LEADER OF THE WINE MARKET Strategy and development ... · AMBRA in brief 1992 – establishment of...
Transcript of LEADER OF THE WINE MARKET Strategy and development ... · AMBRA in brief 1992 – establishment of...
June 2015
LEADER OF THE WINE MARKET
Strategy and development perspectives
Get to know AMBRA
AMBRA Group is a leading manufacturer, importer and distributor of wines in the Central-Eastern Europe.
Poland is the main operating market for AMBRA, where the Company is a leader of the constantly growing wine segment.
Strong brands are main source of the Group’s revenues and profits - CIN&CIN, DORATO, EL SOL, FRESCO, PICCOLO, PLISKA, CYDR LUBELSKI are leaders in the major categories of the market.
Almost half of sales revenues is derived from the largest and fastest growing market segment: still wines.
The Group is also present in the Czech Republic, Slovakia and Romania.
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AMBRA in brief
1992 – establishment of AMBRA S.A.
1995 – leader of the sparkling wine segment
1997 – acquisition of the CIN&CIN brand
2005 – IPO and formation of the Group
2006 – leader of the still wine segment
2009 – leader of the wine store segment
2012 – leader of the Internet wine sale
2013 – CYDR LUBELSKI – creator and leader of the cider segment
in Poland
2014 – highest dividend in the history of the AMBRA Group
2015 – 10 years on the Warsaw Stock Exchange
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AMBRA – power of brands
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AMBRA is also a leader of the worldwide brands distribution through 25 CENTRUM WINA wine stores in Poland and 1500 restaurants countrywide
AMBRA’s own brands are leaders of the market categories
AMBRA Group strategy
Increase of the value for shareholders through:
Complete use of the Polish wine market development potential
Dynamic increase of the market leader advantages in all significant market segments
Focus on development of well-known and strong brands - CIN&CIN, EL SOL, DORATO, CYDR LUBELSKI
Market development in all growing market segments, such as cider, brandy, ready-to-drink, premium vodka
Continuous improvement of competences, increasing the scale of market activity and implementation of synergy in all areas of operations
Operating cash flow increase and consistent policy of growing dividend
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Wine consumption in Europe
Per capita consumption in selected European countries Source: http://www.wineinstitute.org/files/World_Per_Capita_Consumption_by_Country_2012.pdf 6
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Per capita consumption in Poland is one of the lowest in Europe and will grow over the next few years
Food and beverages market in Poland
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PLN billion
Food and beverages market categories in Poland (sales revenue in PLN billion) Source: AMBRA S.A./Nielsen - Retail Management Service, Total Poland, sales revenue April 2014 - March 2015 7
Alcoholic beverages are the largest category of the food and beverages market in Poland
Wines and spirits market in Poland
Beer 51,1%
Liquors 0,8%
Brandy 0,7%
RTD 0,3%
Gin 0,2%
Rum 0,2%
Cognac 0,1%
Whisky 4,3%
Vodka 34,6%
Wine 7,4%
Alcoholic beverages market shares Source: AMBRA S.A./Nielsen - Retail Management Service, Total Poland, sales volume April 2014 – March 2015
Wine segment is the third category of wines and spirits market in Poland
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Wines and spirits market in Poland
Sales dynamic of selected wines and spirits segments in Poland Source: AMBRA S.A./Nielsen, sales volume change 2005 – 2015* * forecast
In the 10 years sales of wines in Poland has grown faster than sales of vodka and beer
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51,7%
30,3%
38,9%
wine vodka beer
Wine market in Poland
Sales of wine in Poland (PLN billion) *change of calculation methodology, change of calculation periods (2014: January - December, previous years: December - November) Source: Nielsen, sales revenue, Total Poland
1,70 1,76 1,85
2,00 2,06 2,10
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2009 2010 2011 2012 2013 2014*
+3,5%
+5,6%
+7,9%
+3,0%
+1,9%
Sales of wine in Poland constantly increases, even in slowdown periods
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AMBRA – market leader
GRUPA AMBRA 18,2%
BOLS/PWW 8,4%
BARTEX 5,6%
BACARDI-MARTINI
6,1%
DOMAIN MENADA
4,2% VINPOL 3,9%
CASTEL FRERES 2,3%
PRIVATE LABELS 10,5%
Others 40,8%
AMBRA’s market share is over twice as large as its closest competitor
Market share Source: AMBRA S.A./Nielsen - Retail Management Service, Total Poland, share in sales revenue, April 2014 – March 2015 11
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AMBRA – leader of the e-commerce
Winezja.pl – a subsidiary of the AMBRA Group: Leading internet wine e-store The longest wine list in Poland The AMBRA Group logistic support Experience in customer service Interactive tools supporting customer choice of wines Wine experts knowledge and experience
Cider – development potential
The cider market in Poland is still a niche – sales volume exceeded 8 million litres in 2014
We forecast the cider market potential at 14 million litres in 2015
Our consumer research and rotation analysis indicate the cider segment potential at 2-5% of beer consumption in the following 5 years
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AMBRA – profits and dividends
* Annualized 31 March 2015 14
In the last 10 years since the IPO AMBRA generated over PLN 100 million in profits and paid over PLN 50 million in dividends to the shareholders.
14,9 19,1
16,0 16,5
26,0 27,2
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net profit (PLN million)
dividend per share (PLN)
AMBRA – 2015/2016 business objectives
Steady level of wine sales
Dynamic increase of the cider sales
Investments in the CYDR LUBELSKI brand
Operating expenses reduction
Increase of net profit and EBIT
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You can find us:
www.ambra.com.pl
https://twitter.com/ambra_sa