Kohls report

FOLLOWERS

701,718

CONSUMERS*

96%

FOLLOWERS/FOLLOWER

453

PULL

2Kx

@Kohls

Follower report from 11/10/2016

Table of Contents

1. Interests 0

Main Categories 1

Top 100 2

2. Brands 8

Main Categories 9

Top 100 11

3. Influencers 15

Main Categories 16

Top 100 18

4. TV Shows 22

Top 100 23

5. Personality Insights 29

All categories 30

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

Interests

@Kohls 1/32

followers vs. baseline multiplemain categories

0.972x

1.12x

1.34x

0.927x

0.93x

1.38x

4.41x

1.26x

0.776x

1.87x

1.38x

0.528x

1.15x

1.12x

0.669x

1.31x

1.08x

2.11x

1.3x

0.696x

0.79x

0.729x

0.97x

1.16x

Music17

Arts & Entertainment6

Style & Fashion6

Sports44

Hobbies & Interest27

News3

Shopping4

Society7

Science9

Food & Drink17

Travel28

Language Spoken15

Education15

Business13

Law Govt & Politics4

Health & Fitness27

Technology34

Home & Garden8

Pets6

Politics4

Automotive6

Real Estate4

Religion & Spirituality10

Careers10

63.3%

65.09%

63.27%

56.28%

59.97%

44.72%

41.79%

45.07%

35.91%

38.59%

34.65%

25.16%

17.46%

3.96%

16.12%

12.81%

15%

19.32%

13.27%

7.1%

11.11%

8.04%

9.4%

17.77%

8.08%

7.05%

8.03%

7.16%

7.09%

10.59%

6.81%

5.19%

6.26%

5.77%

5.34%

2.52%

4.87%

3.74%

4.3%

6.18%

4.18%

5.28%

4.05%

5.55%

3.88%

3.99%

2.23%

1.92%

@Kohls 2/32

followers vs. baseline multipleall interests

0.792x

1.75x

0.322x

Personal Finance11

Family & Parenting6

Special Projects2

1.72%

2.16%

1.65%

0.943%

0.122%

0.38%

@Kohls 3/32

followers vs. baseline multipletop 100 interests

1.11x

1.47x

1.19x

1.37x

0.713x

2.46x

1.11x

2.17x

2.19x

1.07x

0.922x

1.57x

1.34x

1.28x

0.644x

0.774x

4.59x

5.98x

0.71x

1.03x

0.812x

1.08x

1. HumorArts & Entertainment

2. ClothingStyle & Fashion

3. PopMusic

4. FashionStyle & Fashion

5. Hip Hop & RapMusic

6. CountryMusic

7. National NewsNews

8. Local NewsNews

9. BeautyStyle & Fashion

10. FootballSports

11. Sci-Fi & FantasyHobbies & Interest

12. Celebrity Fan GossipArts & Entertainment

13. TelevisionArts & Entertainment

14. BaseballSports

15. BasketballSports

16. MetalMusic

17. EcommerceShopping

18. Saving MoneyShopping

19. R&B & SoulMusic

20. RadioHobbies & Interest

21. Classic RockMusic

22. WeatherScience

55.01%

49.41%

50.49%

34.42%

45.11%

38.07%

44.03%

32.25%

27.04%

37.91%

23.45%

9.54%

22.22%

20.02%

21.08%

9.71%

20.8%

9.47%

18.84%

17.58%

18.71%

20.29%

16.16%

10.31%

15.63%

11.68%

11.83%

9.21%

11.56%

17.95%

10.62%

13.71%

10.44%

2.27%

10.1%

1.68%

9.88%

13.9%

8.35%

8.09%

8.34%

10.26%

7.5%

6.93%

@Kohls 4/32


0.903x

0.973x

0.832x

1.22x

3.98x

1.15x

0.745x

2.18x

0.71x

1.64x

2.48x

1.34x

0.658x

0.572x

3.1x

0.645x

0.58x

2.01x

2.29x

0.777x

0.892x

2.14x

23. Alternative RockMusic

24. Comic BooksHobbies & Interest

25. International NewsNews

26. TeensSociety

27. American CuisineFood & Drink

28. Pro Ice HockeySports

29. Us GovernmentResourcesLaw Govt & Politics

30. Christian & GospelMusic

31. Video & ComputerGamesHobbies & Interest

32. Arts & CraftsHobbies & Interest

33. Theme ParksTravel

34. Nascar RacingSports

35. PoliticsLaw Govt & Politics

36. LatinoMusic

37. AppliancesHome & Garden

38. GermanLanguage Spoken

39. ElectronicMusic

40. Women's HealthHealth & Fitness

41. Dining OutFood & Drink

42. Paranormal PhenomenaScience

43. Gay LifeSociety

44. Traveling With KidsTravel

6.96%

7.7%

6.85%

7.04%

6.38%

7.66%

6.34%

5.2%

5.44%

1.36%

5.31%

4.63%

5.07%

6.8%

4.98%

2.28%

4.86%

6.84%

4.66%

2.83%

4.32%

1.74%

4.17%

3.1%

4.16%

