Chiara Ambra

Product training 28.01.2014 1

• Product line

• Effectiveness

• NATRUE

• Ingredients

• Products

BLACK FOREST pure Content of product training

28.01.2014 2

• Product line

• Effectiveness

• NATRUE

• Ingredients

• Products


28.01.2014 3

• Naturalness in its purest element.

• Anti-Aging Booster in its most powerful way

• Professional system care

• Made in Germany

• Naturalness and Power-Anti-Aging combined in one skin

care. With immediate effect!

• Natural cosmetics at the highest level

• Innovative high-tech active agents for maximal anti-

aging effect

• Effective Anti-Aging care line with long lasting effect

• Natural basis skin care line

Product line BLACK FOREST pure

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Requirements

• Natural cosmetic

• Origin from the Black Forest

• Bio trend

• Sustainability

Type of consumer

• Lifestyles

of

Health and

Sustainability

• Women

• Very conscious lifestyle

• Purchasing power

• Strong Anti-Aging skin care

Product line The beginning

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• Innovative active agent: crocus extract,

awarded with three innovation prices

• Includes natural mineral water with pure origin of

the Black Forest

• Intensive moisture booster

• Immediate visible, maximum anti-aging-effect

• Natural cosmetic with NATRUE-Certification

Product line Uniqueness of the skin care

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• Product line

• Effectiveness

• NATRUE

• Ingredients

• Products


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After just 28 days:

• Up to 6.000 % more

moisture in the skin

• 115 % more collagen in the dermis

• 25 % more elastin in the dermis

• 12 % firmer & smoother skin

Effectiveness Measured effects

With immediate effect:

• After15 minutes up to 16 %

less wrinkle depth!

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Up to 6.000 % more moisture

Effectiveness Clinically proved after just 28 days

Before After

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Up to 16 % less wrinkle depth

Effectiveness clinically proved after 15 minutes

Before After

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• Dermis = deep dermal layer:

Deep wrinkles occur here, which

are visible in our skin

• Dermatological studies: For the first time proved in an

invasive in-vivo-test

• Two-photon-microscope:

can measure up to 1mm deep into

the skin

Effectiveness In the dermis

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12 µm 24 µm 48 µm

Verum

Placebo

(Stratum Corneum) (Stratum Spinosum) Dermis-Epidermis- connection

Wrinkle

reduction

Verum Verum

Placebo Placebo Placebo

Wrinkles =

dark holes,

similar to

cracks

Elastin fibre

Collagen

The skin will be capture by a special microscope and dyed in green.

Effectiveness In der Dermis

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• Product line

• Effectiveness

• NATRUE

• Ingredients

• Products


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• Free from synthetic fragrances, colors or

preserving agents

• Free from mineral oil derived products

• Free from Paraffin and PEG

• Free from irradiated ingredients

• Free from genetically modified raw materials

• Free from animal ingredients

• Flavored with a mixture from natural and

essential oils

• The used natural oils are from organic farming

NATRUE seal Certified natural cosmetic

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• Plant-based emulsifiers are used

• The skin-compatibility is tested and confirmed

dermalogically

• No animal experiments are realized on the

BLACK FOREST pure line

• All BLACK FOREST pure products are vegan

• We look about the strict NATRUE-guidance for

natural cosmetics and the high standards in

German development laboratories

• We develop and produce all products in

Germany

NATRUE seal Certified natural cosmetic

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NATRUE Siegel Made in Ortenau / Baden

Quality control and laboratory

Product development and production

Dr. med. Werner Voss

Close Cooperation with

dermatological institutes and

research laboratories, e. g.

Derma-test GmbH.

Cooperation with

leading research-laboratories,

e.g. with Mibelle Biochemistry.

