Improving Customer Value Proposition for Operative Market ...
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments Drivers Phone...
-
Upload
loren-washington -
Category
Documents
-
view
212 -
download
0
Transcript of Key Partners Key Activities Value Proposition Customer Relationships Customer Segments Drivers Phone...
FLASH DRIVETAXI SERVICE
OWNERS OF FLASH DRIVE ENTERPRISES:
SaJJo Sammiholasi & Nicholas Roach
Key
Partners
Key
Activities
Value
Proposition
Customer Relationships
Customer
SegmentsDrivers
Phone Company
Taking callsScheduling
ConvenienceSafetyReliabilityAvailabilityTimelyComfortableAffordability
Increased productive work hours
Expanded market base
A reliable pickup request system for taxi drivers, that generates extra income.
Reliable transportation to get from point to point
•Persons needing to get to destination at late hours•Persons wanting to ensure safe transport of loved ones•Persons wishing to book transportation in advance of taking a journey. (Eg airport)
•Taxi Drivers wishing to service personal transport, for extra income.
Key ResourcesDriversPhonesOfficeGPS Trackers
ChannelsPhone CallsOnline Booking(Future)
Cost Structure RevenueUtilities Taxi Fare (Fixed Rates by
Destination and Drop off)Online Booking (for future)
Drivers monthly membership fee
New Business Model
KEY PARTNERS
Our key partners are Digicel and taxi drivers. These are both non-exclusive partners because there is no middle man/company, it is a direct relationships between us and them both.
Hypothesis : We will sign up with Digicel as we need a phone
service for customers to call us and for us to make our calls to customers and drivers.
We assume taxi drivers would only subscribe if their profits exceeds their subscription fee.
Experiments to test PartnersDigicel :We are experimenting with them for a monthly
rate instead of individual call costs. We want to test if a monthly bill will be cheaper then paying for each call, and we need this to maximise our profits.
Taxi Drivers:
Talk to taxi drivers to get a idea of their subscription fees per month. Pass/Fail test same as previously stated.
PARTNER RELATIONSHIPS
FLASH DRIVE ENTERPRISES
Monthly Subscription fee
Monthly Phone Bill
TAXI DRIVERS
Monthly Business Plan
Passengers
INSIGHTS
Hypothesis – What we Thought
We will sign up with Digicel as we need a phone service for customers to call us and for us to make our calls to customers and drivers.
We assume taxi drivers would only subscribe if their profits exceeds their subscription fee.
Experiments – What we Did
Digicel :We are experimenting with them for a monthly
rate instead of individual call costs. We want to test if a monthly bill will be cheaper then paying for each call, and we need this to maximise our profits.
Taxi Drivers:
Talk to taxi drivers to get a idea of their subscription fees per month. Pass/Fail test same as previously stated.
Results – What we Found
A DigiHome monthly plan seems to be cheaper then paying for each calls.
This is the best package for us that suits our business requirements
We settled on charging monthly subscription for taxi drivers at $300.
We agreed a 1 month free trial period for each driver to test the system