Kohls Innovation Contest
Transcript of Kohls Innovation Contest
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Expect Great Things
June 9th 2012
Santa’s Workshop ContestPresents
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To significantly increase Kohl’s brand, publicize their
charitable work, engage the community, and build its
fan base.
Objective:
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Solution
Create a holiday contest using Existing and Emerging
Technologies to:
• Utilize existing social media technologies to increase visibility
• Solicit user-generated designs from students thus supporting
schools
• Offer prizes to the winners based on voter results
• Give discount coupons at the store to fans who view virtual
projects
Emergent Technologies
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A contest where students submit their creative and innovative ideas to win
prizes but a challenge that will help raise the necessary funds for them to
purchase their very own innovative technology at their school.
* The best idea - students learn to innovate and can win an iPad and other great prizes while doing so
* SMART fundraising - an easy way to raise funds while voting for the best innovative idea
* m2i Center - schools and libraries get a sure fire way to innovate and businesses get an innovative work force
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Existing and Emergent Technologies can be used
to reach a wider audience and integrate user
experiences into product sales.
Existing Technologies
• Social Media Campaigns
• Print and Interactive Media
• QR code scanning
• Mobile Apps
Emerging
Technologies
• Augmented Reality
• 3D Projection Mapping
• Digital Display
Delivery
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Results
• 2 million new fans
• 15 million unique
visitors
Kohl’s has previously demonstrated the ability to reach and
influence a wide demographic group through its Dream Big, Act
Now campaign.
Social Media
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• New tab on Kohl’s current mobile app.
• Support Augmented Reality In-store
Experience
Develop an Integrated Mobile Experience
Mobile Applications
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Augmented Reality
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Augmented Reality
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Digital Signage
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3D Projection Mapping
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3D Projection Mapping
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Projected Outcomes
Expect Great Things
• New fans• Increased foot
traffic
• Publicity
• Kids who care