Kansari Nerolac

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4/15/12

KARMAYOG



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4/15/12



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List of Topics:

Sources of Information for rating.

Time period for the study.

Rating Criteria: Necessary, Sufficient,Negative.

Comparison of Ratings.

Kansai Nerolac Paints Ltd.



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a) Information on the 500 companies has been taken from

the company’s website and Annual Report.b) Wherever either or both of the above sources was

unavailable or did not contain the required information,

other sources have been used. (e.g. website of the Ministry

of Corporate Affairs: www.mca.gov.in)

c) Consolidated sales and profits are listed for each

company.

d) For each company, a standard form has been filled with

details of the company and its CSR activities (The form is at

http://www.karmayog.org/csr2010/csrall/)

e) Companies could also fill and submit the CSR form on

their own.

f) A form, once filled, is sent by email to the respective

company (through the official email IDs provided by the

Sources of Information for the Study

http://www.mca.gov.in/

http://www.karmayog.org/csr2010/csrall/



http://www.mca.gov.in/



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TIME PERIOD OF STUDY

a) The Financial accounting period for most

companies is from April 2009 – March 2010.

b) If the Financial accounting period of a company

is different (e.g. year ending September 2009,

December 2009, June 2010, etc.), this has been

mentioned accordingly in the individual CSRprofile of each company.



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a) Companies are rated from Level 0 to 5 (Level 5being the highest)

b) The CSR Rating is assigned based on the CSR

initiatives of the company for the time period of the

study, including a comparison with previous years’CSR initiatives.

c) Rating is based on “Sufficient, Necessary and

Negative Criteria” for different levels.

d) All companies are informed of the assigned rating

and requested to respond with further information

or feedback, as necessary.

e) The Karmayog CSR Rating of any company is open

to change whenever new information is provided by

RATING CRITERIA



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Necessary Criteria Explanation RatingLevel

If undertaking any CSR Activity CSR activities that cover any kind of social,

developmental or community work

Level 1

If CSR is also linked to reducing the

negative impacts of company’s own

products or processes

CSR activities that aim to accordingly improve

processes and products of the company.

Level 2

If CSR initiatives are also for the local

community

CSR activities that are focused on those who

are affected directly by the company

Level 3

If CSR is also embedded in the businessoperations

CSR activities that form a part of the dailybusiness activities of the company.

Level 4

If innovative ideas and practices are also

developed for CSR

CSR activities that enable sustainable and

replicable solutions to problems faced by

society.

Level 5

A) MINIMUM NECESSARY CRITERIA

Necessary parameters that make a company eligible for a particular rating level



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Sufficient Criteria What this means Rating

LevelCompany fulfilling basic needs of society

through its products or services e.g. providing

financial services

The products and services of the company

are useful and benefit society

Level 1

Unique CSR activity which would not otherwise

happen e.g. Developing a mapping and tracking

software for adoption in India

The CSR activity being undertaken by the

company is helpful to government, NGOs,

others, in tackling issues of society

Level 1

Company helps to reduce the negative impact of

other companies e.g. A company that makes

water purification & waste recycling systems

Company’s products or services provide

solutions to mitigate harm caused by

actions of companies, their products, etc.

Level 1

Company adopting the GRI Framework for

CSR reporting

Company is committed to measuring and

reporting its CSR initiatives as per a

voluntary globally accepted framework.

Level 1

Company’s annual expenditure on CSR= 0.2%

of sales, minimum

Company is committed to a minimum

expenditure on CSR annually, and thus

considers CSR as an integral part of its

business

Level 2

B) SUFFICIENT CRITERIA

If the company is doing this, they automatically get this rating at least



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Negative Criteria Reason RatingLevel

Companies that make liquor, tobacco,

genetically engineered / modified crops

These products are not needed by society, and cause

harm to people and the environment. The best CSR to

do is to stop making these products.

Level 0

Companies that violatelaws/rules/regulations

CSR is not limited just to how a company spends itsmoney, but also to how it makes that money in the first

place

Level 1

Companies engaged in high impact

processes

Processes that severely damage the environment

require extraordinary efforts by the company to reduce

and repair the damage, and require greater

contributions to benefit society

Level 1

Companies that report the same CSR

activities (even, verbatim) as for

previous years

This indicates that the company does not take CSR

seriously enough to be engaged in CSR initiatives

every year, building on these, and reporting progress.

