HCD 101 workshop
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Human-Centered Design Workshop DISCLAIMER: The thoughts I express are my own unless otherwise sourced. This is an introductory workshop and not a full curriculum. Thanks.
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Transcript of HCD 101 workshop
Human-Centered Design Workshop
DISCLAIMER:The thoughts I express are my own unless otherwise sourced. This is an introductory workshop and not a full curriculum. Thanks.
AGENDA
Context
Characteristics
Example
Analysis
Next
HUMAN-CENTERED DESIGN
1
Unintended Design
Things are made without any thought given to design.
Even a blind squirrel finds an acorn once in awhile.
https://articles.uie.com/five_design_decision_styles/
Design Decision StylesDifferent styles have varied ways of making design decisions, and each style can be valid for different situations.
HUMAN-CENTERED DESIGN | CONTEXT
1
Unintended Design
2
Self Design
Things are made without any thought given to design.
Even a blind squirrel finds an acorn once in awhile.
Designer imagines themselves as the primary users and makes decisions based on that. Works in a pinch, or when they actually are the primary users.
Designing for designers.
https://articles.uie.com/five_design_decision_styles/
Design Decision StylesDifferent styles have varied ways of making design decisions, and each style can be valid for different situations.
HUMAN-CENTERED DESIGN | CONTEXT
1
Unintended Design
2
Self Design
Things are made without any thought given to design.
Even a blind squirrel finds an acorn once in awhile.
Designer imagines themselves as the primary users and makes decisions based on that. Works in a pinch, or when they actually are the primary users.
Designing for designers.
https://articles.uie.com/five_design_decision_styles/
Design Decision StylesDifferent styles have varied ways of making design decisions, and each style can be valid for different situations.
HUMAN-CENTERED DESIGN | CONTEXT
3
Genius Design
Designer uses their own experience and knowledge to anticipate user behavior. Needs past decisions in order to inform current decisions.
Designer knows best.
1
Unintended Design
2
Self Design
Things are made without any thought given to design.
Even a blind squirrel finds an acorn once in awhile.
Designer imagines themselves as the primary users and makes decisions based on that. Works in a pinch, or when they actually are the primary users.
Designing for designers.
https://articles.uie.com/five_design_decision_styles/
Design Decision StylesDifferent styles have varied ways of making design decisions, and each style can be valid for different situations.
HUMAN-CENTERED DESIGN | CONTEXT
3
Genius Design
Designer uses their own experience and knowledge to anticipate user behavior. Needs past decisions in order to inform current decisions.
Designer knows best.
4
Activity-Centered Design
Based on logical and observed tasks and features of the user.
Requires task-based usability tests to make design decisions.
Data knows best.
1
Unintended Design
2
Self Design3
Genius Design
Things are made without any thought given to design.
Even a blind squirrel finds an acorn once in awhile.
Designer imagines themselves as the primary users and makes decisions based on that. Works in a pinch, or when they actually are the primary users.
Designing for designers.
Designer uses their own experience and knowledge to anticipate user behavior. Needs past decisions in order to inform current decisions.
Designer knows best.
4
Activity-Centered Design
Based on logical and observed tasks and features of the user.
Requires task-based usability tests to make design decisions.
Data knows best.
5
Empathic Design
Begins with contextual inquiry and in-depth user research. Results are analysed and synthesized to uncover user needs, and decisions are driven by these insights.
https://articles.uie.com/five_design_decision_styles/
Design Decision StylesDifferent styles have varied ways of making design decisions, and each style can be valid for different situations.
HUMAN-CENTERED DESIGN | CONTEXT
TerminologyWhat’s the difference?
User Experience Design – Mostly used in reference to digital products but is actually a very broad term. Is a specific practice.
User-Centered Design – In theory, interchangeable with human-centered design but usually used in reference to digital products
Human-Centered Design – Broader scope of systems, products (digital and analog), services, and spaces
Other related terminology: interaction design, design thinking, usability, service design, human-computer interaction, participatory design, co-creation, co-design
http://uxdesign.com/ux-defined
HUMAN-CENTERED DESIGN | CONTEXT
Human-Centered Design
A methodology for solving problems
AGENDA
Context
Characteristics
Example
Analysis
Next
IterativeEmpathicSystemic
Collaborative
Iterative Human-centered design adapts the iterative process integral to creative thinkers and applies it to problem-solving in general.
HUMAN-CENTERED DESIGN | CHARACTERISTICS
EmpathicDesign for the needs and motivations of people, not demographics. In addition to listening to the user, put on their shoes and synthesize research to understand their needs. Develop insights into distinct personas that can be designed for.
Instead of designing forwhite suburban women in their mid-thirties who make $60K/yr and have two kids
We design forsocially conscious consumers who want to do what’s best for their children’s future at a reasonable price
"The only important thing about design is how it relates to people. "
– Victor Papanek in Design For The Real World: Human Ecology and Social Change
“If I had asked people what they wanted, they would have said faster horses.”
– Henry Ford, Model T
HUMAN-CENTERED DESIGN | CHARACTERISTICS
Systemic
PRODUCTS
Solution in the form of a product
[Defines HCD as... ] “Roles of humans in complex systems, enhancing human abilities, aid to overcome human limitations and foster user acceptance.”
