1

The RACC Newsletter

REALTORS® Ass oc iat i on

o f C i t rus Count y , I nc .

Inside this issue:

President Message 1

May General Membership

Antitrust Compliance

2 - 3

4-5

John Meyers Locksmith 6

June Membership Meeting 7

Hear it Direct LIVE 8

Be the Leader of the PAC

License will cost less

9

10

10 Keys to Hassle free

closing

Education classes

11-12

13-15

Volume X, Issue 6 June 2014

The REALTORS® Association of Citrus County, Inc. exists to inform, educate and uphold the high standards set forth in the REALTOR®

Code of Ethics enhancing our members professionalism and image while fostering cooperation among our members and serving our

communities. We provide education and leading-edge technology to better safeguard private property rights and promote equal housing

opportunities

Code of Ethics

Poster

16

District VII

Conference

17

Business Partners

Ads

18

Education Connec-

tion and MLS Tidbits

19

Fines & warnings

FR Convention

20

Calendar 21

On the Move 22

MLS Stats 23

Lead Generation One of my goals when I became president was to help agents make more money. Internet Marketing I have built my business on internet marketing. My background is in

developing repeatable systems. By setting a fixed but flexible adver-

tising budget and monitoring key metrics, a system will create predictable returns based simply on the number of hits to an agent's web-site. You can control your business up or down, based on your spending. Your only limitation becomes your capacity. Keys to a Good System #1 – Landing Pages If an agent's Internet advertisements are simply linking to his site's homepage, then the agent is likely losing leads. To remedy this common mistake, creating a "landing page" that users will arrive at when clicking on a link. Further, by using an Internet Data Exchange (IDX) system in conjunction with a MLS, agents can direct clickers straight into a registration form to capture their info and pass it to a database before allowing them access to listings on the MLS. This strategy may temporarily lose a website some Internet traffic; however the loss in lead quantity is more than compensated for with an increase in lead quality. #2 - Classify Leads After capturing a customer’s contact info and some basics about what they are shopping for, an agent can effectively classify leads and delegate them to categories for follow-up. By

including a question to gauge a potential buyer's timeline on the registration form, agents can assign a lead into more aggressive or a more steady "drip" campaign. By classifying leads deliberately and effectively, agents can devote valuable follow-up time to pursuing the hottest leads first, while maintaining steady contact with colder leads until they transition from a cold to warm lead.

#3 - Assign Follow-Up Accordingly The warmer your lead is, the greater the urgency for you to follow-up. The hottest leads should be called within the same day, if at all possible. Call the warm contacts to determine an appropriate time to contact them again if they are not ready to start looking aggressively. Con-sider sending monthly emails and bi-monthly newsletters to keep your name on the minds of

all leads, but be sure to set reminders for when to contact the colder leads. #4 - Pay-Per-Click Advertising Pay-per-click (PPC) advertising is best done with the search engine giants like Google and Yahoo. This allows you to maintaining a consistent mar-keting budget because, with programs like Ad-Words, you literally pay for what you want. If an agent can budget for 200 clicks per month at $1.50 per click (for a monthly budget of $300), then that can be done precisely. #5 - Keyword Management Advertising through a program like AdWords involves using targeted keywords that will dis-play an ad when someone browses to Google and searches the terms the user selected to pay for. Since the ad is displayed based on user input, do not ignore the power of misspelled searches. These are often cheaper than proper-ly spelled search terms. Misspelled searches are natural low-hanging fruit. #6 – Measure Your Results Once the PPC budget is set and "landing page" is established, the clicks-to-leads ratio can be accurately measured. The clicks-to-leads ratio will be the number of people who stay and reg-ister on the IDX system divided by each paid click. A good return is between 12-25%. Any-thing above 20% is desirable. From that point,

leads tend to end in a transaction about 1 in every 25 times (4%). Need more income? Spend more on PPC to get more people into the pipeline. Greg Younger , President

2

May General Membership Meeting

More than 60 Realtors®, Business Partners and Guests attended the May General Membership Meeting. After President

Greg Younger called the meeting to order, Secretary Rob Tessmer Jr. delivered the Invocation and Pledge. Next, Melissa

Seney, the Business Partner chair asked all the Business Partners to stand and introduce themselves before she introduced

the Business Partner of the Month Jacqui Watkins, John C Meyers Sr. Locksmith.