6.31%

3.96%

6.91%

3.89%

1.25%

3.66%

5.67%

3.64%

6.26%

3.55%

1.76%

3.54%

1.54%

3.52%

4.52%

3.34%

3.73%

3.29%

1.54%

@Kohls 5/32


0.717x

1.9x

2.81x

2.51x

0.407x

0.581x

1.14x

1.02x

1.64x

1.34x

1.2x

0.571x

1.38x

0.542x

0.868x

0.335x

0.709x

0.563x

1.51x

1.1x

1.77x

1.42x

45. FrenchLanguage Spoken

46. MarriageSociety

47. HomeschoolingEducation

48. JewelryStyle & Fashion

49. SoccerSports

50. ArchitectsReal Estate

51. Auto RacingSports

52. RepublicanPolitics

53. WeddingsSociety

54. CatsPets

55. CatholicismReligion & Spirituality

56. WorldMusic

57. DogsPets

58. Space AstronomyScience

59. MarketingBusiness

60. SpanishLanguage Spoken

61. SkateboardingSports

62. GeologyScience

63. Senior LivingSociety

64. Body ArtStyle & Fashion

65. CruisesTravel

66. Real EstateBusiness

3.27%

4.56%

3.24%

1.7%

3.09%

1.09%

3.05%

1.21%

2.9%

7.13%

2.88%

4.95%

2.87%

2.5%

2.72%

2.66%

2.65%

1.61%

2.62%

1.95%

2.51%

2.09%

2.49%

4.36%

2.49%

1.8%

2.43%

4.48%

2.39%

2.75%

2.38%

7.09%

2.34%

3.3%

2.33%

4.13%

2.29%

1.51%

2.17%

1.97%

2.17%

1.22%

2.16%

1.51%

@Kohls 6/32


0.34x

12.08x

0.791x

0.924x

1.52x

4.47x

0.917x

0.605x

1.08x

1.88x

8.46x

0.62x

2.3x

0.288x

0.938x

0.839x

0.607x

0.698x

0.447x

0.478x

0.959x

1.16x

67. PhysicsScience

68. Contests & FreebiesShopping

69. MotorcyclesAutomotive

70. Air TravelTravel

71. HotelsTravel

72. Italian CuisineFood & Drink

73. Weight LossHealth & Fitness

74. Art HistoryEducation

75. Biotech/biomedicalBusiness

76. Mexican CuisineFood & Drink

77. Home RepairHome & Garden

78. GolfSports

79. Interior DecoratingHome & Garden

80. BoxingSports

81. Roleplaying GamesHobbies & Interest

82. PhotographyHobbies & Interest

83. TennisSports

84. Off-road VehiclesAutomotive

85. DemocratPolitics

86. IndieMusic

87. ConcertsArts & Entertainment

88. WineFood & Drink

2.15%

6.33%

2.09%

0.173%

1.98%

2.5%

1.94%

2.1%

1.91%

1.25%

1.83%

0.411%

1.79%

1.95%

1.79%

2.95%

1.78%

1.65%

1.78%

0.947%

1.77%

0.209%

1.76%

2.83%

1.76%

0.763%

1.76%

6.1%

1.75%

1.86%

1.67%

1.99%

1.66%

2.73%

1.63%

2.33%

1.61%

3.61%

1.56%

3.26%

1.46%

1.51%

1.43%

1.23%

@Kohls 7/32


1.3x

1.55x

1.28x

1.22x

0.519x

0.531x

1.43x

1.81x

0.617x

0.557x

1.36x

1.77x

89. OlympicsSports

90. Budget TravelTravel

91. Buying Selling HomesReal Estate

92. Desktop PublishingTechnology

93. JazzMusic

94. Fine ArtArts & Entertainment

95. Running JoggingSports

96. Hunting ShootingSports

97. Studying BusinessEducation

98. MoviesArts & Entertainment

99. GeographyScience

100. English As A 2ndLanguageEducation

1.42%

1.08%

1.36%

0.879%

1.35%

1.05%

1.32%

1.08%

1.27%

2.45%

1.27%

2.39%

1.25%

0.877%

1.23%

0.682%

1.23%

1.99%

1.21%

2.17%

1.19%

0.876%

1.17%

0.662%

@Kohls 8/32

Brands

@Kohls 9/32

followers vs. baseline multipleall brands

7.75x

1.07x

1.08x

1.03x

0.924x

1.11x

0.98x

1.56x

1.08x

1.25x

1.65x

2x

1.09x

1.21x

0.896x

0.776x

1.45x

0.585x

4.14x

2x

0.839x

0.894x

Shopping316

Websites1179

Media2094

Music871

Sports425

Technology536

Entertainment2198

Restaurants208

Style & Fashion487

Food & Beverage1013

Consumer Packaged Goods30

Personal Care277

Travel347

Education273

Organizations225

Government126

Finance139

Automotive105

Household Products85

Home & Garden120

Professional Services196

Energy Utilities & Waste31

95.31%

12.3%

61.76%

57.71%

56%

51.97%

29.92%

28.96%

26.96%

29.19%

23.38%

21.02%

22.15%

22.59%

20.71%

13.31%

14.88%

13.77%

11.12%

8.85%

10.47%

6.32%

7.77%

3.88%

7.01%

6.42%

