin

e O

nlin

e A

gent

Travel A

gent

Airlin

es

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Promotion Solution

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Rewards Card _ Campaign

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Rewards Card

Collect Points (Free Card)

Free Tours No

Hidden Fees

Priority Check In

(VIP)

Late Check Out

Free Nights

Free Upgrade

Free Internet

Free Meals

SPA Discount Voucher

Special Gifts

Airport Transfer

Offer Price

Priority Booking

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Ads _ Story Pe

rfec

t cou

ple

Ppr

epar

ing

to tr

avel

Plan

e La

ndin

g

JWM

Log

o in

Lux

ury

Car

Hap

pine

ss a

t Res

ort

JWM

Rew

ord

Card

Feel Priority / VIP

Did

you

brin

g: P

assp

orts

&

Tic

kets

…..

And

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Ads _ Channel Re

gion

al T

V

Airp

ort (

Dub

ai, K

LIA…

.)

Dire

ct P

rom

otion

(R

oom

/Onl

ine)

B2B

Prop

osal

(Ban

k –

Offe

r)

Offl

ine

Ads

Feel Priority / VIP

Airli

nes

Ads

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Promotion

- Free Tickets - Free Room- Free Tours - Free Transportation

Book & Win

Offer

Discover Kuala Lumpur

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Promotion B2B B2C

JW Marriott Meeting Exhibition

Sponsorship Travel Event Sponsorship

Sponsorship / Event

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Promotion Embassy, Corporate & Wedding Event

PR / CSR

PR

CSR

Hotel Agreement (Government & Partners)

Cultu

re

Enviro

nm

ent

New Services & Offers

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People

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Service Steps

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Process

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Physical Environment

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Thank you