LEADER IN OMNI-CHANNEL MARKETING · leader in omni-channel marketing . bundled programs new item...

LEADER IN OMNI-CHANNEL MARKETING

BUNDLEDPROGRAMS

NEW ITEMACCELERATION

STORE CONCEPTDEVELOPMENT

STORE SIGNAGE AND POP KITS

DIG

ITAL

SE

RV

ICES

IN S

TO

RE

MA

RK

ET

ING

LOYALTY PROGRAMS& DIGITAL COUPONS

INTEGRATED SHOPPERMARKETING EVENTS

ONLINE SHOPPING AND RETAILER SITES

FACEBOOK & INSTAGRAMMARKETING

BUNDLEDPROGRAMS

DIG

ITAL

SE

RV

ICES

IN S

TO

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MA

RK

ET

ING

INTEGRATEDSHOPPERMARKETING EVENTS

2019

CONQUER THE COLD DECEMBER 21ST TO JANUARY 18TH

BIG GAME - BIG SAVINGS JANUARY 11TH TO FEBRUARY 8TH

MARCH FROZEN FOOD MONTH MARCH 1ST TO MARCH 29TH

GRILLING UP A GOOD TIME MAY 3RD TO MAY 31ST

MEAL DEAL DAYS A TASTE OF ITALY | FAMILY BREAKFASTSLOW COOKER NIGHT | MEXICAN FIESTA

SPRING CLEANING SALE MARCH 29TH TO APRIL 26TH

HELLO SUMMER SALE JUNE 14TH TO JULY 12TH

TAILGATING - TACKLE THE SAVINGS SEPTEMBER 27TH TO OCTOBER 25TH

CELEBRATE NATIONAL PET MONTH APRIL 26TH TO MAY 24TH

BACK TO SCHOOL SALE AUGUST 2ND TO AUGUST 30TH

AUGUST 30TH TO SEPTEMBER 27TH

BACKYARD BBQ BASH JULY 12TH TO AUGUST 9TH

THANKSGIVING - A TASTE OF HOME OCTOBER 25TH TO NOVEMBER 29TH

HOLIDAY CELEBRATION NOVEMBER 29TH TO JANUARY 3RD

SHOPPER MARKETING EVENT PROMOTIONAL PROGRAM DATES AD WEEK

1/2/2019

1/23/2019

3/13/2019

4/10/2019

5/8/2019

5/15/2019

6/26/2019

7/24/2019

8/14/2019

1 meal theme per wk.

10/9/2019

11/6/2019

12/11/2019

Debbie [email protected] (828) 725-4221

Haydee [email protected] (828) 725-5085

SHOPPERMARKETING RESULTS

2018

AD WEEK

Cases over LY + 21.4%Dollars over LY + 21.9%

IN-STORE DISPLAY

2019 SPONSORSHIP INCLUDES:PLATINUM

$7,500GOLD

$5,000SILVER$3,000 VALUE

GUARANTEED PRINT AD

IN-STORE RADIO

POP KIT (IE. FLOOR GRAPHICS)

AT-SHELF TAGS

$10,000

$1,000

$15,000

$5,000

$5,000

EMAIL PRESENCE

HOMEPAGE GLIDER

WEB BANNERS ON RETAIL WEBSITES

SPONSORSHIP RECOGNITION ON SPLASH PAGE

DIGI

TAL

ELEM

ENTS

PAID FACEBOOK & INSTAGRAM ADS

FEATURED DIGITAL COUPONS (TOP OF COUPON PAGE)

$2,000

$2,000

$1,000

$1,500

$500

$500

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MDI Evolve is a fully intergrated agency serving independent retailers. We manage digital assets and programs for retailers with over

2 MILLIONconsumers in their trade area.

Our digital marketing program integrates commerce, loyalty, couponing, social and email, and provides unique access to a hard-to-reach consumer base.

