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PRESS CONTACT:

S. Khanna

P: +91 9711118615

skhanna@ps-b.com

PENN SCHOEN BERLAND (PSB) TO BE THE KNOWLEDGE PARTNER

FOR THE

SECOND EDITION OF THE SOUTH ASIA CONCLAVE

Nutshell Conference and PSB sign a MoU in New Delhi

New Delhi, September 29, 2014. Penn Schoen Berland (PSB), a Global ‘Research based

Strategic Communication and Corporate Affairs Advisory’ will be the knowledge partner for the

second edition of SOUTH ASIA CONCLAVE to be held at Lahore, Pakistan from November 19-22,

2014.

A MoU to this effect was signed today in New Delhi, between Nutshell Conferences & PSB.

Muhammad Azfar Ahsan, CEO Nutshell and Ashwani Singla, CEO & MD Asia signed the MoU.

Under the terms of the MoU, PSB will help Nutshell generate insights into challenges and

opportunities to grow trade & business between India and Pakistan. PSB will survey business

leaders from both India and Pakistan to generate the insights. The results of the survey will be

shared at the Conclave.

Says Ashwani Singla, CEO & MD Asia PSB, “The survey will aim to identify not only the

underlying roadblocks to the growth of Indo-Pak trade but also help generate a road map to

realize the true potential of business between the two largest nations in South Asia.” He adds,

“Nutshell has been a pioneering organizer and a major supporter of improved business relations.

We are delighted to partner Nutshell in this endeavor. ”

Says, Muhammad Azfar Ahsan, CEO, Nutshell Conferences, “The SOUTH ASIA CONCLAVE is

fast becoming the definitive platform to deliberate on growth of business amongst South Asian

countries. India and Pakistan are important players in the region and we are delighted to partner a

globally renowned firm like PSB to generate unique insights that will help steer the discussions at

Lahore later this year.”

About the Survey

The Survey will be administered online to over 100 plus business leaders in India and Pakistan

who are currently involved or interested in business between the two nations. The survey will

cover executives from across 10 industry sectors as well as bizfluentials™ like media, industry

bodies, analysts, think tanks, etc. The objective of the survey will be identify major roadblocks,

prioritize an action agenda to improve ease of business and chart a road map to grow trade

and business between India and Pakistan.

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About Penn Schoen Berland

Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication & Corporate

Affairs Advisory’ that helps clients understand and mould public opinion more effectively than

others. For over thirty years we have used the Science of Persuasion to leverage unique insights

about persuasion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations,

leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around

the world.

PSB, South Asia office was established early 2011 in Gurgaon, in the National Capital Region of

India and serves blue-chip clients comprising of leading Indian & transnationals corporations as

well as leading political parties and candidates who have been elected to a public office in the

Indian Sub-continent & South East Asian region. Most recently working closely with the

campaign committee of the BJP which led to an unprecedented win under the leadership of Sh.

Narendra Modi, now the Hon. Prime Minister of India The office is led by Ashwani Singla, MD &

CEO, Asia and formerly the CEO of Genesis Burson-Marsteller (GBM) & Board Member, Burson-

Marsteller (B-M), Asia Pacific.

Founding its work on generating unique insights using both quantitative and qualitative surveys,

PSB South Asia services include segmentation, positioning, messaging, corporate

communication, corporate affairs, corporate social responsibility and online reputation

management.

PSB and Grey formed Grey-PSB to offer 360 degree marketing communication, corporate affairs

and corporate communication solutions to clients across online and traditional media.

PSB is a part of Y&R Brands and WPP. More information is available on www.psbresearch.in

About Nutshell Conference

Nutshell Forum is Pakistan's leading conference management organization. Nutshell Forum has

been engaged in various kinds of activities including learning and development, conference

management, corporate ceremonies and image marketing. Nutshell Forum has the honor of

hosting 300 plus training workshops, seminars, group discussions and international conferences

in Pakistan, Dubai, Bahrain, Singapore & Sri Lanka.

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