Keys to Creating a Solid Backlink

A solid backlink has three components.

The three components are:

1.Choose good places to put links

2.Make it scrumptious for search engines

3.Make it irresistible to prospects

1. Choose a good place

There are a limitless number of web sites you can get linked from. They can range from general web site

directories to coaching organization web sites to individual blogs.

Here are the main things to consider:

First, put your link in front of your target audience. Request backlinks from web sites that have the same

target audience as you.

Next, choose web sites that are credible.

When credible web sites link to you, search engines will recognize it. They will give your site more "worth" and

higher rankings.

Thirdly, place your link on web sites that get a lot of traffic as opposed to web sites that get very little traffic.

BUT ... keep in mind that web sites with low traffic can be valuable if their audience is the same is yours.

Finally, choose web sites that display your link prominently.

Take a look at where your link will be positioned on the page. A link at the top of an easy-to-view web page is

better than a link at the bottom of a long-and-busy page.

It's better because it will get more clicks and search engines give more "kudos" to links towards the top of a

page than at the bottom, generally speaking.

2. Make it scrumptious for search engines

How?

First, use simple text links when you can.

Simple text links are the most commonly used links on the Web, and are characterized by underlined text in a

different color (usually blue) than surrounding text.

Text links are good because:

Other links like image links, Java-Script links, Flash links, or dynamic links are less ideal because they are tough to

follow and are often associated with S-PAM-mers.

Lastly, you will often be allowed a description with your link to further explain your web site. This description text

is also a good place to put your keywords.

3.Make it irresistible to prospects

So far we have discussed how to please the search engine. But if we can't make the link attractive to the people who

see it, we are missing out on good traffic.

Here' are some tips to maximize clicks on your backlink:

An example.

dmoz.org/Business/Management/Consulting/Executive_Coaching/

On this page you will see links and descriptions.

This directory is good because it has text links and you can also provide a keyword rich description to help your

rankings.

Also notice how this page is long with a lot of listings. It can look like a big blur.

About the only motivation to click is a fr*ee consultation. How about a fr*ee article specifically discussing something

interesting that one could download right away?

Now you know why backlinks are good and how to write one.

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