President-Elect Debbie Rector installed the new members:

Lisa Bauer ERA, Key 1 Realty

Shanna Casey Century 21 JW Morton

Nancy Kimbrell ERA, American Realty and Inv.

Joe Meek Citrus Builders

Catherine Ruble Plantation Realty

Felicia Satchell Century 21, Nature Coast

Matthew Wheeler All Citrus Realty

After enjoying a delicious breakfast catered by Oysters, those in attendance had the opportunity to hear from Courtney

Barnard, Florida Realtors Political Representative. Courtney gave an update on Flood Insurance. She stated that Florida

paid in over $30 billion and only had claims on about $4 billion. Courtney also said if your property is prefirm (pre flood

insurance map), your rate will be reduced to the October 2013 rate. This includes second homes and businesses.

For FEMA contacts visit, http://www.fema.gov/national-flood-insurance-program/national-flood-insurance-

program-regional-offices

Jeannette Collins, Citrus County Planning and Development presented a County Update. Presently, Citrus County has 54

Employees in four divisions.

• Land Development Division- confirm land use

• Building Division- oversees permits

• Code Compliance Division

• Geographic Resources and Community Planning

Jeannette stated the Flood Insurance Rate Maps will be effective September, 2014. Currently, you can go to the building

division to see the maps.

Here is a recap of some things happening in Citrus County:

West Coast Eye Institute is expanding

A review of land use for Duke Energy- 400 acres east of plant off Powerline Rd for an electrical generating site

which will bring 75 new full time employees

County is creating a master trail plan that will be included in the comprehensive plan. The bike trail is a major

part of our tourism plan; presently it is 47 miles long.

MLS Board of Manager member, David Bramblett provided us with an MLS Tidbit regarding Monthly and Yearly Home-

owner dues. If the seller pays $1200 a year you do not enter $1200 under yearly and $100 under monthly, it should

only be entered under one category. However, some areas like Laurel Ridge pay monthly lawn maintenance and a

yearly HOA due; in that case you would use the monthly and yearly fields. continued

3

Treasurer, Linda Cridland spoke to the membership and asked them to look at the back of the agenda for a list of up-

coming education classes. Your Education Committee works hard to bring you classes that you need and want. Please

remember to make your reservations in advance when possible.

Linda also had the honor presenting this year’s Honor Society Pins:

1 year- Greg Younger 2 year - Gitta Barth 3 year - Sherri Parker

Debbie Scott Peggy Taylor

Cheryl Lambert

11 years - Linda Cridland

Thank you for hard work and dedication to RACC, FR and NAR.

Cheryl Lambert, District VII DVP announced this year’s District Conference. The event

will take place July 18th at the Plantation Inn Magnolia Room. Tye Maner will be the guest speaker and there will also be

a Business Partner Trade Expo. Cheryl is asking everyone who attends to help us fill a bus with good for the homeless.

Reservations are already coming in so be sure to reserve your seat soon, the registration flyer can be found in this

newsletter.

Cheryl also spoke about the August Florida Realtors® Convention. Each district has been challenged to create a float.

Floats will be on display during the convention and there will be a parade of floats on Thursday August 14, 2014.

Florida Realtors can once again attend Free Friday, watch for announcements and registration info in the near future.

The Association is looking for volunteers to be a part of the Affordable Housing Committee and the Strategic Planning

Committee. If you are interested in participating please contact Cheryl Lambert at clmabert5@tampabay.rr.com

RPAC Chairman Debbie Scott informed the members that our Association has reached 195% of goal and raised $10,701

at the Chili Cook-Off. Debbie also took a moment to present pins to RPAC Investors- Cheryl Lambert is a Sterling R this

year ($1,000) and Bonnie Rosenberger continues to maintain her Sterling R status while Melonie Haag and

Linda Cridland are both Statesman ($500).

Cheryl Lambert was the lucky winner of the share n share worth $95.00, thank you for donating your winnings back to the

Young Professionals!

