How To Write Effective Brochure Copy

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Writing Effective Brochure Copy

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Page 1: How To Write Effective Brochure Copy

Writing Effective Brochure Copy

Page 2: How To Write Effective Brochure Copy

• The brochure copy is just as important as the design– Good copy should speak to

the potential client in a way that is easy to skim through and comprehend quickly

– Good brochures should have several key factors• Easy to read• Good layout• Clear call to action

Writing Effective Brochure Copy

Rickhanz

Page 3: How To Write Effective Brochure Copy

Writing Effective Brochure Copy

Quick, concise and simple– The goal: The reader should know

everything about your company within 30 seconds• Who you are• What you do• Why they need you• How to contact you

– Short, easy to read sentences work best– Do not exceed high school age reading

level

AdrianTNT

Page 4: How To Write Effective Brochure Copy

Layout– Layout should lead the reader through your

thought process• Simple layout with bullets

– Emphasize certain points with accented bullets or highlights

– Line spacing• Always use at least 1.5 spacing

– Indentation• Try not to go all that way to the edge of the page

Writing Effective Brochure Copy

Page 5: How To Write Effective Brochure Copy

Call to Action: Not only provides interaction with customers, but also allows you to gauge the effectiveness of a campaign– Have deadline within a week– Give clear instructions on how to participate

• Call, email, text, etc.

– List location and hours along with call to action

– Include a reference code along with each campaign to determine which is best

Writing Effective Brochure Copy

Page 6: How To Write Effective Brochure Copy

The End.

For more information, please visit us at:http://www.1800postcards.com

[email protected]

Writing Effective Brochure Copy

http://www.1800postcards.com/
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