WEBSITE BUILDS

LOYALTY PLATFORM

FACEBOOK/INSTAGRAM

DIGITAL COUPONS

EMAIL MARKETING

CUSTOMERS ON PLATFORM ACTIVE PIPELINE

69

69

10

66

99

36

31

17

9

3

14

3

MDI EVOLVE

ECOMMERCE

MDI EVOLVEDIGITALPROGRAMS

2019

Full Website & Mobile Online Shopping Platforms

DIGITAL SLIDERS - $300

- Customizable website banners- Drive awareness and build brands- 3-4 Sliders rotating every few seconds- Reach shoppers in-store and in-ad- “Sliders” are active for 2-weeks

Freshop delivers the simple, powerful and customized online shopping experience our customers deserve. Sites are implemented using responsive design allowing the site to be optimized to each visitor’s device and browser.

FRESHOP

DIGITAL COUPON PROGRAM

CLUB PROGRAMS

Maximize the opportunity in-store with the MDI digital coupon program. At a fraction of the cost, manufacturers are able to communicate through a different media and migrate users to an online environment. Take advantage of this added value today!!

• Customers signed up for digital coupons will be automatically signed up for Clubs• Clubs will run in 90 day increments:

- Example: Each $100 spent earns $10 off the next purchase of qualifying club items- Weekly communications will go out updating status. You only have $20 to go! - We can run special coupons to incent the customer- We will promote Clubs on Web-sites, banner ads, Facebook and Google- Participating vendors will pay fair share of coupons redeemed - Reminders in print advertising

BABY CLUB HOME ESSENTIALS CLUB PET CLUB

COST IS COUPON

REDEMPTION ONLY

Savings DOWN EvEry AislE

5/$515-Oz. Spicy Chili Beans Or 15.5-Oz. Selected

Joan Of ArcKidney Beans

5/$518-Oz., Selected

Hunt’s BBQSauce

5/$5 4-Pack 13-Oz., Selected Juicy Gels Or Pudding

Hunt’sSnack Pack

3.28 20-Ct. 8-Oz., SelectedDaily’s LittleHug Drinks

5/$515-Oz., Original

Del MonteSloppy Joe Sauce

3/$514.5 To 15.25-Oz., Selected

Del MonteCanned Fruit

5/$54 To 6-Oz., Selected

Hershey’s Theater Box Candy

3.488-Oz. Selected Popped Snack Mixes Or 8.5-Oz.Hershey’s Milk Chocolate

Dipped Pretzels

5/$58-Pack, Selected

Hawaiian PunchOn The Go

2.78 18-Oz. Selected

Smucker’sFruit Spreads

2/$6Selected, 7-Oz. Bites Or 5.9-Oz.Kellogg’s Pop Tarts

Crisps

2/$4 10-Pack, SelectedKool-Aid

Jammers

4.985-Pack

Kraft Macaroni& Cheese


Mrs. Cubbison’sCroutons

2/$414-Oz. Corned Beef Hash Or 20-Oz.

ArmourBeef Stew


Wish-BoneDressing

2.9824-Oz.

Mrs. Butterworth’sSyrup

3.4820 To 30.6-Oz., Selected Resealable

Malt-O-MealBag Cereal

.986-Oz. Regular, Hotter Hot Or Garlic Hot

Texas PeteHot Sauce

.9814 To 15-Ct., Selected Wrigley’s

Extra OrOrbit Gum

5/$5 14.5-Oz., Selected

Hunt’s Stewed OrDiced Tomatoes

1.28 24.5-Oz.

Hanover CutGreen Beans

2/$55.64 To 6.2-Oz. 8-Ct., Selected

Kellogg’s RiceKrispies Treats

2/$5 6.5 To 13.6-Oz., Selected

KeeblerCookies


Lay’sPotato Chips

.885-Oz., In Water

IGA ChunkLight Tuna

1.889.5 To 10-Oz., Selected

IGA PotatoChips

1.68 16-Oz., Selected

IGA Salad Dressing

4.98 12-Ct., Selected

IGA CoffeeSingle Cups

1.6826-Oz. Cream Of Chicken, Cream Of

Mushroom, Tomato Or IGA ChickenNoodle Soup

2.48 48-Oz.IGA

Applesauce

1.68 24-Oz., Selected

IGA Pancake& Waffle Syrup

1.2815-Oz. Plain Or FlavoredIGA TraditionalBread Crumbs

1.38 20-Ct., 16-Oz.