New Member Katie Ruble won the door prize donated by the Business Partner of the Month, Jacqui Watkins. Katie won

a lovely basket with gift card to local restaurant. Thank you Jacqui!

Jacqui also provided centerpieces that were won by: Sally Price, Lori Haussy, Isaac Baylon, Cheryl Nadal, Helen Schwetz,

Gitta Barth, Marvia Korol, Rob Tessmer Jr, Hugh Tolle, Lisa VanDeBoe, Lisa Bauer, Wim

Berndsen, Steve Varnadoe, John Maisel, Holly Jones, Linda Cridland, John Finley, Joe Meek,

Debbie Scott, Paul Tegen, Dennis Pilon, Debbie Rector, David Bramblett, Hazel Carlson, Peg

Bertolami and Cassidy Wahl.

David Bramblett had the chance to draw for the Queen of Hearts, but he did not draw that

card. David will receive a free meal at the next meeting. The June Queen of Hearts

drawing will be worth $200.00.

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YOU SAID WHAT?

An Antitrust Compliance Brochure

This has been prepared by the Risk Management Committee of the National Association of REALTORS® to supplement the REALTOR® association’s long standing antitrust compliance program. Its purpose is to assist members in applying these principles in their individual offices when confronting issues raised by the presence of new business models offered

by competitors.

Real estate is and always has been a very competitive business. The multitude of firms that are active in the business in most markets, the entrepreneurial spirit that is a trademark of the sales people who make up the bulk of the industry, and the relative easy entry into the real estate business combine to insure competition. Over the years the real estate business has benefited from that aspect by seeing the different possible business models employed by competitors.

Successful innovations take root and spread among the industry. Less successful ones fall by the wayside.

Our industry finds itself in another period where new business models are being introduced. That increases challenges and competition, just as new models have in the past. The law and our Code of Ethics serve to assure that consumers have the complete and accurate information they need to make their marketplace decisions. In the end, consumers de-cide which business methods will prevail and survive and which will fail. That, of course, is the heart of the REALTOR®

association’s antitrust compliance program.

One of the bedrock principles of antitrust compliance is that neither associations nor their members collectively set the price of services provided by real estate professionals. That is a decision that is made independently by each firm. The firm’s sales associates must take care to present pricing policies to prospective clients in a manner that is consistent with the fact that the fees or prices are independently established. This means they should never respond to a question about fees by suggesting that all competitors in the market follow the same pricing practices or to a policy of the local

board or association of REALTORSÒ that supposedly prohibits or discourages price competition.

Never say things that could be understood to suggest

a conspiracy or falsely disparage a competitor:

This is the rate every firm charges.

I’d like to lower the commission, but no one else in

the MLS will show your house unless the commission is

X%.

I have to charge you this rate because this is the

rate the Board of REALTORS® set for all real estate

agents.

• Before you decide to list with XYZ Realty you

should know that because they are “discount” brokers,

members of the association won’t show their listings.

Focus on the positive aspects of doing business with you

and the services which distinguish your firm:

I have a marketing program that gets results. Let me

explain my sixty day marketing plan and all it

includes.

Our company has been in business for Y years and has

serviced thousands of clients with the highest

professionalism. We choose to charge X% and our

clients have chosen to pay X% because of the service

provided.

Yes, our company charges a commission of A% and com-

pany 2 charges a commission of B%, but at the same

time you are comparing commission rates, Mr. Seller, be

sure to compare services, in order to get an apples-to-

apples analysis.

I appreciate your comments, my interest is in helping you

meet your goals by getting you the best price, in the

quickest amount of time, with the least amount of

problems. Let me show you how I do it.

I am proud of my company’s reputation for

professionalism and getting things done. Let me show

you some of our sales (or whatever) statistics that prove

we do what we say.

continued

5

Additionally, the obligations of a member of the REALTOR® association impose a higher standard with regard to the statements

made about competitors. Article 15 of the REALTOR® Code of Ethics states,

REALTORS® shall not knowingly or recklessly make false or misleading statements about competitors, their

businesses, or their business practices.