– William B. Rouse, in Design for Success: A Human-Centered Approach to Designing Successful Products and Systems
SERVICES
Solution in the form of an end-to-end experience
SPACES
Solution in the form of an environmentDesign a smart prosthetic
device that empowers and enables wearers.
Design kitchen tools for people suffering from Parkinson’s.
Design a sustainable business model to support prosthetics B-Corp.
Design a public transportation service for the visually-impaired.
Design a hospital waiting room to be more accessible for people with prosthetic devices or lost limbs.
Design the interior of an ambulance to increase survival rate.
Human-centered design can be applied to anything. It asserts that problems have context and the solutions need to acknowledge that context in order to be effective.
HUMAN-CENTERED DESIGN | CHARACTERISTICS
Collaborative
T-shaped people have both depth and breadth in their skills.
– Idea by Tim Brown
B R E A D T H
D E
P T
H
MULTIDISCIPLINARY / INTERDISCIPLINARY
Individuals in teams have many skills, and/or teams are made up of people with varied backgrounds.
TEAMS
People come together to solve problems. Stakeholders can include clients, SMEs (subject matter experts), designers, policy-makers, etc.
Human-centered design acknowledges expertise in specialized fields while breaking down silos. An isolated group of experts will not be as effective as experts from multiple disciplines who can understand each other and work together.
*Co-creation / Participatory Design – taking this principle a step further to design solutions with the users
Design a smart prosthetic device that empowers and enables wearers.
➔ Who might we want on the Prosthetics team?
HUMAN-CENTERED DESIGN | CHARACTERISTICS
IterativeEmpathicSystemic
Collaborative
Human-Centered Design
AGENDA
Context
Characteristics
Example
Analysis
Next
Dr. Christopher Charles
HUMAN-CENTERED DESIGN: EXAMPLE
HUMAN-CENTERED DESIGN: EXAMPLE
HUMAN-CENTERED DESIGN: EXAMPLE
HUMAN-CENTERED DESIGN: EXAMPLE
HUMAN-CENTERED DESIGN: EXAMPLE
HUMAN-CENTERED DESIGN: EXAMPLE
AGENDA
Context
Characteristics
Example
Analysis
Next
CriticismsComment
“It’s just a fad.”
“It doesn’t yield measurable results.”
“Ain’t nobody got time for that.”
“Anyone can do it.”
“It’s too localized.”
Response
Time will tell, but it hasn’t been on the decline yet.
Agreed: verifiable weakness. People need to see clear qualitative and quantitative value in order for HCD to become widely adopted, and we need to do better here.
We agree that it takes time. We also think that it’s worth the resources to make sure the solution fits the need.
A 7-week design charrette does not a human-centered designer make. “A little learning is a dangerous thing.” – Alexander Pope
Agreed: Depending on the challenge, HCD is not designed for scale. This is still being explored.
HUMAN-CENTERED DESIGN: ANALYSIS
Evaluation
HCD is not the solution to everything It’s a method, not a science, and one of many methods at that. Not everything's a nail for this particular hammer, but there’s a lot of potential here.
Trending hybrid approachesA common model is the use of Genius Design with a sprinkle of Empathic Design to validate decisions. Transitional approaches like this are beneficial for institutions where creative problem solving is not part of the culture.
Emerging purist human-centered designers Purist UX and human-centered designers advocate for the user before considering strategic organizational priorities. Designers should to be able to balance priorities to be a successful design leader.
Disappearing designer syndromeBy designing for the user, do we run the risk of standardizing style and creativity? How can we embrace HCD while evolving the practice of design?
Human-centered design is pretty useful and definitely embodies philosophies that we should be striving for.
HUMAN-CENTERED DESIGN: ANALYSIS
EvaluationHow can we grow?
1. Build a stronger bridge between design research outcomes and design decisions.
2. Increase understanding of what design decision style gets applied to a situation and why.
3. Improve our feedback loop and refine our criteria for success, both externally and internally.
HUMAN-CENTERED DESIGN: ANALYSIS
Participatory design
Society-centered design
Ecology-centered design
An evolving practiceHUMAN-CENTERED DESIGN
Human-Centered Design
A methodology for solving problemsWho knows what tomorrow will bring?
Thanks.
DISCLAIMER:The thoughts I express are my own unless otherwise sourced. This is an introductory workshop and not a full curriculum. Thanks.
IMAGES
http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf
http://plusacumen.org/wp-content/uploads/2014/04/Class_1_readings.pdf
http://uxdesign.com/ux-defined
Sources and more readingLUCKY FISH
http://www.bbc.com/news/health-32749629
https://www.linkedin.com/pulse/why-lucky-iron-fish-campaign-succeeded-juan-jos%C3%A9-valera
USER CENTERED DESIGN
https://www.linkedin.com/pulse/how-demystify-human-centered-design-government-ferry-wiederoder
https://articles.uie.com/five_design_decision_styles/
http://alistapart.com/column/looking-beyond-user-centered-design
https://ithinkidesign.wordpress.com/2012/06/08/a-brief-history-of-design-thinking-how-design-thinking-came-to-be/
http://ssir.org/articles/entry/what_is_design_if_not_human_centered
