BA (Hons) Music Journalism

Programme Specification

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Contents Page BA (Hons) Music Journalism Programme Specification Form B 3

BA (Hons) Music Journalism Teaching and Assessment Structure 33

BA (Hons) Music Journalism Module Leadership 38

BA (Hons) Music Journalism Module Documents – Level 4 39

BA (Hons) Music Journalism Module Documents – Level 5 68

BA (Hons) Music Journalism Module Documents – Level 6 100

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FORM B

Programme Specification Please refer to the ‘Guidance Notes for the completion of required Validation documentation’ when completing this form. Name of final award: (e.g. FdA / FdSc / BA(Hons) / BSc(Hons) / MSc)

BA (Hons)

Programme title: e.g. (Digital Media Arts)

Music Journalism

Level:

4, 5 & 6 Credits: 360

Exit awards, level and credits: (where applicable)

Certificate of Higher Education – 120 credits Diploma of Higher Education – 240 credits Ordinary degree – 300 credits Honours degree – 360 credits

School:

London College of Music

Field:

Popular Music Performance

Collaborative Partners: (where applicable) Note: Approval for a collaborative partner to deliver a programme requires an additional approval event.

BIMM London

Document version:

3.0

Date document completed:

02/02/2014

Document completed by:

Simon Colam, Head of Education, BIMM London

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1. Awarding body/Institution University of West London 2. Teaching institution BIMM London 3. Admissions criteria Minimum of 2 A-levels at grade C or above (240 UCAS points) or BTEC level 3 equivalent, and five GCSE qualifications at grade C and upwards, including English Language. Candidates may also be required to attend an interview with the Programme Leader, either in person or via Skype. Overseas students where English is not their native language must meet a minimum English language requirement of IELTS 6.0. We require a minimum of 5.5 to be achieved in each band. BIMM London is in the continuous process of developing its support network for non-native English speaking students. This includes additional provision of tutorials and workshops based around the English language delivered by an experience practitioner (i.e. TEFL qualified tutor). BIMM London views its English language support for its non-native English speaking students as integral to its BIMM Tutorial Support Programme. Applications by experienced practitioners without formal qualifications may also be considered through accreditation of prior experiential learning via the BIMM London APEL policy.

IELTS Score for International Students

6.0 with a minimum of 5.5 to be achieved in each band.

4. Codes UCAS Code A P500

UCAS Code B N/A

JACS Code N/A

Other N/A 5. Professional, Statutory and Regulatory Body accreditation (if applicable) None

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6. Career and progression opportunities The BA (Hons) Music Journalism will enable graduates to apply a distinctive writing style blending creativity, technique and purpose within a wide range of music journalism modes. Students will develop traditional writing skills, research methods, cultural appreciation and analytical perspectives applied to both established and new media formats. They will also apply a host of digital skills including graphics, video, audio and web design to real-world projects throughout the programme ensuring they are prepared for the expectations of the industry. It is anticipated that students will have developed an original platform for their writing by the end of the programme, the development of which will be supported during their time studying at BIMM London. Throughout the programme students will have regular and ongoing interaction with leading media industry and business practitioners, industry academics and project mentors. These interactions will both inspire and shape career strategies. Graduates will be able to pursue many differing opportunities across the music journalism sector as:

• Freelance / staff music journalist • Online writer / blogger • Broadcaster • Presenter • Author • Digital content designer • Proof reader • PR / artist development

Opportunities exist for students to continue study within the remit of post graduate programmes. Graduates can also explore teaching careers upon graduation or continue study on UWL’s PG Cert in Learning & Teaching 7. Location of delivery BIMM London, Effie Road, London SW6 1EN 8. Mode of delivery (Copy and paste this symbol - ) Full-time Part-time Distance learning Work-based learning* Other If other, please specify:

*Work-based learning - if the programme includes work-based learning elements, please specify below:

a. Is employment in a particular work role necessary to complete assessments? No

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b. Are work placements an essential part of the programme? Yes – level 5: Engaging

with Industry (WBL) Work related learning scenarios Via the level 5 Engaging With Industry module, students have the opportunity for real world work experience within a media organisation. Students will first discuss the approaches to and preparation for employment before working directly within a work placement organisation for weeks 10-29, sourced from a pool of BIMM London industry partners. In their placement organisation they will gain valuable first hand skills working on a real life project via a mutually agreed time plan (i.e. 1-3 days per week subject to availability). With any industry placement all related procedures such as risk assessment, health and safety, safeguarding and DBS will be adhered to with overarching management of these issues delivered by BIMM London on the student’s behalf.

9. Planned programme duration Certificate of Higher Education – 120 credits – one 30 week academic cycle Diploma of Higher Education – 240 credits – one 30 week academic cycle Ordinary degree – 300 credits – one 30 week academic cycle Honours degree – 360 credits – one 30 week academic cycle 10. Sequencing within the academic calendar (Copy and paste this symbol - ) September only start February only start September and February start

Other If other, please specify:

11. First date of delivery of the programme (month and year) September 2016 12. Language of study English 13. Links with External Organisations/Industrial Partners

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The Great Escape festival Liverpool Sound City 2000 Trees festival ArcTanGent MusicConnex Music Week I LUV LIVE Music Radar Brighton Music Conference Under The Bridge, Fulham The Courtyard, Hoxton Dublin Castle, Camden Music Managers Forum Strummerville (The Joe Strummer New Music Foundation) Music Producers Guild (UK) Music Managers Forum PPL PRS for Music Musicians Union Software and hardware by Apple Computers Software by Avid Audio hardware by Audient 14. Student support arrangements Undergraduate programmes Throughout their programme of study, each student will have access to a variety of sources of support depending on individual circumstances and needs. Alongside a College-wide support framework, which encompasses the programme leaders, the module leaders, the personal tutors, in-programme learning skills development and Personal Development Planning (PDP), all students will have at their disposal a variety of different support systems which depend on the nature of the programme. The development of learning skills includes such techniques and activities as critical appraisal, reflection, literature searching, information technology, peer review, group work, presentation, research, practice/professional skills, note-taking, writing skills, electronic information retrieval, communication skills and independent study at home. These skills will be an integral part of learning programmes. Students are expected to participate in an induction. This will introduce them to the requirements of their programme of study and will provide an opportunity to receive all the relevant programme documentation, visit the Library and meet and discuss requirements and expectations of their planned learning experience with the programme team.

