Legends of...2011 Sponsorship Package

Background/Summary

The Auntie Karen Foundation invites you to participate as a sponsor at our eighth annual Legends Of...Concert Series. In 2004, our inaugural event featured Ro-berta Flack in concert with special guest, The Capital City Chorale. In 2005, we presented Jazz Legend, Dianne Reeves with special guest, The Auntie Karen All Stars, South Carolina’s Finest Musical Talent. Patrons are still raving about Al Jarreau (2006) and Patti Austin (2007). In 2008, we welcomed The Joe Sample Trio and Take 6. While in 2009, we show-cased funk Legend, George Duke and jazz vocalist, Rachelle Ferrell. 2010 brought us the singer/songwriter duo, Ashford & Simpson. Join us on February 25, 2011, at The Koger Center for the Arts in Colum-bia, SC, as we welcome 10 time Grammy Award winner, singer,songwriter, producer, Kenneth “Babyface” Edmonds.

The Auntie Karen Foundation created the Legends of...Concert Series to pay tribute to the contributions African American mu-sic has made to history. Each year during Black History Month, the series profi les a jazz, rhythm and blues, gospel or blues artist who has made a lasting contribution to the history of music. The series places a special emphasis on Jazz Legends. In addition, we have extended our series to include “Legends of...In the Schools”. “Legends of...In the Schools” is a series of art events designed to salute African American Heritage. Events include: Folk Art, Quilting, Dance, Spoken Word, Writ-ten Word and Music. Through a partner-ship with The Columbia Museum of Art, on the last Saturday in January 2011, we will feature some of the best local and regional artists at no cost to the public.

About UsThe Auntie Karen Foundation is a global, nonprofi t, 501(c) 3 charitable corporation certifi ed by the state of South Carolina on October 31, 2001. The founda-tion’s mission is to create and implement a series of reproducible community outreach programs de-signed to empower, enlighten and educate through

the arts.

Sponsorship Opportunities

Sponsorship opportunities for Legends of...2011 range from a $ 120,000 Artist Underwriter Sponsor-ship to a $ 90 Patron Package. Every contribution is important to making this special event a success, and all sponsorship levels provide valuable benefi ts such as:

Exposure to the general public and target exposure to VIPs within the Com-munity;

Free publicity and advertising for sponsors through posters, fl yers,internet, and other media. Major spon-sors receive coverage on radio & televi-sion and company branding opportuni-ties;

Enhanced image as a good cor-porate citizen and community sup-porter;

Satisfaction of supporting The Aun-tie Karen Foundation, the Arts and the community;

The Auntie Karen Foundation can customize a sponsorship package to meet your goals and priorities.

For more information on sponsorships:

Send an email to: [email protected] or call 803-748-7124.

On the cover:Legends of... past artists: Ashford & Simpson (2010) George Duke (2009), Rachelle Ferrell (2009), Joe Sample (2008), Take 6 (2008), Patti Austin (2007), Al Jarreau (2006), Dianne Reeves (2005), Roberta Flack (2004)

Auntie Karen® FoundationThe Auntie Karen Foundation is a global, nonprofi t, 501(c) 3 charitable corporation certifi ed by the state of South Carolina on October 31, 2001. The foundation’s mission is to create and implement a series of reproducible community outreach programs designed to empower, enlighten and educate through the arts.

Auntie Karen Foundation’s programs have benefi ted youth from the age of three to twenty two. These pilot programs include participants from area schools, churches, and community organizations. Foundation programs are documented so that other communities across the globe can duplicate them.

Programs include:

Annual Young Entrepreneur’s Conference For the eighth year, this innovative conference held on the campus of Benedict College has brought together youth (ages seven to twenty two) from across the region to foster economic empowerment. Each year, ten young entrepreneurs under the age of twenty fi ve are featured. Auntie Karen’ s Place TV Pilot: Auntie Karen’s PlaceThe Auntie Karen Foundation partnered with SC ETV and Palmetto Health Children’sHospital to produce a 30-minute DVD that uses puppets and music to provide a simple way to explain life skills such as: health, emergency preparedness, jazz music and fi nancial literary. The Foundation received a grant from the Ronald McDonald House Charities of Columbia and SC Competitive Grants program.

Artpreneur/Technopreneur Classes The purpose of the Artpreneur/Technopreneur classes is to “inspire a new generation of business leaders through arts and technology”. Classes include: visual art, dance, creative cooking, guitar, bass, drums, keyboards, spoken word and etiquette. The Auntie Karen Foun-dation’s Artpreneur pilot program started in 2003.

