KM Legal 2010

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KM

Two-day conference and workshop

11-12 May 2010, The Thistle Westminster, London

Book before 12 March 2010

for a 20% discount

and save £249

KNOWLEDGE MANAGEMENT

LEGAL 2010

tel: +44(0)20 7549 2546

fax: +44(0)20 7324 2373

email: [email protected]

web: www.kmlegal2010.comOr see back page for mailing details

5 Easy ways to register

To claim your CPD points for this event, please quote: ANS/ARCO

mnging prnr evns rsns h 11h annu:

Positioning KM as the efficiency engine of your firm

exr onribuions:

Addleshaw Goddard LLP

Allen & Overy LLP

Baker & McKenzie LLP

Barclays Group Legal

Berwin Leighton Paisner LLP

Bird & Bird LLP

Blake, Cassels & Graydon LLP, CanadaChris Collison, Knowledgeable Ltd

Cleary Gottlieb Steen & Hamilton LLP

Clifford Chance LLP

Eversheds LLP

Field Fisher Waterhouse LLP

Freshfields Bruckhaus Deringer LLP

Harriet Creamer, Outer Circle

Lars Plougmann, Headshift

Holman Fenwick Willan LLP

HSBC

Lovells LLP

Matthew Arnold & Baldwin LLP

Mills & Reeve LLP

Pinsent Masons LLP

Reynolds Porter Chamberlain LLP

Shepherd and Wedderburn LLP

Simon Carter, One Three Four

Virgin Media Limited

White & Case LLP, USA

Explore KM’s role post-recession and in a changing legal*

landscape

Understand how KM can drive efficiency and support alternative fee*

arrangements

Assess the viability of outsourcing knowledge management,*

research and legal processesPlan for an upturn and build a business case for KM investment*

Maximise KM’s role in pitching for new business*

Meet client needs and collaborate more effectively with clients*

Deliver real business value through using social software for*

knowledge sharing

a o-dy onfrn dsignd o h you:

pr-onfrn orsho10 May 2010, The Thistle Westminster, LondonIntroducing knowledge management for law firms in 2010Facilitated by Stephen Perry, Senior Knowledge Management Adviser &

Former Head of Knowledge & Business Development Systems at Freshfields

Bruckhaus Deringer LLP

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Why attend KM Legal 2010 ?

The last 18 months have been very challenging for law firmsand law firm knowledge professionals, but as the UK officiallyemerges from the recession, albeit only just, and we enter anew decade, firms are finally starting to look forward and at last

there is a feeling of hope.

Nonetheless, a changing legal landscape and a difficulteconomic climate has dramatically changed how legal servicesare being delivered. With the added client pressure on fees,firms are being forced to look for alternative ways of doingthings that will attract and retain an ever meaner,better informed, and more powerful client.

Strategies including disaggregation, reengineering andoutsourcing are developments we’re seeing more of, with theultimate aim of driving efficiency and minimising costs. Thisis where knowledge management can play an integral role inleading these developments and shaping the future of legal

service delivery, and potentially of the legal profession itself.

The KM team have an overarching understanding of howmatters are managed and so they’re ideally placed to be ableto unpick and streamline work flows and working practicesso they’re more efficient and cost-effective for the firm.Consequently, this isn’t just about new ways of working for thelawyers, it’s also about new ways of working for KM.

Featuring a range of leading law firms, in-house

counsel and KM experts, highlights for 2010

include:

Harriet Creamer of Outer Circle and Chris Stoakes*of Lovells LLP: How can KM drive efficiency in mattermanagement to support alternative fee arrangements?Baker & McKenzie LLP, Eversheds LLP and Allen & Overy*LLP: Outsourcing law firm knowledge, research and legalprocessesPutting the concepts from “No More Consultants” into*practice: Chris Collison of Knowledgeable LtdExamining law firm client expectations and needs:* BarclaysGroup Legal, HSBC and Virgin Media LimitedOz Benamram of White & Case LLP, USA:* KM strategy andplans for 2010 and beyond; a practical experience

Featuring streamed breakout sessions and interactive paneldiscussions, this two-day event will enable you to share andhear other law firms’ experiences, tailor your learning in lightof differing delegate needs, and attend sessions in smallergroups.

So don’t miss KM LEGAL 2010 to ensure the continuedgrowth and success of KM for your firm. If you can only attendone event this year, this is the one to attend!

wh i b h ro of km going forrd?

Ho i km nd o b sruurd o dfirs ords srr nd or

ffiin roh?

cn km h nb n onoi ods,

byond siy roviding grr ffiiny?