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BIMM London Tutorial Support The BIMM London Student Services department acts as the first point of contact regarding any issues, concerns or needs a student may experience and also runs BIMM London’s tutorial system. Students can book tutorials with the Programme Leader and key journalism, media, technology and business studies tutors.

The aim of the BIMM London Tutorial Programme is to support all students academically and pastorally and to ensure high levels of achievement and student satisfaction. All tutorials are recorded and notes are given to the student with a copy of any agreed action plans held in the student file. Student records are held confidentially in secure storage and accessed only by authorised members of the Student Services team and personal tutors.

BIMM London Pastoral Tutorials These tutorials provide support on any issues that might get in the way of succeeding at BIMM London (i.e. medical, financial, accommodation or other personal issues). The Student Services team delivers these tutorials and all have received basic counselling training. Where a member of the Services team identifies a serious issue they will make a referral to one of BIMM London’s professional counsellors.

Where punctuality or unprofessional behaviour is an issue those students will be called in to a pastoral tutorial to discuss any reasons for non-attendance and to be supported in getting back on track. 15. Aims of the programme Music journalism is a specific and highly vocational subject that encompasses all aspects of journalism. Over the past ten years, with the growth of the internet, the sphere of journalism and music journalism has changed significantly – much akin to the wider music industry – and the successful journalist needs to be an all-rounder, self-reliant and proficient in many aspects of multimedia production. The online world has offered exciting new opportunities. Music journalism has evolved to a point where a wider range of transferable and specialist skill sets are required of today’s professional music journalist. Previously, different functions associated with the production of media were assigned to individuals that made up a team. Today’s approach requires journalists to be proficient in a range of different functions in order to produce industry-ready media in isolation. The BA (Hons) Music Journalism aims to furnish students with knowledge of the history, theory, principles and practices of journalism and PR, together with the specific and transferable skills needed for a sustainable career in today’s music industry. We believe this programme will become an industry leader, as it aims to develop a solid base of the required wider journalistic skills, ensuring those who graduate will do so ‘industry-ready’. Broader topics to develop underpinning knowledge such as law and ethics, writing and academic skills and research techniques are all key areas of focus, with students also undertaking modules distinctly relevant to the music industry, such as the nature of music journalism and PR, music history, digital literacy, the structure and working practice of the music business, music entrepreneurship and artist promotion and marketing.

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The programme is designed to act as a direct springboard into employment and students will enjoy access to a wide range of unique opportunities allowing them to engage directly with the music industry, predominantly in the form of work placements and professional projects. The programme itself is industry-facing and industry-serving in its nature, in line with other programmes at BIMM, and BIMM’s wider strategic aims. It has the support of key players in the music industry including Andy Prevezer, Vice President of Press and Publicity at Warner Records (Neil Young, Fleetwood Mac, Green Day, Johnny Marr, Michael Buble); Barbara Charone, Director of MBCPR (Madonna, Pearl Jam, Kasabian, Elvis Costello, Depeche Mode, Paolo Nutini, Rufus Wainwright); Murray Chalmers, Director of MC PR (Kate Bush, Coldplay, Radiohead, Lily Allen); Richard Dawes, MD Dawbell PR (Sir Paul McCartney, Black Sabbath, Queens Of The Stone Age, Take That, The Horrors, The Brit Awards); Louise Mayne, Head Of Press Columbia Records (Bob Dylan, Foo Fighters, AC/DC, Kings Of Leon and Leonard Cohen); George Garner, Kerrang! Deputy Editor; Susie Ember, Head of Press, Polydor Records (Ellie Goulding, Snow Patrol, The Maccabees, La Roux) and Paul Stokes, Assistant Editor Q Magazine. All of these contacts have to date been in discussion with BIMM regarding future internships, work experience, workshops and industry talks. Our philosophy is based on combining creativity, technology, theory and practice in a distinctive blend of teaching and learning. The programme will benefit those students looking to further their chances of employment in a fast-paced, competitive and self-sufficient environment.

This programme is designed to further meet the key aims of the BIMM strategic plan, including:

Aim 1 – to provide a specialist musical vocational education for students seeking a career in the music industry, and to continue to grow courses and connectivity to the music industry.

• To review and develop the curriculum to ensure continued relevance to the music industry and to further opportunities for full-time study of the music business providing a complementary set of programmes

• To continue our emphasis on the teaching of high level specialist skills, while developing students in order for them to gain wider personal and professional experiences and transferable skills that increase their future employability

• To embed an Artist Development approach to music education based on the realisation of realistic and achievable individualised career plans

• To create positive links between all levels and areas of the curriculum in order to foster a dynamic creative community for students and staff at each of our centres

• To continue to review and develop the quality of our resources and learning environment in line with current commercial standards

Aim 2 – to maintain links with industry locally, nationally and internationally that will ensure the contemporary relevance and value of our programmes

• To maintain existing relationships and to identify new key industry partners and secure

long-term support and engagement at curriculum design level • To ensure that all teaching staff have substantial and relevant industry experience and

have attained or are working towards recognised teaching qualifications • To develop further formal work experience links within the music industry locally,

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nationally and internationally. In addition to the above specific aims, the programme also aims to instil skills that form part of the both BIMM London & UWL HE Graduate Attributes. These skills are wide ranging and are designed to prepare Graduates for employment within the global contemporary music industry. Please see page 26 for more information surrounding Graduate Attributes. 16. Content of the programme This programme is highly specialist in nature and therefore does not include optional modules. However, as much of the work produced is project-based there remains a high degree of control and choice in what direction students take their work. The modules all run over 30 weeks, in order that students may be allowed to develop projects within a realistic timescale while receiving support, guidance and formative critical feedback. This process mirrors professional practice. The modules are designed to provide progression in line with the framework in the UK Quality Code whereby the core themes within the programme can develop over the three years. These themes are:

