Arab Youth Survey 2013 by Penn Schoen Berland

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OUR BEST DAYS ARE AHEAD OF US Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen April 9, 2013 www.arabyouthsurvey.com

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Arab Youth Survey 2013 by Penn Schoen Berland clealy highlights that Arab youths have more national pride since the Arab Spring & they believe that their best days are ahead. As per the survey, fair pay remains the top priority & rising living costs continue to be the top concern for Arab youths. Home ownership is increasingly very important for them. Among nations outside MENA, France viewed most favourably by Arab youth.

Transcript of Arab Youth Survey 2013 by Penn Schoen Berland

Page 1: Arab Youth Survey 2013 by Penn Schoen Berland

OUR BEST DAYSARE AHEAD OF US

Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen

April 9, 2013www.arabyouthsurvey.com

Page 2: Arab Youth Survey 2013 by Penn Schoen Berland

ASDA’A Burson-Marsteller commissioned Penn Schoen Berland (PSB) to carry out the survey among Arab national youth aged 18-24 in 15 Middle East countries: the six countries of the Gulf Cooperation Council (Saudi Arabia, UAE, Qatar, Bahrain, Qatar and Kuwait), Jordan, Lebanon, Egypt, Iraq, Libya, Tunisia – and, for the first time, Algeria, Morocco and Yemen.

Page 3: Arab Youth Survey 2013 by Penn Schoen Berland

e research was designed to uncover country differences and common trends, looking at concerns and priorities such as:

VIEWS OF THE IMPACT OF THE ARAB SPRING

ECONOMIC AND SOCIAL CONCERNS

ATTITUDES TOWARDS DEMOCRACY

VIEWS OF FOREIGN NATIONS

PERSONAL AND SOCIAL VALUES

MEDIA CONSUMPTION TRENDS

SOCIAL MEDIA HABITS

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METHODOLOGY

Page 5: Arab Youth Survey 2013 by Penn Schoen Berland

e study was commissioned in December 2012. e interviews took place from 13 Dec 2012 to 14 Jan 2013. Sample details are given below:

UAEN=250UAEN=250

OMANN=150OMANN=150

QATARN=200QATARN=200

BAHRAINN=200BAHRAINN=200

KSAN=250KSAN=250

KUWAITN=200KUWAITN=200

EGYPTN=250EGYPTN=250

JORDANN=200JORDANN=200

LEBANONN=200LEBANONN=200

Dubai40%

Sharjah20%

AbuDhabi40%

Dubai40%

Sharjah20%

AbuDhabi40%

Muscat50%

Batinah50%

Muscat50%

Batinah50%

Doha55%

AlRayyan45%

Doha55%

AlRayyan45%

Manama100%Manama100%

Jeddah40%

Riyadh40%

Dammam20%

Jeddah40%

Riyadh40%

Dammam20%

KuwaitCity20%

Al Hawalli30%

Al Ahmadi20%

Al Farwaniya30%

KuwaitCity20%

Al Hawalli30%

Al Ahmadi20%

Al Farwaniya30%

Cairo50%

Alexandria25%

Mansoura25%

Cairo50%

Alexandria25%

Mansoura25%

Amman50%

Irbid25%

Zarqa25%

Amman50%

Irbid25%

Zarqa25%

EastBeirut40%

WestBeirut40%

Tripoli20%

EastBeirut40%

WestBeirut40%

Tripoli20%

ORIGINAL COUNTRIES 2008-2010

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NEW IN

2011IRAQN=200IRAQN=200

TUNISIAN=200TUNISIAN=200

LIBYAN=200LIBYAN=200

ALGERIAN=150ALGERIAN=150

MOROCCON=200MOROCCON=200

YEMENN=150YEMENN=150

Baghdad50%

Irbil25%

Basrah25%

Baghdad50%

Irbil25%

Basrah25%

Tunis50%

Sfax25%

Susah25%

Tunis50%

Sfax25%

Susah25%

Tripoli50%

Benghazi25%

Misrata25%

Tripoli50%

Benghazi25%

Misrata25%

Algiers50%

Oran25%

Constantine25%

Algiers50%

Oran25%

Constantine25%

Fes25%

Salé25%

Marrakech25%

Casablanca25%

Fes25%

Salé25%

Marrakech25%

Casablanca25%

Sana’a50%

Al Hudaydah25%

Ta’izz25%

Sana’a50%

Al Hudaydah25%

Ta’izz25%

NEW IN

2012NEW IN

2013

2008 RESEARCH WAS CONDUCTED BY NIELSEN USING AN ONLINE METHODOLOGY.ALL RESEARCH FROM 2009 ONWARDS WAS COMPLETED FACE-TO-FACE. 2013 DATA IS WEIGHTED BY MARKET TO ENSURE EQUAL REPRESENTATION WITHIN THE SAMPLE.