One Level less

than the

previous year’s

rating

C) NEGATIVE CRITERIA THAT USUALLY DETERMINE THE MAXIMUMPOSSIBLE RATING

Companies in this category will not normally get a higher rating than the one shown



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Comparison of Ratings: 2007 - 2010

No. of companies 2007 2008 2009 2010

Level 0 221 173 128 113

Level 1 93 118 147 148

Level 2 144 161 146 161

Level 3 38 38 66 66

Level 4 4 10 13 12

Level 5 0 0 0 0



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C o m p a ris o n o f C S R R a tin g s 2

0

5 0

1 0 0

1 5 0

2 0 0

2 5 0

2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0

Ye a r o f C S R ra t

N o .

o f c o m p a

n i e s

L e v e l

L e v e l

L e v e lL e v e l

L e v e l

L e v e l



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Companies with a Level 4 ratingare:

Ballarpur IndustriesHDFCInfosys Technologies Jubilant Organosys

Kansai NerolacLarsen and Toubro

Mahindra and Mahindra

Moser Baer Tata Consultancy

Tata Steel Titan Industries

Wi ro



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Company's Vision CSR Vision

“To behave fairly & responsibly contributing tosustainable economic development and improvingthe quality of life in the neighborhood, in theprocess maximizing stakeholders’ value.”• Accountable for impact on stakeholders – work

force, their family, the local community and societyat large• Improving the quality of life of the neighborhoodin ways good for developmentCompany's Mission CSR Mission

"To contribute positively to the development of thesociety, by acting as a good neighbor, considerate of others, playing the role of a good corporate citizen withpassion and compassion.”



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Kansai Nerolac Paints Ltd

ØYear of Establishment – 1920

ØRegt. Office Location= Mumbai

ØNo. of Employees= 2148

ØIndustry Category= Paints

ØSales in Crore = 1845

ØProfit Before Tax = 239 Cr.

ØRecommended CSR 0.2%= 4 Cr.



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CSR Areas

LIVELIHOOD CREATION, EDUCATION, HEALTHCARE,RURAL DEVELOPMENT, SENIOR CITIZENS, WATER

CSR Rating 2010= 4CSR Rating 2009= 4CSR Rating 2008= 4

CSR Rating 2007= 3



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CommunityDevelopment

• Financial assistance was given to Mumbai

based Our Lady’s home, an orphanage for

boys

• Financial help was given to Jeevan

Sandhya Mangalya Sansthan Trust for

providing basic facilities to old age homeresidents

• Distribution of Blankets to

Underprivileged



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Education• Financial Assistance was provided to the

Bombay Community Public Trust for e-teaching aid projects for vernacular schools inMaharashtra• Donation was provided to Kherwadi SocialWelfare Association(KESWA)• Snehalay Trust• Distribution of School Bags at Jainpur• A water tank of 1000 litres was provided forthe school kitchen along with a water pipleline

with 4 water taps.• A 500 litres water tank has been fixed forproviding toilet facility for children.• Floor leveling of the main gate of the schoolhas been done, thus helping to lock the gate

properly and there by improving safety



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Healthcare• Free Medical Health Check Up Camp at Jaipur

• Eye Camp organized by Perungudi Factory• Participation in AIDS Awareness Camp byBawal• Support for Health Camp for Senior Citizens

by Lote Factory• Medical Camps at Depots• Thalassaemic Children Welfare Association• Udaipur based Narayan Seva Sansthan Trustreceived donations from the organization

towards surgery of handicapped childrenaffected by Polio. This has enabled theaffected patients to get treated and makethem physically capable to walk on their feet.•

Financial assistance was provided to ENTCharitable Trust towards treatment of



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• Vireshwar Mitra Mandal Seva Sanstha had

approached us for helping them in their social cause

of increasing awareness about environment by

displaying Environment related boards to make

people aware of environment aspects such as

hazards of using plastic, waste management.

• Chiplun’s Navkonkan Education Society had

requested for providing financial assistance for

creating awareness on environmental aspects by

displaying the board on Mumbai Goa Highway for

EnvironmentalPreservation



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By: Robi K Rajan,Vivek Wankhede, Aditi Kaushal,Vaibhav

Kansari Nerolac

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