• Writing – developing journalistic skills in print, online, TV and radio • Sourcing, researching, Interviewing and writing news, features, comment pieces and

reviews • Biography, press release and artist campaign and management. • Online, radio and video documentary making, webzine building and management. • Computer design, editing and publication including magazine design and production • Audio visual and multimedia production • Business, academic, research and critical analysis skills • Presentation and leadership • The music industry and the business side of journalism, management and PR. • Project, team and personal management

The BA (Hons) Music Journalism comprises six 20 credit modules at level 4, six 20 credits modules at level 5 with level 6 comprising four 20 credit modules and one 40 credit Project module. Students must achieve a pass (40%) in all modules comprising the programme. At level four students are introduced to the music industry and roles within it and the core writing skills of journalism across online, print, TV and radio. The history and context of music journalism, together with the theory and practice associated with these areas are addressed. Students will also develop research and debating skills, and are introduced to the use of computers, and software packages InDesign and Photoshop to develop multimedia skill sets.

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At level five students are introduced to the tools of analytical journalism and are able to engage effectively with industry practitioners and build a personal and career action plan. Journalistic skills are developed further, taking the learner through the launch of a magazine both in print and digital formats. Writing skills and styles are further developed and students will become able to understand and apply press and legal terms through their work. Music journalistic skills will also be employed in a PR context, to launch an artist’s press campaign and use software and hardware for multi-media production. At level six students are expected to take a significant role in the direction of the module projects, the double weighted Professional Project in particular. This module is the culmination of the work in years one and two and is closely supported by the Personal and Business Development module. Analytical Perspectives examines the historical and technical development of music and its influence on culture and society, whilst encouraging the development of analytical and writing skills. The Creative Entrepreneurship module prepares the learner for work as a freelance music journalist. Students are asked to map their own achievements against professional work, critically assessing the two and drawing conclusions and recommendations from the process for future working practice. The individual’s progress, both through the qualification and their skill and knowledge as a project manager, is monitored and regularly discussed by the Programme Leader and the individual student.

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17. Module list and pre-requisites Module Title Code Level Credit

s Pre-requisites Core Optional

Music Business MJ401 4 20 none

Introduction to Music Journalism MJ402 4 20 none

Journalism in Context MJ403 4 20 none

Music Journalism Techniques MJ404 4 20 none

Writing for the Music Industry MJ405 4 20 none

Music and Digital Media MJ406 4 20 none

Engaging with Industry (WBL) MB506 5 20 none

Research Methods PM501 5 20 none

Cultural Perspectives PM503 5 20 none

Artist Development and PR MJ501 5 20 none

Music Journalism: Principles, Ethics and Law

MJ502 5 20 none

Digital Multimedia Production MJ503 5 20 Music and Digital Media

Professional Project PM605 6 40 Research Methods

Professional Development MJ603 6 20 none

Analytical Perspectives PM606 6 20 Cultural Perspectives

Creative Entrepreneurship MJ601 6 20 none

Global Communication MJ602 6 20 none

The curricular proposal for the BA (Hons) in Music Journalism has been informed by HE Staff, as well as consultants from the world of Music Journalism. Feedback from students and staff has also informed the inclusion of pre-existing modules on the programme. The aim is to create a streamlined and industry-facing programme of study that includes a high level of academic and practical-based work, which will prepare graduates for successful employment in the music industry.

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18. Programme Learning Outcomes Level 4 Relevant modules

A – Knowledge and understanding

A1. Describe the varied role of a music

journalist, showing an awareness of multimedia

platforms and technologies

A2. Identify practices and principles within

professional contexts including historical, social,

cultural, ethical and legal (including defamation

and contempt of court)

A3. Identify, interpret and implement the variety

of forms of publications both online and off

A4. Discuss important stylistic movements

within Popular Music criticism and current

debates including the work of prominent

theorists and practitioners

Music Business LO3 Introduction to Music Journalism LO1, LO2, LO3 Journalism in Context LO1, LO2 Music Journalism Techniques LO1, LO2 Writing for the Music Industry LO2 Music and Digital Media LO1, LO2 Music Business LO1, LO3 Introduction to Music Journalism LO1, LO2 Journalism in Context LO2, LO4 Music Journalism Techniques LO1, LO3 Writing for the Music Industry LO3 Music and Digital Media LO1, LO3 Introduction to Music Journalism LO3, LO4 Journalism in Context LO4 Music Journalism Techniques LO1, LO2, LO3 Writing for the Music Industry LO3 Music and Digital Media LO2, LO3 Introduction to Music Journalism LO4 Journalism in Context LO1, LO2, LO3 Music Journalism Techniques LO1

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B – Intellectual skills B1. Analyse and evaluate information and

practices relevant to music journalism and

publishing

B2. Explain the relationship between music

writing, production practices, and technologies

and through decision-making skills relate these

to specific audiences and contexts in order to

target writing to specific needs and models

B3. Independently plan and identify information

using theoretical, practical, technological and

legal knowledge which realise and develop

existing practices and traditions of music

journalism

B4. Examine and evaluate representations of

‘musical culture’ within historical contexts.