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TOP 10 FINDINGS

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1Majority ofArab youth believe that “our best days are ahead of us”.

Page 9: Arab Youth Survey 2013 by Penn Schoen Berland

Q: Which of the following statements is closer to your view?

GENERAL OUTLOOK

74 63

77 82 75 77 77

71 68 72 70 74 70 74 78 76 76 72

24 31

22 16 21 20 20

27 26 25 28 24

26 25 20 21 22 25

3 6 1 2 4 2 2 3 6 2 2 2 4 1 1 3 3 3

Amongall

Egypt Jordan Kuwait Qatar SaudiArabia

UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC

Don’t know

Our bestdays arebehind us

Our bestdays areahead of us

Page 10: Arab Youth Survey 2013 by Penn Schoen Berland

Q: Considering the last 12 months, do you think thingsin your country of residence are now heading in the right direction or are they going in the wrong direction?

GENERAL OUTLOOK

(Right direction) %

2012 2013

Amongall

Egypt Jordan Kuwait Qatar SaudiArabia

UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC

5558

4653

5552

66 65 67 71

56

7783

88

55

80

21

37

5044

48

55

48

42

70

43

63

71

4849

56

4952

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Q: In general, do you think the economy in your country / the region is going in the right direction or in the wrong direction?

DIRECTION OF ECONOMY

National Regional

Amongall

Egypt Jordan Kuwait Qatar SaudiArabia

UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC

5560

4957

47

58

46

61

73 67 65 64 65

76

48

55

6163

51

65

49

58

5155

5155

5355

58

5257

5358

65

5356

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Q: Since the start of the events of the Arab Spring (in late 2010/early 2011), do you believe that your government has become:

IMPACT OF ARAB SPRING

26

20

24

24

24 26 34

11

13

6

6

22

10

10 10 11 9

12

14

9

10 12

2110

14 11 11 17 10

7 11

1 7 5 4 8 8 7 5 5

Amongall

Egypt Jordan Kuwait Qatar SaudiArabia

UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen

Don’t know

Less transparent/representative

No more transparent/representative

A little more transparent/representative

Much more transparent/representative

2325

26 25

28

29

1814

26 24

22 20

29

19

24 18

22 16

23 22 37

22 33

18 1425 20 22 22

15 24

23

21

8

8

8

26 29

7

8

10

17

5 8

8

22

24

14

36

9

29

15

22

8

14

9

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Q: How far do you agree or disagree withthe following? (%)

IMPACT OF ARAB SPRING

Following the uprisings across the Arab world, I feel the Arab world is better off

As a result of the uprising, I feel I will be better off in five years

Following the uprising, I am personally better off now thanI was a year ago

2012 2472 4

2013 2470 7

2012 2471 5

2013 1774 10

2012 2868 4

2013 3067 3

Agree a lot / somewhat Disagree a lot / somewhat Don’t know

Page 14: Arab Youth Survey 2013 by Penn Schoen Berland

2Arab youth have more nationalpride since the Arab Spring.

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Q: How far do you agree or disagree withthe following? (%)

IMPACT OF ARAB SPRING

Recent changes in my country make me feel anxious about what the future holds

Following the uprising in the Arab world, I feel uncertain about the future of my country

Following the events of the Arab Spring, I am more proud to be an Arab

Agree a lot / somewhat Disagree a lot / somewhat Don’t know

2012 4946 4

2013 6135 4

2013 1187 3

2012 5540 55

2013 6628 5

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Q: How far do you agree or disagree with the following? “Following the events of the Arab Spring, I am more proud to be an Arab” (%)

