Clarity: the leaflet that I am concentrating on is very clear and easy to understand. It focuses completely on the problem at hand explaining about what the issue is and what the necessary steps are to try and prevent it from happening. The leaflet contains factual information about the issue at hand, each area has a bold title and is laid on top of a graphic of some sort, clearly showing the different topic points.

Accuracy: This leaflet is about a disease that affects new born babies it goes into great detail about how we can improve the ways that we check for the disease and hopefully prevent it from happening. It contains factual information about the topic such as how common it is, how easy it is to diagnose and a number of different people and companies that you can contact if you have any concerns about the disease.

Avoiding Ambiguity: As previously mentioned the majority of the things that are written in this leaflet are facts, this makes it very hard to interpret in any way other than the way it was meant to be received. The information displayed is done in a visually pleasing way that clearly shows the different areas that the leaflet is covering backed up by facts and figures.

Typography: The font that Is used is mostly a blunt, sans serif font for all of the titles on the page. The information provided underneath each title is a serif font, this is likely to give an easily distinguished view of what is the title and what is the information. I feel that the sans serif font was used for the titles as they tend to be bolder and show the seriousness of the leaflet as opposed to using a font like comic sans which is a popular choice for things aimed at children.The leaflet has a clear, eye catching title which will grab attention and hopefully make the reader read on.

Register: Since the leaflet at hand is discussing a very serious topic the language in it is very formal and uses more serious words to highlight the seriousness of the leaflet. Despite it being a formally written piece the writer repeatedly used the word mum instead of mother however I feel that is just a change in the times, in the past mother is considered the more formal way of writing but for a leaflet like this it is the writers discretion as to what words to use.

Referencing sources: The leaflet contains a large amount of information and statistics about the problem. The sources where the information have been taken from are clearly shown towards the bottom of the leaflet so that people can go and check the legitimacy of the claims themselves. There is also a direct quote taken from an important member of the team behind the prevention of the problem as well, including a picture. I feel this is to make it seem like the information you are receiving is coming from a valid source, that you can trust.

Register: the writing for this piece in particular is a very aggressive, forward, and one sided, the majority of the text from start to finish is basically forcing words and opinions down your throat saying “Here is what is best for you.” Since the article is primarily aimed at teenagers it uses mostly informal language.

Typography: The typography of this piece was very different to the other pieces that I have look at. It had made considerable effort into having a stand out title by changing the colour and leaving it on a slant. The majority of the text on each page is a normal sans serif font. Some of the words are bolded for effect and to bring that word to your attention such as the word “Better” The quotes that are taken from teenagers are in a different style of font, one that I would deem a font associated with children as it seems very jittery and uneven.

Bias: This piece of writing seems very biased. It is all about being a vegetarian and ensuring that you realise this as soon as possible as it will make you a “BETTER” person. Almost the entire article is practically a propaganda talking about how being a vegetarian is the only right thing to do and expressing how it will make your life better, how it will improve the welfare of animals and how it will make things better for your family. All of this is totally opinionated there is no way that you can definitively say that becoming a vegetarian will increase the welfare of you and your family. There is no say about how eating meat can be beneficial or how it can be a good source of the proteins that you need. It literally just tries to convert you into being a vegetarian.

Conciseness: being concise means to use few words whilst ensuring all things are still communicated properly. This instructional diagram is a good example of that. Instead of clogging up the page with text they use small images to coincide with the text ensuring that all material is still conveyed accurately and informatively

Clarity: In this sense I feel it is very similar to conciseness, the leaflet uses a number of images to portray the steps as opposed to flooding the page with text, this ensures that the work is easy to understand and will allow you to come away with the best product possible. Ensuring that the diagram is broken down into enough steps will make sure that it is as easy as possible to follow and will not cause confusion.

Accuracy: Accuracy is vital in something like an instructional leaflet or a step by step diagram. Misleading images or text can lead to confusion, anger and frustration. This may then make the person not want to continue or not to purchase things from the same place in the future. Everything should be checked and double checked before being printed to ensure the easiest assembly for the consumer.

Typography: Whilst there isnt actually much to say on typography in this, I feel that it needs to be noted that the title is made nice and bold to ensure people know what it is. All of the steps are numbered which means the consumer has an easy means of following the instructions in the correct order to make sure the consumer has the easiest time when reading the instruction. The information also has a good amount of text to help benefit the consumer.

Legal Constraints: this case clearly shows the legal constraints that have to be taken into consideration when writing a piece of journalistic material. The daily mirror claimed that Frankie boyle was a racist for the jokes that he was making on popular television show “Mock The Week”. Frankie is known as one of the more controversial comedians in the world however he was quick to defend against the claim of racist. Frankie claimed Libel and spoke out about how he mocks racists in his jokes and has actively campaigned against racism in the past. He won the case and was awarded more than £50,000 in damages. This shows the severity of the claims and the issues that can come with such strong claims.

Codes Of Practice: When it comes to editing things like newspaper articles and newspaper/TV websites there are a set of Editorial rules that the editor must follow and ensure are adhered. The rules ensure that things that are posted are fair and do not spread rumour or leave any cases open for things like libel or defamation of character. There should usually be a source for the quotes or information taken as well to make sure that the things being said arent just rumour or being used to try and make a person look bad.

Evidencing of argument: this case shows that there were two sides to the story, the daily mirror believing Frankie was a racist for his controversial jokes and Frankie explaining that he was mocking people who are narrow minded enough to be racist. Both sides of the arguments are shown in this article with an eventual victor of the argument also being shown.