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Store Tour: Neiman Marcus Dermott Sullivan, Senior Vice President, Omni Channel Strategy, Neiman Marcus

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Deliver  a  shopping  experience  that  is  consistent  across  all  channels  enabling  the  customer  to  shop  for  any  product,  any  9me,  from  anywhere  or  at  any  loca9on.  

Neiman  Marcus  Group  Omni-­‐Channel  Objec9ve  

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Organiza9on  

Aligning  the  merchant  /  planning  incen0ves  and  metrics  to  ensure  product  is  purchased  and  allocated  with  a  brand  perspec0ve  

Opera9ons  

Crea0ng  the  appropriate  opera0onal  processes  within  our  stores  and  online  to  ensure  we’re  delivering  a  relevant  and  meaningful  shopping  experience  for  our  customers  

   

Omni  Channel  Retailing:  Func9onal  Segments  

Inventory  Op9miza9on  

Ensuring  that  all  appropriate  merchandise  is  available,  at  all  0mes,  to  support  sales,  improve  gross  margin,  and  provide  as  many  choices  for  customers  as  possible  

Marke9ng  

Leveraging  customer  data  from  all  business  segments  to  generate  relevant,  targeted  marke0ng  campaigns  with  an  NMG  perspec0ve  

CUSTOMER  

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Planned  Benefits  

 

 

 

 Our  Customers  

•  Customers  will  enjoy  a  seamless  experience  as  they  are  able  to  shop  how  they  want,  when  they  want,  where  they  want  

•  Orders  will  be  fulfilled  more  efficiently  with  the  improved  visibility  to  inventory  across  channels  and  loca0ons  

•  Assortments  can  be  tailored  to  individual  customer  profiles,  reflec0ng  their  preferences  and  paGerns  

•  As  today’s  customer  expect,  this  new  plaHorm  will  be  scalable  for  use  with  current  and  emerging  mobile  technologies  

Our  People  

•  Merchants  will  be  able  to  see  selling  trends  across  all  channels  and  beGer  react  to  customer  needs  

•  Planners  will  have  access  to  accurate  data  with  enhanced  analy9c  tools    for  improved  forecas0ng  

•  Distribu9on  Centers  will  view  consolidated  vendor  data,  gaining  efficiencies  in  0me  and  cost  

•  Stores  will  benefit  by  having  more  of  the  right  merchandise  at  the  right  9me  for  customer  need  

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Guiding  Principles  

1.  Keep  the  customer  at  the  center  of  every  decision.      

2.  Commit  visionary  associates  to  the  journey.    

3.  Be  vigilant  in  delivering  measurable  value.    

4.  Avoid  customizing  packaged  systems.    

5.  Own  the  outcomes.    

6.  Expect  and  embrace  change.    

7.  Communicate  incessantly.    

8.  Iterate;  first  trying  new  methods  before  changing.    

9.  Compromise  for  the  greater  view.    

10.  Don’t  blame  the  system.      

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Structuring  the  Team  

NMG  has  adopted  a  “Three-­‐in-­‐the-­‐Box”  approach:    Ø  Business  Ø  IT  Ø  Consul0ng  Partners  

 

Each  having  representa9on  at  every  9er  in  the  project:    Ø  Execu0ve  Steering  CommiGee  Ø  Advisory  Boards  Ø  Business  and  IT  Architecture  Boards  Ø  Weekly  Sponsor  Updates    

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Partnership  –  Why  Oracle  and  IBM?    

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Q&A