1. 1. 2002 2015, Jodric LLP. All rights reserved. Jodric LLP is a limited liability partnership firm focusing on providing sales & marketing solutions for banking, finance, property development & construction sector in Vietnam. Jodric was founded in 2002. Updated: July 2015.
2. 2. 2 2002-2015. Jodric LLP. THROUGHOUT THE CENTURIES, THERE WERE MEN WHO TOOK FIRST STEPS, DOWN NEW ROADS, ARMED WITH NOTHING BUT THEIR OWN VISION. Ayn Rand
3. 3. 3 2002-2015. Jodric LLP. Banking & Finance Clients Real Estate & Construction
4. 4. 4 2002-2015. Jodric LLP. FMCG, Hospitality, Education & others Clients
5. 5. 2002-2015. Jodric LLP. Our services 5 01
6. 6. 6 2002-2015. Jodric LLP. Business strategy Brand strategy Design strategy S&M strategy Business model Consumer insights Product innovation Brand positioning Brand hierarchy Product / brand naming Campaign planning Media planning Advertisement producing BRAND IDENTITY DESIGN Brand applications design Outdoor design Environmental design DIGITAL DESIGN Web development Mobile app. design Content development S&M DESIGN Collaterals/ editorial design Content development Sale experience design PACKAGING DESIGN Packaging design POS materials design Innovate new business Envision new brand Introduce new product Our services
7. 7. PROJECT BRIEF Developed product strategy & development planning. Developed marketing campaign and support materials. Developed brand identity for individual projects, together with tactical marketing campaigns & sale support materials. Sale experience development. Marketing and sale integrated campaign. 2002-2015. Jodric LLP.7 Business / Brand / Design / S&M strategy Our servicesHBGroup New Hoi An City2015 Retails Hotels Apartments Entertainment Business Consumers Product 16%2% 8% 14% 60% 30% 12% 10% 13% 35% Transportation Hotel Food Entertainment Shopping Tourists spending behavior In 2014 In near future. Based on our studies on the current tourists behavior and the market situation, a new project was developed to not only bring more entertainment, convenience, cultural activities to the tourists, but also to establish a sustainable tourism industry to the locals.
8. 8. 8 2002-2015. Jodric LLP.Our servicesHBGroup New Hoi An City2015
9. 9. 9 2002-2015. Jodric LLP.Our servicesHBGroup New Hoi An City2015
10. 10. 10 2002-2015. Jodric LLP.Our servicesHBGroup New Hoi An City2015
11. 11. 11 2002-2015. Jodric LLP. Brand / Design / S&M strategy Market study & analysis PROJECT BRIEF Developed product strategy & sale strategy with all supporting materials. Developed the brand identity and master communication concept. Aligned with the media planning and integrated with onlineoffline channels & events. Developed all marketing materials, from print newsletter to digital publishing, sale collaterals, video production, photography, etc. Sale experience consulting and development Brand positioning & hierarchy / Sub brand & service naming Exclusive Community Unique Environment Bespoke Lifestyle Nature ServicesLocation Density Feng shuiLandscape Our servicesDiamond Island20092014
12. 12. Website BrochureNewsletter Events Advertisement Collaterals Ambience decoration DI Experience E-C-L 12 2002-2015. Jodric LLP. Core-idea implemented in all channels. Our servicesDiamond Island20092014
13. 13. 13 2002-2015. Jodric LLP. Marketing collaterals design. Our servicesDiamond Island20092014
14. 14. 14 2002-2015. Jodric LLP. Monthly internal newsletter in print & digital format. Our servicesDiamond Island20092014
15. 15. 15 2002-2015. Jodric LLP. 2013 advertisements Our servicesDiamond Island20092014
16. 16. 16 2002-2015. Jodric LLP. 2014 advertisements Our servicesDiamond Island20092014
17. 17. 2002-2015. Jodric LLP. Our works Banking & Finance 17 2.1 Our worksBanking & Finance
18. 18. PROJECTS BRIEF HSBC Vietnam turned to us to develop new marketing tactical campaigns and supporting programs to encourage card usage. We responded with RedWeekend, a new platform which established a network of merchants (restaurants, spas, etc.) that provided many special oers to credit card holders. Jodric continued to run multiple direct mail campaigns to universalize banking knowledge & retail bank development (loan, credit card, personal account, etc.) Banking & FinanceHSBC Vietnam20092013 2002-2015. Jodric LLP.18 Direct mail campaigns. Product / Design / Marketing strategy
19. 19. PROJECT BRIEF Jodric worked with VIB to evolve its product strategy & marketing communication campaign for Current Account, Credit card & Saving account. Banking & FinanceVIB20122013 2002-2015. Jodric LLP.19 Brand / Marketing strategy