6.99%

5.78%

6.43%

7.18%

6.05%

7.79%

4.33%

2.98%

2.85%

4.86%

2.26%

0.545%

2.11%

1.05%

0.809%

0.964%

0.452%

0.505%

@Kohls 10/32

followers vs. baseline multipletop 100 brands

208.07x

11.51x

0.745x

1.25x

2.54x

0.985x

13.11x

1.19x

3.03x

31.15x

0.902x

7.66x

1.86x

2.03x

2.45x

0.996x

1.72x

0.734x

2.22x

1.8x

0.65x

2.46x

1. KohlsShopping > Department Stores

2. TargetShopping > Department Stores

3. YoutubeWebsites > Social Media

4. InstagramWebsites > Social Media

5. StarbucksRestaurants > Coffee

6. TwitterWebsites > Social Media

7. Macy'sShopping > Department Stores

8. VineWebsites > Social Media

9. AmazonTechnology > Conglomerate

10. JCPenneyShopping > Department Stores

11. One DirectionMusic > Band

12. WalmartShopping > Department Stores

13. E!Media > Television > Entertainment

14. Maroon 5Music > Band

15. VictoriassecretShopping > Apparel

16. MTVMedia > Television > Entertainment

17. DisneyMedia > Conglomerate

18. Time WarnerMedia > Conglomerate

19. People MagMedia > Magazine > Entertainment

20. E! OnlineWebsites > Entertainment

21. National FootballLeagueSports > Associations / Leagues > Football

22. People.comWebsites > Celebrity/gossip

91.09%

0.438%

13.67%

1.18%

11.36%

15.25%

11%

8.76%

8.32%

3.27%

7.91%

8.02%

7.61%

0.58%

5.74%

4.8%

5.73%

1.89%

5.72%

0.184%

5.53%

6.13%

4.71%

0.615%

4.7%

2.52%

4.38%

2.15%

4.34%

1.77%

4.33%

4.34%

4.31%

2.5%

4.02%

5.47%

3.8%

1.71%

3.72%

2.06%

3.52%

5.41%

3.5%

1.42%

@Kohls 11/32


1.02x

0.617x

1.2x

0.569x

3.54x

3.57x

8.47x

4.02x

2.28x

0.593x

0.773x

1.79x

21.5x

1.33x

2.48x

2.96x

1.37x

0.87x

17.66x

0.59x

1.51x

2.32x

23. FunnyordieWebsites > Humor

24. ESPNWebsites > Sports

25. Jonas BrothersMusic > Band

26. ComcastMedia > Conglomerate

27. Florida Georgia LineMusic > Band

28. PinterestWebsites > Social Media

29. WalgreensShopping > Drug Stores

30. Lady AntebellumMusic > Band

31. Jessica SimpsonStyle & Fashion > Shoes & Footwear

32. The New York TimesMedia > Newspaper

33. CNNMedia > Television > News

34. Estee LauderCompaniesConsumer Packaged Goods

35. MarshallsShopping > Apparel

36. FoxnewsMedia > Radio > Satellite Radio

37. FoodnetworkMedia > Television > Entertainment

38. H&MShopping > Apparel

39. TMZWebsites > Celebrity/gossip

40. AppleTechnology > Conglomerate

41. Old NavyShopping > Apparel

42. New York TimesWebsites > News

43. Hearst CorporationMedia > Conglomerate

44. SubwayRestaurants > Fast Food

3.44%

3.37%

3.34%

5.41%

3.3%

2.76%

3.25%

5.71%

3.24%

0.914%

3.24%

0.905%

3.16%

0.373%

3.15%

0.782%

3.1%

1.35%

3.08%

5.19%

3.01%

3.89%

2.9%

1.62%

2.75%

0.128%

2.7%

2.02%

2.66%

1.07%

2.57%

0.867%

2.53%

1.84%

2.52%

2.89%

2.48%

0.14%

2.42%

4.1%

2.41%

1.6%

2.41%

1.03%

@Kohls 12/32


1.59x

1.51x

5.86x

1.58x

1.22x

1.3x

1.47x

6.58x

2.53x

0.604x

0.567x

0.93x

0.822x

0.932x

4.16x

0.668x

0.749x

3.38x

3.45x

2.45x

0.854x

0.576x

45. Tyler Perry's Madea'sTough LoveEntertainment > Movies > Comedy

46. Perez HiltonWebsites > Celebrity/gossip

47. Best BuyShopping > Consumer Electronics

48. CBSMedia > Television > News

49. CollegeHumorWebsites > Humor

50. SamsungTechnology > Conglomerate

51. McDonald'sRestaurants > Fast Food

52. IpsyShopping > Other

53. EtsyWebsites > ECommerce

54. NikeStyle & Fashion > Shoes & Footwear

55. The OnionWebsites > Humor

56. GoogleTechnology > Conglomerate

57. The White HouseGovernment > Government Agency

58. ColdplayMusic > Band

59. The Band PerryMusic > Band

60. Huffington PostWebsites > News

61. BuzzFeedWebsites > Humor

