kohls retail
33
expect great things Presented by: Shantanu M.F Tech NIFT DELHI
-
Upload
shantanunift -
Category
Documents
-
view
486 -
download
1
description
hi, this is brief description of kohl's retailer(u.s.a)
Transcript of kohls retail
expect great things
Presented by:
Shantanu
M.F Tech
NIFT DELHI
Corporate Inform
ation :
Corporate H
eadquarters
Koh
l's D
epar
tmen
t S
tore
s
N56
W17000 R
idgew
ood D
rive
Men
om
onee
Fal
ls, W
isco
nsi
n,
US
A W
I 53051
Ph
one:
(262)
703-7
000
Exchange/Symbol
Koh
l's C
orp
ora
tion c
om
mon s
tock
is
trad
ed o
n t
he
New
Yo
rk
Sto
ck E
xch
ange
under
the
Sto
ck E
xch
ange
under
the
sym
bol
KS
S.
Standard
& Poors
Koh
l's C
orp
ora
tion i
s an
S&
P F
ort
une
500 c
om
pan
y.
Independent Auditors
Ern
st &
Young L
LP
Mil
wau
kee
, Wis
consi
n
ww
w.K
ohls
Corp
ora
tion.c
om
About Kohl’s…
…………………………
Type Public
(NY
SE
: K
SS
)
(htt
p:/
/ww
w.n
yse
.com
/ab
out/
list
ed/k
ss.h
tml)
)
Founded 1
962
Headquarters
Men
om
onee
Fal
ls, W
isco
nsi
n,
US
A
Industry R
etai
l
Products
Clo
thin
g, fo
otw
ear,
bed
din
g, fu
rnit
ure
, je
wel
ry, b
eauty
pro
du
cts,
ele
ctro
nic
s, a
nd h
ouse
war
es.
pro
du
cts,
ele
ctro
nic
s, a
nd h
ouse
war
es.
Based on 2007 reven
ue…
………
�K
ohl's
was
the
22nd
-lar
ges
t re
tail
er i
n t
he
Unit
ed S
tate
s.
�F
ifth
lar
ges
t dis
count
store
aft
er W
al-M
art,
Tar
get
, K
mar
t, a
nd
Big
Lots
.
Website http://www.kohls.com/
About Kohl’s…
…………………………
To
be
the
lead
ing f
amil
y-f
ocu
sed, val
ue-
ori
ente
d, sp
ecia
lty
dep
artm
ent
store
off
erin
g q
ual
ity e
xcl
usi
ve
and n
atio
nal
bra
nd
mer
chan
dis
e to
the
cust
om
er i
n a
n e
nvir
onm
ent
that
is
con
ven
ien
t,
frie
nd
ly a
nd e
xci
ting.
Mission Statement:
Our
goal
is
to d
eliv
er a
GR
EA
T s
hopp
ing e
xp
erie
nce
to
ou
r
Cust
om
ers
on a
consi
sten
t b
asis
thro
ughout
the
cou
ntr
y a
t al
l
tim
es o
f th
e yea
r. E
ver
y C
ust
om
er,
Ever
y T
ime,
Ev
ery
Sto
re.
Awards…
………
�“C
ust
om
er’s
Choic
e A
war
d”
for
exce
llen
ce i
n c
ust
om
er s
erv
ice
by t
he
Nat
ional
Ret
ail
Fed
erat
ion
�N
amed
one
of
the
top
50 “
Bes
t P
lace
s to
Lau
nch
a C
aree
r” b
y
Busi
nes
s W
eek m
agaz
ine
�R
anked
1st
in D
epar
tmen
t/D
isco
unt
Sto
re C
ust
om
er S
erv
ice
for
the
fift
h c
onse
cuti
ve
yea
r b
y A
mer
ican
Cust
om
er S
atis
fact
ion
In
dex
�R
anked
in t
op
10 o
n F
ort
une
Mag
azin
e’s
“Bes
t B
reak
away
�R
anked
in t
op
10 o
n F
ort
une
Mag
azin
e’s
“Bes
t B
reak
away
Bra
nds”
lis
t
�R
anked
1st
on E
PA's
Top
10 R
etai
l L
ist
�R
anked
14th
on N
atio
nal
Top
25 L
ist
of
Gre
en P
ow
er P
urc
has
ers
�R
anked
as
one
of
the
“Top
10 M
ost
Com
pet
itiv
e R
etai
lers
” b
y
Nat
ional
Ret
ail
Fed
erat
ion
79 stores in 6 states
1992...