20. 20. PROJECT BRIEF To support a new promotion platform of MB, Jodric set to develop marketing tactical campaign, product strategy, together with naming, developed CI and applications. Banking & FinanceMilitary Bank20112013 2002-2015. Jodric LLP.20 Brand / Design / Marketing strategy
21. 21. PROJECT BRIEF Jodric was engaged to conceive brand communication & brand identity for Priority banking product VPBank Gold Club, as well as navigate theme for design, marketing materials, digital applications articulated with our product strategic and positioning review. Banking & FinanceVPBank GoldClub2013 2002-2015. Jodric LLP.21 Brand / Design / Marketing strategy
22. 22. 22 PROJECT BRIEF We had a fundamental role in crafting brand identity and brand architecture for all VFM's products. Since, Jodric also devised product & communication strategy, crafted full visuals and promotional material to launch the two funds: VF4 and VFA. We then created a master concept for Annual Reports with illustrative graphic identity to reflect the fund's core values. Banking & FinanceVFM VF1, VF2, VF4 & VFA20072010 2002-2015. Jodric LLP. Brand / Design / Marketing strategy
23. 23. PROJECT BRIEF We set to develop the firms introduction kit and design other support collaterals. Banking & FinanceVinaCapital2009 2002-2015. Jodric LLP.23 Collaterals design
24. 24. PROJECT BRIEF Developed brand identity across all communication materials & editorial design. Banking & FinanceVinaCapital2009 2002-2015. Jodric LLP.24 CI development / Editorial design
25. 25. PROJECT BRIEF We defined brand positioning and standardized the current identity to align with the new VPBS brand communication direction. Banking & FinanceVPBS2013 2002-2015. Jodric LLP.25 Brand / Design strategy
26. 26. PROJECT BRIEF We devised an entire brand of Mekong Securities, including master brand communication concept and all marketing support materials. Banking & FinanceVPBS2013 2002-2015. Jodric LLP.26 Marketing strategy
27. 27. 2002-2015. Jodric LLP. Our works Real Estate & Construction 27 2.2 Our worksReal Estate & Construction
28. 28. PROJECT BRIEF Jodric was tasked to develop the brand identity across all marketing materials in a direct marketing campaign that aimed to increase awareness and encourage prospects to visit the project. We then continued to devise sale & product strategy and communication theme to support sales activities. Real Estate & ConstructionSaint Simeon20102011 2002-2015. Jodric LLP.28 Brand / Design / S&M strategy
29. 29. PROJECT BRIEF We helped to position Descons brand, define its core values & key communication themes. Jodric also crafted for the firm a new brand identity widely used across 360 applications, from basic CI items, logo, stationery to full applications at construction sites and internal operation materials. Real Estate & ConstructionDescon20112014 2002-2015. Jodric LLP.29 Brand / Design / Marketing strategy
30. 30. PROJECT BRIEF We highlighted Beton6's modernity and its high technical capacity by starting from the naming practice that defines a new precast & infrastructure construction company and then, developed brand identity guideline with all sales and marketing materials. Real Estate & ConstructionBeton620102013 2002-2015. Jodric LLP.30 Brand / Design strategy
31. 31. PROJECT BRIEF Synectics drafted in Jodric to created a new brand identity reflected across design of all marketing materials and other digital applications. Real Estate & ConstructionSynectics20102011 2002-2015. Jodric LLP.31 Brand / Design strategy
32. 32. PROJECT BRIEF We helped to develop and standardized HOALAMs brand identity, marketing and other internal materials. Real Estate & ConstructionHoa Lam Corporation2012 2002-2015. Jodric LLP.32 Brand / Design strategy
33. 33. PROJECT BRIEF Developed master concepts for Annual Report 2014. Real Estate & ConstructionVinGroup2015 2002-2015. Jodric LLP.33 Collaterals design
34. 34. 2002-2015. Jodric LLP. Our works Others 34 2.3 Our worksOthers
35. 35. PROJECT BRIEF Trung Nguyn Coee challenged us to develop brand strategy and communication theme within 45 days to launch its new product which directly competes with Nestlss Cafe Viet. We continued to build for the new product a consistent identity packaging, all POSM materials that suited both modern and traditional trade. FMCGTrung Nguyen G7 2in12008 2002-2015. Jodric LLP.35 Packaging design
