Katharina Grobleben B.Sc. In International Business Copenhagen Business School.
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Transcript of Katharina Grobleben B.Sc. In International Business Copenhagen Business School.
Katharina Grobleben B.Sc. In International Business
Copenhagen Business School
„Make Your Click Change A Life“
Agenda:• The new way of doing charity work
• What is this project all about
• Make a Choice and a Difference!
One World – One Click
700 million people are online while
45 million children are not going to school
Get the „Global Village“ together & help our neighbors!
„Make Your Click Change A Life“
Why female education in Sub-Saharan Africa?- Social, Economic and Political Reasons - Investment with highest developement & highest economic returns
Free & Compulsory primary education
„Make Your Click Change A Life“
• 1 Webpage available in 6 languages• Games provided for 3 age groups• Varying Selection
• Integrated Learning Effect • Target Groups
From Gaming to Charity
• Users above 12 y register and pay 1$ „Trust-Fee“• Sponsored monthly price draw• Users below 12 y will play for free
Game – Global - Good Purpose
How does the user earn coins?
Shell sponsors a game
Marketing messages communicatede.g. being corporate social responsible & environmental friendly
What‘s with the money?
Game is played& „Coins“ earned
Shell exchanges „Coins“ into real money
Money is collected
What‘s with the money?
Collected money is distributed
Organizations like
„Ubuntu Institute for
Young Social
Entrepreneurs”
Non-Governmental programs
Locate – Invest - Report
Governmental programs
„Make Your Click Change A Life“
Compared to Traditional Ways of Charity: • Flexibility • Transparency • Directness • Efficiency • Informative
Goals
• 1000 Lives are aimed to be Changed• $100 per child per year• $100.000 needs to be raised
Financial Considerations
• Website – Capable Volunteers • Maintenance costs • Invention of New Games
Meaningful investment
How to promote the website
• Website internal ranking - „viral effect“ • Raising Awareness on sponsor‘s websites • The Tipping Point: How Little Things Can Make a
Big Difference