Malaysia’s leading regional trade fair for the automotive industry targeting trade visitors from ASEAN

23 – 25 March 2017Kuala Lumpur Convention Centre, Malaysia

www.automechanika-kl.com

Drive your business forward into the ASEAN market

Be part of the economically influential ASEAN network The Automechanika brand has an extensive history and is recognised globally. Automechanika Kuala Lumpur (AMKL) is one of 15 worldwide Automechanika shows, with a far-reaching network and considerable resources to highlight the targeted ASEAN market.

The ASEAN network has a strong connection among many countries with different signed free trade agreements, including the recent China-ASEAN Free Trade Area (CAFTA)1 and Trans-Pacific Partnership Agreement (TPPA)2. Thus, an increasing number of large companies are attracted to conduct business with ASEAN countries. Among different ASEAN countries, Malaysia is one of the most lucrative markets in the automotive industry due to its high car parc and high GDP growth. According to the Malaysia Automotive Institute, Malaysia continues to be a strategic hub for the BMW group in Southeast Asia. BMW hopes to increase its annual production capacity to 11,000 cars by 2018 in the region.

Fringe programme is setting for industry knowledge What’s in the 2017 show?

1 In November 2015, China and ASEAN signed the China-ASEAN Free Trade Area (CAFTA), which is expected to raise bilateral trade to US$1 trillion and ASEAN-bound Foreign Direct Investment (FDI) to US$150 billion by 2020.Source: Hong Kong Trade Development Council ASEAN Market Profile

2 Malaysia’s Gross Domestic Product is expected to double between 2018 and 2027 due to a newly signed Trans-Pacific Partnership Agreement (TPPA) with 11 other member nations in February 2016.Source: The Star Online, Malaysia

AMKL Mechanics Challenge

a national competition in its 3rd edition, is gaining steam and aims to test the strength of the mechanical skills and expertise of area mechanics.

The final round will be held during the exhibition and the champion team will receive RM 7,000 cash, a certificate and a trophy for their efforts.

Car Audio Competition

is organised by the Auto Audio, Accessories and Air-condition Traders Association of Malaysia (AAA), which is committed to promoting the car audio, accessories and customising sector. The final round and award presentation of the competition, displaying winning pieces and conducting seminar will be held.

Career Corner

helps foster industry development by providing a professional recruitment platform for participants. Also, it is a good channel for industry personnel to find the right career opportunity.

Industry Associations’ Events

recognise the show as an ideal platform for organising important events, such as the Annual General Meeting (AGM).

Product Presentations

are valuable opportunities for exhibitors to demonstrate their products and services to a broader audience.

300 worldwide exhibitors and 8,000 global buyers conduct business in 7,465 sqm of exhibition space spanning four halls

Parts & Components

Repair & Maintenance

Accessories & Customising

• 88% of buyers are involved in the

purchasing decision

• 73% of exhibitors expressed their interest

to exhibit again

The seminar is definitely advantageous for networking with industry peers and it’s a beneficial platform for obtaining more information on new products. It also helps to understand effective marketing tools for the product, it’s interesting!

Attendee of Spandy Tool Marketing – Changing vs Unchanging, Mr Mohd Nadzir Mohd Yunus, Product Specialist, Technical & Service Department, Maluri Equipment (M) Sdn Bhd, Malaysia

Purpose of visit *

Purchase 51%

Gather information 41%

Visit supplier 20%

Seek representation 16%

Evaluation for 9%exhibiting in the future

Others 2%

0 10 20 30 40 50

* Percentage is larger than 100 as visitors can choose more than one answer

Visitors by business nature

Dealer, agent, 44%distributor, wholesaler

Service provider 20%

Manufacturer 19%

Retailer 6%

Private & official fleet 4%

Trade association / 3%government agency

Publisher 1%

Others 3%

0 10 20 30 40 50

88% of buyers were from the ASEAN countries below:

Who you will meet? Key buyers of the previous editions including:

3M, Bosch, BP Castrol, Continental Automotive, DAIHATSU, Delphi, DENSO, ExxonMobil, Federal Mogul, Gates Unitta, Hella, HITACHI, HONDA, Honeywell, HUAWEI, HYUNDAI, KYB, LEXUS, LG, LOTUS, Mazda, Mercedes-Benz, Nikon, NIPPON PAINT, PERODUA, PETRONAS, PHILIPS, PPG, PROTON, Schaeffler, Snap-on, UCI-FRAM, Valeo, Valvoline, Volkswagen, Shell Helix, VOLVO and ZF

Malaysia‘s economy is one of the most competitive in Asia, as it is growing and the currency is stable. We know the market is right for our brand. Once we find the right distributor it will grow quickly and we’re confident about it.

Mr Dave Slingsby, Executive Vice President, California Scents, USA

Malaysia Automotive Institute (MAI) Automotive Aftermarket Conference

covers a wide range of hot aftermarket topics including market news and policy updates by professional speakers.