IMPACT OF ARAB SPRING

Don’t know

Agree somewhat

Agree a lot

Disagree a lot

Disagree somewhat

5960

58

5666

61 60 61 56 55 52 65 54 51 58

28 27 28 31

22 2626

2728 27

3422 28

34

30

7 7 9 5 6 7 108 6

1210 7

Don’t know

Agree somewhat

Agree a lot

Disagree a lot

Disagree somewhat

Amongall

Egypt Jordan Kuwait Qatar SaudiArabia

UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC

65

24

9

60

26

6

58

28

87

4 3

2 3 6 5

2

9 4 4

6 3

5 2

4 5

4 4 3

2 4 3

6 2

3 2 4 2

1 3 4 4

2 1

6

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Q: How far would you say each of the following influences you and your outlook on life? (% very influential)

INFLUENCERS

Base: Among All (don’t knows filtered)

Parents Religion Family Friends Communityleaders

Authors/writers

Politicians/Government

leaders

Businessleaders

Media Music Sports!gures

Pop stars

1619

282930303133

49

6669

73

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Q: Which of the following is closest to your view? (%)

VALUES & BELIEFS

Base: Among All

Traditional values meana lot to me, and ought tobe preserved for generationsto come

Traditional values areoutdated and belong inthe past. I am keen to embrace modern valuesand beliefs

2010 2011 2012 2013

83

17

65

35

60

40

68

33

Page 19: Arab Youth Survey 2013 by Penn Schoen Berland

3Fair pay remains the top priority of Arab youth

Page 20: Arab Youth Survey 2013 by Penn Schoen Berland

Q: How important are each of the followingto you? Top 10   (% very important)

IMPORTANCE OF FAIR PAY

Base: Among All (don’t knows filtered)

63 61 68

62 57 55

70 64 62

58

82

65 58 58

54 55 50 51 50 51

82

66 61 58 55 54 53 51 51 50

2011 2012 2013

Being paid a fa

ir wage

Owning m

y own home

Living in

a democratic

country

Living with

out fea

r of t

erroris

m

Having a

ccess

to the b

est co

llege

s/univers

ities

Having a

ccess

to high-spee

d Inter

net

Having a

ccess

to relia

ble hea

lthca

re

Living in a s

afe neig

hbourhood

Being a

ble to ge

t marri

ed and st

art a f

amily

Being a

ble to a!ord lu

xuries

Page 21: Arab Youth Survey 2013 by Penn Schoen Berland

Q: Which of the following is closest to your experience in the past 12 months?

JOB SECURITY

Base: Among All

Amongall

Egypt Jordan Kuwait Qatar SaudiArabia

UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC

8 7

18

17

57

10 10

13

18

23

20

15

16

6

14

22

6 6

14

1916

14

4862 59 59

64 61

5056 55

47

15 22

24

10 10 10

21

16

5361

9 5 4 8

17

13

62

9

18

18

54

8

18

17

58

8

19

17

56

16

19

17

19

59

2117

1814

11

20

None of the above

I have lost my job

I know a friend who haslost his/her job

I know a family memberwho has lost his/her job

Page 22: Arab Youth Survey 2013 by Penn Schoen Berland

Q: Would you prefer to work in government or for the private sector?

PREFERRED EMPLOYER

Base: Among All

4632

44 5058

48 54

4938 38

48

46

24

4452

42 43

26 41

27

14

2320

8

2323

22

12

4026

13

17

21

15

16

18

25

14

15

19

17

27

14 17

15

25

14

14

12

15

14

14

13 14

15

15 12

12

16

13

10 13 15

16

5043

13

24

14 14

15

28

Amongall

Egypt Jordan Kuwait Qatar SaudiArabia

UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC

No preference

Don’t know

Private sector

Government

Page 23: Arab Youth Survey 2013 by Penn Schoen Berland

4Home ownership is increasingly important

Page 24: Arab Youth Survey 2013 by Penn Schoen Berland

Q: How important are each of the followingto you? Top 10 (% very important)

HOME OWNERSHIP

Base: Among All (don’t knows filtered)

