Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

36
Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value .

Transcript of Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Page 1: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Lea Symonds June 2007

Projects amp Why they Matter

Capturing Intangible Value

Fundamental Message

What applies at the

macro level also applies at the

micro level

The Intangibles Challenge

NEW YORK Jan 29 2004

According to Accenture global survey

ldquoHalf of senior executives believe that managing intangible assets is one of the top three management

issues facing their companies todayrdquo

Fundamental question

What is an intangible

What are Intangibles

Anything in an organisation that generates value that you cannot drop on your footrdquo

The Economist

Name the

Intangibles

About Intangibles

Arenrsquot articulated in numbers (but make up what is behind them)

Are ambiguous

Easy to miss the opportunity they offer

Long to buildquick to lose

Need gifted and insightful leadership to realise the benefits on behalf of the business

Fundamental question

What measures are currently being used

Balanced Scorecard

Kaplin amp Nortonrsquos balanced scorecard is a useful performance measurement

framework well known to business 4 Dimensions are

-Financial -Customer -Internal -Innovation amp Learning

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 2: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Fundamental Message

What applies at the

macro level also applies at the

micro level

The Intangibles Challenge

NEW YORK Jan 29 2004

According to Accenture global survey

ldquoHalf of senior executives believe that managing intangible assets is one of the top three management

issues facing their companies todayrdquo

Fundamental question

What is an intangible

What are Intangibles

Anything in an organisation that generates value that you cannot drop on your footrdquo

The Economist

Name the

Intangibles

About Intangibles

Arenrsquot articulated in numbers (but make up what is behind them)

Are ambiguous

Easy to miss the opportunity they offer

Long to buildquick to lose

Need gifted and insightful leadership to realise the benefits on behalf of the business

Fundamental question

What measures are currently being used

Balanced Scorecard

Kaplin amp Nortonrsquos balanced scorecard is a useful performance measurement

framework well known to business 4 Dimensions are

-Financial -Customer -Internal -Innovation amp Learning

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 3: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

The Intangibles Challenge

NEW YORK Jan 29 2004

According to Accenture global survey

ldquoHalf of senior executives believe that managing intangible assets is one of the top three management

issues facing their companies todayrdquo

Fundamental question

What is an intangible

What are Intangibles

Anything in an organisation that generates value that you cannot drop on your footrdquo

The Economist

Name the

Intangibles

About Intangibles

Arenrsquot articulated in numbers (but make up what is behind them)

Are ambiguous

Easy to miss the opportunity they offer

Long to buildquick to lose

Need gifted and insightful leadership to realise the benefits on behalf of the business

Fundamental question

What measures are currently being used

Balanced Scorecard

Kaplin amp Nortonrsquos balanced scorecard is a useful performance measurement

framework well known to business 4 Dimensions are

-Financial -Customer -Internal -Innovation amp Learning

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 4: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Fundamental question

What is an intangible

What are Intangibles

Anything in an organisation that generates value that you cannot drop on your footrdquo

The Economist

Name the

Intangibles

About Intangibles

Arenrsquot articulated in numbers (but make up what is behind them)

Are ambiguous

Easy to miss the opportunity they offer

Long to buildquick to lose

Need gifted and insightful leadership to realise the benefits on behalf of the business

Fundamental question

What measures are currently being used

Balanced Scorecard

Kaplin amp Nortonrsquos balanced scorecard is a useful performance measurement

framework well known to business 4 Dimensions are

-Financial -Customer -Internal -Innovation amp Learning

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 5: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

What are Intangibles

Anything in an organisation that generates value that you cannot drop on your footrdquo

The Economist

Name the

Intangibles

About Intangibles

Arenrsquot articulated in numbers (but make up what is behind them)

Are ambiguous

Easy to miss the opportunity they offer

Long to buildquick to lose

Need gifted and insightful leadership to realise the benefits on behalf of the business

Fundamental question

What measures are currently being used

Balanced Scorecard

Kaplin amp Nortonrsquos balanced scorecard is a useful performance measurement

framework well known to business 4 Dimensions are

-Financial -Customer -Internal -Innovation amp Learning

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 6: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Name the

Intangibles

About Intangibles

Arenrsquot articulated in numbers (but make up what is behind them)

