ANALYSIS OF MAGAZINE ADVERT

King of Leons

The name of the band and the album name are the most prominent features in this advert as it is written in a big white font with a shadow effect makes it stand out and grabs the audience attention immediately. Both the album name and the band name are written in capital letters which connotes that the band wants the audience too focus on it more than anything and these are more important then the background image.

The advert is quite simple with not a lot of images which is helpful for the audience as they will not have to spend a lot of time in reading the details or analyze the image so more people would be interested in looking at the advert and gather the main information such as the album name, band name and the release date quickly.

The bands website (www.kingsofleon.com) and (Play.com) have also been advertised to help the audience in gaining any information they want. The audience can easily download and listen to their music. They can even buy the album from these websites. In this way the band and album are also being promoted.

The main colors in this advert are purple, orange and yellow which gives a feeling of the summers and it seems like it has been captured on a beach because of the palm leaves and the lighting which denotes that it is a sunset or a sunrise as the image is a little blurred.This connotes that the music in the album is relaxing and calm The light emerging from one direction in the darkness connotes hope and happiness pushing away the sadness and darkness.

Usually the image f the band or any element representing the band image are used on the advert but this advert is challenging this code and convention as there is no band image and the image used is very simple which makes it unique and interesting.

As always the release date is mentioned on the advert it has also been mentioned here which means that it follows the convention. The release date is written with same font and capital letters as the band and album name but it is slightly faint which shows that it is not that important as the band or album name.