FIRM Sponsorship package

Corporate Sponsorship Proposal 2009

Corporate Sponsorship Proposal 2009

The Foundation for Innovative Resource Management (The F.I.R.M.) began in Atlanta, GA with a goal to establish a community of opportunity. CEO Kevin Shine moved from Chicago to Atlanta with the desire to create opportunities for his highly anticipated songwriting team, Galaxy. While establishing relationships for Galaxy, he inherently became a "go to" person for many Executives, producers, songwriters and artists searching for opportunities. He quickly became a viable resource and began to execute education based events to through his company, The F.I.R.M. Writing Sessions, partnered with ASCAP, is one of such events that has grown from 40 attendees to over 400. His events and resources have literally propelled the careers of many, while encouraging co-collaboration. Kevin continually supports an atmosphere of mobility and success.

Highlights of The F.I.R.M. include:Highlights of The F.I.R.M. include:Stellar performances by KeKe Wyatt, SILK, TK & Cash (DTP), Verse (Universal/Motown) and more. Participation from executives such as Wayne Williams (JIVE), Orlando McGee (JIVE), Ray Daniels (Universal/Motown), Debra Antney (Mizay Ent), Keith Kennedy (TJ's DJ's), JR (Konvict), T ROC (Roc Harder), Tank (Formerly Interscope) and more. Exclusive songwriter, publishing, legal, artist and producer panels which included from J-Que (The Clutch), Rock City, Kendrick Dean, Justice League, Cappriccieo Scates (SESAC), Dedra Davis, Kendall Minter and Chris "Deep" Henderson. Sponsor participation from Red Bull, The Artmore Hotel, 404 Lounge, Birmingham Records, Over Da Edge, Camouflage Management, Arromet Records, SESAC, ASCAP, Blaze Artist Management, and MEISA. Successful programs such as ASCAP Presents Writing Sessions, Record Breakers, and Live Radio. Community partnership with Gerry Van Mansfield of Empty Vessel, a "for impact" organization that supports music and community programs. The F.I.R.M. Music Fest's first event produced over 1000 participants, 7 locations, 11 events, 4 showcases, 10 panels, and over 20 performances- all executed in 5 DAYS!

Co-branding opportunities are critical for brands that understand the importance of establishing relationships among the music community and match The F.I.R.M.’s passion for music and education. The F.I.R.M. will give brands an opportunity to gain loyalty among customers who consistently invest in the development of their talent, personal development and long term success. As a potential partner of The F.I.R.M., there is a tremendous opportunity to assist in a standard of excellence that is executed and exposed to top music companies and executives. Associated organizations/companies will be able to maximize company product/service branding and increase revenue, by gaining direct exposure to a core demographic.

On October 22-25, 2009, Join Wayne Williams (Sr. Vice President of A&R at Jive) in his Anniversary celebration, commemorating 20 years as an A&R at Jive Records and over 35 years of

success as an international house music DJ. The F.I.R.M. will host an eventful celebratory weekend that will include a first class commemoration luncheon, the Platinum Status Executive panel, An

exclusive invite only dinner, celebrity basketball game, a celebrity bowling tournament and celebrations at Atlanta's premiere nightclubs.

Wayne Williams has been instrumental in various Platinum Status projects, including R. Kelly, Raheem Devaughn, Syleena Johnson, Justin Timberlake, Joe and many more. He is well known for

his role in discovering R. Kelly.

This will be a VIP driven weekend with confirmed executives from Jive Records, Atlanta's top entertainment companies, Grammy nominated producers, top fashion designers, celebrity

appearances, high powered artist performances and exclusive, invite only events.

On October 22-25, 2009, Join Wayne Williams (Sr. Vice President of A&R at Jive) in his Anniversary celebration, commemorating 20 years as an A&R at Jive Records and over 35 years of

success as an international house music DJ. The F.I.R.M. will host an eventful celebratory weekend that will include a first class commemoration luncheon, the Platinum Status Executive panel, An

exclusive invite only dinner, celebrity basketball game, a celebrity bowling tournament and celebrations at Atlanta's premiere nightclubs.