62. Rascal FlattsMusic > Band

63. Country MusicTelevisionMedia > Television > Entertainment

64. SephoraShopping > Beauty Products

65. NetflixWebsites > Movies

66. SonyTechnology > Conglomerate

2.4%

1.51%

2.39%

1.58%

2.37%

0.405%

2.31%

1.46%

2.31%

1.89%

2.23%

1.71%

2.23%

1.51%

2.21%

0.336%

2.14%

0.846%

2.13%

3.52%

2.12%

3.74%

2.12%

2.27%

2.07%

2.51%

2.06%

2.21%

2.06%

0.494%

2.03%

3.04%

1.99%

2.65%

1.91%

0.565%

1.88%

0.543%

1.86%

0.76%

1.85%

2.16%

1.83%

3.18%

@Kohls 13/32


2.81x

1.48x

1.04x

1.79x

1.58x

0.893x

3.15x

1.43x

23.17x

13.49x

0.51x

1.54x

4.88x

0.415x

6.32x

1.29x

3.88x

2.83x

1.59x

3.87x

3.3x

2.74x

67. Zac Brown BandMusic > Band

68. Coca-ColaConsumer Packaged Goods

69. Taco BellRestaurants > Fast Food

70. VerizonTechnology > Telecommunications >

Service Providers

71. P&GConsumer Packaged Goods

72. 5 Seconds of SummerMusic > Band

73. Dunkin DonutsRestaurants > Coffee

74. ComedypostsWebsites > Humor

75. SearsShopping > Department Stores

76. CVS/pharmacyShopping > Drug Stores

77. NASAGovernment > Government Agency

78. PepsicoConsumer Packaged Goods

79. TLCMedia > Television > Entertainment

80. National BasketballAssociationSports > Associations / Leagues > Basketball

81. NordstromShopping > Department Stores

82. Entertainment WeeklyMedia > Magazine > Entertainment

83. Little Big TownMusic > Band

84. BravoMedia > Television > Entertainment

85. Disney•PixarMedia > Studios

86. American EagleShopping > Apparel

87. Women's HealthMedia > Magazine > Health/fitness

88. UsweeklyMedia > Magazine > Entertainment

1.82%

0.646%

1.77%

1.19%

1.76%

1.69%

1.76%

0.983%

1.74%

1.1%

1.73%

1.94%

1.72%

0.545%

1.72%

1.2%

1.71%

0.074%

1.7%

0.126%

1.68%

3.28%

1.65%

1.07%

1.63%

0.334%

1.59%

3.82%

1.58%

0.251%

1.58%

1.22%

1.57%

0.405%

1.51%

0.534%

1.5%

0.944%

1.48%

0.381%

1.47%

0.444%

1.46%

0.534%

@Kohls 14/32


0.849x

6.5x

0.697x

1.89x

1.75x

12.47x

6.52x

3.9x

1.39x

1.8x

2.26x

0.951x

89. FacebookWebsites > Social Media

90. ChrisspymakeupWebsites > Blog

91. Major League BaseballSports > Associations / Leagues > Baseball

92. Walt Disney CompanyEntertainment > Toys

93. Once Upon A TimeMusic > Band

94. HomeGoodsShopping > Home Furnishings & Houseware

95. Toys R UsEntertainment > Toys

96. SugarlandMusic > Band

97. ChanelStyle & Fashion > Apparel > Designer

98. Green Bay PackersSports > Pro Sports Teams >

National Football League

99. Walt Disney WorldEntertainment > Theme Parks

100. Fall Out BoyMusic > Band

1.46%

1.71%

1.46%

0.224%

1.45%

2.08%

1.44%

0.764%

1.42%

0.813%

1.42%

0.114%

1.41%

0.216%

1.36%

0.349%

1.35%

0.975%

1.35%

0.752%

1.34%

0.592%

1.33%

1.39%

@Kohls 15/32

Influencers

@Kohls 16/32

followers vs. baseline multipleall influencers

1.2x

1x

1.06x

1.24x

0.917x

1.17x

0.856x

1.06x

1.03x

1.03x

1.43x

1.05x

2.04x

0.697x

1.26x

1.35x

0.611x

1x

1.82x

Media2105

Music5045

Film/TV3715

Business866

Sports5996

Author553

Entertainment451

Fashion638

Politics/Government1578

Social Media514

Religion91

Internet Related110

Chefs77

Performing Arts363

Science/technology94

Social Issues70

Art/Artists63

Motivational/Leadership35

Medical30

72.75%

60.9%

71.08%

70.9%

69.85%

65.87%

42.18%

34.14%

41.41%

45.16%

35.13%

29.99%

31.61%

36.94%

30.8%

29.05%

29.2%

28.27%

27.85%

27.13%

15.1%

10.59%

10.82%

10.31%

7.74%

3.8%

6.6%

9.46%

4.91%

3.9%

4.6%

3.39%

2.5%

4.09%

1.33%

1.32%

0.932%

0.511%

@Kohls 17/32

followers vs. baseline multipletop 100 influencers

2.55x

1.93x

1.63x

1.03x