63 61 68

62 57 55

70 64 62

58

82

65 58 58

54 55 50 51 50 51

82

66 61 58 55 54 53 51 51 50

2011 2012 2013

Being paid a fa

ir wage

Owning m

y own home

Living in

a democratic

country

Living with

out fea

r of t

erroris

m

Having a

ccess

to the b

est co

llege

s/univers

ities

Having a

ccess

to high-spee

d Inter

net

Having a

ccess

to relia

ble hea

lthca

re

Living in a s

afe neig

hbourhood

Being a

ble to ge

t marri

ed and st

art a f

amily

Being a

ble to a!ord lu

xuries

Page 25: Arab Youth Survey 2013 by Penn Schoen Berland

Q: At what age do you expect to purchase yourown home?     (%)

AGE OF FIRST-TIME BUYERS

Not including “Don’t know”

4 6

14

25

20

15

Already own myown home

Before the ageof 25

Between the agesof 26-30

Between the agesof 31-40

After the ageof 40

Never

Among all

Page 26: Arab Youth Survey 2013 by Penn Schoen Berland

5Rising living costs continue to be the top concern among Middle East youth

Page 27: Arab Youth Survey 2013 by Penn Schoen Berland

Q: How concerned would you say you are about each of the following issues?       (% very concerned)

KEY CONCERNS

Base: Among All (don’t know filtered)

Rising cost of living

Dangers of drugs

!e economy

!reat of terrorism

Impact of the events of the Arab Spring

Unemployment

Opportunities for women

57

62

39

35

47

4948

5049

46

4444

42

4343

40

46

63

2011

2012

2013

Page 28: Arab Youth Survey 2013 by Penn Schoen Berland

Q: How concerned would you say you are about each of the following issues?       (% very concerned)

KEY CONCERNS

Base: Among All (don’t know filtered)

61

51 51 48

45 42 42 41 40 40

63

48 49 46 47

42 43 46

38 41

Rising costof living

!e economy Dangers ofdrugs

!reat ofterrorism

Impact of theevents of theArab Spring

Standard ofliving

Opportunitiesfor women

Unemployment Transport androad safety

Rise of Islamistmovements/role

of Islam inpolitical life

GCC Non GCC

Page 29: Arab Youth Survey 2013 by Penn Schoen Berland

6Civil unrest and lack of democracy are the biggest barriers facing the region

Page 30: Arab Youth Survey 2013 by Penn Schoen Berland

Q: What do you believe is the biggest obstacle facing the Middle East?

OBSTACLES FACING MIDDLE EAST

Base: Among All

41 41

27 27

23 21 21 21

18

16

44 43

27 26 25

22

19

17

Civil unrest Lack ofdemocracy

Lack of Arab unity

Israel-Palestiniancon!ict

Lack ofpoliticaldirection

Financial issues

"reat ofterrorism

Lack ofstrong

leadership

Loss oftraditional

values

2012 2013

Page 31: Arab Youth Survey 2013 by Penn Schoen Berland

7e UAE continues to be seen as a model nation

Page 32: Arab Youth Survey 2013 by Penn Schoen Berland

Q: Which country in the world would you like to live in?     (%)

MODEL NATIONS

Base: Among All

Q: Which country in the world would you most like your country to be like?       (%)

31

18 16 16 14

United Arab Emirates France United States Turkey Saudi Arabia

30

17 16 16 13

United Arab Emirates France United States Turkey China

Page 33: Arab Youth Survey 2013 by Penn Schoen Berland

MODEL NATIONS

Base: Among All

Q: As your country develops, which country’s model of growth and development would you like your country to follow?       (%)

20

11 11 11 9 7

United Arab Emirates China United States France Turkey Germany

Page 34: Arab Youth Survey 2013 by Penn Schoen Berland

8Among nations outside MENA, France regarded most favourably by Arab youth

Page 35: Arab Youth Survey 2013 by Penn Schoen Berland

Q: How favourable are you to thefollowing countries? (Very favourable %)

MODEL NATIONS

Base: Among All (don’t know filtered)

France Germany China United Kingdom United States India

30 29 28

23

29

20

39

34

27

43 41

25

46 44

41

34 31

28

44

39 39

32 30 29

2010 2011 2012 2013

Page 36: Arab Youth Survey 2013 by Penn Schoen Berland

9News consumption is falling and newspaper readership is hardest hit

Page 37: Arab Youth Survey 2013 by Penn Schoen Berland

Q: How often do you update yourself on news and current affairs?     Daily (%)