Wayne Williams has been instrumental in various Platinum Status projects, including R. Kelly, Raheem Devaughn, Syleena Johnson, Justin Timberlake, Joe and many more. He is well known for

his role in discovering R. Kelly.

This will be a VIP driven weekend with confirmed executives from Jive Records, Atlanta's top entertainment companies, Grammy nominated producers, top fashion designers, celebrity

appearances, high powered artist performances and exclusive, invite only events.

Wayne Williams Platinum Status Weekend

Wayne Williams Platinum Status Weekend

JIVE RecordsDallas AustinDJ Jazzy Jeff

Syleena JohnsonR. Kelly

Keri HilsonJermaine Dupri

LudacrisT-Pain

KonvictJazzy-Pha

Ewilla HandbagsTatyana Ali

UsherAkon

Andre 3000Big Boi

Shawty LoPolow da Don

The DreamKeyshia ColeGreg Street

Maurice JoshuaDJ Terry Hunter

Monica Bobby Valentino

Disturbing Tha PeaceGrand Hustle

Tricky StewartRaheem DevaughnBryan Michael Cox

LloydSean Garrett

And many, many more…

Invited Celebrity Guests:All celebrity guests will receive gift bags from our sponsors.

Invited Celebrity Guests:All celebrity guests will receive gift bags from our sponsors.

Platinum Status Event ItineraryPlatinum Status Event Itinerary

Thursday, October 22, 2009Wayne Williams Commemoration Luncheon **Invite Only**With R. Kelly R. Kelly Concert- Fox TheatreR. Kelly Concert After Party

Friday, October 23, 2009Soul Suite with Raheem Devaughn and KintrellWelcome to Clubhouse with Greg Street, DJ Wayne WilliamsDJ Terry Hunter and Grammy Award/ DJ Maurice Joshua

Saturday, October 24, 2009Pre-Game Concert“SupaMan High” Celebrity Basketball GameThe Official Platinum Status Family Dinner“SupaMan High” Celebrity Basketball Game After party

Sunday, October 25, 2009R. Kelly Listening Session Featuring the Platinum Status PanelCelebrity Charity Bowling with DTP’s Chaka ZuluPlatinum Status Weekend After Party

Consumer Attractiveness: According to Radio One’s Black America Study•49% prefer to buy brands that are respectful of their culture•33% prefer to buy brands that are popular with their cultureTarget

Audience

Purchasing Habits: According to Radio One’s Black America Study21% shop for fun frequently 19% have to have what they like even if it costs more than they would like to spend 12% say brand-name is a top motivator

Value PropositionWe will provide brand ambassadors as the first point of contact with your We will provide brand ambassadors as the first point of contact with your

intended consumers. The brand ambassadors’ on-site presence allows for one-intended consumers. The brand ambassadors’ on-site presence allows for one-to-one communication, product sampling, product display, information to-one communication, product sampling, product display, information

collection by conducting mini surveys.collection by conducting mini surveys.

We will create 30 & 60 second radio spots for the event, which will complement on-air promotion from the radio disc jockeys. We will create 30 & 60 second radio spots for the event, which will complement on-air promotion from the radio disc jockeys.

Radio will enhance online promotion, emotional connection, and inspirational lift. We will have a special giveaway campaign for Radio will enhance online promotion, emotional connection, and inspirational lift. We will have a special giveaway campaign for a two week period to win various prizes.a two week period to win various prizes.

We will send out an event invitation to a database of 500,000 prospects. The Email blast will assist in initiating the brand to We will send out an event invitation to a database of 500,000 prospects. The Email blast will assist in initiating the brand to

consumer relationship. We will place your banner or clickable links throughout our online promotion channels. Based on consumer relationship. We will place your banner or clickable links throughout our online promotion channels. Based on previous email campaigns, we anticipate a 25% open rate and 15% click through rate.previous email campaigns, we anticipate a 25% open rate and 15% click through rate.