3.43x

3.16x

1.39x

1.53x

0.963x

1.86x

1.3x

1.01x

3.67x

1.32x

1.18x

0.746x

1.77x

1.19x

0.778x

1.01x

1.28x

3.52x

1. Ellen DegeneresMedia

2. Jimmy FallonMedia

3. Taylor SwiftMusic

4. Barack ObamaPolitics/Government

5. Oprah WinfreyMedia

6. Blake SheltonMusic

7. Katy PerryMusic

8. Justin TimberlakeMusic

9. Kim KardashianFashion

10. PinkMusic

11. Daniel ToshEntertainment

12. Lady GagaMusic

13. Miranda LambertMusic

14. Neil Patrick HarrisFilm/TV

15. Donald J TrumpBusiness

16. RihannaMusic

17. Bill GatesBusiness

18. Khloe KardashianFashion

19. Kevin HartFilm/TV

20. Conan ObrienMedia

21. Jennifer LopezMusic

22. Carrie UnderwoodMusic

32.73%

12.81%

19.08%

9.87%

15.29%

9.37%

13.72%

13.32%

12.95%

3.77%

12.57%

3.97%

12.11%

8.74%

11.17%

7.3%

8.74%

9.06%

7.77%

4.18%

7.54%

5.8%

7.35%

7.28%

7.19%

1.96%

7.01%

5.32%

6.62%

5.59%

6.48%

8.68%

6.37%

3.6%

6.23%

5.22%

6.17%

7.93%

6.11%

6.04%

6.08%

4.74%

5.93%

1.68%

@Kohls 18/32


1.26x

0.685x

1.26x

1.55x

1.9x

1.02x

2.43x

2.72x

7.58x

2.24x

2.43x

0.898x

1.1x

6.08x

1.83x

5.21x

0.822x

0.674x

1.37x

2.04x

1.19x

0.975x

23. Britney SpearsMusic

24. Justin BieberMusic

25. Kourtney KardashianFashion

26. AdeleMusic

27. Ashton KutcherFilm/TV

28. Selena GomezFilm/TV

29. Ryan SeacrestMedia

30. Anderson CooperMedia

31. Dr Mehmet OzMedia

32. John LegereBusiness

33. Adam LevineMusic

34. Miley Ray CyrusMusic

35. Demi LovatoMusic

36. MarthastewartBusiness

37. Christina AguileraMusic

38. Rachael RayMedia

39. Ariana GrandeMusic

40. Stephen ColbertMedia

41. Jimmy KimmelMedia

42. Channing TatumFilm/TV

43. Bruno MarsMusic

44. SarcasmSocial Media

5.87%

4.64%

5.7%

8.31%

5.63%

4.48%

5.43%

3.5%

5.43%

2.85%

5.34%

5.2%

5.18%

2.12%

5.18%

1.9%

5.07%

0.668%

5.05%

2.25%

5.03%

2.07%

4.44%

4.94%

4.31%

3.92%

4.27%

0.702%

4.26%

2.32%

4.24%

0.814%

4.18%

5.08%

4.17%

6.18%

4.16%

3.03%

4.14%

2.02%

4.04%

3.4%

4%

4.09%

@Kohls 19/32


3.07x

2.33x

1.09x

2.75x

1.65x

0.347x

1.05x

3.14x

0.8x

3.01x

0.905x

5.37x

24.91x

0.954x

0.866x

0.774x

0.5x

0.87x

1.36x

3.59x

6.05x

1.06x

45. Jason AldeanMusic

46. Joel OsteenReligion

47. Jim CarreyFilm/TV

48. Kelly ClarksonMusic

49. Pope FrancisReligion

50. DrizzyMusic

51. Hillary ClintonPolitics/Government

52. Brad PaisleyMusic

53. Kendall JennerFashion

54. Joyce MeyerReligion

55. Kylie JennerFilm/TV

56. Marc JacobsFashion

57. Jennifer SoltysSocial Media

58. Emma WatsonFilm/TV

59. ShakiraMusic

60. Seth MacfarlaneEntertainment

61. Lebron JamesSports > Basketball

62. Alicia KeysMusic

63. Chelsea HandlerMedia

64. Keith UrbanMusic

65. Paula DeenMedia

66. Charlie SheenFilm/TV

3.98%

1.29%

3.94%

1.68%

3.85%

3.53%

3.84%

1.39%

3.82%

2.31%

3.77%

10.88%

3.77%

3.59%

3.73%

1.18%

3.63%

4.52%

3.56%

1.18%

3.54%

3.9%

3.53%

0.657%

3.43%

0.138%

3.41%

3.57%

3.29%

3.8%

3.28%

4.24%

3.24%

6.47%

3.17%

3.64%

3.15%

2.32%

3.12%

0.869%

3.12%

0.515%

3.11%

2.92%

@Kohls 20/32


1.03x

1.31x

3.65x

4.09x

1.42x

0.973x

1.03x

0.564x

0.359x

0.969x

0.818x

3.5x

1.2x

1.04x

1.22x

1.24x

1.03x

3.17x

2.44x

2.95x

0.983x

1x

67. Leonardo DicaprioFilm/TV

68. Zooey DeschanelFilm/TV

69. Tim McgrawMusic

70. Lady AntebellumMusic

71. FlotusPolitics/Government

72. Dalai LamaReligion

73. Anna KendrickFilm/TV

74. Marshall MathersMusic

75. Lil Wayne Weezy FMusic

76. Typical GirlSocial Media

77. PitbullMusic

78. Guy FieriMedia

79. Nicole PolizziFilm/TV

80. Robert Downey Jr.Film/TV

81. Tyra BanksFashion

82. Dwayne JohnsonFilm/TV

