Ken Colburn's Social media 101 workshop
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Transcript of Ken Colburn's Social media 101 workshop
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The noise keeps getting louder!(and what you can do about it)
Presented by Ken ColburnChief Big Mouth at Data Doctors
Social Media101
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Who the heck is Ken Colburn?Founder & CEOData Doctors Computer ServicesData Doctors Data Recovery & Forensics LabsData Doctors Franchise Systems
Host Data Doctors Radio Program (92.3 KTAR)
Chair International Franchise Association’s Social Media Taskforce
Father Two veracious “Gen Y” consumers of all things digital
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Crowd Poll
My Goal For This Session
Let’s Make This Interactive!
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We are all currently experiencing a dual REVOLUTION…
A Social Revolution AND
A Mobile Revolution
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Every consumer of content can now be a producer of content…
…everyone now has a voice, every
minute of the day.
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Social Media Myth – Age Groups
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In the Age of Social Media The Customer Really Is King!
The Good News:It’s Word-Of-Mouth ON STEROIDS!
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Social Media
So What Do we Do KEN?!
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Whatever you do, DON’T DO THIS!
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3 Keys to every Social Media Strategy:
-Listen -Engage -measure
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Addictomatic - Snapshot Social ScansSocialMention – Real-time Social SearchGoogle Alerts – Schedule Keyword Alerts
Twilert – Twitter Keyword Alerts
Monitter.com – Real-time Twitter MonitorMuckRack – Twitter Posts from Major MediaListorious – List of Experts using Twitter
Listen
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Facebook - Start with your brand apostles, add the Like button on your website
LinkedIn - Recruit talent & partnerships
Twitter - Create new engagementsFoursquare – Fast growing location based network
TweetDeck - Great dashboard engagement tool
Engage
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Goo.gl - Creates short trackable links for your posts Facebook Insights - Analytics
Google Analytics - Track back to your website HowSociable - Brand Social Report Card
Timely.is – Post at the best times automatically & track the engagment
Measure
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• Don’t fear negative comments• Don’t make it a monologue• Don’t make it one person’s ‘job’• Don’t forget to fill out your profiles• Don’t forget to upload a picture (or logo)• Don’t forget to acknowledge others• Don’t be fake• Don’t be in a hurry• Don’t forget to be SOCIAL!
Common mistakes
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Beginners Resources
• Facebook for Business – getting started
• 50 Ideas on Using Twitter for Business
• A Beginner’s Guide to Blogging Basics
• LInkedIn for Dummies – Cheat Sheet
Connect with me!Facebook.com/DataDoctorsTwitter.com/TheDataDocLinkedIn.com/in/TheDataDocwww.DataDoctors.com