The publicity behind this event will garner attention from all the major national media houses, including MTV, BET, VH1, The publicity behind this event will garner attention from all the major national media houses, including MTV, BET, VH1,

Atlanta Journal Constitution, Creative Loafing, Rolling Out, AllHipHop.com, XXL magazine, VIBE and Sohh.com. Publishing Atlanta Journal Constitution, Creative Loafing, Rolling Out, AllHipHop.com, XXL magazine, VIBE and Sohh.com. Publishing articles will create the perception that your brand is active within the community. The result is a stimulated awareness and articles will create the perception that your brand is active within the community. The result is a stimulated awareness and

demand for your brand.demand for your brand.

Sponsorship Summary

Sponsorship SummaryPress available to MAJOR media outlets

Promotional distribution

Signage venues

Logo/link on Website

E-mail blasts

Event passes

Premium VIP seating at premiere events

Step & Repeat

Radio Promotion V103

Street Team Promotion

Online Promotion

E Marketing

Product Placement and Samples

Media Exposure

A Portion of Proceeds will benefit 501C3 Empty Vessel

Sponsorship Packages

(In-Kind Materials Accepted)

Sponsorship Packages

(In-Kind Materials Accepted)PLATINUM-TITLE SPONSOR: $20,000

EXCLUSIVE

Rights to sample products at all events

Joint press release announcing title sponsorship-to MAJOR Media

Logo on all promotional materials

Logo included in all signage at all venues

Logo/link on Websites

Link on all promotional e-mail blasts

20 passes to all events

Premium VIP seating at the Commemoration luncheon, family dinner

and brunch.

Step & Repeat Inclusion

Inclusion in Radio Promotion Campaign

GOLD- Sponsor: $10,000

Listing in Press releases-to MAJOR Media

Logo included in all signage at the Commemoration Luncheon


Logo on select printed materials

Logo/link on Websites

Logo/link on all promotional e-mail blasts


Premium VIP seating at the luncheon, family dinner or brunch.

BRONZE-Sponsor: $5,000

Logo placement on Press releases

Logo included in all signage at the Platinum Status Sunday Panel


Logo on select printed materials

Logo/link on all promotional e-mail blasts


Premium VIP seating at the luncheon, family dinner or brunch.

Sponsorship opportunities:Luxury Automobile High End Apparel Athletic Shoes Producer/DJ related equipment Promotional items Production and artist related services Executive targeted products and services Catering for Jive Executives & Celebrities Sports/performance related products Promotional items for contests Giveaways Cigar brands Dessert Products & Services for VIP lounges Sound Equipment Art & Decoration

Email: [email protected]: 404-585-4379

SPONSORSHIP APPLICATION

Company Name:___________________________________________________________________________________Contact Person First Name:_________________________ Last Name:______________________________________ Title or Position:___________________________________ Address: ________________________________________City: ____________________________________________ State:___________________________________________Zip/Postal Code: __________________________________ Phone:__________________________________________ Email: Package(s) Selected:__________________________ Package Investment:______________________________

Custom Package Details: (If any) __________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Terms and Conditions of Sponsorship: Sponsors give The F.I.R.M. the right to use approved logo for marketing materials and media. The balance of the sponsorship amount will be paid in full within 3 days of this application. Sponsors who choose to cancel must with a sponsor cancellation letter no later October 1st 2009 and will receive a partial refund. The F.I.R.M. reserves the right to reject a sponsorship application.

This Sponsorship Application represents my company’s commitment to be a Sponsor of the F.I.R.M. Platinum Status Weekend October 22-25 at the level and in the amount indicated above.

I have duly noted the sponsoring terms and conditions.

Signature______________________________________ Title________________ Date __________________

F.I.R.M. Team Member Signature:__________________________________________

mailto:[email protected]

FIRM Sponsorship package

Sales

Transcript of FIRM Sponsorship package