Sport Public RelationsLecture: 2.12.12

University of CincinnatiBy Jackie Reau

Current Events Quiz

Media Relations & Sport

*Influence of media on sports fans: who really cares? -Newspaper-TV (local, cable)-Radio -Internet-Social media

Media Relations1)Develop a plan and timeline2)Cultivate your media list3)Craft media pitches based on news/media news4)Hold media events

Media Relations Planning Outline

*Objective tied to a business goal

*Target audiences (internal, external)

*Key messages (call to action, event details, announcement of new coach/player)

*Key initiatives (how to share the information)

*Budget

*Staffing management (who will do it)

*Timeline of activity (when will it get completed)

*Measurement (metrics tied to business goal)

Current Events Quiz

Media Pitch1) Know the media preference to receive news2)Succinct, relevant, newsy3)Correct information4)Newsmaker availability5)Photo/video availability6)Contact information

Pitch Me *Hall of Fame Coach Pat Summitt available for media opportunities before UC women’s game on Feb. 13, 6 p.m.

*Who and how are you pitching*Relevance of news

Hi Bill,I wanted to let you know that former Tennessee women’s basketball coach Pat Summitt will attend the UC women’s basketball game on Wednesday, Feb. 13 to watch her son who is a Marquette assistant coach.

As you know, she is battling Alzheimer’s Disease and retired from coaching last season. She hasn’t been back to Cincinnati since her team lost in the Women’s Final Four here in 1996.

Coach Summitt is available for interview Feb. 13, 6 p.m. at Fifth Third Arena media room. Here is a link to photos of her coaching at the Women’s Final Four in Cincinnati in 1996.

Jackie (contact information below)

http://vimeo.com/3390739

Media Relations & Sport

*Build the front page of a sports section for tomorrow’s edition**Five stories, visual appeal, sell copies

2) Boston Globe3) Indianapolis Star4) Cleveland Plain Dealer5) Columbus Dispatch6) USA Today 7) Washington Post8) New York Times9) Miami Herald

Next Class: 2/19

Speed Writing Night *Sharpen your pencils