Are ambiguous

Easy to miss the opportunity they offer

Long to buildquick to lose

Need gifted and insightful leadership to realise the benefits on behalf of the business

Fundamental question

What measures are currently being used

Balanced Scorecard

Kaplin amp Nortonrsquos balanced scorecard is a useful performance measurement

framework well known to business 4 Dimensions are

-Financial -Customer -Internal -Innovation amp Learning

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 7: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

About Intangibles

Arenrsquot articulated in numbers (but make up what is behind them)

Are ambiguous

Easy to miss the opportunity they offer

Long to buildquick to lose

Need gifted and insightful leadership to realise the benefits on behalf of the business

Fundamental question

What measures are currently being used

Balanced Scorecard

Kaplin amp Nortonrsquos balanced scorecard is a useful performance measurement

framework well known to business 4 Dimensions are

-Financial -Customer -Internal -Innovation amp Learning

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 8: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Fundamental question

What measures are currently being used

Balanced Scorecard

Kaplin amp Nortonrsquos balanced scorecard is a useful performance measurement

framework well known to business 4 Dimensions are

-Financial -Customer -Internal -Innovation amp Learning

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 9: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Balanced Scorecard

Kaplin amp Nortonrsquos balanced scorecard is a useful performance measurement

framework well known to business 4 Dimensions are

-Financial -Customer -Internal -Innovation amp Learning

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 10: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Balanced Scorecard

Financial ndash return on capital return on sales sales growth return on assets etc (desired outcome)

Customer Perspective ndash satisfaction growth of customer base service delivery (project driver)

Internal Process Perspective ndash order taking fulfilment amp delivery client information ( project driver)

Innovation amp Learning ndash performance mgt career development knowledge capture ( intangible)

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 11: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

The invisible balance sheet

Karl- Erik Sveiby talks of an invisible balance sheet for measuring intangible assets Internal structure patents concepts models computer amp admin systems Created by employees and ldquoownedrdquo by the organisation Culture or esprit drsquocorps belongs here too External structure relationships stakeholder customer satisfaction strategic partnerships brand names trademarks reputation image Individual competence skills education experience values leadership and social skills

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 12: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Question Did Nokia really ldquoloserdquo US $86 billion worth of intangible assets (or intellectual capital) in a year

Answer Share price is a perception about futurendash will fluctuate with general economy

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 13: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Fundamental Message

ldquoI donrsquot believe any numbers I havenrsquot already massaged myselfrdquo

Gerhard Cerny CIO of Siemens Business Services

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 14: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Intangible Assets acknowledgement Karl-Erik Sveiby

External Structure Indicators

Internal Structure Indicators CompetenceIndicators

Indicators of Growth Organic Growth

Indicators of Growth Investment in ITInvestments in Internal Structure

Indicators of Growth Competence Index

Number of Years in the ProfessionLevel of Education

Competence Turnover

Indicators of RenewalInnovation Image Enhancing Customers

Sales to new customers

Indicators of RenewalInnovation Organisation Enhancing Customers

Proportion of new productsservicesNew processes implemented

Indicators of RenewalInnovation Competence-Enhancing Customers

Training and Education CostsDiversity

Indicators of EfficiencyUtilisation Profitability per Customer Sales per Customer

WinLoss IndexIndicators of EfficiencyUtilisation

Proportion of Support Staff

Indicators of EfficiencyUtilisation Proportion of Professionals

Leverage EffectValue Added per Employee

Value Added per ProfessionalProfit per Employee

Profit per Professional

Indicators of RiskStability Satisfied Customers Index

Proportion of Big CustomersAge StructureDevoted Customers Ratio

Frequency of Repeat Orders

Indicators of RiskStability ValuesAttitudes Index

Age of the organizationSupport Staff TurnoverRookie Ratio

Seniority

Indicators of RiskStability Professionals Turnover

Relative PaySeniority

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 15: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Fundamental Message

In a knowledge economy the tangibles amp the ldquointangiblesrdquo are all about people as the organisationrsquos sole profit generatorshellip

peoplesrsquo actions as revenue creators peoplesrsquo knowledge amp competence as wealth creators people who create amp maintain value

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 16: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

How is this relevant to projects

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 17: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Fundamental Questions

What is this projectrsquos value to the business

How should we measure valuehellip and what should we know about ldquointangiblesrdquo

