WILTSHIRE: LONDON: CARMARTHENSHIRE:

92 GLOUCESTER ROAD 72B OMMANEY ROAD PENLAN FARM MALMESBURY TELEGRAPH HILL CENARTH WILTSHIRE LONDON CARMARTHENSHIRE SN16 0AL SE14 5NT SA38 9JN T: 07710 418758 T: 01666 823034 T: 01239 710013

© KHPR 2015 Page 1 of 10 KHPR Limited KHPR Limited, Registered in the UK: Company No. 03960558

Registered address: Eight Bells House, 14 Church Street, Tetbury, Glos GL8 8JG

KHPR CREDENTIALS

1 Extensive Experience of the ‘not for profit’ sector

KHPR has nineteen years’ experience working in the not for profit sector, for clients including the Victoria & Albert Museum, Bible Society, The Prince’s Foundation for Building Community, Creative & Cultural Skills and the Prince's Regeneration Trust.

This has given us extensive working experience of the very particular governance and stakeholder issues involved in the sector and has kept me very aware of the importance of effective relationship management. I have also learned how to leverage PR in pursuit of sponsorship and fundraising, often yielding results that repay my fees many times over. This has included securing sponsorship, donations in kind and ambassadorial cooperation in both fundraising and awareness generation.

2 Ability to build sustainable partnerships

I have built enduring partnerships through 'win-win' collaborations that enable clients to achieve key goals in new areas. This goes as far back as Bible Society in partnership with Vogue in 1999 on a 6-page photo shoot on The Prodigal Daughter to the Prince's Foundation in partnership with the Ideal Home Show with a sustainable show-home in 2010-14.

3 Ability to deliver consistent results in national media

I have a particular expertise in working at a national level with national press, magazines and broadcast media and have never failed to deliver national coverage when required - whether the client is a large, prestigious organisation or a much less well-known name.

Previous activities

More detail on KHPR's experience and examples of results generated are included at Annex 1. These include:

The Prince’s Regeneration Trust

The Neuroblastoma Children’s Cancer Alliance (NCCA) UK

Prince’s Foundation

Compton Verney

Querubi Organic Extra Virgin Olive Oil

The Craft Skills Awards

Some brief client testimonial quotes and names of those who have kindly offered to provide fuller references if required are included at Annex 2.

KHPR - CREDENTIALS (Cont.)

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ANNEX 1 - Recent examples of campaigns delivered for clients

The Prince's Regeneration Trust

National awareness plus local coverage

KHPR - CREDENTIALS (Cont.)

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I was appointed in 2014 to help PRT expand its reach beyond the specialist property sector and begin to manifest as a public-facing charity. One of the highest impact aspects of my work with the PRT was achieved through creating a collaboration with the 2015 Ideal Home Show focussing on their work at the Middleport Pottery (above and below).

(https://www.facebook.com/HouseBeautifulUK/posts/871137452903407)

(http://www.princes-regeneration.org/news/home-heart)

Having initially working on new key messages, I have now begun relationships with new ambassadors Kirstie Allsopp, George Clarke, Bill Bryson and Sarah Beeney. In addition, my work on fostering a relationship for the PRT with House Beautiful magazine has yielded triple page exposure in print and widely seen on-line publicity for the charity's work and I am currently negotiating two further transformational relationships within the consumer sector.

(https://twitter.com/hb/status/531853963474526208)

KHPR - CREDENTIALS (Cont.)

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Querubi Oil

The owner of Querubi Oil wanted KHPR to help to tell the story of his journey to produce an artisanal product in a traditional way in South of France as he launched the first harvest of his creation to a select group of similarly passionate food outlets in the UK.

One of the specific achievement targets set for KHPR by Querubi’s owner, was the successful placement of an article on the first commercial harvest in a ‘quality’ member of the UK daily press. After connecting with and gaining the genuine interest of the right journalist, considerable discussion resulted in the Guardian’s publication of Querubi’s article and photographs on 15 April 2015. The article detailed the new product’s health and environmentally friendly credentials. Additional public relations activities included identifying a limited number of similarly minded entrepreneurs and business owners running organic farm shops and delicatessens in the UK and arranging face to face meetings with them for Querubi’s owner and founder. Following the necessary research, calls were made, introductions followed and a series of meetings was arranged. The outcome of the series of meetings was, per Querubi’s precise requirement, the placement of the 2015 harvest with a select number of outlets.

KHPR - CREDENTIALS (Cont.)

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(http://www.standard.co.uk/news/london/cancer-girls-parents-race-to-raise-money-for-trial-drug-in-us-9886828.html)

(http://www.standard.co.uk/news/health/plumbing-tycoon-donates-1-a-job-to-cancer-girl-3-9909798.html)

Neuroblastoma Children’s Cancer Alliance (NCCA) UK

This small charity raises money for research and also runs appeals to pay for children to receive the treatment they need abroad if it can't be accessed in the UK. My communications role involves media and partnership development. A recent example of my work with the NCCA was my launch of an appeal to raise £100K in just 40 days so that two year old Chloe Balloqui could join a pioneering treatment trial in the United States.

I also initiated a feature in the London Evening Standard and through this was was able to bring Pimlico Plumbers on board as partners. Between the two supporters Chloe achieved funding for her potentially life-saving treatment.

KHPR - CREDENTIALS (Cont.)

