Knorr´s Sustainable Agriculture Summit - Hamburg...!-Communicate Knorr’s brand vision on...
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Knorr´s Sustainable Agriculture Summit Knorr‘s Sustainability Journey Lars Gerber European Brand Development Director, Hamburg - Germany
Transcript of Knorr´s Sustainable Agriculture Summit - Hamburg...!-Communicate Knorr’s brand vision on...
Knorr´s !Sustainable !Agriculture !
Summit!
Knorr‘s Sustainability Journey!
Lars Gerber
European Brand Development Director, Hamburg - Germany
Carl Heinrich Knorr (1800 - 1875)
Born at Meerdorf, near
Braunschweig, Germany
Sustainability is at UL’s core!
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Sustainable Sourcing: Key for Knorr!
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•!85% of Knorr‘s raw materials come from agriculture
•!Our agricultural footprint in Europe: >120K hectares
The Rules: Unilever Sustainable Agriculture Code
Selection &
Training!
Data Reporting!
Assessment!
Sustainable
Source!
Verification of a Sustainable Source!
Engagement!
Stage!
Pr
oc
es
s (
12
to 1
8 m
on
ths
)!
3r
d. Pa
rty
Ve
rif!
Process backed-up!
By Unilever’s
Sustainability Advisory
Board (incl. WWF,
Rainforest Alliance and
other key NGO’s)!
But…!
Great Taste is our lead attribute!
And Great Ingredients are key for Great Taste!!
Our Chefs
select only the
best ingredients for
every Knorr
product…
!!"
Transparency in our communication!
!#"
Point of Sale!
And now?!
That was just the beginning, right?!
It starts from the inside!
KSP Fund: Co-investing 1 Mio Euros every year!
!-Communicate Knorr’s brand vision on sustainable sourcing to our top 60 agricultural suppliers worldwide and establish relationships.!
Knorr Sustainable !Agriculture Summit 2010!
Objective:
-Launch the Knorr Sustainability Partnership.!
-Commit all suppliers into USLP & Unilever’s Sustainable Agriculture Code.!
Support suppliers & growers on complex sustainable agriculture projects!
Enable suppliers & growers to accelerate the implementation of sustainable agricultural practices!
Knorr Sustainability Partnership!Objectives!
KSP Fund: Co-investing 1 Mio Euros every year!
Landmark Farms!Agricultural Role Models and Examples of !Best Sustainable Practice!
At the end, this is all that matters!