83. Jk RowlingAuthor

84. Kenny ChesneyMusic

85. Willie RobertsonAuthor

86. Eric ChurchMusic

87. Pharrell WilliamsMusic

88. Bill ClintonPolitics/Government

3.1%

3%

3%

2.3%

3%

0.822%

2.98%

0.729%

2.92%

2.05%

2.89%

2.96%

2.88%

2.78%

2.87%

5.09%

2.8%

7.8%

2.78%

2.86%

2.77%

3.38%

2.77%

0.791%

2.75%

2.29%

2.71%

2.59%

2.69%

2.2%

2.65%

2.13%

2.64%

2.54%

2.6%

0.822%

2.59%

1.06%

2.57%

0.873%

2.57%

2.61%

2.55%

2.54%

@Kohls 21/32


2.96x

7.82x

0.816x

1.39x

3.21x

0.376x

3.7x

0.608x

0.623x

0.965x

17.56x

1.56x

89. LaurenconradMedia

90. Ree DrummondAuthor

91. FAT AMYSocial Media

92. Queen LatifahMusic

93. Dierks BentleyMusic

94. Nicki MinajMusic

95. Bobby FlayChefs

96. Sarah SilvermanEntertainment

97. Aziz AnsariEntertainment

98. Steve CarellFilm/TV

99. Stacie H ConnertySocial Media

100. Tim TebowSports > Football

2.55%

0.861%

2.52%

0.323%

2.46%

3.01%

2.4%

1.73%

2.39%

0.746%

2.39%

6.35%

2.38%

0.642%

2.37%

3.88%

2.34%

3.75%

2.33%

2.41%

2.33%

0.133%

2.31%

1.47%

@Kohls 22/32

TV Shows

@Kohls 23/32

followers vs. baseline multipletop 100 TV shows

1.66x

1.8x

2.21x

1.05x

0.449x

0.739x

2.07x

0.652x

1.58x

0.505x

1.85x

1.04x

0.836x

2.37x

2.82x

1.07x

1.62x

1.39x

1.37x

0.678x

0.59x

0.416x

1. The Ellen DegeneresShowBy Genre > Comedy

2. CNN Breaking NewsBy Genre > News & Information

3. The Oprah Winfrey ShowBy Genre > News & Information

4. The Tonight ShowStarring Jimmy FallonBy Genre > Comedy

5. SportscenterBy Genre > Sports

6. Tosh.oBy Genre > Comedy

7. The VoiceBy Genre > Reality & Game Shows

9. How I Met Your MotherBy Genre > Comedy

8. Duck DynastyBy Genre > Reality & Game Shows

10. ConanBy Genre > Comedy

11. TODAYBy Genre > News & Information

12. Pretty Little LiarsBy Genre > Drama

13. The Walking DeadBy Genre > Drama

14. Rachael Ray ShowBy Genre > Food

15. The Dr Oz ShowBy Genre > Health & Wellness

16. Anderson Cooper 360By Genre > News & Information

17. Good Morning AmericaBy Genre > News & Information

18. E! NewsBy Genre > News & Information

19. Teen MomBy Genre > Reality & Game Shows

20. GleeBy Genre > Family

21. Teen WolfBy Genre > Drama

22. Love & Hip HopBy Genre > Reality & Game Shows

15.24%

9.19%

9.44%

5.23%

7.32%

3.3%

7.13%

6.76%

3.29%

7.33%

3.06%

4.13%

2.64%

1.27%

2.6%

3.98%

2.6%

1.64%

2.11%

4.17%

2.08%

1.12%

1.67%

1.6%

1.48%

1.76%

1.37%

0.576%

1.31%

0.463%

1.26%

1.17%

1.1%

0.683%

0.942%

0.677%

0.925%

0.675%

0.87%

1.28%

0.811%

1.37%

0.754%

1.8%

@Kohls 24/32


2.26x

1.72x

0.223x

0.66x

0.198x

1.3x

0.739x

0.804x

0.787x

0.383x

1.13x

0.492x

0.245x

1.4x

11.92x

0.604x

2.67x

0.205x

2.09x

0.372x

0.263x

0.833x

23. The Biggest LoserBy Genre > Reality & Game Shows

24. American IdolBy Genre > Reality & Game Shows

25. Cosmos: A SpacetimeOdysseyBy Genre > Documentaries

26. Steve HarveyBy Genre > News & Information

27. Game of ThronesBy Genre > Drama

28. Shark TankBy Genre > Reality & Game Shows

29. The GRAMMYsBy Genre > News & Information

30. Real HousewivesBy Genre > Reality & Game Shows

31. Grey's AnatomyBy Genre > Drama

33. Inside Amy SchumerBy Genre > Comedy

32. The BachelorBy Genre > Reality & Game Shows

34. The Mindy ProjectBy Genre > Comedy

35. The Daily ShowBy Genre > Comedy

36. BBC News (UK)By Genre > News & Information

37. Extreme CouponingBy Genre > Lifestyle

38. College GameDayBy Genre > Sports

39. Sesame StreetBy Genre > Kids

40. Orange Is The NewBlackBy Genre > Drama

41. Long Island MediumBy Genre > Reality & Game Shows

42. Anthony BourdainBy Genre > Travel