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Creative & Cultural Skills – Craft Skills Awards 2013

My role was to deliver a PR initiative involving multiple partners - the UK government's Creative & Cultural Skills, the Crafts Council, Heritage Craft Association and, The Prince's Foundation. In addition to extensive media coverage - see below - I also brought on board ambassadorial support from Kirstie Allsopp

Maria Fitzpatrick's two articles in the Telegraph Online,(pre-feature and post-feature), see right, (http://www.thesundaytimes.co.uk/sto/style/homes_and_gardens/Improve/ecohomes/article994498.ece)

House Beautiful (feature),

The Times, Valentine Low (Royal Correspondent), printed and associated online feature, see left.

(http://www.thesundaytimes.co.uk/sto/style/homes_and_gardens/Improve/ecohomes/article994498.ece)

Prince’s Foundation – Ideal Home Show, 2010-13

I initiated several new programmes to take the Prince's Foundation from a business-to-business planning based charity to a consumer facing charity. This involved broadening its messages to include issues surrounding new homes and garden design. Key programmes included a five year partnership with Media 10, owners of the Ideal Home Show which delivered a show home for four consecutive shows plus sponsorship I income for the charity. I also initiated an ambassador programme with celebrities including garden designer, Diarmuid Gavin. Media coverage generated for the Prince's Foundation included:

House Beautiful – February 2013, 4 page feature

Sunday Times – March 2012, front page of supplement - see right and at: (http://www.thesundaytimes.co.uk/sto/style/homes_and_gardens/Improve/ecohomes/article994498.ece)

KHPR - CREDENTIALS (Cont.)

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In 2010 BBC Wales broadcast The Prince's Welsh Village - a 1 hour television documentary on Coed Darcy, near Neath.

Griff Rhys Jones interviewed His Royal Highness The Prince of Wales (left) for the documentary.

See coverage at: http://news.bbc.co.uk/local/southwestwales/hi/tv_and_radio/newsid_8518000/8518571.stm

The ambassador programme was used to generate media photo-opportunities, the results of which were widely circulated, see below:

His Royal Highness The Prince of Wales talks with Prince's Foundation Ambassadors Kirstie Allsopp and George Clarke on the steps of 'The Prince's House' at the Ideal Home Show at Earls Court on March 17, 2011.

Tim Knatchbull – commenting on HM The Queen meeting Martin McGuinness, 2012

Media placement achieved, acting on behalf of The Honourable Tim Knatchbull: Full page op-ed, front cover of The Sunday Telegraph News Review, replicated in the Telegraph online:

(http://www.telegraph.co.uk/news/uknews/northernireland/9366701/Tim-Knatchbull-the-IRA-killed-my-grandfather-but-Im-glad-the-Queen-met-their-man.html)

KHPR - CREDENTIALS (Cont.)

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Compton Verney – The Artists' Studio September-December 2009

Media coverage generated included: BBC Radio 4 Front Row – curator interview; World of Interiors October 2009 Full page feature; Times Saturday Review – full page interview with Paula Rego - September 2009, The Guardian (http://www.guardian.co.uk/artanddesign/gallery/2009/sep/23/artist-studio-

compton-verney)

and The Mirror (http://blogs.mirror.co.uk/the-ticket/2009/09/art-the-artists-studio-at-comp.html)

Also influential magazines Art Quarterly and RA Magazine

Distill – launch of pioneering glossy fashion magazine edited by Colin McDowell 2008 Media coverage generated included:

Sunday Times Magazine – DPS – not online but see my website or: http://wolf-

whistle.typepad.com/amy/2008/09/fashionably-dis.html

also influential magazine Campaign:

(http://www.campaignlive.co.uk/news/842783/)

and The Independent – full page, media section: http://www.independent.co.uk/news/media/press/launching-a-new-fashion-magazine-is-a-bold-move-but-distill-may-have-found-just-the-right-niche-914404.html

KHPR - CREDENTIALS (Cont.)

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The Craft Skills Awards and local media A key objective for the Craft Skills Awards was to promote the shortlisted entrants to their local media. In addition to significant national coverage, by tailoring individual stories to local media, providing contact information and photographs, their objective was successfully achieved.

Chronicle Live (Newcastle) Herts Advertiser

(http://www.chroniclelive.co.uk/news/local-

news/hexham-craftsman-bids-top-award-2592891)

(http://www.hertsad.co.uk/news/prince_charles_presents_craft_skills_award_to_st_albans_upho

lsterer_1_2188636)

The Journal (Hexam) Wales Online

(http://www.journallive.co.uk/north-east-

news/todays-news/2013/05/08/north-east-professor-s-national-award-as-champion-of-

skills-61634-33296627/)

(http://www.walesonline.co.uk/news/local-

news/wicker-coffins-made-out-learn-2596660)

KHPR - CREDENTIALS (Cont.)

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ANNEX 2 - References The following have kindly provided me with quotes for use when approaching prospective clients as well as being prepared to provide references as required. Hank Dittmar CE, Prince's Foundation for Building Community hank.dittmar@princes-foundation.org

"Kathy has consistently added value to our communications work through powerful media coverage and by establishing partnerships with celebrities, media and donors which have added reach, reputation and sustainability to our programmes."

Richard Morey Director, Media 10 Limited richard@media-ten.com

"Kathy has worked professionally with Media 10's PR consultants to align the Foundation's media needs with ours, creating regular high profile, national coverage that attracts visitors and helps us significantly in marketing the show"

Philippa Hobson Programme Coordinator, Craft Skills Awards (Creative & Cultural Skills)

"KHPR's campaign for the inaugural Craft Skills Awards exceeded the targets we set for national and local media. It delivered a quality of coverage that will help us leverage sponsorship, partnership and participation into the future."

The following client has kindly offered to provide references as required: please contact me before taking this up. Dr Steven P Parissien Director, Compton Verney stevenpp@comptonverney.org.uk