Music Business LO1, LO2, LO3 Introduction to Music Journalism LO1, LO2 Journalism in Context LO1, LO2, LO3, LO4 Introduction to Music Journalism LO1, LO2, LO3, LO4 Journalism in Context LO1, LO3 Music Journalism Techniques LO1, LO2 Writing for the Music Industry Music and Digital Media LO1 Music Business LO1, LO2 Introduction to Music Journalism LO1, LO2 Journalism in Context LO1, LO2, LO3, LO4 Music Journalism Techniques LO1 Music and Digital Media LO1 Music Business LO1, LO3 Introduction to Music Journalism LO1, LO2, Journalism in Context LO1, LO2, LO3

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C – Subject practical skills C1. Write clearly, effectively and accurately in a

range of styles and across various multimedia

platforms and also produce academic writing

C2. Autonomously collate music journalistic

ideas and principles from a variety of sources

C3. Use the latest industry software and apply creative visual and design techniques to projects

C4. Reflect, assess and problem solve in different roles within the industry

Music Business LO2 Introduction to Music Journalism LO3, LO4 Journalism in Context LO4 Music Journalism Techniques LO1 Writing for the Music Industry LO1 Music and Digital Media LO1, LO2 Introduction to Music Journalism LO2 Journalism in Context LO1 Music Journalism Techniques LO1 Writing for the Music Industry LO2, LO3 Music and Digital Media LO1, LO2, LO3 Music Journalism Techniques LO2 Writing for the Music Industry LO2, LO3 Music and Digital Media LO2, LO3 Introduction to Music Journalism LO1, LO2, LO3, LO4 Journalism in Context LO3, LO4 Music Journalism Techniques LO1, LO2, LO3 Writing for the Music Industry LO2 Music and Digital Media LO2

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D – Key / Transferable skills D1. Employ Information and Communication

Technology (word-processing, e-mail, online

sources and other electronic information

services) appropriately

D2. Write to deadline, style and to length using

sound spelling, punctuation and grammar

D3. Work and reflect effectively and flexibly

independently or as part of a team

D4. Develop effective communication skills and

methods of research, analysis and evaluation

including academic referencing.

Music Business LO2 Introduction to Music Journalism LO3 Journalism in Context LO4 Music Journalism Techniques LO2, LO3 Writing for the Music Industry LO3 Music and Digital Media LO2, LO3 Music Business LO2 Introduction to Music Journalism LO3, LO4 Journalism in Context LO3, LO4 Music Journalism Techniques LO1 Writing for the Music Industry LO1, LO2 Music Business LO1, LO2, LO3 Introduction to Music Journalism LO2, LO3 Journalism in Context LO1, LO2, LO3, LO4 Music Journalism Techniques LO1 LO2, LO3 Writing for the Music Industry LO2, LO3 Music and Digital Media LO1, LO2, LO3 Music Business LO2, LO3 Introduction to Music Journalism LO2, LO3, LO4 Journalism in Context LO1, LO2, LO3 Music Journalism

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D5. Compile a contacts book and portfolio and

website relevant to industry standards

Techniques LO2, LO3 Writing for the Music Industry LO1 Music and Digital Media LO3 Music Business LO1 Introduction to Music Journalism LO2 Music Journalism Techniques LO2, LO3 Writing for the Music Industry LO2, LO3 Music and Digital Media LO2, LO3

Level 5 Relevant modules A – Knowledge and understanding

A1. Explain the implications of writing for the

multi-platform world, adapting for audience

demands and knowledge of English Law and

ethics, which must be observed in journalism, in

accordance with the Leveson recommendations

A2. Demonstrate an organised and

systematic approach to personal career

development

A3. Digest pertinent academic literature and

relate it to music journalism

Cultural Perspectives LO2 Artist Development and PR LO2, LO3 Music Journalism: Principles, Ethics and Law LO1, LO2 Engaging with Industry LO1, LO2, LO3 Artist Development and PR LO2, LO3 Music Journalism: Principles, Ethics and Law LO4 Digital Multimedia Production LO3 Research Methods LO3 Cultural Perspectives LO3, LO4 Artist Development and PR LO1 Music Journalism: Principles, Ethics and Law LO1, LO2

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A4. Make connections between the

historical, social, cultural, political,

philosophical, economic context of music

Cultural Perspectives LO1, LO2, LO3 Artist Development and PR LO1 Music Journalism: Principles, Ethics and Law LO1, LO2

B – Intellectual skills B1. Analyse appropriate writing styles which

meet audience demands and evaluate problem

areas which relate to media law

B2. Analyse information to create and evaluate

relevant arguments and ideas, and reflect on

cultural perspectives in music

B3. Acknowledge quotations and ideas from

other’s work and question their hypotheses and

assumptions

B4. Conceptualise and apply pertinent theories

and concepts in relation to their own work

Cultural Perspectives LO1, LO3 Music Journalism: Principles, Ethics and Law LO1, LO2 Engaging with Industry LO1 Research Methods LO1, LO2, LO3 Cultural Perspectives LO1, LO2, LO3 Artist Development and PR LO1 Music Journalism: Principles, Ethics and Law LO2 Research Methods LO2 Cultural Perspectives LO1, LO2, LO3 Music Journalism: Principles, Ethics and Law LO1 Engaging with Industry LO1, LO2 Research Methods LO1, LO3 Cultural Perspectives LO2, LO3 Artist Development and PR LO1, LO2 Music Journalism: Principles, Ethics and Law LO2 Digital Multimedia Production LO1

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B5. Apply the principles of marketing to identify

and prioritise appropriate strategies for a band,

event, product or service

Research Methods LO1, LO2, LO3 Artist Development and PR LO1, LO2, LO3 Music Journalism: Principles, Ethics and Law LO1

C – Subject practical skills C1. Use writing styles and structures relevant to

given brief for a specific audience

C2. Apply knowledge of media laws to reporting

and writing

C3. Implement a strategy for the planning and

development of a new feature in various formats

including print and online

C4. Interpret and analyse key concepts in artist,

event and music marketing

Cultural Perspectives LO1, LO2, LO3, LO4 Artist Development and PR LO3 Music Journalism: Principles, Ethics and Law LO1, LO3 Digital Multimedia Production LO2, LO3 Research Methods LO2 Artist Development and PR LO1, LO2, LO3 Music Journalism: Principles, Ethics and Law LO2, LO4 Artist Development and PR LO1, LO2, LO3, Music Journalism: Principles, Ethics and Law LO1, LO3, LO4 Digital Multimedia Production LO1, LO2 Engaging with Industry LO1 Research Methods LO2 Artist Development and PR LO1, LO2, LO3