Details of store:
79 stores in 6 states
in 1992……
1,022 Stores in 49 states as of April 2009
History of Kohl’s…
………..
1962
Th
e st
ory
of
the
com
pan
y b
egan
in 1
962 w
hen
Max
Ko
hl
op
ened
the
firs
t K
ohl’
s D
epar
tmen
t S
tore
in B
rookfi
eld
, W
isco
nsi
n.
He
star
ted h
is c
aree
r w
ith a
sm
all
gro
cery
busi
nes
s th
at d
evel
op
ed i
nto
the
larg
est
sup
erm
arket
chai
n i
n t
he
Mil
wau
kee
are
a. T
hen
he
exp
anded
into
ret
ail,
cre
atin
g K
ohl’
s D
epar
tmen
t S
tore
s. H
e
po
siti
oned
Kohl’
s b
etw
een t
he
hig
her
-end d
epar
tmen
t st
ore
s an
d
po
siti
oned
Kohl’
s b
etw
een t
he
hig
her
-end d
epar
tmen
t st
ore
s an
d
the
dis
counte
rs, se
llin
g e
ver
yth
ing f
rom
can
dy t
o e
ng
ine
oil
to
sport
ing e
quip
men
t.
1988 –1992
Sal
es i
ncr
ease
d f
rom
$388 m
illi
on t
o $
1 b
illi
on.
From 1992 to 1999
Num
ber
of
store
s tr
iple
d t
o 2
59,
whil
e re
ven
ues
qu
adru
ple
d, fr
om
$1
.1 b
illi
on t
o $
4.6
bil
lion.
2008
�In
troduce
d J
um
pin
g B
eans,
a n
ew c
hil
dre
n’s
pri
vat
e b
ran
d.
�G
old
Toe,
a n
atio
nal
hosi
ery b
rand
�E
xp
anded
the
Ell
e b
rand t
o a
ll s
tore
s nat
ionw
ide.
�la
unch
ed t
he
Bobb
y F
lay l
ine,
exp
ansi
on o
f o
ur
Fo
od
Net
work
rel
atio
nsh
ip
�L
aunch
ed F
ILA
Sp
ort
, a
coll
ecti
on o
f w
om
en’s
, m
en’s
and c
hil
dre
n’s
app
arel
, fo
otw
ear
and a
cces
sori
es.
2009
�F
irst
sto
re i
n A
lask
a, e
xp
andin
g o
ur
pre
sence
to
49
sta
tes.
and c
hil
dre
n’s
app
arel
, fo
otw
ear
and a
cces
sori
es.
�L
aunch
of
the
Dan
a B
uch
man
and H
ang T
en b
ran
ds.
�E
xcl
usi
ve
par
tner
ship
wit
h L
aure
n C
onra
d, fo
r
LC
Lau
ren C
onra
d, a
conte
mp
ora
ry l
ifes
tyle
bra
nd t
hat
wil
l la
unch
in t
he
wom
en's
dep
artm
ent
in a
pp
roxim
atel
y 3
00 K
ohl's
sto
res
Merchandise Content
200
8 M
ER
CH
AN
DIS
E M
IX
PRIVATE &
EXCLUSIV
E BRANDS
Private brands represent the absolute best value in our stores.