Dr. Fred Zülli

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• Product line

• Effectiveness

• NATRUE

• Ingredients

• Products


28.01.2014 17

Awarded 3 innovation prices

Acts in the deep dermal layer - dermis:

• Intelligent cell communication

• Stimulates the production of

collagen % elastin in the deep

dermal layer

Ingredients Crocus Chrysanthus Bulb Extract

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Ingredients Crocus Chrysanthus Bulb Extract

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Coast plant of tidelands

Engl. Glasswort

• Rich in iodine, potassium & sodium

• Opens Aquaporin channels of the

skin

• Intelligent storage of moisture like

a sponge

• Stores moisture in the skin

Ingredients Salicornia

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A net for our skin

By sugar molecule connections:

• Takes moisture out of the air

• Stores this moisture on and in the

skin

• Avoids evaporation of moisture

Ingredients Marine plankton

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From certified organic cultivation

• Best quality

• Only from initial pressing of

smooth cold-press process

Ingredients Intensively caring & nourishing oils

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Beauty from inside and outside

• Spring at the depth of 212 meters

• Transition from bedrock to lime

free sandstone layers

• Rich in valuable minerals

Ingredients Mineral water from Schwarzwald-Sprudel

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• Product line

• Effectiveness

• NATRUE

• Ingredients

• Products


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Products Product overview

• 24h Cream

• Intensive Serum

• Eye cream

• Moisture Mask

• Cleansing milk

• Facial tonic

• Body lotion

• Hand balm

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Products Skin care process

Cleansing milk

Facial Tonic

Intensive Serum

24h Cream Eye cream

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The door to your skin…

Gentle & thorough cleaning:

• Removes lipid and water soluble dirt

• Removes eye make-up

• Extra shot mineral water from

Schwarzwald-Sprudel

• Without feeling of tension

• Natural ingredients

• PH-neutral

C14313 – 120 ml

Products Cleansing milk

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Mineral water from Schwarzwald-Sprudel

Argan oil

Almond oil

Olive oil

Sunflower oil

Lavender oil

Vitamin E

Sugar beet extract

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Application

• Face & neck

• In the morning & evening

• Before facial toner

• In circular motions on dry skin

• Lightly wet the hands & work into a

mild lather

• Remove with water or a wet cotton

wool pad

Remove eye make-up:

• Put milk on a wet cotton wool pad

• Gently remove

Selling points

• Deep pore & gentle cleansing

• Simultaneous care by oils

• Prevents the skin from drying out

• Removes fat-soluble and

water-soluble dirtiness

• Clear and fresh complexion

• Provides moisture

• Suitable for all skin types

• Removes eye make-up


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In line with your skin…

Gentle & intensive moisturising

cleaning:

• Perfect preparation for subsequent

skincare

• Extra shot mineral water from

Schwarzwald-Sprudel

• Deep pore cleaning

• Removes lime residues

• Without feeling of tension

C14314 – 120 ml

Products Facial tonic

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Aloe Vera

Lavender oil

Sugar beet extract

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Application

• Face & neck


• Smooth with cotton wool pad over

your face and neck

Tip – boost of freshness.:

• Dribble a bit on your décolleté

Selling points

• Removes chlorine and lime residues

• Removes cleansing milk residue

• Optimised absorption for subsequent

skincare applications

• Refined skin texture

• Soothing

• Aloe Vera for intensive moisture

• Suitable for all skin types


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Highlight of our product line…

Clinical study – after just 28 days:

• Up to + 6000 % moisture

• + 115 % collagen in the dermis

• + 25 % elastin in the dermis

• + 12 % firmer and smoother skin

Immediate effect – after 15 minutes:

- 16 % wrinkle depth

C14317 - 30 ml

Products Intensive Serum

6.000 % more

moisture

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Crocus Chrysanthus Bulb Extract