Coupled with an increasing need to drive efficiencythroughout the firm, is a continued need to drive efficiencywithin KM. So it’s essential that KM professionals are makingthe most of their resources and systems to deliver real value

for the business. While there seems to be a general trendof trying to do more with less (challenging enough in itself),KM professionals need to be looking ahead, planning foran upturn and building a business case for increased KMinvestment.

mnging prnr’s 11h annu km leGalvn has been carefully designed to explore thesedevelopments and complex challenges, to enable you to takethe lead and drive efficiency and streamline costs to delivermaximum value for your firm. Aimed exclusively at law firmKM professionals, this essential event will prepare you for thenext chapter of KM, to enable you to continue to grow KM for

your firm and to develop a KM model that’s sustainable anddeliverable for the years ahead.

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09:00 Registration and refreshments

09:30 Introduction

09:45 Understanding the building blocks of KM

People/culture*

Content*

Process*

Technology*

11:00 Morning coffee break

11:15 Aligning KM to your firm’s strategic goalsHow an effective knowledge strategy can help as a*change enabler for the business strategy

Prioritising your KM activities*

12:45 Networking lunch break

13:45 Practical examples of how professional services firms aregetting value from KM

Expertise and people*

Collaboration*

Managing content*

Search*

14:45 Afternoon coffee break

15:00 Ensuring the success of KM for your clients and your firm

Buy-in and commitment*

Encouraging ‘conversations’ and end user generated*

contentEnterprise 2.0; social networking in a business context*

15:45 Workshop summary

16:00 Close of workshop

agnd

10:20

How can KM drive efficiency in matter management to support alternative fee arrangements?

Understanding the drivers for alternative fee arrangements and the need for increased efficiency and productivity»

What role can KM play in driving efficiency and supporting alternative fee arrangements?»

Disaggregating work to understand how it is done, where costs accumulate, and where profit can be made»

Reengineering working practices and streamlining processes to deliver work more efficiently»

Developing standardised materials and tools and allocating resources appropriately»

Harriet Creamer, Director, Outer Circle

Chris Stoakes, Director of Knowledge, Research & Learning, Lovells LLP


09:00 Registration and refreshments

09:30Chair's opening remarks

Ruth Ward, Head of Knowledge Systems and Development, Allen & Overy LLP

09:40

Is KM fundamental to the future of the profession? Exploring the role of KM post-recession and in a changing legal landscape

Examining how the KM function and roles have changed during the recession»

How should KM be resourced and organised going forward? Developing a model that’s sustainable and deliverable for the future»

Can KM help enable new economic models, beyond simply providing greater efficiency?»

Lucy Dillon, Director of Knowledge Management, Berwin Leighton Paisner LLP

Jane Bradbury, Learning & Knowledge Management Director, Field Fisher Waterhouse LLP

Pre-conference workshop Introducing knowledge management for law firms in 2010

Monday 10 May 2010, The Thistle Westminster, London

This workshop will introduce delegates to the principles ofknowledge management (KM) and its practical application in lawfirms. Enabling those who are new to KM, or are aware of KM butneed help in getting started, with an overview of what is important

in making KM really effective in a firm. Knowledge is the intelligenceneeded to make better and more informed business decisions andthis workshop will provide practical, pragmatic guidance on KMfrom the ‘control’ aspects to how it can add value to a firm’s growthstrategy as we come out of the recession.

The aim of the workshop is to help participants:

Understand the principles of KM•

Align KM with their firm’s business strategy•

Understand how firms approach KM and what works for them•

Assess how to make KM successful in their firm•

About your workshop leaderStephen Perry is an experienced knowledge managementprofessional who has worked in four professional services firms:Freshfields Bruckhaus, KPMG, Hill Samuel Bank and Ashurst. His

recent experience with Freshfields has included the implementationof an enterprise-wide wiki social intranet. While at KPMG he workedon knowledge advisory assignments in Financial Services andGovernment and also led two internal, high profile global changeprogrammes - the implementation of KWorld, the global knowledgesharing system, and the implementation of KClient, the clientcollaboration solution.

Stephen is now working with a range of professional services' clientsto develop their KM strategies and in particular how social businessdesign can add real value to an organisation.

Day One - Tuesday 11 May 2010

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11:55

CASE STUDIES & PANEL DISCUSSION:

Outsourcing law firm knowledge management, research and legal processesExploring KM’s role in determining what to outsource, leading an outsourcing initiative and managing the outsourcing process»

Exploring the options, assessing the viability, and examining where the biggest cost savings lie with outsourcing knowledge management,»

research and legal work

Maximising your firm’s outsourcing potential; what else can be outsourced?»

