Junglee.comOnline Shopping

ServiceOwned by Amazon

Payal PatelSt20063411Cardiff Met. University

Timeline

• Junglee.com was launched by America’s top E-commerce website Amazon

February 2012

• Junglee.com announces partnership with Quikr.com

January 2014

BUSINESS MODEL CANVAS

Key Partners Quikr.com is the only partner of Junglee.com

They share the database for pre-owned electronic goods to give customers a wide variety of choice.

The strategic partnership helped junglee to gain already existing traffic of Quikr.com and Quikr.com got an expanded platform for its products.

Key activities(Platform for retailers)

Post Ads free

Selling on Junglee

Key Activities(contd.)

Selling on Junglee, Fulfillment by Amazon.

Value Proposition( For one product, all the retailers in market online/offline with prices )

Product discovery

Wide variety of items in stock

Price comparison

Best offers on major e-retailer sites

Convenience for the customer to find all brands they may aspire on one platform

Discount Hubs

Seller information Section

Related Product Listings

1700+ brands

60000 local retailers in 7major cities

Customer Relationships

Product Reviews

Feedback button on every product page

Personalized recommendations

Customer Care Helpline

Automated Processes for uploading new products for sellers, no need of contacting anyone or anything.

Customer Segments

Mass Market (Online Shoppers)

Early majority Internet shoppers

College students

Price conscious shoppers

Early Adopters (kindle)

Sellers

Current low performing sellers

Third party retailers

Online sellers

Key Resources

Revenue is generated by sellers who sell on this website, the price is per unit basis.

Distribution Channel is required only for the fulfillment option

Channels

The awareness about the website was made through ads on social media website only.

The channels of fulfilling the customer requirements is through other sellers and Amazon itself.

Amazon is relatively new in the market and the traffic generated on junglee is helpful for the Amazon to build new customer base.

Revenue Streams

Subscription fees paid by sellers

Referral fees paid by sellers on each unit sold

This website deals in B2B so the revenue is generated only by sellers.

Customer

Pay to Junglee.co

m

Deduction of referral

fees

Sellers account credited

Revenue Streams (Illustration)

To sell on Junglee i.e. the products will be listed and every item sold will have its cost.

Revenue Streams (Illustration)Fee structure for Fulfillment by Amazon

Cost Structure

Salaries

Warehousing Cost-Rents, Vehicles,

Distribution and Logistics Costs

Advertisement

Administration Cost

Bank charges on online payments

Sales tax, VAT, CST et al

Organizational Structure

Board of Directors

Corporate R&DJeff Bezos

Founder & CEOCorporate HQs

staff

Amit Agrawal, Country Head & VP, Amazon India

BOD

CEO Marketing

CEO Operations

CEO Business Expansion

CEO Development CEO Editorial

Krish Srinivasan,CFO

Development in the Industry

18-2535%

26-3555%

36-458%

45-602%

Age-group of Online Shoppers 2013

Mumbai

Delhi

Kolkata

Top Cities in Online Shopping India 2013

E-commerce Industry

(Revenue Year-wise)

2009$2.5Billion

2012$8.5Billion

2013$16 Billion

2023 $56

Billion

Revenue Growth

Why the model is successful?

Price discovery and end purchase at one spot.

Unbiased image in customers

Brands spending Crores to build brand and image but if featured on junglee even if the brand is not known customer has the guarantee of amazon quality and the product will sell.

The idea is killer; as it is in accordance with Indian mindset of choice and sasta.

1700+ Indian as well as global brands in more than 25 categories, virtually anything an online shopper may think of.

150 million Internet users out of 1.5 billion population, lot of scope to grow in E-commerce. Online Shopping is in its nascent stage.

It is creating traffic for Amazon.In as well as running on no loss-no profit for now.

THANK YOU