NEWS CONSUMPTION

Base: Among All

18

52

46

2011 2012 2013

Page 38: Arab Youth Survey 2013 by Penn Schoen Berland

Q: Where do you get your news     (%)

NEWS CONSUMPTION

Base: Among All

79

42

62

15

29

17

0

62

51

32

14 10

6

20

72

59

24

16

6 8

28

Television Online Newspapers Friends and family Radio Magazines Social Media

2011 2012 2013

Page 39: Arab Youth Survey 2013 by Penn Schoen Berland

10Social media is becoming increasingly influential

Page 40: Arab Youth Survey 2013 by Penn Schoen Berland

Q: In your opinion what is the most trustedsource of news?       (%)

TRUSTED NEWS SOURCES

Base: Among All

2011 2012 2013 60

19

11

49

18 18

9

40

9

26 22

TV news channels Newspapers Websites Social Media

Page 41: Arab Youth Survey 2013 by Penn Schoen Berland

Q: What do you do when you are online?        (% Top 8)

INTERNET USAGE

Base: Among All

57

48

37 36 33 31

26 23

60

48

38 36 35

29 25 27

Listen to music E-Mail Download music Subscribe to aRSS feed

Online gaming Read news Upload videos /photos / music

Watching movies/video clips

GCC Non GCC

Page 42: Arab Youth Survey 2013 by Penn Schoen Berland

Q: What do you on blogs?        (% Top 8)

BLOGS

Base: All who blog

Q: Where do the blogs that you read come from?        (%)

Q: What kind of blogs do you read?        (%)

46 38

18 10

I read blogs I post on a blog I have myown blog

I comment onother people's

blogs

87

56

22

My country !e Middle East !e West

52 42

34 31 22 21 18

Fashion News andCurrentA!airs

CelebrityNews

Technology Politics Healthand

Nutrition

Cookery

Page 43: Arab Youth Survey 2013 by Penn Schoen Berland

TWITTER

Base: All who use Twitter

Q: inking about Twitter, whichof the following applies to you?          (%)

Q: Where do the people you follow on Twitter come from?          (%)

Q: Who are the types of people thatyou tend to follow?            (%)

49 48 39 38

15 16

2012 2013

I will respond toother peoplestweets

I actively post tweets

I follow but donot post

92

67

13

93

68

14

My country !e Middle East !e West

2012

2013

Friends

Celebrit

ies

Journ

alists

Religious L

eaders

Business

Leaders

Social C

ommentat

ors

Politicia

ns

86

45 21 12 12 9 9

87

46

21 12 12 10 9

2012

2013

Page 44: Arab Youth Survey 2013 by Penn Schoen Berland

FACEBOOK

Base: All who use Facebook

Q: inking about social networking, which of the following applies to you?          (%)

Q: Where do the people you are friends with come from?          (%)

Q: Who are the types of people that you are friends with on Facebook?            (%)

62

22 11

64

23 8

I have my ownFacebook account that

I actively update

I have a Facebookaccount but don't tend

to post or upload

I don't have aFacebook account

2012 2013

94

50

19

94

51

18

My country !e Middle East !e West

2012 2013

Friends

Celebrities

Journalis

ts

Religious L

eaders

Politica

l Acti

vists

Business

Leaders

Social C

ommentators

Politici

ans

92

26 13

8 7 6 5 4

92

27 12

8 7 6 5 4

2012

2013

Page 45: Arab Youth Survey 2013 by Penn Schoen Berland

Majority of Arab youth believe that “our best days are ahead of us”.

Arab youth have more national pride since the Arab Spring.

Fair pay remains the top priority of Arab youth.

Home ownershipis increasingly important.

Rising living costs continue to be the top concern among Middle East youth.

Civil unrest and lack of democracy are the biggest barriers facingthe region.

e UAE continues to be seen as a model nation.

Among nations outside MENA, France viewed most favourably by Arab youth.

News consumption is falling and newspaper readership is hardest hit.

Social media is becoming increasingly influential.

1 2 3 4 5

6 7 8 9 10

Page 46: Arab Youth Survey 2013 by Penn Schoen Berland

OUR BEST DAYSARE AHEAD OF US

Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen

April 9, 2013www.arabyouthsurvey.com