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D – Key / Transferable skills D1. Communicate knowledge, understanding

and evaluate skills by producing lucid,

evidenced, written accounts and arguments

using proper academic citations

D2. Work independently on analysis and

research

D3. Articulate ideas, problems and conclusions

D4. Communicate information and ideas

effectively in peer feedback and work to a strict

deadline

Engaging with Industry LO3 Research Methods LO1, LO2, LO3 Cultural Perspectives LO1, LO2, LO3, LO4 Artist Development and PR LO3 Digital Multimedia Production LO2, LO3 Engaging with Industry LO1, LO3 Research Methods LO1, LO2, LO3 Cultural Perspectives LO1, LO2, LO3 Artist Development and PR LO1 Music Journalism: Principles, Ethics and Law LO1, LO2 Digital Multimedia Production LO1 Engaging with Industry LO1, LO3 Research Methods LO1, LO2, LO3 Cultural Perspectives LO1, LO3, LO4 Artist Development and PR LO2, LO3 Music Journalism: Principles, Ethics and Law LO1, LO2 Digital Multimedia Production LO1, LO2 Engaging with Industry LO2, LO3 Cultural Perspectives LO2, LO3 Artist Development and PR LO1, LO3 Digital Multimedia Production LO3

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Level 6 Relevant modules

A – Knowledge and understanding

A1. Demonstrate a considered approach to

ensuring validity and accuracy within the

context of a project demonstrating the ability to

discuss existing theory and arguments to

rationalise project activity

A2. Apply reflective practices to a music related

project, linking theory with practice and

producing recommendations for future working

practice

A3. Critically discuss globalisation with

reference to the media, communications and

popular music

A4. Explain how commissioning editors and

producer’s work and what they are looking for

from the multi-media music journalist

Professional Project LO1, LO2 Professional Development LO3 Analytical Perspectives LO3, LO4 Creative Entrepreneurship LO3 Professional Project LO4 Professional Development LO1, LO2, LO3 Analytical Perspectives LO2 Creative Entrepreneurship LO1 Global Communication LO1, LO2, LO4 Creative Entrepreneurship LO1, LO2, LO3

B – Intellectual skills B1. Analyse appropriate markets to pitch

package ideas which meet audience demands

B2. Apply appropriate independent research

methods to a chosen area of study

Professional Project LO2 Creative Entrepreneurship LO1, LO2 Professional Project LO1, LO2 Professional Development LO1 Analytical Perspectives LO1, LO2, LO3, LO4 Creative Entrepreneurship LO1, LO3 Global Communication LO1, LO2, LO4

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B3. Reflect and analyse key cultural, social and

journalistic preoccupations

B4. Reflect on the results of their developmental

activities, producing a well-evidenced account

of their successes and failures

B5. Make well-founded and credible plans for

future work

Analytical Perspectives LO1, LO2, LO3, LO4 Creative Entrepreneurship LO1 Global Communication LO2, LO4 Professional Project LO4 Professional Development LO1, LO2 Professional Project LO4 Professional Development LO2 Creative Entrepreneurship LO2

C – Subject practical skills C1. Produce a substantial piece of scholarly

and creative work

C2. Consider appropriateness of form for a

specific medium

Professional Project LO2, LO4 Professional Development LO1, LO2 Analytical Perspectives LO1, LO2, LO3, LO4 Creative Entrepreneurship LO1, LO3 Global Communication LO1, LO2, LO3, LO4 Professional Project LO1 Professional Development LO3 Creative Entrepreneurship LO1, LO2 Global Communication LO3

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C3. Deliver industry-viable pitch and projects to

satisfy the needs of multi-platform

commissioning editors

C4. Use writing styles and structures relevant to

a given brief for a specific audience

C5. Critically analyse the possible

professional outlets for work

C6. Undertake independent personal

development and business development

activity

Professional Project LO2 Creative Entrepreneurship LO1, LO2 Global Communication LO4 Analytical Perspectives LO4 Creative Entrepreneurship LO3 Professional Project LO2, LO4 Professional Development LO1, LO2 Creative Entrepreneurship LO1, LO2 Global Communication LO4 Professional Project LO2, LO4 Professional Development LO1, LO3 Creative Entrepreneurship LO2

D – Key / Transferable skills D1. Demonstrate critical thinking using research

methodology

Professional Project LO1, LO2, LO4 Professional Development LO1, LO2, LO3 Analytical Perspectives LO1, LO4 Creative Entrepreneurship LO1, LO3 Global Communication LO1, LO4

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D2. Produce a substantial thesis or creative

piece

D3. Work to communicate information and

ideas verbally and develop a coherent pitch

structure

D4. Present the feature concept and all

attributed elements in a clear, engaging and

succinct manner.

Professional Project LO2 Professional Development LO1 Analytical Perspectives LO1, LO2, LO3, LO4 Creative Entrepreneurship LO1, LO3 Global Communication LO1, LO2, LO3, LO4 Professional Project LO3 Creative Entrepreneurship LO2 Professional Project LO1 Professional Development LO1, LO2, LO3 Analytical Perspectives LO1, LO2, LO3, LO4 Creative Entrepreneurship LO2 Global Communication LO1, LO2, LO3, LO4

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The following tables show how each module supports students’ achievement of the programme learning outcomes. Level 4

