Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy...

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This is Bonus Video 1.1 in the course: Learn How To Write Copy The 7 Steps To Writing Great Copy

Transcript of Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy...

Page 1: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

This is Bonus Video 1.1 in the course:

Learn How To Write Copy

The 7 Steps To Writing Great Copy

Page 2: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

• What copywriters do and why words matter • Personal qualities of great copywriters • The writing success cycle • The 2 main types of copywriting • 7 steps to writing great copy for websites, sales

letters, newsletters etc. • Top formulas for writing headlines that work • How to adapt them to any business

What we’ll cover in this session:

Page 3: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 4: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 6: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 8: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 9: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Why don’t we write?

Page 10: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Personal Qualities of Great Copywriters...

Page 11: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 12: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Copywriters solve problems...

Page 13: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

• Get a response

• Get people to take action – Buy a service – Change an opinion – Change an action - stop smoking, save water

• Tell people what’s in it for them • Motivated by self-interest

Copywriters seek to…

Page 14: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 15: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 16: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

The Writing Success Cycle

Increase your

confidence

Write more easily

Write more quickly

Write more often

Make more sales

Page 17: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Conceptual: Direct Response:

Two Types of Advertising:

Page 18: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Conceptual:

Awareness Expensive

Mass Media Long Term

No action needed

Direct Response:

Selling Cheap

Small Business Short Term

Action needed

Page 19: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Conceptual:

Page 20: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 21: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 22: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 23: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Straight Headline

Page 24: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Bent Image…

Page 25: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Alone, they mean nothing. Together, they make sense…

Page 26: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 27: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Straight Headline…

Page 28: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Bent Image…

Page 29: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Together they make sense…

Page 30: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 31: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Straight Image…

Page 32: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Bent Headline…

Page 33: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily
Page 34: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Example: Straight Headline Straight Image – boring…

Page 35: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Direct Response: …examples to

come…

Page 36: Learn How To Write Copy - Amazon S3 · Learn How To Write Copy The 7 Steps To Writing Great Copy • What copywriters do and why words matter ... your confidence . Write more easily

Great Direct Response Advertising

• Has 7 building blocks/components • Not every ad has all 7 • Conceptual = 1 or 2 components • Direct response = 6 or more components