IGA FoamCups

1.78 50-Count

IGA FoamPlates

1.6810-Lb. Bag, Scented

IGA Cat Litter

.9885-Count

IGA PremiumFacial Tissue

1.7832-Oz. Coconut, Soy Or

Full CircleAlmond Milk

1.784.2-Oz. Bowl

Full CircleOrganic Quinoa

2.487.9-Oz., SelectedFull Circle

Cobbler Cereal Bars

2/$44.9-Oz.

Full Circle Multigrain Rice Cakes

®

®

®

®

DIGITAL COUPONS Sign up at OuR webSITe fOR bIGDIGITAL COUPONS SAvING!

SAve3SHOP2CLICK1

Take an additional50¢ off when you buy 2,

with Digital Coupon2/$6

1.00OFF TWO WITHDIGITaL COuPOn

2/$6 1.00OFF TWO WITH

DIGITaL COuPOn

FREE 7 To 8.75-Oz., Selected

Chex MixSnack Mix

2/$520.3 To 22-Oz., Selected

Kellogg’s Pop•Tarts

2/$510.8 To 13.1-Oz., Selected

Kellogg’s Special KCereals

$ 1 off *

*Save $1.00 when you spend $4.00 or more on the qualifying Full Circle Products. Sign up at OUR website for big DIGITAL coupons saving!

DIGITAL COUPON

Buy One Get One

2_bd_ BS

PETSHOUSE & HOME

18 To 20.7-Oz., SelectedGeneral Mills Cereal ......................3/$10

10 To 20-Ct. Action Pacs Or 75-Oz.

SelectedCascade

Gel Or Powder

4.9718-Ct. Double Layer

ChinetComfort Cups

3.9718-Ct. Power Core,

21 To 24-Ct. Mighty Pacs,46.5-Oz., SelectedAll Detergent

3.973 To 3.15-Lb.

Selected Meow MixCat Food

3.97

16-Oz., SelectedPace Salsa Or Picante Sauce ..........2/$4

200-Ct. All OccasionChinet Napkins .................................3.97

12 To 14-Oz., SelectedSkittles Or Starburst Candy ............. 2/$5

HOT CHILIHOT CHILICOLDDAYS!COLDDAYS!

for

g2_d_BS

19.1 To 24-Oz., SelectedKellogg’s Cereals

3/$1010.5-Oz. Muddy Buddies, 14.5-Oz. Bugles Or 15-Oz.

Selected Chex MixSnack Mix

2/$515-Oz.

ShowboatPork & Beans

5/$512 To 20-Oz.

SelectedFrench’sMustard

2/$44.1 To 7-Oz., Selected

Fiber OneChewy Bars

2/$513.96 To 19.8-Oz., Selected

Orville Redenbachers

Popcorn

2/$6

10-Oz. Castleberry’s OrBunker Hill

Hot Dog Chili Sauce

.6720-Oz.

French’sKetchup

2/$424-Oz.

Mrs. Butterworth’sSyrup

2/$64.6 To 5.69-Oz., Selected

Pringles Potato Crisps

2/$314.4-Oz., Chopped Or

Silver FlossShredded Kraut


Lawry’sSignatureMarinade


Mott’sJuice

2/$57.1-Oz. Poppers, 10.9 To 12.4-Oz. 16-Ct., Selected

Kellogg’s RiceKrispies Treats

3.973.31-Oz. Bowls, 4 To 4.11-Oz., Selected

MaruchanNoodle Bowls

2/$16-Oz.

Old BaySeasoning

3.979.1 To 15.66-Oz.

SelectedHostess

Snack Cakes

2/$66-Pk., M & M’s Or Selected

Mars Fun SizeCandy Bars

5/$532-Oz., SelectedSwanson’s

Broth

2/$424.5-Oz.

HanoverCut Green Beans

4/$5

16.2 To 19.4-Oz.Selected

Dawn DishDetergent

2/$618-Ct. Plastic Bowls Or 12 To 15-Ct., Selected

ChinetPlates

2/$6

4-Super, 6-Mega Or 12-Double Rolls Charmin Bath Tissue Or 6-Big Rolls,

SelectedBounty Towels

7.9716-Lb. Prime Cuts Or

Come & Get ItAlpo

Dog Food

8.97

12-Oz.Hy•Top Sliced Jalapenos ................ 1.274-Oz.