The National Association’s Professional Standards Committee has said the Article logically flows from the REALTORÒ’s duty established in Article 12 “to present a true picture in … representations.” This includes comparisons with competitors, and comments or opinions offered about other real estates professionals. While the Article is not intended to limit or inhibit the free flow of the commercial and comparative information that is often of value to potential users of the many and varied services that REALTORSÒ provide, it does

require a good faith effort to ensure that statements and representation are truthful and accurate.

The path to managing this risk is really consistent with the philosophy of the REALTORÒ organization. By focusing on the positive and presenting it honestly, the potential risks posed by the antitrust laws will be minimized and you will not only have avoided that legal and ethical liability, but you will probably elevate yourself and your firm in the eyes of the most important audience, the people who

are going to be selecting you to represent them in the sale or purchase of their home.

Taken from realtor.org

ListHub Update

Want to know where your listings are being sent?

ListHub continues to grow its reach, now distributing content to

over 130 publishers from over 500 content sources. In 2014 we

added 31 new MLS partners to the ListHub network, surpassing

our record network growth in 2013.

Brokers joined the ListHub platform during the first quarter of

2014 at the fastest rate in over 12 months, with over 2,300 brokers

joining. Today ListHub has over 50,000 brokers using its platform

and those customers subscribing to the value added reporting

generated over 200,000 listing reports in April 2014.

To view a complete list of MLS partners click here.

To view a list of publisher websites in the ListHub network

click here.

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Get on your bike or into your favorite ride and join our Road Rally October 16-18. We’re on a

mission to build participation in, and support of, Florida Realtors® PAC.

Thursday, October 16, 2014 Realtors from across the state will join in organized

Regional Rally groups that will end at the Mission

Inn, in Tavares, FL. Along each route, Regional

Rally Groups will stop at local associations to

facilitate local fundraising events and collect

investments in the PAC.

Friday, October 17, 2014 All Regional Rally Rides from the previous day will

join together to form the State Rally Ride. Along

their route, the State Rally Ride will make stops at

other local associations and predetermined check-

points to build awareness of Realtor issues and

promote participation and investment in the PAC.

Saturday, October 18, 2014 Rally Groups and individuals are encouraged to stay

for the Thank You breakfast and awards ceremony

before heading home.

Register online now!

For further details about this event, email:

pac@floridarealtors.org.

Now, through October 10, 2014, purchase tickets

($100/each) for chances to win a 2014 Harley Da-

vidson® DYNA Super Glide. All proceeds from the

sale of tickets will benefit the Florida Realtors PAC.

Contributions will be credited to the individual

making the investment and their respective board (if

applicable).

The drawing takes place during the Road Rally

Banquet and will be announced online on October

18, 2014. Ticket holders do NOT need to be present

to win.

There is no limit to how many tickets you can buy

and each purchase helps support Florida Realtors®

PAC. For tickets call Bonnie at (352) 746-7550 or

email bonnie@raccfl.com

Click here for Road Rally Sweepstakes: Official

Rules

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A Florida Real Estate License Will Cost Less

Starting July 1, many real estate license renewals through the Florida Real Estate Commission (FREC) will

cost 20 percent less, benefitting Realtors who must renew in the third quarter. It's not a fee holiday – it's a

permanent reduction.

FREC member and Realtor Richard "Dick" Fryer says the commission voted to lower the fees earlier this year

"primarily because we keep building up a surplus of funds that the Florida Legislature" doesn't allow FREC to

spend. Fryer says fees first went up years ago for a short-term reason and were "never rolled back."

In the past, FREC has scheduled short-term fee holidays that saved licensees money when they went to renew.

"But this is a permanent fee reduction," Fryer adds. "Licensees don't need to pay as much as they've been

paying."