Hugs From CarolinaThe Auntie Karen Foundation partnered with Auntie Karen Inc. and City Light Inc. to cre-ate Hugs From Carolina. Hugs From Carolina, a division of Hugs Around The World, has Olivia The Octopus spreading hugs to the survivors of Hurricane Katrina. The program was launched in Biloxi, Mississippi on October 14, 2005. Children were given an adoption kit which included: an Olivia The Octopus Handpuppet and the book “Olivia Gave A Hug Today”. Once again, Olivia and City Light Inc. joined forces with a Hugs Campaign in Salulda, SC.

Legends of...(A Salute to Black History)The Auntie Karen Foundation pays tribute to the contributions of African Americans with the Legends of...Programs. Each year, the celebration includes: Black History Program with The Columbia Museum of Art, The Legends of...Master Class with CSAM (Center for Southern African American Music at USC) and The Legends of...Concert (Koger Center)

Auntie Karen’s character Olivia The Octopus is an International Jazz Diva. The Hugs Around The World campaign was created to have Olivia travel the world giving hugs. To date Olivia has traveled to Brazil, Costa Rica, Venezuela, Japan, Holland, Ghana and Nigeria.

Kenny “Babyface”EdmondsIf you were to closely examine the annals of modern pop music history, few creative forces have been more seminal or impacted the contemporary pop/urban genres as much as Kenny “Baby-face” Edmonds. In a relatively short time, he has reached icon status as a poignant tunesmith, prolifi c hit maker/producer, super-star recording artist, and revolutionary label owner. He is a statisti-cal juggernaut, who keeps adding milestone after milestone to a legacy that seems to have no threshold or peak in sight.

A 10-time Grammy winner with 11 solo albums of his own, Ed-monds’ impeccably crafted explorations of love, romance and rela-tionships have made an indelible imprint on the evolution of con-temporary pop music throughout the world: over 125 Top-10 R&B and Pop hits, 42 #1’s R&B hits, and 51 Top-10 Pop hits (including 16 #1’s), which have produced single and album sales in excess of

over 500 million units worldwide.

Just a few of the vocalists from which his music can be heard: Whitey Houston, Boyz II Men, Mariah Carey, Madonna, Eric Clapton, Mary J. Blige, Michael Jackson, TLC, Toni Braxton, Celine Dion, John Mellencamp, Brandy, Aretha Franklin, Fall Out Boy, Pink, Charlie Wilson, Chrisette Michele.

He is the recipient of numerous awards, including Soul Train Music Awards, BMI Awards, NAACP Im-age Awards, and American Music Awards. Kenny “Babyface” Edmonds was the recipient of the third BET Walk of Fame Award (previous honorees were Michael Jackson and Whitney Houston), and was named BET’s “Entertainer of the Year” at the First Annual BET Awards Ceremony. He will receive a star on Hollywood’s legendary Walk of Fame in Feb. 2011.

Edmonds’ charitable work is as impressive as his professional accomplishments. His caring and gen-erosity have garnered him several awards, including the Essence Award for Excellence, The City of Hope Award, and Variety Magazine’s “Top of the Town” Honoree Award. He was National Spokesman for Boarder Babies, and personally helped raise over $500,000 for a transitional home, The Little Blue House, located in Washington D.C. Kenny “Babyface” Edmonds has also personally donated over $100,000 to the VH-1 Save the Music program. He continues to contribute to a host of other worth-while organizations, including the United Negro College Fund (UNCF).

In 2008, Kenny Edmonds combined his musical prowess with his charitable efforts, co- writing and producing the song “Just Stand Up” with longtime partner Antonio “L.A.” Reid, which served as the backbone of a multi-network breast cancer awareness special. The song featured such current heavy-weights as Beyonce, Rihanna, Mariah Carey, Mary J. Blige, Leona Lewis, Carrie Underwood, Miley Cyrus and Sheryl Crow. Most recently, Edmonds and Reid were honored by the Noble Awards for their contribution to Stand Up To Cancer.

Kenny “Babyface” Edmonds also launched his new Soda Pop Records imprint through Island Def Jam in 2009, with its fi rst release by Kristinia DeBarge. Kenny is currently in the studio working on new ma-terial for his next solo album, due for release in 2010.

Sponsorship Level: Title (Artist Underwriter)

The Title Sponsor’s name is incorporated into the name of the event, providing the greatest level of community exposure for the sponsor. For instance, if XYZ Company is a Title Sponsor of Legends of...2011, promotional materials would read “Auntie Karen Foundation’s Legends of...2011 presented by XYZ Company”. Proceeds to benefi t the Auntie Karen Foundation. The Title Sponsor receives the most promotional and marketing exposure, including all of the following:

Sponsorship Type – Title Sponsor

30 Tickets to Concert (Orchestra Level Seating) 30 Passes to VIP Reception Recognition on Concert Program Cover as a sponsor Full Page Ad in Concert Program Recognition at VIP Reception Name/Logo prominently printed on material, signage and

advertisement Live recognition at Concert by Emcee Logo on concert poster Name listed on Auntie Karen 103.1 FM Link for one (1)

month Regional Media Promotion (TV, Radio & Print) Opportunity to include branded items for concert attendees Radio Tagline-Presenting Sponsor of Legends of…2011 Name Printed on Concert Ticket Valet Parking Passes (4)

