K8 2015: Welcome Presentation by Ted Krantz
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Transcript of K8 2015: Welcome Presentation by Ted Krantz
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Video Placeholder
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Performance Marketing Redefined
FROM COMPLEXITY TO SIMPLICITY
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How Far We’ve Come
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How Far We’ve Come
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DOMAINS
WEBSITES
The NewNormal:
Channel Proliferation
2 MILLIONsearches
72 hours
of videouploaded
41 THOUSAND posts every
second
1.8MILLION likes
350GBof data
3,600 photos every minute 20
THOUSAND new tumblr photos
20 MILLIONphoto views
$83,000Amazon sales
$204MILLION
emailssent
1.4 MILLION
minutesconnectingwith each
other
11 THOUSAND
professionalsearches
104 THOUSAND
photos shared
551 new
created
278 THOUSAND
tweets
15 THOUSAND
tracks downloaded from iTunes
11THOUSAND
active users
14 new songs
added
70 new
registered
347new blog
posts 50 MILLION active users
Source: Qmee
Online in 60 Seconds
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DOMAINS
WEBSITES
The Points of Control:
Single Publisher
Platforms?
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DOMAINS
WEBSITES
RISEof the 3rd
Party:The Marketer’s Best Interests
Transparency
Efficiency
Performance
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Mobile Matters Most:
API to the Customer
CRM
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The Returnof CRM
as YourTrue North
DOMAINS
WEBSITES
Competitively-differentiating, proprietary insights
Cross-channel, performance insights AND execution
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DOMAINS
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Competitive Advantage:
1st Party Proprietary Customer
Insights
+3rd Party
Objective Attribution Across
Channels & Devices
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$
Fill the Funnel
and Acquire Customers
DOMAINS
WEBSITES
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CRM
DOMAINS
WEBSITES
DOMAINS
WEBSITES
Invert the Funneland BuildLoyalty
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CRM
DOMAINS
WEBSITES
DOMAINS
WEBSITES
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Close the Loopand Maximize Lifetime Value
retain growengagediscover convert
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Products & Solutions
Management& Optimization
Forecasting & Attribution
Measurement & Reporting
Personas & Audiences
Channels & Devices
Mobile Search Social Display TBD