43. El Gordo Y La FlacaBy Genre > Latino

44. The Kelly FileBy Genre > News & Information

0.744%

0.329%

0.734%

0.427%

0.694%

3.1%

0.689%

1.04%

0.674%

3.4%

0.672%

0.519%

0.665%

0.899%

0.615%

0.766%

0.598%

0.76%

0.595%

1.55%

0.595%

0.527%

0.58%

1.17%

0.556%

2.26%

0.526%

0.376%

0.516%

0.043%

0.515%

0.854%

0.512%

0.192%

0.504%

2.46%

0.502%

0.24%

0.476%

1.27%

0.475%

1.81%

0.46%

0.553%

@Kohls 25/32


10.13x

0.358x

1.46x

1.56x

4.62x

0.581x

1.89x

1.45x

0.824x

0.899x

0.768x

0.663x

2.29x

0.291x

4.75x

0.756x

0.836x

0.93x

1.76x

0.658x

0.242x

0.213x

45. RightThisMinuteBy Genre > News & Information

46. AmericaBy Genre > News & Information

47. Dance MomsBy Genre > Reality & Game Shows

48. Dancing With The StarsBy Genre > Reality & Game Shows

49. Property BrothersBy Genre > Reality & Game Shows

50. ESPN CollegeFootballBy Genre > Sports

51. Suze Orman ShowBy Genre > News & Information

52. Dr. PhilBy Genre > News & Information

53. SpongeBob SquarePantsBy Genre > Kids

54. The X Factor (UK)By Genre > Reality & Game Shows

55. The Vampire DiariesBy Genre > Horror & Suspense

56. Dr DrewBy Genre > Lifestyle

57. ACM AwardsBy Genre > News & Information

58. Breaking BadBy Genre > Drama

59. Project RunwayBy Genre > Reality & Game Shows

60. Big Bang TheoryBy Genre > Comedy

61. Impractical JokersBy Genre > Comedy

62. Once Upon A TimeBy Genre > Drama

63. Live With Kelly &MichaelBy Genre > News & Information

64. EmpireBy Genre > Drama

65. Big Brother USABy Genre > Reality & Game Shows

67. The Rachel MaddowShowBy Genre > News & Information

0.459%

0.045%

0.445%

1.24%

0.437%

0.299%

0.436%

0.28%

0.43%

0.093%

0.425%

0.731%

0.423%

0.223%

0.413%

0.285%

0.402%

0.487%

0.398%

0.443%

0.391%

0.509%

0.391%

0.589%

0.389%

0.17%

0.384%

1.31%

0.37%

0.078%

0.37%

0.489%

0.367%

0.44%

0.365%

0.392%

0.362%

0.206%

0.351%

0.534%

0.343%

1.41%

0.341%

1.59%

@Kohls 26/32


0.52x

0.277x

0.679x

0.429x

0.425x

0.644x

0.708x

0.384x

0.754x

1.02x

2.8x

1.39x

0.832x

1.12x

0.811x

0.232x

0.713x

0.947x

4.92x

0.893x

1.53x

0.549x

66. Saturday Night LiveBy Genre > Comedy

68. SportsNationBy Genre > Sports

69. Modern FamilyBy Genre > Comedy

70. American Horror StoryBy Genre > Horror & Suspense

71. MythbustersBy Genre > Reality & Game Shows

72. ScandalBy Genre > Drama

73. Talking DeadBy Genre > Reality & Game Shows

74. Roberto G. BolañosBy Genre > Latino

75. SupernaturalBy Genre > Science Fiction

76. Criminal MindsBy Genre > Drama

77. Fashion PoliceBy Genre > Reality & Game Shows

78. VictoriousBy Genre > Kids

80. Doctor WhoBy Genre > Drama

79. IcarlyBy Genre > Kids

81. Gossip GirlBy Genre > Drama

82. Primer ImpactoBy Genre > Latino

83. BONESBy Genre > Drama

84. Ghost AdventuresBy Genre > Horror & Suspense

85. This Old HouseBy Genre > Reality & Game Shows

86. The ChewBy Genre > News & Information

87. The RealBy Genre > News & Information

88. Hell's KitchenBy Genre > Reality & Game Shows

0.341%

0.655%

0.339%

1.22%

0.338%

0.498%

0.333%

0.776%

0.324%

0.763%

0.324%

0.503%

0.321%

0.454%

0.312%

0.811%

0.308%

0.409%

0.307%

0.302%

0.305%

0.109%

0.297%

0.214%

0.293%

0.352%

0.293%

0.262%

0.291%

0.358%

0.285%

1.22%

0.284%

0.398%

0.27%

0.285%

0.267%

0.054%

0.266%

0.298%

0.263%

0.172%

0.259%

0.472%

@Kohls 27/32


1.8x

0.233x

0.703x

2.09x

0.209x

1.22x

1.69x

0.436x

0.971x

1.09x

5.16x

0.357x

89. The TalkBy Genre > Drama

90. WORKAHOLICSBy Genre > Comedy

92. True BloodBy Genre > Drama

91. Buddy ValastroBy Genre > Food

93. Parks & RecreationBy Genre > Comedy