A1

A2

A3

A4

B1

B2

B3

B4

C1

C2

C3

C4

D1

D2

D3

D4

D5

Music Business

Introduction to Music Journalism

Journalism in Context

Music Journalism Techniques

Writing for the Music Industry

Music and Digital Media

Level 5

A

1 A2

A3

A4

B1

B2

B3

B4

B5

C1

C2

C3

C4

D1

D2

D3

D4

Engaging with Industry

Research Methods

Cultural Perspectives

Artist Development and PR

Music Journalism: Principles, Ethics and Law

Digital Multimedia Production

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Level 6

A1

A2

A3

A4

B1

B2

B3

B4

B5

C1

C2

C3

C4

C5

C6

D1

D2

D3

D4

Professional Project

Professional Development

Analytical Perspectives

Creative Entrepreneurship

Global Communications

19. Graduate attributes and employability skills Recognising the need for entrepreneurs to find employment in an extremely competitive industry, the qualification has a vocational emphasis and (in addition to academic skills) focuses on the following areas: • Creativity, craftsmanship, management and practical skills. • The mechanics of business: industry protocols, project management and marketing. • Voice and style in a wide range of contexts: hyper-local to global reach • Analysis of industry standard models and ethics. • Innovative application of social media, media platforms, audio and video • Monetisation, the digital landscape and its effects on the industry. • The social significance of music and the role of social factors in affecting our response to

music. • Work placement via BIMM London industry partners. • Autonomous development of a fit for purpose journalism or media enterprise. • Group work, collaboration and teamwork. • Project management, trouble shooting, critical thinking and self-reflection. 20. Teaching and Learning strategies BIMM London prides itself on its high quality teaching which supports the development of technically accomplished, creative and versatile practitioners who are equipped for a sustainable career in an ever changing industry. All our tutors are active professional practitioners, well-placed to provide students with first-hand advice and guidance on the requirements of the media sector. We encourage a holistic approach to music education and through this approach enable our students to interpret a wide range of concepts, techniques and skills with authenticity and authority. The ‘Community of Inquiry’ is central to BIMM London. Studying with us enables the student to become part of a wide ranging student body of business specialists, producers, musicians, performers and songwriters at BIMM London; a microcosm of the industry. This gives the student an opportunity to integrate, network and build business models, partnerships and collaborations with students from other departments.

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The majority of modules will be delivered in small groups (10-20 students) in seminar-workshops with tutors providing a mixture of demonstration and explanation of skills, technology and techniques alongside practical group/individual tasks and Q&A. A small number of modules are delivered in a large scale lecture format (30-60 multi-discipline students). This is where the BIMM London creative community is celebrated. Philosophical ideas and concepts such as personal and business management are discussed, and collaborative projects such as gigs, PR, features, interviews, management deals and record labels are planned. Students begin to learn how to deal with competition, problems, setbacks, assessment, to celebrate each other’s success and to engage in peer debate. Teaching and learning are staged to take account of student diversity and mirror the progression in the programme learning outcomes. At level 4, teaching and learning is structured and tutor led providing scaffolding to support the progression to more in-depth work at level 5 and 6. Students will develop specific writing skills, explore music journalism practice including interview techniques, and write for specific media, including digital. They will learn about the structure, roll and skills needed to work as a music journalist and begin to make informed choices around career options across the wider music industry. At level 5, students begin to choose their own approaches to the module projects, with tutors acting more as guides and providing critical feedback. Students will further develop journalist principles and practices, including legal and ethical considerations, and extend their scope to include artist promotion, marketing and PR. Digital multimedia skills are realised through a campaign and direct industry experience is gained through work placement. At level 6, projects are largely student led, planned and delivered. Professional development is a principal theme preparing students for work as a freelance music journalist and exploring interpersonal and team skills. Students will develop a critical awareness of the impact of the Internet on globalisation and shared cultures. They will be also encouraged to analyse and evaluate the circumstances around significant moments in the history of popular music. The use of technology as a teaching tool will be included in a number of modules. In multimedia modules each student will have access to their own Apple Mac workstation running industry standard hardware and software. For applicable modules, overhead projection will be used to deliver lecture content via tutor authored E-Learning tools. Concepts will be explained and demonstrated using appropriate media such as classroom whiteboard, digital media, references to hand outs, software and hardware examples, and web URL’s. BIMM London has developed its own bespoke virtual learning environment via the Moodle platform. All BIMM London HE students are provided with blended learning provision via this platform. This supports BIMM London’s learning and teaching strategy via a myriad of curriculum specific support for the BA (Hons) Music Journalism. This includes the use of the VLE as a repository for both student facing documentation such as Programme Handbooks, Mitigation and Extension Forms, HE Regulatory Appendices, Term Dates, HE Academic Writing Guides, Student Rep & Board of Studies Minutes, Student Survey Results & College Handbooks.

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At the module level material includes supporting lecture based content such as lesson plans, PowerPoint presentation documents, links to external web sites and other assorted digital media content. The BIMM London Moodle platform has Turnitin Plagiarism detection software integration and the GradeMark feedback platform which will be utilised for academic writing based assessments on the BA (Hons) Music Journalism. The Moodle platform also features a myriad of added value components such as student discussion forums and blogs. Students can also access information regarding masterclasses and events and book places to attend. BIMM London is committed to the development of its Moodle platform and the robust integration of blending learning across all its programmes with an aim to enhance the quality of the student experience. 21. Assessment strategies In line with our feed forward approach and the portfolio ethos to assessment design for this programme, all the modules will present students with formative and summative assessment tasks. This approach is in line with BIMM London’s assessment policy and includes a range of assessment modes, many of which are authentic tasks that would be familiar to working music journalists. Assessment has been structured so that a unified approach is adopted with each module assessment diet providing a formative assessment point that ensures students receive feedback on their work - and be able to see how their peers have approached the task – and a summative assessment that measures progress and achievement at the end of the module. Many of the modules also include a reflective written submission, which allows the learner to stand back and reflect on their work, team performance and individual progress and learning within the module. Students that use research methods to collect data from participants are required to gain approval via application to BIMM Research and Ethics Committee. The Professional Project Module Leader and Programme Leader will provide guidance through research lectures and tutorial support. UWL’s Institute for Practice, Interdisciplinary Research and Enterprise (INSPIRE) and Institute for Teaching, Innovation and Learning (INSTIL) can also provide further academic support. Peer Assessment The BA (Hons) Music Journalism programme makes use of a peer assessment approach to provide a rich source of feedback on work in progress from tutors and fellow students. Peer assessments are marked by the group of students in class with students agreeing a grade for each candidate. Peers will provide written and verbal feedback using the generic BA (Hons) peer marking criteria. The tutor acts as moderator (and has final say if peers disagree over a mark) and arbiter to ensure standards are applied consistently and fairly and records the final marks on the mark-sheet.