Wendy Small, Head of Knowledge Management, Eversheds LLP Jessica Magnusson, Head of Knowledge Management, Baker & McKenzie LLPRuth Ward, Head of Knowledge Systems & Development, Allen & Overy LLP


14:00 Breakout session 1: all Breakout sessions run for 40 minutes and are repeated twice

FACILITATED DEBATE: Enterprise search: holy grail or redherring?Is enterprise search really the answer to

everything? What remains to be done, even

with an enterprise search tool in place, andhow should this affect your enterprise search

strategy?

Sam Dimond, Director of KnowledgeSystems, Clifford Chance LLPClaire Andrews, Director of KnowledgeManagement - Europe and Asia, Cleary Gottlieb Steen & Hamilton LLP

Steering and shaping the future PSL role How has the PSL role evolved over 20»

years?

What impact has the recession had on»

the PSL role?

Does a PSL role require PSLs?»

What will firms need from PSLs in the»

future?

Mark Gould, Head of KnowledgeManagement, Addleshaw Goddard LLP

We know more than we think. Putting theconcepts from “No More Consultants” intopracticeDiscover how to tap into the knowledge

already inside your organisation – before you

bring in external consultants! Participants willdiscover and experience this new knowledge

sharing technique first-hand, using a KM self-

assessment tool which will help them to learn

from their peers at the conference – and to

tailor for use within their own organisations

Chris Collison, Owner, Knowledgeable Ltd& Co-Author of Learning to Fly and No MoreConsultants



Delivering real business value through

using social software for knowledge

sharingTo what extent are law firms actually using

social software and for what for? What has

been the lawyers’ reaction, how easy or

difficult has adoption been and does it differ

between generations? Hear successful

examples of how Freshfields Bruckhaus

Deringer and Matthew Arnold & Baldwin have

implemented social software to deliver real

business value

Julia Randell-Khan, Head of International Client Development & Mark Walmsley,

Project Manager, KBD team, Freshfields

Bruckhaus Deringer LLP

Mark Weston, Partner, Matthew Arnold &

Baldwin LLP

Organising and integrating international KM

structures and knowhow

How have firms organised their»

international structures and know how

functions?

Which model is the best approach?»

Examining collaboration across»

geographical locations; how can you

collaborate with people you can’t see?

Best practice concerning international KM»

integration

Daniella Douek, Head of Knowledge

Management, Holman Fenwick Willan LLP

KM innovation for enhanced efficiency: The

human side

Getting buy-in for innovation»

Actually delivering change on the ground»

Is the "burning platform" perceived as»

such?

Individual stakeholders fight their corners.»

How to manage that?

The holy grail: Better deals for clients, a»

motivated team and a profitable

relationship

Duncan Ogilvy, KM Partner & Chris Sizer,

Professional Support Lawyer, Mills & Reeve

LLP

17:30 Close of day one

Day Two - Wednesday 12 May 201009:00 Registration and refreshments

09:30

Chair's opening remarks

Ruth Ward, Head of Knowledge Systems and Development, Allen & Overy LLP

09:40

Exploring and maximising KM’s role in pitching for new business

Examining the drivers for KM’s increasing role in client pitches»

Understanding client and partner expectations of KM during the pitch process»

How can KM really maximise input and achieve success in winning new business?»

Examining KM’s role post-pitch to ensure value-add is delivered»

Juliet Humphries, Head of Knowledge & Learning, Bird & Bird LLP

Andrew White, Partner, Client Knowhow Services, Bird & Bird LLP

11:30

Knowledge management and outsourcing of bid-related business research functions

Creating competitive advantage by using high quality offshore resources»

LPO - the next wave in Knowledge Process Outsourcing»

KPO for law firms and corporates:»

- Non-legal research

- Library functions (legal and non-legal)

- Support logistics for marketing functions

- LPO services A representative from Evalueserve

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Exploring the benefits, growth and

future of social networking in the legalprofession Examining how social networking within lawfirms is improving coordination and reducingthe growth in email volumes. This session will

look at principles for social networking thatare relevant to the legal profession and useexamples from law firms and in-house legalto illustrate the benefits that can be achieved

now and potentially for the future.Lars Plougmann, Head of Consulting,Headshift

PANEL DISCUSSION:

