1. Kindercare!

2. BeebyClarkMeyler.com | @GoBCM! Simply put, Kindercare needed a way to make their display ad impressions more effective "" With thousands of locations and many different program options, it was difcult for one piece of creative to speak effectively to the wide array of user needs"" The retargeting display campaign had to also hit specic cost-per- inquiry targets"

3. BeebyClarkMeyler.com | @GoBCM! Cookie Data" Featured in Ad" Personally relevant display ads" Concept: Ultra-relevant messaging NO DATA combining site behavioral insights (retargeting), and a media-buying strategy based on granular data " LOCATION DATA Clever and relevant creative containing geo-specic service offerings, and site behavioral information was dynamically informed, created, and served on the y" PROGRAM DATA A control-exposed study was conducted to identify true lift an attribution percentage that helped inform and PROGRAM & optimize the media-buying portion of the LOCATION DATA campaign"

4. BeebyClarkMeyler.com | @GoBCM! Campaign generated over 1,700 inquiries at 1/6th the target cost"" Dynamic ads delivered a lift of 50% in CTRs and nearly 30% in conversion rate"" Exposed group had 116% lift in conversion rate over the control group 54% of overall conversions could be attributed to the retargeting campaign"

5. BeebyClarkMeyler.com | @GoBCM!Beeby Clark+Meyler is an award-winning interactive agency focused oninnovation in media. By this we mean the creation of new and more effectivemarketing based on the consumers evolving interaction with, andconsumption of, media. "We design highly productive marketing programs that leverage todays mostengaging digital media technologies to enable more brand engagement,awareness and sales. "For more information, please contact Stuart Meyler, Principal"smeyler@beebyclarkmeyler.com, 203.653.7950"!Visit: BeebyClarkMeyler.com!Follow: @gobcm"