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22. Opportunities for work-based learning and employer engagement The college has excellent links with the music industry including leading record labels and artist management companies, performing artists, publishing companies, recording studios, industry bodies, magazines and venues. Opportunities exist for students to work with our Industry Partners, with many students engaging in projects during and after graduation. Our Visiting Tutor model supports the enriching and enhancement of pedagogic learning and teaching activities. Industry professions represent an important facet in the learning & teaching strategy at BIMM London. These individuals provide real world experience within their chosen idiom and impact knowledge, experience and inspiration within the student body. 23. Personal Development Planning (PDP) Personal Development Planning is central to the ethos of the BA (Hons) Music Journalism. Aspects of self-reflection are embedded within the curriculum. Students will develop their critical, analytical and reflective skills by considering their productions in the context of the musical, cultural and sociological development of popular music and the music industry. Self-reflection, critique and analysis exist within the assessment methodologies utilised for various modules (i.e. Professional Development, Professional Project and Engaging with Industry). This allows the student body to engage in metacognitive reflection of their own working methodologies and provides a valuable opportunity for PDP via reflection BIMM London offers its students a wide range of extra-curricular opportunities across the academic year. Students are required to utilise skills developed within their respective programmes and apply to a professional standard aligned to current industry expectations. Students are also required to develop interpersonal skills and communication techniques as they collaborate with their peers from a range of disciplines and the wider arts and media communities to include:

• Management of and contribution to a student produced music magazine • Student band interviews and reviews at BIMM gigs including: London Song Circles,

BIMM Showcase, 7 Sessions (Industry showcase), BIMM Heavy, Sofa Sessions • New music reviews and opinion pieces on London Song Circles Tumblr blog • Podcasts, radio shows, video blogs for BIMM Radio • Masterclass guest interviews • Reviews, interviews and work experience at external events and festivals including:

The Great Escape, 2000 Trees, Under The Bridge – Fulham, BIMM Graduation at 02 Shepherd’s Bush Empire

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24. QAA Subject Benchmarks The BA (Hons) in Music Journalism programme outcomes were written using the 2008 version of the Subject Benchmarks Statement for Communication, Media, Film and Cultural Studies and the outcomes are closely aligned with all key benchmarking statements, including those for: Aural/analytical skills Students will be expected to engage with and demonstrate skills of intellectual analysis, particularly in modules MJ401, MJ402 and MJ403 (level 4), PM501, PM503 and MJ502 (level 5) and PM605, PM606 and MJ603 (level 6). Research skills Students will be expected to carry out various forms of research for essays and project work, formulating appropriate research questions and employing correct methods for qualitative and quantative research. This is relevant most to modules MJ402 and MJ403 (level 4) PM501, PM503, MJ502 and MJ503 (level 5), PM605, PM606, MJ602 and MJ603 (level 6). Media production skills Students will be expected to produce work that demonstrates the effective manipulation of the written word, and effective use of media production technologies. Effective time, personnel and resources management will also be expected. This relates mostly to modules MJ402, MJ403, MJ405 and MJ406 (level 4), PM503, MJ502 and MJ503 (level 5) and PM605, PM606 and MJ602 (level 6). Creative and imaginative skills Students will be expected to initiate, develop and realise distinctive and creative work, using experimentation, production skills and practices to innovate. This is mostly relating to modules MJ405 and MJ406 (level 4), MJ501, MJ502 and MJ503 (level 5) and PM605, MJ601 and MJ602 (level 6). Knowledge based skills Students will be expected to demonstrate knowledge and understanding in areas such as communications systems, roles of media in society, media forms and genres, media production technology (historically, relating to current practice and likely future trends) and economic forces that frame the journalism industry. Various elements of the above will be found throughout all modules on the programme. Technological skills Students will be expected to demonstrate capability in operational aspects of media production and communication technology, specifically in modules MJ402, MJ404, MJ405 and MJ406 (level 4), MJ501, MJ502 and MJ503 (level 5) and PM605, MJ601 and MJ602 (level 6). Skills of communication and interaction In addition to self-directed learning and independent study, students will be expected to work productively in a group or team, showing the ability to listen and contribute effectively and apply entrepreneurial skills in dealing with audiences, clients and consumers. This is particularly of relevance to modules MJ401, MJ402 and MJ403 (level 4), MB506, PM503 and MJ501 (level 5) and PM605, PM606 and MJ601 (level 6).

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Skills of personal management Students will be expected to work in independent ways showing self-discipline and self-direction, carrying out independent research and managing self-directed projects. This relates principally to modules MJ401, MJ402, MJ403 and MJ406 (level 4), MB506, PM501, PM503, MJ501 and MJ502 (level 5) and PM605 and MJ603 (level 6). 25. QAA Qualification Descriptors The UK Quality Code for Higher Education Descriptor for a higher education qualification at level 6: Bachelor's degree with honours The descriptor provided for this level of the FHEQ is for any bachelor's degree with honours which should meet the descriptor in full. This qualification descriptor can also be used as a reference point for other level 6 qualifications, including bachelor's degrees, graduate diplomas and so on. Bachelor's degrees with honours are awarded to students who have demonstrated:

• a systematic understanding of key aspects of their field of study, including acquisition of coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of a discipline;

• an ability to deploy accurately established techniques of analysis and enquiry within a discipline;

• conceptual understanding that enables the student: to devise and sustain arguments, and/or to solve problems, using ideas and

techniques, some of which are at the forefront of a discipline; to describe and comment upon particular aspects of current research, or

equivalent advanced scholarship, in the discipline; an appreciation of the uncertainty, ambiguity and limits of knowledge; the ability to manage their own learning, and to make use of scholarly reviews

and primary sources (for example, refereed research articles and/or original materials appropriate to the discipline);

Typically, holders of the qualification will be able to:

• apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects;

• critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem;

• communicate information, ideas, problems and solutions to both specialist and non-specialist audiences;

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And holders will have:

• the qualities and transferable skills necessary for employment requiring: • the exercise of initiative and personal responsibility; • decision-making in complex and unpredictable contexts; • the learning ability needed to undertake appropriate further training of a professional

or equivalent nature.