94. Americas Got TalentBy Genre > Reality & Game Shows

95. What Not To WearBy Genre > Lifestyle

96. Latin GRAMMYsBy Genre > Latino

97. NcisBy Genre > Drama

98. FOX & FriendsBy Genre > News & Information

99. Wheel Of FortuneBy Genre > Reality & Game Shows

100. Nuestra BellezaBy Genre > Latino

0.255%

0.141%

0.245%

1.05%

0.241%

0.343%

0.241%

0.115%

0.238%

1.13%

0.237%

0.194%

0.233%

0.138%

0.232%

0.533%

0.229%

0.235%

0.228%

0.21%

0.223%

0.043%

0.218%

0.61%

@Kohls 28/32

Personality Insights

@Kohls 29/32

followers vs. baseline multipleAll categories

1.33x

1.23x

1.17x

1.16x

1.14x

1.29x

1.14x

1.28x

1.27x

1.22x

1.29x

1.25x

0.983x

1.13x

1.16x

1.15x

1.23x

1.11x

1.09x

1.05x

0.992x

0.948x

1. Artistic InterestsPersonality > Openness

2. ConservationValues

3. Self-disciplinePersonality > Conscientiousness

4. ConscientiousnessPersonality

5. Achievement StrivingPersonality > Conscientiousness

6. AltruismPersonality > Agreeableness

7. GregariousnessPersonality > Extraversion

8. ModestyPersonality > Agreeableness

9. MoralityPersonality > Agreeableness

10. AgreeablenessPersonality

11. DutifulnessPersonality > Conscientiousness

12. TrustPersonality > Agreeableness

13. StabilityNeeds

14. CheerfulnessPersonality > Extraversion

15. CautiousnessPersonality > Conscientiousness

16. FriendlinessPersonality > Extraversion

17. CooperationPersonality > Agreeableness

18. EmotionalityPersonality > Openness

19. HedonismValues

20. AnxietyPersonality > Neuroticism

21. PracticalityNeeds

22. Self-transcendenceValues

63.97%

48.02%

62.84%

51.14%

60.66%

51.66%

58.14%

50.26%

57.94%

50.74%

57.41%

44.36%

56.96%

49.79%

56.79%

44.33%

56.79%

44.59%

56.45%

46.15%

56.42%

43.86%

55.99%

44.8%

55.51%

56.47%

55.37%

48.88%

54.4%

46.92%

54.27%

47.37%

53.73%

43.56%

53.66%

48.55%

52.79%

48.34%

52.61%

50.02%

51.97%

52.39%

51.52%

54.32%

@Kohls 30/32


1.03x

1.06x

1.1x

0.968x

1.14x

1.06x

0.966x

0.979x

0.964x

0.956x

0.932x

1.04x

0.997x

0.949x

0.986x

1.01x

0.935x

1x

0.943x

0.982x

0.962x

1.13x

23. VulnerabilityPersonality > Neuroticism

24. ExtraversionPersonality

25. OrderlinessPersonality > Conscientiousness

26. ChallengeNeeds

27. Self-efficacyPersonality > Conscientiousness

28. LoveNeeds

29. AdventurousnessPersonality > Openness

30. Self-expressionNeeds

31. Excitement-seekingPersonality > Extraversion

32. HarmonyNeeds

33. ImmoderationPersonality > Neuroticism

34. Self-consciousnessPersonality > Neuroticism

35. CuriosityNeeds

36. ExcitementNeeds

37. StructureNeeds

38. LibertyNeeds

39. OpennessPersonality

40. IdealNeeds

41. NeuroticismPersonality

42. ClosenessNeeds

43. AssertivenessPersonality > Extraversion

44. SympathyPersonality > Agreeableness

51.43%

49.74%

51.26%

48.42%

51.25%

46.57%

51.09%

52.79%

50.86%

44.46%

50.8%

47.86%

49.97%

51.72%

49.71%

50.76%

49.51%

51.35%

49.25%

51.49%

48.75%

52.32%

48.49%

46.5%

48.35%

48.5%

48.05%

50.64%

47.97%

48.66%

47.6%

47.12%

47.25%

50.53%

46.97%

46.78%

46.67%

49.5%

46.39%

47.25%

45.84%

47.63%

45.82%

40.44%

@Kohls 31/32


0.892x

0.936x

0.864x

0.886x

0.879x

0.876x

0.857x

45. LiberalismPersonality > Openness

46. AngerPersonality > Neuroticism

47. ImaginationPersonality > Openness

48. IntellectPersonality > Openness

49. DepressionPersonality > Neuroticism

50. Openness To ChangeValues

51. Self-enhancementValues

45.66%

51.21%

45.38%

48.49%

45.12%

52.21%

44.56%

50.26%

44.14%

50.22%

44.13%

50.37%

43.94%

51.25%

@Kohls 32/32

Kohls report

Data & Analytics

Transcript of Kohls report