• Price –Private brands are competitively priced to meet or beat
• Price –Private brands are competitively priced to meet or beat
competition
• Quality –Private brands are:
o W
ell
mad
e an
d d
ura
ble
so c
an b
e w
orn
for
yea
rs t
o c
om
e
o V
ersa
tile
so c
an b
e use
d f
or
mult
iple
wea
ring o
ccas
ion
s
• Style –Private brands reflect the most current consumer and fashion
styles and t
rends
Exclusive brands
• Consumer awareness and recognition -Before launch of any new
exclusive brand, marketing
dep
artm
ent
does
a s
ign
ific
ant
amo
un
t o
f
cust
om
er r
esea
rch t
o h
elp
& u
nder
stan
d t
he
awar
enes
s, a
ttri
bu
tes,
and s
tren
gth
of
each
bra
nd
• Strong equity –Exclusive brands have been developed with World
Class partners
like
Ver
a W
ang,
Ral
ph L
aure
n, Q
uic
ksi
lver
, an
d L
iz
Cla
iborn
e. T
his
equit
y f
acto
r is
a k
ey d
iffe
rence
in
Ko
hl’
s st
rate
gy
vs
com
pet
itors
. E
ach o
f th
e b
rands
are
auth
ori
ties
in t
hei
r cu
stom
er s
egm
ent.
For
exam
ple
:au
thori
ties
in t
hei
r cu
stom
er s
egm
ent.
For
exam
ple
:
o S
imp
ly V
era
Ver
a W
ang a
nd D
ana
Buch
man
for
Wo
men
s F
ash
ion
o H
ang 1
0 f
or
auth
enti
c su
rf a
nd C
alif
orn
ia L
ifes
tyle
o T
ony H
awk –
the
dom
inan
t sk
ate
per
sonal
ity
o F
ood N
etw
ork
–th
e kit
chen
auth
ori
ty
• Distinct marketing and in-store experience -Create a unique
space for each brand in m
arket
ing a
nd i
n-s
tore
exp
erie
nce
WHAT’S NEW?
Different BRANDS
Customers who
want more value
Department Stores
COMPETITIVE POSITION
Positioned To Serve Customers W
ho Shop Department Stores As
Well As Discount Stores
Customers who want better
name brands
Discounters
Kohl’s
Kohl’s
The Middle Market Customer
•Female
•Family
•35-55 years of age
•Suburban
KOHL’S TARGET CUSTOMER
“The Soccer Mom”
“The Soccer Mom”
•Suburban
•Middle Income
•Time-crunched
FORMULA FOR SUCCESS
•Brands
•Value
What strategies does Kohl’s execute better than
anyone else in the industry?
•Value
•Convenience
2009 m
arketing goals are
:
�H
ighli
ght
the
var
ious
way
s in
whic
h
one
can save while
shopp
ing a
t K
ohl’
s.
�In
crea
se a
war
enes
s an
d u
nder
stan
din
g o
f
the Kohl’s charge ben
efits
the Kohl’s charge ben
efits
�L
ever
age
our exclusive brands
�T
ake
cred
it f
or
our
lib
eral
, no-hassle
exchange policy
�M
ake
feel
good a
bout
shopp
ing a
t a
company that cares:
− K
ohl’
s C
ares
for
Kid
s® r
aise
d o
ver
$20
mil
lion i
n 2
008 a
nd $
126 m
illi
on s
ince
ince
pti
on
− 1
56
Hosp
ital
Par
tner
ship
s nat
ionw
ide
− K
ohl’
s K
ids
who C
are®
-2000 k
ids
− K
ohl’
s K
ids
who C
are®
-2000 k
ids
reco
gniz
ed f
or
thei
r co
mm
unit
y e
ffort
s
− O
ffic
ial
Ret
ail
Dep
artm
ent
Sto
re s
ponso
r of
US
Youth
Socc
er, su
pp
ort
ing 3
,000,0
00 k
ids
− A
-Tea
m –
64,0
00 a
ssoci
ates
volu
nte
ered
217
,000 h
ours
in 2
008
Strategic initiatives taken by K
ohl’s
By d
eliv
erin
g v
alue,
insp
irin
g h
er,
resp
ecti
ng
her
tim
e an
d
del
iver
ing e
xci
ting m
erch
andis
e, K
ohl’
s b
uil
d a
rel
atio
nsh
ip
wit
h t
he
cust
om
er, gro
w l
oyal
ty, an
d w
in h
er a
s a
Ko
hl’
s
cust
om
er f
ore
ver
.