Hy•Top Diced Green Chilies ................67

29-Oz. Tomato Sauce Or 28-Oz., Selected

Hunt’s Tomatoes

4/$515 To 15.25-Oz.,

SelectedHunt’s

Tomato Sauce

4/$515.5 To 16-Oz.

SelectedBush’s BestChili Beans

4/$515-Oz.

Better ValuLight Red

Kidney Beans

.57

1 To 1.25-Oz.Selected

McCormickChili Mix

5/$5

44.8-Oz.Hunt’s

Chili Kit

2/$6

12 To 16-Oz., SelectedHidden Valley

RanchSalad Dressing


K.C. MasterpieceBarbecue

Sauce

2/$3

16-Oz., Selected KC

Masterpiece Marinade

2/$5

.4 To 1-Oz. Dressing, Salad Mix Or

Hidden Valley Ranch

Party Dip Mix

2/$3

6.9 To 7.25-Oz., Homestyle Italian, Southwest

Or Orig. RanchHidden ValleyPasta Salad

3/$5

3.38-Oz. Classic Ranch Or Parmesan & 3 Herb

Ranch Hidden ValleySimply Dinners

2/$5

20 To 22.5-Oz., SelectedSoy Vay

Marinade & Sauce

2/$6

3 To 5-Ct., Selected

GladwareContainers

2/$68-Lb., Selected

Kingsford Or Matchlight Charcoal

7.97

SuperTAILGATING!

SIGN UP AT OUR WEBSITE FOR BIG DIGITAL COUPON SAVINGS!DIGITAL COUPONS

32-Oz.Selected

Kraft RealMayo

2.50With 50¢ Off OneDigital Coupon

2.00FINAL COST

12-Ct. K-Cups Or24.5 To 30.6-Oz., Selected

Maxwell HouseCoffee

5.97With $1.00 Off OneDigital Coupon

4.97FINAL COST

5.8 To 8-Oz.Cubes, Chunk Or

Kraft ShreddedCheese

2/$3With $1.00 Off TwoDigital Coupon

2/$2FINAL COST

GROCERY

13.96 To 19.8-Oz.Selected

Orville RedenbachersPopcorn

2/$6With $1.00 Off TwoDigital Coupon

2/$5FINAL COST

15.5 To 28-Oz., SelectedBush’s Best Grillin’Or Baked Beans

2/$424-Oz., Selected Mt. Olive Pickles

2/$516-Oz. Honey Teriyaki, Teriyaki,

Steakhouse Marinade OrSweet Baby Ray’s

Buffalo Wing Sauce

2/$4

70-Sq. Ft.Glad WrapPress’n Seal

2/$615 To 25-Ct., Quart Or Gallon SizeGlad-Lock Storage Bags ..................3/$5

2016

ALL

YEAR

MDI OFFER TYPE

CLIPS

YTD CLIPS

REDEMPTIONS

YTD REDEMPTIONS

REDEMPTION RATE

YTD REDEMPTION RATE

2018

TRY IT AGAIN

2017

FREE ITEM FRIDAY

545,353

1,727,605

2,371,456

578,184

4,805,011

27,464

16,625

44,026

147,908

261,256

355,846

1,802

3.05%

2.55%

6.24%

45.19%

8.74%

6.56%

DIGITAL COUPON RESULTS

OVERALL COUPON ACTIVITY

MDI COUPON ACTIVITY - 2018

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

2016 2017 2018

Clips Redemptions Expon. (Redemptions)

COST IS COUPON

REDEMPTION ONLY

FACEBOOK/INSTAGRAM MARKETING

COST VARIES BY EVENT

EMAIL & TEXT CAMPAIGNS

EMAIL BLASTS

PAID FACEBOOK ADVERTISING

WEB BANNERS

CUSTOM WEB SLIDERS

DIGITAL BUNDLES

$2,000 PER EVENT

• Integrated campaign across all our assets• Vendor specific• Ideal for omni-channel product launch campaigns