Salicornia

Marine plankton


Hyaluronic acid

Sunflower oil

Lavender oil

Vitamin E

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Application

• Face, necks & décolleté


• After cleansing

• Before 24h-, day or night cream

• For oily skin without cream

Selling points

• Intensive moisture

• Improved cell cohesion

• Increase of epidermal lipids

• Dermis will be bolstered up

• Repair mechanisms are stimulated

• Skin is tightened & rejuvenates

• Boosts production of collagen &

elastin

• Natural growth factors are stimulated

• Improved tightness & firmness

• Counteracts the ageing process


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Skin care for day & night…







C14310 - 50 ml

Products 24h Cream

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Products 24h Cream


Salicornia

Marine plankton


Almond oil

Jojoba oil Olive oil

Shea butter

Sunflower oil

Lavender oil

Vitamin E

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Application

• Face, neck & décolleté

• Avoid the area around the eyes


• After cleaning

• Massage in

Selling points


• Repair mechanisms are stimulated

• Skin is tightened & rejuvenates

• Increases the production of collagen

and elastin

• Stimulates the skin natural growth

factors

• Improved tightness

• Counteracts the ageing process

• Improved skin structure

Products 24h Cream

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For bright eyes…







C14311 – 30 ml

Products Eye cream

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Products Eye cream


Salicornia

Marine plankton


Sesame oil

Rose hip oil Argan oil

Shea butter

Sunflower oil

Lavender oil

Vitamin E

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Application

• Area around the eyes

• Area around the lips


• Gently pat in

Tip – Mask for your eyes:

• Apply richly

• Let it act for 15 minutes

For puffiness, swelling & dry skin:

• In the morning: BFp eye cream

• In the evening: RMSC eye gel

Selling points

• Tailored to the needs of the eye skin

• For sensitive eye

• Protects against stress and

damaging environmental influences


• New tension and freshness

• Smooth the skin textured

• Minimizes wrinkles caused by dryness


• Minimizes wrinkles and lines

Products Eye cream

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Hydrating Facial Mask with Crocus Extract…

• Intensively moisturises the skin

• Stimulates the skin’s natural growth functions

• Improves the lipid production of the skin

• Calms the skin and gives it a smooth and

supple appearance

• Lines and wrinkles are visibly reduced


• 16 % wrinkle depth

C14856 – 50 ml

Products Moisture Mask

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Crocus chrysanthus bulb extract

Salicornia Marine Plankton


Sesame oil

Rose hip oil

Argan oil Shea butter

Sunflower oil

Lavender oil

Vitamin E

Olive oil

Jojoba oil

Cocoa butter

Sweet Almond Oil

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Application

• Face, neck & décolleté

• Avoid the area around the eyes

• Apply after cleaning plenty of mask

• 1 to 2 times a week using enclosed

brush

• Leave the mask on for 15 minutes

• Remove remaining amount by

wiping it off with a tissue or a damp,

warm cotton pad or just massage

into the skin

Selling points

• Intensively moisturises the skin

• Moment of relaxation

• Protects against loss of moisture

• Visible reduction of wrinkles and lines

• Skin can gather new strength with a

nourished and relaxed look

• Improves the lipid production of skin

• Carefully selected oils, nourish and

regenerate the demanding skin


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Highly concentrated power care…

Innovative formulation:

• Up to + 6000 % moisture

• Pure natural cosmetic

C14315 – 200 ml

Products Body lotion

6.000 % more

moisture

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Salicornia


Almond oil

Sesame oil

Argan oil

Sunflower oil

Lavender oil

Vitamin E

Sugar beet extract

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Application

• For complete body

• In the morning and/or evening

• After shower or bath

• After sunbathe as tan extender

Tip – for itching skin:

• Apply richly

• Let absorb

• Afterwards massage in

Selling points


• Improved cell cohesion

• Increase of epidermal lipids

• Intensive skin care

• Keeps the skin supple and soft

• Leaves skin feeling incredibly

beautiful


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Rich manicure…

• Reduces skin dryness

• Provides moisture

• Stimulates the skin natural growth

factors

• Skin becomes noticeably firmer &

tighter

C14316 – 50 ml

Products Hand balm

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Products Hand balm


Salicornia


Olive oil Sunflower oil

Lavender oil

Vitamin E

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Application

• Hands

• As necessary

• After any contact with water

• Massage in

Tip – Hand mask:

• Overnight

• Apply it extra rich

• Use cosmetic hand gloves

Selling points

• Intensive care

• Supple & soft skin

• Incredibly beautiful skin feeling

• Tight & firm skin

• Nourishes nails & cuticles

• Protect from brittle nails

Products Hand balm

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Thank you very much! 28.01.2014 53

Chiara Ambra

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