Strategic Initiatives:
In-Store Experience
Convenience technology
A n
ew P
OS
syst
em w
as i
nst
alle
d i
n a
ll s
tore
s in
in 2
007. T
he
face
-to-f
ace
cust
om
er i
nte
ract
ion,
touch
scr
eens,
sig
nat
ure
cap
ture
s, c
ust
om
er d
isp
lay
and
oth
er f
eatu
res
are
imp
rovin
g t
ime-
in-l
ine
resu
ltin
g i
n a
moder
n,
effi
cien
t an
d i
mp
roved
cust
om
er e
xp
erie
nce
.cu
stom
er e
xp
erie
nce
.
Visual Enhancements
• N
ew b
rand l
aunch
es
• U
pdat
ed s
trik
epoin
ts
• W
ayfi
ndin
g a
nd d
irec
tional
sig
nag
e
Innovation –Phase I &
II
•New
& u
pdat
ed e
xte
riors
•Im
pro
ved
ser
vic
e ar
eas
•S
pec
ialt
y f
ixtu
ring,i
ncl
udin
g h
om
e,
han
db
ags/
fash
ion a
cces
sori
es a
nd
inti
mat
e ap
par
el
•Up
dat
ed j
unio
rs a
rea
•Im
pro
ved
sig
htl
ines
in t
he
cente
r •I
mp
roved
sig
htl
ines
in t
he
cente
r
core
Rem
odel Program
• W
e re
model
ed 5
1 s
tore
s in
the
Sp
ring o
f 2009 a
nd 3
6 s
tore
s in
the
Sp
ring o
f 2008.
Financial Overview……………
Contd……….
Green Initiatives by K
ohl’s…
………
Our Environmental Mission
To b
e a
lead
ing e
nvir
onm
enta
lly r
esp
onsi
ble
reta
iler
thro
ugh f
ocu
sed r
esourc
e st
ewar
dsh
ip
reta
iler
thro
ugh f
ocu
sed r
esourc
e st
ewar
dsh
ip
by o
ur
asso
ciat
es a
nd v
endors
.
• R
anked
#1 i
n r
etai
l fo
r gre
en p
ow
er p
urc
has
es a
nd
#3
ov
eral
l in
th
e
Unit
ed S
tate
s
• O
pen
ed o
ur
firs
t 63 g
reen
sto
res
const
ruct
ed w
ith
ou
r L
EE
D
cert
ifie
d p
roto
typ
e, g
ivin
g u
s th
e m
ost
LE
ED
sto
res
in t
he
worl
d
• T
he
worl
d’s
lar
ges
t re
tail
sola
r p
ow
er h
ost
wit
h 6
7 a
ctiv
ated
so
lar
store
s
• E
arned
the
Ener
gy S
tar
lab
el f
or
ener
gy e
ffic
ien
cy i
n 2
18
sto
res,
th
e
2008 Top Accomplishments
• E
arned
the
Ener
gy S
tar
lab
el f
or
ener
gy e
ffic
ien
cy i
n 2
18
sto
res,
th
e
most
of
any r
etai
ler
• R
ecei
ved
the
EPA
Gre
en P
ow
er L
eader
ship
Aw
ard
fo
r O
nsi
te
Gen
erat
ion
• R
ecei
ved
the
EPA
Sm
artW
ay E
xce
llen
ce A
war
d f
or
Tra
nsp
ort
atio
n
Eff
icie
ncy
• L
aunch
ed t
he
ww
w.k
ohls
gre
ensc
ene.
com
web
site
to
sh
are
ou
r st
ory
wit
h o
ur
stak
ehold
ers
• S
old
over
500,0
00 r
eusa
ble
shopp
ing b
ags
at o
ur
sto
res
Recycled Content Within O
ur Products
For
busi
nes
s op
erat
ions…
.
