Psychology CHAPTER Social Psychology 7. Module 18 Social Influence.
Leadership and the Psychology of Influence
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Leadership and the Psychology of Influence Mark M. Deutsch, MBA CEO, BNI-Central Virginia Dean, Elephant University Co-Founder, Gangplank- Henrico
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Leadership and the Psychology of Influence - slides from webinar for MSBCoach (with speaker notes).
Transcript of Leadership and the Psychology of Influence
![Page 1: Leadership and the Psychology of Influence](https://reader033.fdocuments.in/reader033/viewer/2022061304/5495f957ac79590e2e8b4ff9/html5/thumbnails/1.jpg)
Leadership and the Psychology of Influence
Mark M. Deutsch, MBACEO, BNI-Central VirginiaDean, Elephant UniversityCo-Founder, Gangplank-Henrico
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Who is Mark Deutsch?
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How Has Selling Changed?
The “Internet”
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How Has the Buyer Changed?
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The Decision Process
Exploration
Phase
Validation
Phase
Resolution
Phase
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Influence Principle 1 – Reciprocity
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Influence Principle 2 – Commitment & Consistency
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Influence Principle 3 – Social Proof
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Influence Principle 4 – Liking
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Influence Principle 5 – Authority
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Influence Principle 6 – Scarcity
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More Info. on Influence
Robert Cialdini, Ph.D.http://www.influenceatwork.com
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Wrap-Up
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Contact Info.
Mark M. Deutsch, MBA
Direct: (804) 338-3987
www.MarkDeutsch.com