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 18: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Fundamental

Message

Value is defined by receiver more than the giver

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 19: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Projects amp organisational value

Project deliverables (tangibles)are only a

start

What intangibles do projects offer

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 20: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Where to find intangibles in

the project space

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 21: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Name the

Intangibles Build Organisational Capability (innovation new ways to do business more complex projects extend competence) Competitiveness (speed to marketspeed to change)

Support Brand amp Reputation Goodwill (customerstakeholder)

Investor Confidence (flagship projects)

Support Strategic Intent Strategic AlliancesPartnerships

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 22: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

What other intangibles

At your table group identify 2 more

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 23: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Name the

Intangibles Talent (incubator extender attractor) Knowledge Management (transfer knowledge from experienced to the inexperienced) Career Building (talent spotters networks) Employee Development amp Extension (skills building mentoring coaching)

Leader Development Translate Organisation Values into Practice Change Agents (experience in facilitating change)

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 24: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Name the

Intangibles Workforce Recruitment amp Retention Incentives Rewards amp Recognition Diversity ( Generational mix) Culture (Organisation amp Team) Collaborative Cross Business Synergies Intellectual Capital Relationship Building amp Networks (External amp Internal)

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 25: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Warning

Dysfunctional projects will fail to capture the value of the intangibles

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 26: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

How can you use this

The elevator speechhellip

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 27: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

The elevator speechhellip

Our project is on track to deliver identified tangible benefits You might also be interested to know how else it is supporting strategic intent and building organisational capability in areas such as talent management career planning and brand enhancementhelliphellip

Yeah

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 28: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Business Realities - People

Skills shortages ndash recruiting amp retaining Mobile workforce ndash meeting career needs Diversity in workforce ndash Gen X Y amp BB Markets ndash Global vs traditional Where work is done ndash alternate locations virtual work sites Labour Cost - ldquocheaprdquo labour source options

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 29: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Useful quotes

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 30: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Quote

Many firms have intangible assets ndash knowledge relationships reputations and people

However only some firms succeed in converting these assets into intangible capital

Intangible assets only create value when captured as intellectual property networks brand and talent

These four intangibles are the scarce resources of the intangible economy The Intangible Economy and AustraliaBy John Daley Australian Journal of Management Vol 26 Special Issue August 2001 copy The Australian Graduate School of Management

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 31: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

Intangibles

ldquoThe effectiveness of your intangible assets (knowledge relationships motivation and speed) determines organisational performance retention returns loyalty service and satisfaction

Underperforming organisations have underperforming intangible assetsrdquo Dr Ken Standfield Chairman International Intangible Management Standards Institute

1048655

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 32: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

References

Karl-Erik Sveiby The Invisible Balance Sheet

Murphy amp Simon The Intangible benefits valuation in ERP Projects Florida International University

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip
Page 33: Lea Symonds June 2007 Projects & Why they Matter: Capturing Intangible Value.

A Final

Wordhellip You know hellipThat absenteeism sick leave accidents all reduce productivity

revenue and earnings as well as result in cost wastage - but what is the financial value

That when people do not share their knowledge or have low-quality knowledge that productivity revenue and earnings are lost as well as costs being wasted - but what is the financial value

That ineffective collaboration results in lost productivity revenue and earnings as well as wasted costs - but what is the financial value

That knowledge is valuable but what is the contribution of knowledge to revenue costs and earnings

That collaboration is valuable but what is the contribution of collaboration to revenue costs and earnings

That organizational culture is valuable but what is the contribution of culture to revenue costs and earnings

Its hard to put a financial value on staff engagement or disengagement

Its hard to determine the costs and benefits associated with strategic execution - the project related operational activities that either create or prevent strategic success

  • Slide 2
  • Slide 3
  • Fundamental Message
  • The Intangibles Challenge
  • Fundamental question
  • What are Intangibles
  • Name the Intangibles
  • About Intangibles
  • Slide 10
  • Balanced Scorecard
  • Balanced Scorecard
  • The invisible balance sheet
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 18
  • Slide 19
  • Fundamental Questions
  • Fundamental Message
  • Projects amp organisational value
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • The elevator speechhellip
  • Business Realities - People
  • Slide 32
  • Quote
  • Intangibles
  • References
  • A Final Wordhellip