Value: $ 125,000

Your Investment: $ 120,000 (The funds are used to pay for the Legends of 2011 artists expenses. In-kind contributions not accepted for this level. Cash only)

Poster printing deadline – December 18, 2010Program book printing deadline-January 29, 2011

Sponsorship Level: Co-Title (Artist Underwriters)

The Co-Title Sponsor’s names are incorporated into concert promotional material. For instance, if XYZ Company is a Co-Title Sponsor of Legends of...2011, promotional materials would read “Auntie Karen Foundation’s Legends of...2011 presented by XYZ Company, 123 Company and ABC Company”. Proceeds to benefi t the Auntie Karen Foundation. The Co-Title Sponsors receive joint promotional and marketing exposure, including all of the following:

Sponsorship Type – Co-Title Sponsors

12 Tickets to Concert (Orchestra Level Seating) 12 Passes to VIP Reception Recognition on Concert Program Cover as a sponsor Full Page Ad in Concert Program Recognition at VIP Reception Name/Logo prominently printed on material, signage and

advertisement Live recognition at Concert by Emcee Logo on concert poster Name listed on Auntie Karen 103.1 FM Link for one (1)

month Regional Media Promotion (TV, Radio & Print)Valet Parking Passes (4)

Value: $ 65,000Your Investment: $ 60,000

(The funds are used to pay for the Legends of 2011 artists expenses. In-kind contributions not accepted for this level. Cash only)

Poster printing deadline – December 18, 2010Program book printing deadline -January 30, 2011

Sponsorship Level: Media Event Co-Sponsors

12 Tickets to Concert (Orchestra Seating)

12 Passes to VIP Reception

Recognition on Concert Program Cover as sponsor

Full Page Ad in Concert Program

Recognition at VIP Reception

Name/Logo prominently printed on material, signage and advertisement

Live recognition at Concert by Emcee

Logo on concert poster

Name listed on Auntie Karen 103.1 KISS FM Link for (1) month

Valet Parking Passes (4)

Your In-kind Investment: $ 10,000


Sponsorship Level: Platinum

Type – Platinum

8 Tickets to Concert (Orchestra Level Seating)

8 Passes to VIP Reception

Recognition on Concert Program Cover as sponsor

Full Page Ad in Concert Program

Recognition at VIP Reception




Name listed on Auntie Karen 103.1 Link for (1) month




Sponsorship Level: Gold

Type – Gold


4 Passes to VIP Reception Recognition on Concert Program Cover as sponsor Full Page Ad in Concert Program Recognition at VIP Reception







Sponsorship Level: Valet

Type – Valet

Valet Parking Marketing


4 Passes to VIP Reception Recognition on Concert Program Cover as Silver sponsor Half Page Ad in Concert Program Recognition at VIP Reception




Value: $ 4,000 Your Investment: $ 2,000


Sponsorship Level: Silver

Type – Silver


4 Passes to VIP Reception Recognition on Concert Program Cover as sponsor Half Page Ad in Concert Program Recognition at VIP Reception




Value: $ 3,200 Your Investment: $ 1,500


Sponsorship Level: Bronze

Type – Bronze


2 Passes to VIP Reception Recognition on Concert Program Cover as sponsor Quarter Page Ad in Concert Program Recognized at VIP Reception

Valet Parking Pass (1)

Value: $ 1000Your Investment: $ 500


$7,000 VIP Reception Sponsor Package Special Listing in Concert Program as The VIP Reception sponsor, Logo on reception ticket; Platinum Sponsorship Package.

In-Kind SponsorshipsIn Kind Sponsorships consist of a donation of a certain product or service instead of a direct fi nancial contribution. For example, a hotel may provide rooms for entertainers; a restaurant may provide food, etc., in exchange for being recognized as a sponsor. There are numerous possibilities. The “market value” of the contribution must meet or exceed the specifi ed amount listed in the sponsorship levels described above in order to qualify for sponsorship status. There can also be a combination of monetary and in-kind contributions. In-Kind Sponsor benefi ts will be based on the total market value of the donation and matched with benefi ts at the sponsorship levels described.

Friends of Auntie Karen SponsorshipsThe Auntie Karen Foundation understands that there are many small businesses, entrepreneurships and individuals who might like to make contributions other than those set up for larger companies. We came up with “Friends of Auntie Karen” Sponsorships to meet these needs.

Executive Business Package The Executive Business Package includes two Orchestra seats to the concert, 2 reception passes and ¼ page ad, valet parking pass (1). Cost $ 300.00. Valued @ $ 375.00.