• G
ift
Boxes
: 100%
Rec
ycl
ed C
onte
nt
• R
estr
oom
Pap
ers:
100%
Rec
ycl
ed C
onte
nt
• M
erch
andis
e B
ags:
10-3
0%
Rec
ycl
ed C
onte
nt
• E
-Com
mer
ce S
hip
pin
g C
arto
ns:
30%
Rec
ycl
ed C
on
ten
t
• A
dv
erti
sing P
aper
: 20.5
% R
ecycl
ed C
onte
nt
• O
ffic
e S
upp
lies
: 12%
Rec
ycl
ed C
onte
nt
• O
ffic
e S
upp
lies
: 12%
Rec
ycl
ed C
onte
nt
Photo Studio
Op
ened
a M
ilw
aukee
, W
I P
hoto
Stu
dio
in e
arly
20
08
. T
his
is
the
firs
t b
uil
din
g t
hat
hav
e p
lanned
, des
igned
and c
on
stru
cted
usi
ng
th
e
U.S
. G
reen
Buil
din
g C
ounci
l's L
EE
D r
atin
g s
yst
em.
LE
ED
-cer
tifi
ed
buil
din
gs
conse
rve
nat
ura
l re
sourc
es, re
duce
op
erat
ing
co
sts
and
min
imiz
e th
e st
rain
on l
oca
l in
fras
tru
ctu
res.
Mem
berships
• E
PA E
NE
RG
Y S
TA
R
• E
PA G
reen
Pow
er P
artn
ersh
ip
• E
PA W
aste
Wis
e
• E
PA S
mar
tWay
Tra
nsp
ort
Ship
per
• E
PA C
lim
ate
Lea
der
s
• U
nit
ed S
tate
s G
reen
Buil
din
g
• U
nit
ed S
tate
s G
reen
Buil
din
g
Counci
l
• B
usi
nes
s fo
r S
oci
al R
esp
onsi
bil
ity
• W
isco
nsi
n P
artn
ers
for
Cle
an A
ir
Koh
l’s
revea
ls g
reat
val
ues
and e
xci
ting d
eals
for
tax
-fre
e sh
opp
ing
Com
pan
y a
nnounce
d t
he
op
enin
g o
f 11
new
sto
res
in A
lask
a.
Des
pit
e re
cess
ion, K
ohl's
exp
ands
in L
as V
egas
Recent new
s of Kohl’s…
……
Koh
l’s
imp
roves
in o
nli
ne
cust
om
er s
atis
fact
ion
References:
1. w
ww
. K
ohl’
s.co
m
2.w
ww
.kohls
corp
ora
tion.c
om
/Inves
torR
elat
ions/
pd
fs/.
../f
actb
oo
k.p
df
3.w
ww
.kohls
gre
ensc
ene.
com
/...
/Kohls
Ener
gyS
tarL
EE
DB
uil
din
g3.w
ww
.kohls
gre
ensc
ene.
com
/...
/Kohls
Ener
gyS
tarL
EE
DB
uil
din
g
Acc
om
pli
shm
ent_
042909.p
df
4.w
ww
.india
na.
edu/~
job
talk
/pp
t/..
./09..
./Kohls
Dep
artm
entS
tore
s.p
pt
5.w
ww
.wik
iped
ia.o
rg/w
iki/Kohl's
-
TH
AN
K Y
OU