26. Teaching and Assessment Structure The following table summarises the learning outcomes and teaching and assessment structures for each module.

LEVEL 4

Module Credits Weekly contact

hours Summative

Assessments Learning Outcomes

Music Business 20 1.5 Wk 9 (10%)

Wk 27 (90%)

1. Locate and organise information about music industry practitioners and the structure of the music business

2. Apply appropriate academic conventions in the recording and referencing of such data

3. Identify and appraise current developments in the music industry

Introduction to Music

Journalism 20 1.5

Wk 15 (10%) Wk 25 (90%)

1. Discuss the relationships between the music industries and role of journalism and skills within them

2. Appraise the roles and responsibilities of key personnel in the music industry 3. Utilise skills and key software to create, edit and report to an appropriate target

audience 4. Use different writing styles for different audiences in particular in specialist areas

Journalism in Context 20 1.5 Wk 19 (10%)

Wk 27 (90%)

1. Define important stylistic movements within popular music journalism 2. Explore the relationship between Popular Music, Journalism and social change 3. Analyse the contribution of key music writers and broadcasters from 1900 to the

present day 4. Use academic resources to evaluate the impact of these writers on the wider

culture

Music Journalism Techniques

20 1.5 Wk 25 (100%)

1. Demonstrate various styles of writing and reporting for specific audiences and platforms

2. Use technology and techniques to report on camera, online and for radio. 3. Research stories, features or projects, using a range of credible sources

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Writing for the Music

Industry 20 1.5

Wk 25 (100%)

1. Write concise, well researched and engaging work using accurate grammar and punctuation

2. Edit and sub-edit work to progress written copy to the finished piece 3. Illustrate visual, audio and online elements to enhance media

Music & Digital Media 20 1.5

Wk 15 (10%) Wk 25 (90%)

1. Describe the nature of online reporting and its manipulation through mediation for public relations purposes

2. Utilise key software to create, edit and manipulate layouts suitable for online public relations use

3. Research and utilise appropriate sources of information clearly and effectively to a target audience

LEVEL 5

Module Credits Weekly contact

hours Summative

Assessments Learning Outcomes

Engaging With Industry 20 1.5

Wk 29 (100%)

1. Demonstrate an organised and systematic approach to personal career development

2. Undertake and document Work Based Learning (WBL) according to programme requirements

3. Evaluate the work experience undertaken

Research Methods 20 1.5

Wk 22 (20%) Wk 27 (80%)

1. Select and utilise a variety of appropriate research methods 2. Gather and interpret valid and reliable data 3. Demonstrate an informed understanding of their research problem, project

design, methodology and project management

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Cultural Perspectives 20 1.5 Wk 19 (25%)

Wk 27 (75%)

1. Understand the origin of important genres in Popular Music 2. Explore the relationship between Popular Music and social change 3. Understand the contribution of a key artist from 1900 to 1970 4. Use academic resources to evaluate the impact of this artist in detail

Artist Development

and PR 20 1.5

Wk 15 (10%) Wk 25 (90%)

1. Interpret and analyse key concepts in event and music marketing 2. Apply the principles of marketing to identify appropriate strategies for a band,

artist, product or event 3. Design and appraise a marketing plan for a band, event, product or service

Music Journalism: Principles, Ethics and

Law

20 1.5

Wk 15 (10%) Wk 25 (90%)

1. Design, plan and execute a print and/or online magazine 2. Summarise ethical and legal issues within music journalism 3. Utilise key software to create, edit and manipulate layouts 4. Engage in a professional manner with PR’s, record labels and managers to

secure interview

Digital Multimedia Production

20 1.5

Wk 15 (10%) Wk 25 (90%)

1. Identify the structure and process of digital media in the creative industries 2. Undertake the technical and creative production of a digital multimedia project 3. Demonstrate innovative and creative communication skills necessary for the role

as a professional music journalist

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LEVEL 6

Module Credits Weekly contact

hours Summative

Assessments Learning Outcomes

Professional Project 40 1.5

Wk 10 (20%) Wk 28 (80%)

1. Demonstrate a considered approach to ensuring validity and accuracy within the context of a project

2. Undertake a music related project activity within the professional and academic arena, demonstrating the ability to discuss existing theory* and arguments to rationalise project activity

3. Demonstrate a practical understanding of music related project management skills

4. Apply reflective practices to a music related project, linking theory with practice and producing recommendations for future working practice.

Professional Development 20 1.5

Wk 27 (100%)

1. Undertake independent personal development and business development activity

2. Analyse the results of this activity 3. Critically evaluate a range of tools/methods for personal and business

development, relating these tools to their own developmental activity

Analytical Perspectives 20 1.5 Wk 26 (100%)

1. Analyse and interpret the development of a key genre in Popular Music from 1970 to the present day

2. Critically evaluate the relationship between Popular Music and wider cultural issues

3. Construct an informed argument about the contribution of a key artist from this period

4. Critically appraise the artist’s cultural significance, using scholarly literature at the forefront of the discipline

Creative Entrepreneurship 20 1.5

Wk 15 (30%) Wk 25 (70%)

1. Define markets for different music publications and platforms, and identify styles needed to relate ideas and features

2. Pitch correctly and successfully and make and keep contacts for future commissions

3. Research and write in a range of styles and work independently to produce written material using primary and secondary sources

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Global Communication 20 1.5

Wk 27 (100%)

1. Define globalisation with reference to the media, communications and popular music

2. Explain cultural reflexivity and the global voice 3. Demonstrate effective application of a transnational and regional tonality 4. Recognise and evaluate current developments in global communication

practice