Le Parker Meridien 119 West 56 Street, NY,NY 10019

Senior Project By : Summet Parmar,

Elizabeth Jaquez-FloresBrunnel Milard

Prashant Purohit

Hospitality from the French word “Hospice”To provide for the wearyTo take care of Traveling

Overview: The history of the hospitality industry dates all the way

back to the colonial period in the late 1700s. Things have changed quite a bit since then;

The hospitality industry has experienced significant changes and development over the years as it has faced world wars,

The depressions era and various social changes. The industry as we know it today began to take from in the early 1950s and 60s.

History of Hospitality Industries

Sumerians(2500 BC) “House of the go far people”

Code of Hammurabi (1792- 1750 BC)Caravanseri “Caravan “ (Persia 200 BC)Hotel in Olympus for visitor of the Olympic

games (4th Century B.C)

Time line of Hospitality Industry

Cyclical history of hotel in America

Time LineEarly America 1600-

1920WWI 1910Golden Age 1920Depression 1930Motel Age 1950Growth 1960-1970Recession 1980Recovery 19909-11 …….

Graphical Presentation

Jack Parker Corp’s HistoryTime Line

Graphical Presentation

Environmental conditions affect Businesses in many ways.

But these all conditions are forces that keep changing their courses while creating events that can affect business performances favorably or unfavorably or determine whether companies will succeed or fail.

Environmental Analysis

Generic or Macro EnvironmentThe macro environment depends on the following changing main forces:

Economic SocialCulturalTechnologicalPoliticalGlobal

Environmental Analysis

Economic factor : The economic Factor are always effect on any type of businesses any time and also environment reflects standards and general well being of a society. But poor economy are in result of economic loss is estimated in billions of dollars, and the major effect on Travel and Tourism industry is one of the worst affected sector especially the Hotel and Airline industry because it is still consider luxury spending.

Environmental Analysis

Other Transportation

Restaurants

Communication

Securities

Hotel

Air Line Industries

0 1 2 3 4 5 6

$ Billions

$ Billions

Environmental AnalysisThe graph below indicates that airlines and hotels are the severely affected.

The social factor:

The social environment plays a critical function within the environmental conditions. Social change, by definition, comprises demographic and life style trends.

Environmental Analysis

Environmental AnalysisThe cultural factor

The United States of America is a country that is rich in history and culture. Only in NY it self 250 languages are spoken.

The Technological factorToday no business can operate effectively

without having a full knowledge of its industry market trend. The technology plays an indispensable role in the business operations of any type of industry. It can contribute to the success or failure of a company depending on the ability of the company to take advantage of technological application to maximize revenue opportunities, and to project economic conditions that may affect business operations domestically and abroad.

Environmental Analysis

The global factor Globalization is defined as the

development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets.

Environmental Analysis

The global factor Globalization is defined as the development of

an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets.

Environmental Analysis

The political factorThis factor always plays a pre-dominant

importance in the economic function and behavior of a society of every country in the world. Thus, the economic stability or instability of a country is the result of its form of government or political establishment.

Environmental Analysis

An Industry EnvironmentThis industry environment is referred to as the competitive environment or the task environment by definition.

More than ever, as technology changes the way people think and live, the hotel industry leaders will assert their role more aggressively by acknowledging the impact of the environment conditions on the hotel industry in order to remain competitive and survive in this ever-changing economy.

Environmental Analysis

Leparker's Customer's Review

   

 Like it/ 

Total Reviews : 191

Do not like/ Percentage

No Complains Complain(s)  

Category of Customer      

Business Class 40 10 25

Romance 33 6 18

Family Vacation 21 3 14

With Friend 36 4 11

All Other Type 61 13 21

  191 36 19

Essex House's Customer's Review

   

 Like it

Total Reviews : 201

Do not like/ Percentage

No Complains Complain(s)  

Category of Customer      

Business Class 40 4 10

Romance 62 5 8

Family Vacation 22 0 100

With Friend 18 0 100

All Other Type 59 5 8

  201 14 7

Four Season's Customer's Review

   

 Like it/ 

Total Reviews : 227

Do not like/ Percentage

No Complains Complain(s)  

Category of Customer      

Business Class 227 10 4

Romance N/A N/A N/A

Family Vacation N/A N/A N/A

With Friend N/A N/A N/A

All Other Type N/A N/A N/A

  227 10 4

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President SuiteDiplomatic SuitePark View SuiteTower SuiteJunior Suite

Month

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Occupancy by Room and Month in Percentage

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200400600800

100012001400

Series1Junior SuiteTower SuitePark View SuiteDiplomatic SuitePresident Suite

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Approximate Room Rates by Month

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Series1Junior SuiteTower SuitePark View SuiteDiplomatic SuitePresident Suite

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Approximate Revenue by Month

SWOTStrengths

LocationFood BusinessLow Employee turnover rateCollecting new customers feedback

Panoramic View of New York City

Doesn’t it perfect to propose to your Valentine?

Isn’t it Perfect Vacation?

State of the Art Health Equipments

More then perfect Location for your Business Meeting

SWOTWeaknessesDon’t take into consideration outside customers reviews

Underutilized resourcesFrequent change of Management

Lack of AdvertisingWebsite is not user friendly

SWOTOpportunitiesAvailable resources in premises to start new ventures

Emerging international markets

New packages for lower or middle class customers

SWOTThreadsIntensive CompetitionEconomic slowdownChanging local government regulations puts them on the spot

Market Segment

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