1. http://italiansoccernet.blogspot.comAnthony Veneziano12/12/2011MKTG 404 1M 2. Search Engine Optimization Pay Per Click Email Marketing Social Media Mobile Marketing Display Ads Affiliate Marketing Driving Traffic Web Sites Etc 3. 1. Blog2. Persona/Target Market3. Blog Posts4. Social Media5. Website Performance Summary 4. Goals of Website: To connect with people worldwide Communicating Serie A action Enhance reputation of Italian soccer 5. Who is it that we are targeting?Demographics GeographicsAge: 16 25 (Teens, Adults) Toronto and GTAGender: Males and FemalesEducation: High School, Post SecondaryPsychographics BehavioristicsPeople that enjoy Italian soccer People that play soccer and watch Italian soccer 6. 1.Midweek Roundup 2. Ranieri new Inter Milan coach 3. Weekend Roundup4. Stars in Milan Injured 5. Juventus go top 6. Lazio win Rome Derby 7. Juventus defeat Inter at San Siro8. Cassano has successful heart surgery 9. Luciano Moggi Jailed for Calciopoli 10. Juventus beat Lazio to stay on top11. Juventus on top as Milan close in 7. Social Networking Websites: www.facebook.com/ItalianSoccernet www.twitter.com/#!/AnthVenezianoComing Soon: Youtube Channel 8. Twitter Grader Current Grade: 13% Blog Grader Current grade: 50% Hubspot Blog Rank Current blog rank: 375550 Ice Rocket Current blog rank: 3903 Facebook 32 Fans 9. 1. Blog2. Facebook3. Twitter 10. Blog Results Communicates Italian Serie Anews to public Main website dominated visits 11. Reached People in Different Countries Gender Dominated by Males Largest Target Market Presence Ages 18 24 12. Tweets to communicate bloginformation to followers High quality, low quantity Will improve in 2012 13. Continue to write newsworthy content in blog Install feedburner into system Add pictures to blog posts Improve look of website 14. Monthly Email Newslettero Provides information about websiteo Provides URL to website 15. Humber Internet MarketingRecommendationhttp://italiansoccernet.blogspot.comAnthony Veneziano12/12/2011MKTG 404 1M