Managing matter life cycles How can KM work more efficiently and»

effectively with other departments at everymatter stage to share information betterand deliver value to the fee earners?Examining matter sensitivity tension»

between knowledge and complianceconfidentiality in the lifecyclemanagement of documents

Sam Dimond, Director of KnowledgeSystems, Clifford Chance LLP

Mark Gould, Head of KnowledgeManagement, Addleshaw Goddard LLPLucy Dillon, Director of KnowledgeManagement, Berwin Leighton Paisner LLP

Managing knowledge at Blakes, Cassels &Graydon LLPStructuring and organising KM in a large,

Canadian-based law firm - an evolutionin perspective from legal know-how toapplying KM to support clients and businessdevelopment in the current economic climate

Marcia Cooper, Director of KnowledgeManagement, Blake, Cassels & Graydon LLP,Canada


16:00

KM as a strategic roleKM Professional - its all a question of case: upper or lower»

Integration and embedding: management speak or is KM more than the sum of its parts that can have an impact upon multiple functions»

"Making" change happen or providing the ingredients: How far do we go with intervention? Is it down to the type of KM professional you»

are elected to be?The real case for KM, an opinion: that it’s about change and improvement, not about, for example, intranets and search»

Andrew Woolfson, Director of Knowledge Management and Capability, Reynolds Porter Chamberlain LLP & Chair, Managing Partners’Forum Knowledge Panel

Stephen Perry, Senior Knowledge Management Adviser & Former Head of Knowledge & Business Development Systems at FreshfieldsBruckhaus Deringer LLP

16:40

KM strategy and plans for 2010 and beyond; a practical experienceIdentifying your firm’s direction and aligning your KM strategy with the business strategy»

Rethinking the role of KM and what your firm is trying to achieve»

Planning for an upturn and building a business case for KM investment»

Cleaning up, reviewing what worked, and rebuilding old primitive systems into sophisticated new tools»

Oz Benamram, Chief Knowledge Officer, White & Case LLP, USA

17:20 Chair's closing remarks

17:30 Close of conference


Developing a successful intranet project

with a minimal budgetThe concept of user-customisable pages hasbeen around on the internet for a while, butthe emergence of flexible client-side toolshas made it possible to recreate and adaptthis concept for the enterprise. Hear howShepherd and Wedderburn has implemented

a user-driven solution tailored to suit theirrequirements with individually tailoredcontent and enterprise-like searching usingonly minimal budget and existing in-house

resources.Pamela Watson, Knowledge ServicesManager & Steve Dalgleish, OnlineDeveloper, Shepherd and Wedderburn LLP

Effective procurement and utilisation ofexternal information resources

Adopting a smarter approach to the»

procurement of external informationresourcesNegotiating with information providers»

to allow for integration of content withoutsubstantial additional cost

Is it possible to cut external subscriptions»

without too much impact internally?Reducing your firm’s over-reliance on»

external resourcesUtilising external resources more»

effectively to deliver real valueSarah Cameron, Legal Director, PinsentMasons LLP

Sharper legal updates and currentawareness for clients; how to get clients toread it and value it

Types of update-content and the “why»

would you?” rule; how to think like a clientwhen drafting, planning and editingupdates, and how to get more from lessThe “me too” update that duplicates other»

firms and third-party providers; usecases,value-added content v basic-factscontent (and how to face some hardfacts)Client preferences for formats,»

presentation and relevance; red herrings,received wisdom... and common sense

Simon Carter, Managing Director, One ThreeFour

11:00

Expertise Location - the simple way: A case study of Mills & Reeve's implementation of Recommind Mindserver

The challenge of establishing who knows what in a large organisation»

The old way: A major challenge to compile and maintain a directory»

The new way: An automated dynamic solution»

What information can be mined without manual effort?»

Design of the user interface - what might one want to get out of it?»

Duncan Ogilvy, KM Partner & Deborah Swarts, Professional Support Lawyer, Mills & Reeve LLP


10:20

PANEL DISCUSSION:

Examining law firm client expectations and needs

What do clients want in terms of KM?»

How can KM professionals really deepen client relationships and collaborate more effectively with clients?»

Examples of innovative initiatives where clients and law firm KM professionals have worked together successfully»

Andrew Dey, Director, Legal Operations, Barclays Group Legal

Matthew Whalley, KM Programme Manager, HSBC

Robert Mackenzie, UK Legal Director, Virgin Media Limited

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Positioning KM as the efficiency engine of your firmBooking ref: 1015-10

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KM Legal 2010

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