Alternatives packages: 2 orchestra/reception tickets; replace the ¼ ad with one of the following:

Legends of Love Pack: Two (2) 30 minute massages from Utopia MassageLegends of Kid’s Pack: One (1) large / One (1) small Olivia the Octopus Hand puppetAuntie Karen Artpreneur Pack: Artpreneur artist item (choose one) (Handpainted Olivia the Octopus Plate, Handmade Gourd Doll both by Linda Lane; 1 hour Concierge Service from Debora Lloyd, Just For You Concierge Services

Small Business Package The small business package includes two (2) Grand Tier seats to the concert, two (2) reception passes and one (1) business size card ad, valet parking pass (1). Cost $ 200.00. Valued @ $ 250.00.

Student Scholarship Package The student scholarship package ten (10) student balcony seats and one (1) business size card ad. Cost $ 275.00. (Concert Only) / $ 350.00 (Concert/Class) Valued @ $ 300.00/ $375.00.

Patron Package The patron package includes one (1) Orchestra seat to the concert, one (1) reception pass; your name listed as a friend of Auntie Karen in the program booklet. Cost $ 100.00. Valued @ $ 110.00

Orchestra/Reception The orchestra/reception package includes one (1) Orchestra seat to the concert, one (1) reception pass. Cost $ 90.00.

v. 11-30-10

SPONSORSHIP AGREEMENT

_______________________________________________________Company Name_______________________________________________________Contact Name_______________________________________________________Address_______________________________________________________City,State, Zip ______________________________________________________Phone Fax_______________________________________________________Email Address_______________________________________________________Website

Major SponsorTitle (Artist Underwriter) $ 120,000 Co-Title (Artist Underwriters) $ 60,000 Media Event Sponsor $ 10,000 Platinum $ 7,000 Gold Sponsor $ 5,000 Valet Sponsor $ 2,000 Silver Sponsor $ 1,500 Bronze Sponsor $ 500 Event/In-kind SponsorFriends of Auntie Karen Packages Executive Business $ 300 Legends Love Pack $ 300 Kid’s Pack $ 300 Artpreneur Pack $ 300 Small Business $ 200 Student Scholarship Pack- Show $ 275 Student Scholarship Pack- Master $ 350 Patron Pack $ 100 Orchestra/Reception $ 90

Student Scholarship (s) _____ x $ 35 = _______ Donation $ _______ In-kind Value $ ________________________________________________in-kind item - list additional items on back.

Program Guide Ad Full Page $ 500.00 1/2 Page $ 250.00 1/4 Page $ 125.00 Business Card $ 75.00 Name (Friend) $ 25.00

PaymentPlease make checks payable to Auntie Karen Foundation and mail to Auntie Karen Foundation, 3419 Hazelhurst Road, Columbia, SC 29203

Enclosed is my check for $_________

Signature (I agree to purchase a sponsorship package as outlined.)

________________________________________________

Credit card payments can be made online at www.auntiekaren.org. All contributions are tax deductible to the extent allowed by law.

Sponsor Information

Artwork requirements:

When supplying ads on CD or Zip Disc, please include a clean laser printout for reference.PDF fi les that have been stuff ed to a fi le size of 10 megabytes or less can be emailed directly to: [email protected] best reproduction quality, please supply artwork for ads digitally.If you cannot supply digital art, please make sure artwork is black and white and as clean as possible.Basic art ad can be created if no artwork is available.*Artwork needs to be submitted electronically to [email protected].

*Design Fees All artwork not Camera Ready is subject to a Design Fee. All Design Fees will vary due to the amount of time

necessary to prepare the ad. Fee will be set and agreed to before work commences.

Deadlines: Poster/Marketing Material - December 18, 2010Printing - January 29, 2011

Ad SpecsFull-Page 7.5” x 10”Half-Page (H) 7.5” x 5” Quarter Page (H) 3.75” x 5” Business Size (H) 3.75” x 2.5”

FORMATS: JPEG, TIFF, PDF (300 DPI minimum resolution). Only fi les in the above specifi ed formats will be accepted.

Sponsorship Opportunities

Offi ce Use OnlyReceived by____________________________________Cash Amount ___________ Online Amount ________Check Amount __________ Check # ________Ad received ___________

v. 11-30-10

HALF PAGE7.5” X 5”

QUARTER PAGE3.75” X 5”

BUSINESS CARD3.75” X 2.5”

AD SIZES Full-Page 7.5” x 10”

Half-Page (H) 7.5” x 5” Quarter Page (H) 3.75” x 5” Business Size (H) 3.75” x 2.5”

FULL PAGE 7.5” X 10”

Legends of...2011 Sponsorship Package

Documents

Transcript of Legends of...2011 Sponsorship Package