Jonathan [email protected] (828) 725-4206

NEW ITEM ACCELERATION PROGRAM

PROPEL YOUR SALES TO EPIC HEIGHTS WITH THE NEW ITEM ACCELERATION PROGRAM AT MDI

• First ship and first to market

• Customized POP kit for all stores

• Utilization of shippers and other display vehicles

• Full print and digital advertising

(1) 22x28-Stanchion(1) 22x28 - Floor Graphic(2) 6.75x4.75- Shelf Wobbler(2) 6x18 - Shelf Blade

22x28-Stanchion

22x28 - Floor Graphic

6.75x4.75- Shelf Wobbler6x18 - Shelf Blade

CRAVEABLE

NEW ITEM ACCELERATION PROGRAM - $20,000

Debbie [email protected] (828) 725-4221

INTRODUCING MDI’S COST PLUS PROGRAMJUST$AVE FOODS

STORECONCEPTDEVELOPMENT

Micky [email protected] (828) 725-4383

WHAT IS COST PLUS?• Based on the concept of establishing the cost of getting product on the shelf + 10%. - Initial product cost - Warehouse and transportation - Labor + benefits

SHIFT IN THOUGHT• From – how much can we charge and still sell something• To – How low can we sell an item and still make a fair profit

OUR ASK• Data about your product and the low income shopper• What items resonate well with both the low and higher income shopper• How do you go to market with retailers that have a 52 week all in EDLP strategy

JUST AVEFOODS

Cost Plus 10% Makes Perfect Cents Cost Plus 10% Makes Perfect CentsCost Plus 10% Makes Perfect Cents Makes Perfect Cents Makes Perfect Cents Makes Perfect Cents Makes Perfect Cents Makes Perfect Cents Makes Perfect Cents Makes Perfect CentsCost Plus Cost Plus Makes Perfect Cents Makes Perfect Cents Makes Perfect Cents

• Wall & Floor graphics and stickers• Window graphics and lettering• Vinyl or mesh banners• Magnets• Window Perf• P.O.P. Kits• Life Size Stand-ups• Posters and Danglers• and much more!

LARGE FORMAT PRINTING OPTIONS

Tammy [email protected] (828) 725-4235

STORE SIGNAGE ANDPOP KITS

Evolve offers large format printing solutions and turn-key in store signage placement.

• Image processing• Printing• Delivery via truckmail• Install service through stars team

TURN KEY SOLUTIONS FOR POP KIT DEPLOYMENT

IDEAL FOR PRODUCT LAUNCHES & RESETS

Dangler3’x3’

Shelf Tags3’x4’

Floor Graphics10’x20’

Blades14’x4’

Stanchions Sign22’x28’

Floor Graphic28”x28”

Banner3’x8’

Double sided Parking lot sign

3’x4’

A frameSidewalk sign

5x9.25 Shelf Wobblers4x14 Shelf Blades 22x28 Stanchion Sign

(2) 4x14 - Shelf Blades(1) 24x24 - Floor Graphic(1) 22x28 - Stanchion Sign (2) 5x9.25 - Wobblers

(Double Sided)

24x24 Floor Graphic

CREAMYCRUNCHYLAYERSNEW

CLEAR AREA

NEW

CREAMYCRUNCHYLAYERS

CREAMYCRUNCHY

LAYERS

NEW

CLIP

CLIP

CLIP

CLIP

NEW

THE C

REAMY

CRUN

CHY S

IDEOF

HERSH

EY’S

CHOC

OLATE

NEW

THE CREAMY CRUNCHY SIDE OF HERSHEY’S CHOCOLATE

4x14 Shelf Blades 22x28 Stanchion Sign

(2) 4x14 - Shelf Blades(1) 24x24 - Floor Graphic(1) 22x28 - Stanchion Sign (2) 5x9.25 - Wobblers

5x9.25 Shelf Wobblers

24x24 Floor Graphic

(Double Sided)

COST VARIES BY KIT

Nick CarlinoSr. Vice President Sales & Marketing

[email protected] (828) 725-5026

Tom SweeneySr. Director of Brands and Category Management

[email protected] (828) 725-4358

LEADER IN OMNI-CHANNEL MARKETING · leader in omni-channel marketing . bundled programs new item...

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Transcript of LEADER IN OMNI-CHANNEL MARKETING · leader in omni-channel marketing . bundled programs new item...