Landing Page Management: Evaluating Landing Page Software

Landing Page ManagementEvaluating landing page software

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There are two ways tomanage landing pages...

http://www.ioninteractive.com



The Hard Way• Hand coding• Agencies• Website CMS• Blogging platforms• Marketing automation &

email modules




The Easy Way

Landing page software for marketers




Have you hit the landing page wall?• Time to launch is long• Effort to launch is extensive• Landing pages managed with multiple

tools/vendors • Simple changes become complex• Testing seems impossible• No real-time results




Break free from landing page complexity with landing page software

• Launch tests without IT, developers or code

• See what’s working in real time

• Bring your most sophisticated visions to life

• Target, track and personalize your web experiences

• Increase conversions & reduce effort




EVALUATING LANDING PAGE SOFTWAREFind what’s right for you with these 10 steps.



Round up the troops


• Who is part of your extended landing page team?• Marketing• Product managers• IT/web developers• Executive sponsor(s)• Agencies• Designers

1



Evaluate your status quo


• Where do you currently stand with landing pages?• How long does it take?• What resources are involved?• What’s working, what’s not?• What are the performance

benchmarks?

2



Set goals


• Faster speed to market• Easier testing• Better quality images• Higher online conversions• Lower cost per acquisition• Fewer resources involved

3



Understand your business requirements


• What are your business requirements?• Business rules• Form/check out steps & flow• Local, global or field needs• Customization• Turn around time• Volume of changes• Regulatory compliance

4



Consider your budget


• How much is a better landing page process worth?• Higher conversions• Reducing in resources• Lower cost per acquisition• Faster time to market• Better media accountability

5



Plan for your growth


• Today’s traffic versus projected traffic

• Numbers of users in your organization

• Steps from concept to completion

6



Assess your integration requirements


• Analytics• CRM• Code-less data export configuration• Third-party proprietary systems• Marketing automation• Email service provider

7



Find your support style


• Customized onboarding• Phone, email, online help• 24/7 technical support• Online help desk• Training videos and articles

8



Look at publishing and testing


• What do you want to be able to do with your landing pages?• Run code-free A/B and multivariate tests?• Track statistical significance?• Automatically optimize pages with highest

conversions?• Incorporate social widgets?• Automatically optimize landing pages for

mobile screens?• Conditional logic?• Multipage experiences (i.e. microsites)?• Responsive and/or mobile pages?• Multi-step forms?• Interactive content (image rotators,

accordions, tabs, lightboxes)?

9



Check out the vendor


• Ensure that the solution meets the landing page requirements on your list.• Do your research• Shop around• Ask for references

10




Our landing page software helps brands create effective landing pages.

90% of our customers report positive ROI.

Find out more:http://www.ioninteractive.com






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Landing Page Management: Evaluating Landing Page Software

Technology

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