Karen Arrick

Karen ArrickGet to know me!

Karen Arrick

Overview

Introduction Personal Characteristics Goal Accomplishments

Experience / Knowledge Content Brand

Values Teams Strengths Future

Karen Arrick

Personal Characteristics

CreativeOrganized

CollaborativeVersatile

Driven

Experienced

Leader

EthicalRespectful

Introduction

Karen Arrick

Goal

To work with a quality employer that is committed to providing value, respect, and excellence to both external and internal customers.

Introduction

Karen Arrick

Accomplishments

Marketing CommunicationsCommunication plans

• Product lines that gross over $2B• Customer Support Initiative

Introduction

Karen Arrick

Accomplishments (cont.)

Marketing Communications (cont.)Liaison with marketing partners

• Create brand strategy with marketing partners

Introduction

Karen Arrick

Accomplishments (cont.)

Marketing Communications (cont.)Leader in diversity

• Launched diversity program, newsletter and new employee orientation program

Introduction

Karen Arrick

Accomplishments (cont.)

Relationship Management / LeadershipManaged outside sales accounts

• Ford, GM, Isuzu, Hino, Dana

Introduction

Karen Arrick

Accomplishments (cont.) Relationship Mgmt. / Leadership (cont.)

Planning• Strategic planning • Best practice sharing• Global sales meetings• Major corporate celebrations

Led project to improve communications• Consistent communications throughout

division• Improved employee survey scores by 10

percent

Introduction

Karen Arrick

Accomplishments (cont.)

Knowledge Management / Training Developed web based knowledge management

and incident tracking system ($2M initiative)

Developed training material and trained Call Center Agents

• New Customer Support Software• How to create Knowledge Articles

• Using Knowledge-Centered Support (KCS) standards

Introduction

Karen Arrick

Content is the heart of good communications strategy

Completeness Accuracy Compelling Consistency Contextualization Integration Personalization 1

Experience / Knowledge

Karen Arrick

Less is more

Lead with your strongest selling point and stay focused.

Resist the temptation to clutter your message with secondary benefits that you offer. 2

Experience / Knowledge

Karen Arrick

A picture is worth a thousand wordsExperience /

Knowledge

Karen Arrick

Protect your brand

Trade Marks and brands serve as shortcuts: an easy way for consumers to associate a service or product with quality, value, prestige, and other attributes. 4

Experience / Knowledge

Karen Arrick

Controlling information is impossible – we aren’t the only person telling our story.

Newspapers Magazines Chat rooms Blogs E-mail Face Book Twitter

Experience / Knowledge

Karen Arrick

Focus on strengths and manage weaknesses

The study of strengths leads to productive conclusions; the study of weaknesses leads to ineffective conclusions.3

Seek first to understand, before trying to be understood. – Stephen Covey 4

Values

Karen Arrick

Teamwork

Be a team member. Remain ethical. Show respect. There is power in diversity. Remember: None of us is as smart as

all of us.6

Values

Karen Arrick

Manage Your Future The future is not some place we are

going to, but one we are creating. The paths to it are not found but made, and the activity of making them changes both the maker and the destination. – John Schaar 3

Change is not a way life, it is life. – Joe Mullins 4

Values

Karen Arrick

Learn more about me

From resume / CD

From Linked In web site(http:\www.linkedin.com/in/karrick)

From meeting in person

Genuine

Experience

History

Colleag

ue

Recom

men

datio

ns

Creden

tials

Conclusion

Karen Arrick

Thank you for your valuable time.

Conclusion

Karen Arrick

References

1. Beyond Spin M. Kounalakis, D. Banks, K.

Daus

2. Your Marketing Sucks Mark Stevens

3. Soar With Your Strengths D. Clifton, P. Nelson

4. Protecting The Brand Franklin Talcott

5. How To Soar Like An Eagle Robert Stevenson

In A World Full Of Turkeys

6. High Five – The Magic Of Working K. Blanchard, S. Bowles

Together D. Carew, E. Parisi-Carew