Biennial license fees that go down on July 1:

Broker: $72 (down from $90)

Sales Associate: $64.00 (down from $80)

Branch office for Broker: $64.00 (down from $80)

Biennial permit fees effective July 1:

School Permit holder: $104 (down from $130)

Additional Location for Permit holder: $45

School Instructor: $64.00 (down from $80)

Initial application for registration of a corporation, partnership, limited liability company or limited

liability partnership effective July 1:

Corporation, partnership, limited liability company or limited liability partnership: $72 (down from $90)

Branch office for a corporation, partnership, limited liability company or limited liability partnership: $64.00

(down from $80)

The biennial renewal of a corporation, partnership, limited liability company or limited liability

partnership registration fee effective July 1:

Corporation, partnership, limited liability company or limited liability partnership: $72 (down from $90)

Branch office for a corporation, partnership, limited liability company or limited liability partnership: $64.00

(down from $80)

© 2014 Florida Realtors®

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10 Keys To Hassle-Free Closings

by Bridget McCrea

By the time a closing is scheduled, you’ve invested at

least dozens of hours in a transaction. If it jumps the

track and blows up on closing day, you could lose the

commission you’ve worked so hard for — and take a

hit to your reputation with a disappointed buyer and

seller. Here are 10 keys to making sure that doesn’t

happen.

1 Be the Hub

You are the center of the transaction — so make sure

you’re in control. Put the best interest of your clients

and customers first by helping them find the best,

most reputable real estate professionals with whom to

work. Make sure that the buyer is working with an

honest lender who will provide the best rates and the

best service. The same holds true for the title

company, attorney or inspector. Don’t leave any of

these choices to chance or random selection.

2 Use That Speed Dial

The contract may be signed, but that doesn’t mean the

phone should go quiet. Rather than delegating the rest

of the process to lawyers and title firms be proactive.

Pick up the phone, call the attorney, lender or title

company to find out how things are progressing, and

ask if there’s anything you can do to help. That could

mean being present at a home inspection, for

example, or simply introducing yourself to the

buyer’s attorney by phone.

3 Work with a Multifaceted Lender

A lender who has control over the underwriting,

funding and closing process can be an ace in the hole

for a buyer.

The odds of getting problems worked out quickly rise

when those calls are made to multifaceted lenders that

control the whole process of underwriting, funding

and closing. They can often make decisions and pro-

vide answers in minutes rather than days. They’re

also more accountable, since an internal team is han-

dling the processing, underwriting, funding and clos-

ing package.

Be sure to ask if the chosen lender funds and closes

loans in their own name.

4 Stay on Top of Contingencies When the deadline for an inspection or other contin-

gency comes and goes without being fulfilled, it can

put an entire deal in jeopardy. Stay on top of all con-

tract deadlines, especially those related to the

“intricate parts of the contract.”

Because buyers rarely read the entire document, it’s

up to the associate to know that a certain inspection

must take place by a certain date or that another ac-

tion, such as a notice to the buyer, must be completed

by a specific time. 5 Pay Attention to Condo Documents

Associates, who aren’t always familiar with the

paperwork and contingencies associated with condo

sales. By law, for example, buyers must be given a

package of current condo documents that were

initially provided to the Florida Division of

Condominiums by the developer.

Once these documents have been received, the buyer

has a 15-day rescission period on a new development

and a three-day rescission period on a resale. Associ-

ates can make a difference by offering to assist the

seller in tracking down the documents (through pub-

lic records for example) and in giving them to the

buyer as early as possible.

6 Negotiate Well in Advance Make sure everything that can be negotiated is

addressed early, preferably at or before contract

signing, review the contract with both parties and tell

them that the document is a road map for the rest of

the transaction.

Title searches, physical inspections, bank financing

and the dates associated with those and other steps

should follow the map outlined in the contract.

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7 Know the Transaction Process

Oscar R. Rivera Esq., at Siegfried, Rivera, Lerner,

De La Torre & Sobel PA in Coral Gables, has seen

more than one sales associate put a transaction in

jeopardy simply by not understanding the transaction

process. “These cases, ultimately ending in litigation,

could have been mitigated had all parties involved in

the closing understood the process and outside influ-

ences that were affecting the transaction,” says Rive-

ra, who advises associates to stay on top of their

evolving industry, changing market trends and the

transaction process itself.

By taking courses that explain price rates and interest

markets, and by knowing and understanding the cur-

rent trends in the real estate market, says Rivera,

“[You] can ensure that the transaction will run

smoothly and close in a timely manner.”

