Kamil Manliaza Internet Marketing Recommendation
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Internet Marketing Recommendation By: Kamil Manliaza (821-437-696)
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Transcript of Kamil Manliaza Internet Marketing Recommendation
Internet Marketing
RecommendationBy: Kamil Manliaza (821-437-696)
Importance of Internet Marketing
• 40.7% of the World use Internet
• Internet and Mobile advertising growth
• 28.4 Millions of Canadians use Internet (83%)
• 12.6 Millions of Canadians use mobile internet
• 18 Millions of Canadians on Facebook
• 50% of Canadians purchased online in 2013
Blog Overview
Blog Topic
Arsenal FC News and Events
Fan of Arsenal FC and soccer in general
Follow all the team news
Like to share my thoughts on the team
Persona
James Wilson from Toronto
Fan of Arsenal FC
Watches every game
Reads blogs to follow up on team
news
List of Blog Post Titles
1. Injury Struggle for Arsenal
2. Transfer Deadline
3. Will Arsenal Sign Draxler or Koke?
4. The Per-Koscielny Wall
5. Arsenal Draw Against Manchester United
6. Arsenal vs. Bayern Munich in the Champions League
List of Blog Post Titles
7. Arsenal Unveil Dennis Bergkamp Statue at the Emirate Stadium
8. Arsene Wegner is Determined to End Arsenal Trophy Drought
9. Will Robin van Persie Return to Arsenal?
10. Arsene Wegner Admits That Arsenal’s Loss to Chelsea Was His Fault
11. Arsenal are Set to Buy Draxler
12. Arsenal FC Still Favorites to Win F.A. Cup
Facebook Page
Twitter Page
YouTube Channel
HubSpot Grader
Business Review
Google Analytics
130 Sessions 98 Sessions (75%)
Google Analytics
130 Unique Visitors 57 Seconds
Google Analytics
73.85%
Google Analytics
Recommendation
Website
More Control
More Content (Chat)
Professional
PPC Ads
Blog
More unique/ interesting topics
Better blog theme
Labels to every blog
SEO Strategies
Keywords
Post blog link to various websites
Content
Social Network
PPC Campaign
Search popular keywords
Google Adword
$0.20 per click
Display Ad
Eye catching images
Topic related websites
Link to the website
Social Media
Share new blog posts
Involve fans: Contest
Communicate with fans
Email Marketing
Inform subscribers
Based on blog posts
Communicate
Mobile Marketing
Mobile website
Application
Less ads
Ease of use
Rationale
Blog provides important news on the team
Blog needs some improvements
Participate regularly on social media websites
Use display ads and PPC
Thank You!