36. 36. PROJECT BRIEF We designed and oversaw dispenser system of the tobacco company at all touch points nationwide. Since, Jodric also crafted and localized Mild Sevens international brand & design guidelines for the domestic market to meet both the Vietnams regulations on tobacco marketing activities and local production capability. FMCGJTI Mild Seven20072008 2002-2015. Jodric LLP.36 Industrial & ambience design
37. 37. PROJECT BRIEF We transformed Marlboros visual identity, which was informed by the brand key visual and communication guideline, into the nightclubs interior & ambience design. From then, we developed a product dispenser system at all touch points nationwide, especially at premium night clubs for the cigarette brand. FMCGPhilip Morris Marlboro20082009 2002-2015. Jodric LLP.37 Environmental design
38. 38. PROJECT BRIEF We standardizedfrozen pizza company Frisstas brand identity to improve all existing packaging system to align with the master communication strategy. To expand the brands nationwide distribution channels, we continued to develop its product, POSM system, marketing & sales strategy, and craft all sales support materials & photographs. FMCGFrissta Food Corporation20132015 2002-2015. Jodric LLP.38 Design / S&M strategy
39. 39. PROJECT BRIEF Informed by the CHIVAS international branding strategy, we developed a series of advertisements to speak the essence of the famous whisky brand to the targeted young Vietnamese strategic group. FMCGPernod Ricard Vietnam Chivas Regal 122013 2002-2015. Jodric LLP.39 Brand / Marketing strategy
40. 40. PROJECT BRIEF 1960 Presidential Club commissioned us to develop product concept & business plan for the first 5 years. We also developed its product strategy, marketing communication campaign, and support full design for all marketing collaterals and sales kit. A brand identity was created to be applied to 360 creative applications & editorial design. Hospitality1960 Presidential Club20102013 2002-2015. Jodric LLP.40 Business / Brand / Design / S&M strategy
41. 41. PROJECT BRIEF We crafted Verenos brand identity throughout 360 creative applications, including marketing collaterals and hotels operation support materials. HospitalityVereno2014 2002-2015. Jodric LLP.41 Brand / Design strategy
42. 42. PROJECT BRIEF Jodric supported RMIT University Vietnam on briefing and monitoring market research, positioning its brand and developing marketing & communication mix for the first 3 years. We then designed all sales & marketing collaterals for the brand. Under a unified master concept, the Pawn, after 6 months from the launch, RMIT has became the top international university in Vietnam. EducationRMIT International University Vietnam20052006 2002-2015. Jodric LLP.42 Design / Marketing strategy
43. 43. 43 2002-2015. Jodric LLP. WHATHOWWHY What Practical and applicable courses. How Through research-based information. Why Able to solve their own business problems. The conceptThe visual inspiration PROJECT BRIEF Campaign planning Media planning Advertisement producing Ambience installation Training support materials Program brochure Online / social activities Editorials Our servicesRMIT International University Vietnam2014 Advertisement S&M strategy
44. 44. 44 2002-2015. Jodric LLP. Advertising Program brochure Training support materials Ambience installation Online / social activities Editorials Master communication concept Our servicesRMIT International University Vietnam2014
45. 45. PROJECT BRIEF We positioned IMIV with brand identity guideline & developed a communication theme that was adapted to the the launching activities. EducationInternational Management Institute Vietnam2008 2002-2015. Jodric LLP.45 Design / Marketing strategy
46. 46. PROJECT BRIEF Jodric were responsible for developing content strategy, sales & distribution system for the magazine. We also established the whole magazine art direction & editing guideline. Oversaw its production and distribution channels. PublishingYacht Magazine Vietnam20102011 2002-2015. Jodric LLP.46 Business / Brand / Design / S&M strategy
47. 47. PROJECT BRIEF Jodric were asked to develop brand positioning, brand manual & communication theme as well as crafted the master visual concept to apply across all communication materials and outdoor decoration. EntertainmentSen Lotus Vietnamese cultural performance2012 2002-2015. Jodric LLP.47 Brand / Design / S&M strategy
48. 48. 48 2002-2015. Jodric LLP. CONTACT. ENQUIRY@JODRIC.COM
49. 49. Thank You! www.Jodric.com 20022015, Jodric LLP. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from the publisher.