8 Stay Organized

It sounds elementary enough, but dealing with reams

of paper and digital documents can get cumbersome,

particularly when you’re working on multiple trans-

actions at once. Check out software that tracks and

automates closings and retain important documents,

dates and other information in a folder (either on

your computer or in a filing cabinet) dedicated to

each transaction.

Software programs and Web-based programs can

help you manage the transaction by having all vendor

updates and paperwork in one spot. One such Web-

based program is Form Simplicty, a free member ser-

vice from Florida Realtors. This Web-based real es-

tate transaction and document management solution

is available online at floridarealtors.org/forms.

9 Talk to the Lender

Throughout the transaction process keep the lines of

communication open with lenders and reach out to

them early and often, to ensure a smooth route to the

closing table.

10 Invest in Training

Hassle-free closings are a product of the associate’s

knowledge and expertise. The ability to recognize

and mitigate problems quickly comes with experi-

ence, but that doesn’t mean newer associates can’t go

into a deal with the same level of confidence as a vet-

eran. All it takes is training.

Take courses in the legal aspects of real estate, effec-

tive client and customer communication, investment

real estate, financing, negotiation and conflict resolu-

tion as good starting points, and many helpful cours-

es are available from Florida Realtors.

Bridget McCrea is a Clearwater-based freelance

writer. Updated May 2013

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BUSINESS PARTNERS

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Education Connection Corner:

1. Under Federal Law, it is legal for an apartment

building owner to assign families with younger

children to one particular building?

____ True ____ False

2. The 1988 Fair Housing Amendments Act added

which of the following two classes?

A. Marital status and handicap

B. Marital Status and familial status

C. Age and handicap

D. Handicap and familial status

Email your answers to Melonie@raccfl.com , we will

draw a winner and that person will receive a $10

RACC gift Card to use at Education Classes, RACC

Store and Membership Meeting

Testimonials:

5/1~ Lunch and Learn, Understanding the survey:

“Every Realtor should attend this class”.

5/13~ Ask the Expert- Property Appraisers Web-

site: “I use the PA Website almost every day, I

learned at least 8 new items from this presentation”.

5/19~ Preparing and Conducting a Real Estate

Transaction: “Very knowledgeable instructor, Sue

kept it interesting”.

MLS Tidbit:

Are Listings not showing up on Zillow or

Trulia? Due to recent changes, if you choose

AVM No when entering a listing in MLS, it will

no longer show up on those sites.

If you want your listing to show up on these

sites you must choose yes…but remember,

doing so will allow these sites to show their

opinion of price.

Questions on how to handle this should be

addressed with your Broker and Seller(s).

Do you utilize the Timed Access feature on

the Supra Lockboxes?

If so, please note they are not synced with

Daylight Savings. If you only want to grant

access between the hours of 9am and 7pm

you will need to set the box to 8am and 8pm

to allow for time changes.

20

MLS WARNINGS AND FINES FOR MAY

In May the MLS issued the following to Participants and/or Subscribers: Warnings: Duplicate Listing (1) Wrong Category or Area (0) Pending and Closed (0) Lender owned (0) No Photo (0) Branded Virtual Tour (0) Lockbox Code in Listing (0) Name/Phone# (0) Sign in Photo (0) Alt Key (0) Fine: (0) Violation of the same offense will be subject to the following:

1st offense: Written Notice 2nd offense: $50.00 Fine 3rd offense: $100.00 Fine

• Failure to submit contingent, pending and closed information within two (2) business days.

• Failure to enter a photo. Note: The seller may request in writing a photograph of the property not be included.

• Failure to enter a listing in the correct category.

• Duplicate address and/or alternate key for the same property.

Florida Realtors® 2014 Conference & Trade Expo Check out the now-live website and register for the Orlando Aug. 13-17 event. Identify trends, get money-making insights and net-

work with Fla.'s busiest Realtors.

To see more detail and to register go to: http://www.floridarealtors.org/NewsAndEvents/index.cfm

Highlights

• 90 Listings in 90 Days Nothing more effectively and immediately improves your real estate business than a large listings inventory. Craig Re-ger explains how he challenged himself to get 90 listings in 90 days – and accomplished that goal. He offers ideas that can "dramatically change your business tomorrow!"