Go Green Programme

aims to introduce the market trends for environmentally friendly products, covering sectors of energy-efficient vehicles, remanufacturing, car care and eco-friendly products and services.

MAI-Industry Professional Certification Trainee Skill Demonstration

invites talented trainees from companies and colleges to demonstrate their technical skills, e.g. engine overhaul and electronic diagnosis.  

Source unique concepts and products from all over the world within the overseas pavilions includingEuropean Pavilion: expecting 20%in exhibition space

Value-added fringe programme offer perfect opportunities for networking and information exchange

Brand building takes the forefront with a diverse range of flourishing promotional channels

Overseas visitors by geographical origin

71% Asia*8% Europe7% Oceania6% Middle East4% Africa3% Americas1% Others

*Exclude Malaysia

71%

8%

7%

6%4% 3%1%

Source: Visitor Survey 2015

Philippines

Brunei Darussalam

Cambodia

Malaysia

Indonesia

Myanmar

Thailand

Singapore

Vietnam

• 88% of buyers are involved in the

purchasing decision

• 73% of exhibitors expressed their interest

to exhibit again

Purpose of visit *

Purchase 51%

Gather information 41%

Visit supplier 20%

Seek representation 16%

Evaluation for 9%exhibiting in the future

Others 2%

0 10 20 30 40 50

* Percentage is larger than 100 as visitors can choose more than one answer

Visitors by business nature

Dealer, agent, 44%distributor, wholesaler

Service provider 20%

Manufacturer 19%

Retailer 6%

Private & official fleet 4%

Trade association / 3%government agency

Publisher 1%

Others 3%

0 10 20 30 40 50

88% of buyers were from the ASEAN countries below:

Who you will meet? Key buyers of the previous editions including:

3M, Bosch, BP Castrol, Continental Automotive, DAIHATSU, Delphi, DENSO, ExxonMobil, Federal Mogul, Gates Unitta, Hella, HITACHI, HONDA, Honeywell, HUAWEI, HYUNDAI, KYB, LEXUS, LG, LOTUS, Mazda, Mercedes-Benz, Nikon, NIPPON PAINT, PERODUA, PETRONAS, PHILIPS, PPG, PROTON, Schaeffler, Snap-on, UCI-FRAM, Valeo, Valvoline, Volkswagen, Shell Helix, VOLVO and ZF

Overseas visitors by geographical origin

71% Asia*8% Europe7% Oceania6% Middle East4% Africa3% Americas1% Others

*Exclude Malaysia

71%

8%

7%

6%4% 3%1%

Source: Visitor Survey 2015

Philippines

Brunei Darussalam

Cambodia

Malaysia

Indonesia

Myanmar

Thailand

Singapore

Vietnam

Show details

Date 23 – 25 March 2017 (biennial)

Venue Kuala Lumpur Convention Centre, Malaysia

Admission Free admission. Trade visitors only.

Participation fee Raw Space (min 24 sqm) USD 320.00 per sqm Standard Booth (min 9 sqm) USD 380.00 per sqm Green Showcase Display* USD 480.00 per unit

* Only for green exhibitors with booth at the show.

Organiser Messe Frankfurt (HK) Ltd

Co-organiser MAI – Malaysia Automotive Institute

In collaboration with MATRADE – Malaysia External Trade Development Corporation

Promotion supported by

Local and international supportersAAA Auto Audio, Accessories and Air-condition Traders Association of Malaysia AAAA Australian Automotive Aftermarket AssociationAASA Automotive Aftermarket Suppliers Association (USA)APRA Automotive Parts Remanufacturers Association (USA) ASA Federal Association of the Manufacturers and Importers of Automobile Service Equipment (Germany)ATOMS Automotive Technicians of Malaysia SocietyEGEA European Garage Equipment Association (Belgium)FAWOAM The Federation of Automobile Workshop Owners’ Association of MalaysiaFEMACGA The Federation of Malaysia Chinese Guilds AssociationFEMPTAM The Federation of Engineering and Motor Parts Traders’ Association MalaysiaHDMA Heavy Duty Manufacturers Alliance (USA) MAARA Malaysia Automotive Recyclers AssociationMACPMA Malaysian Automotive Component Parts ManufacturersMEMA Motor & Equipment Manufacturers Association (USA)MREPC Malaysian Rubber Export Promotion CouncilOAC Overseas Automotive Council (USA)PPIBM Persatuan Pengusaha Industri Bengkel MalaysiaTSC Toyota Suppliers Club (Malaysia)ZDK German Federation for Motor Trades and Repairs

A special 10% early bird discount is offered for applications received by 30 June 2016.

Automechanika Kuala Lumpur

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Book your stand now!

ContactMesse Frankfurt (HK) LtdTel: +852 2802 7728autoasia@hongkong.messefrankfurt.com

Messe Worldwide Sdn Bhd Tel: +60 3 7803 2276auto@messeww.com

Automechanika worldwide

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