• What’s Next: Being Brilliant Seven-time author Simon Bailey kicks off the conference by revealing the power of being brilliant in all you do. He'll be

joined by the Florida Realtors 2014 Leadership Team.

• Keynote Awards Luncheon Florida Realtors honors its own at a ticketed event, including recognizing the Humanitarian of the Year and Realtor of the Year. The keynote speaker, Liz Murray, started life as the child of cocaine-addicted parents. At age 15, her mother died and she was homeless. But she earned her high school diploma in just two years and won a scholarship to Harvard

that would turn her bleak circumstances into a future of limitless possibilities.

• General Session with Mike Ferry For more than 40 years, Mike Ferry has taught and mentored real estate pros, explaining his original techniques to asso-

ciates in their first or fiftieth year in the business.

• "Hear it Direct" Live Consumer Panel of Gen Y Buyers & Sellers If you can handle the truth, a panel of younger buyers and sellers will answer questions and tell attendees exactly what

they like – and don't like – about real estate agents and the home buying or selling experience.

• "Party on the Moon" Dance Concert

In addition, the conference offers over 30 education and speaker sessions that touch on marketing, business techniques and more, with two offering CE credit for attendees. The two day Trade Expo features 170+ exhibitors. © 2014 Florida

Realtors®

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Sun Mon Tue Wed Thu Fri Sat

1 2 3 4 5

Bd of

Directors

8:30am

6 7

8 9 10

Ed Comm.

9:00am

11

12

General

Membership

Meeting 11:30

Network

starts 11:00

13 14

Flag Day

15

Fathers Day

16 17

ATE - Tax

Benefit of

Real Estate

Investing

9:00

18 19 20 21

22 23 24

Tech Talk

Office 365

1:00pm

25

Business

Partner

Meeting

11:30

26

MLS Bd

Mgrs 9:oo

ICE Class

Loan Qual.

Work shop

3hrs CE 9am

27 28

29 30

June 2014

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23

0

100

200

300

400

500

600

700

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

Single Family

Condo

Mobile

Vacant

APRIL and MAY Residential and Vacant Land MLS Stats

These statistics were taken from the MLS on These statistics were taken from the MLS on

April 30, 2014 May 30, 2014

RESIDENTIAL VACANT LAND RESIDENTIAL VACANT LAND

Active 1660 Active 1830 Active 1593 Active 1799

New 380 New 150 New 319 New 144

Closed 213 Closed 39 Closed 247 Closed 25

Pending 380 Pending 43 Pending 342 Pending 36

BOM 164 BOM 46 BOM 162 BOM 35

Expired 135 Expired 100 Expired 139 Expired 125

Withdrawn 90 Withdrawn 22 Withdrawn 54 Withdrawn 55

Chart displays

Closed listings

10 Facebook Dos and Don’ts Facebook is a powerful way to stay in touch with your past clients, friends, and sphere. It’s also a great way to show your

network the multifaceted you. But Facebook is for friendship and sharing, not for selling, so be a personality, not a sales-

person, when you post or update your status.

Dos

Do share personal tidbits about your life. Let people know you have interests outside of real estate. But not even

your mother wants to know what you ate for breakfast

Do visit the pages of your clients and friends, and “like” their posts. Then follow up with a phone call or note that

shows you actually care.

Do be genuine. Post items that you are truly passionate about.

Do make your personal profile somewhat public. Your personal profile will come up higher in online search results

than your business page. Set at least half of your items to “public” through the privacy controls. Do group your friends into lists. A “Local Folks” list can receive your invitations to local events. A “Clients” list

enables you to check in with them easily. Don'ts

Don’t post virtual tours on your personal profile.

Don’t auto-post from a third party. Your page will look like it’s run by a robot.

Don’t self-promote. It’s as much of a turnoff on Facebook as it is in person.

Don’t post negative comments about people Don’t forget to log in daily. To be successful, consistency is key. Facebook is a great marketing tool, if you use it wisely. May 2014 | By Graham Wood Taken from Realtor.org