June 8, 2006 ywca of metropolitan chicago Building the ‘Model YWCA’ of the Future Laura Thrall,...
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June 8, 2006 ywca of metropolitan chicago Building the ‘Model YWCA’ of the Future Laura Thrall, CEO Rebecca Sive, The Sive Group, Inc. Board of Director’s Meeting
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Transcript of June 8, 2006 ywca of metropolitan chicago Building the ‘Model YWCA’ of the Future Laura Thrall,...
June 8, 2006
ywca of metropolitan chicago
Building the ‘Model YWCA’ of the Future
Laura Thrall, CEORebecca Sive, The Sive Group, Inc.
Board of Director’s Meeting
Board of Directors – Building the Model YWCA
Date: 06/08/06
Context
Board of Directors – Building the Model YWCA
Date: 06/08/06
The Population of Low-Income People is Growing Erosion of the middle class Exportation of mid-income jobs Wage stagnation despite growth in the
economy Increase in immigrant population in
Illinois
Board of Directors – Building the Model YWCA
Date: 06/08/06
The Environment in Which We Operate is Changing Decline in government funding Rapidly gentrifying city neighborhoods CHA Transformation – forced
movement of low-income populations to fringe and suburbs
Board of Directors – Building the Model YWCA
Date: 06/08/06
Our Internal Challenges
We aren’t maximizing the impact per dollar for our clients
Many of our facilities are old and run down
Some of our services show consistent losses year after year
Board of Directors – Building the Model YWCA
Date: 06/08/06
Challenges, cont’d.
Our workforce has not kept pace with demands of change
We lack cohesiveness and consistency in service delivery and image
Lack of visibility
Board of Directors – Building the Model YWCA
Date: 06/08/06
IT’S TIME FOR A NEW MODEL YWCA!
Board of Directors – Building the Model YWCA
Date: 06/08/06
Threshold Characteristics for a Model YWCA Our vision should be front and center YWCA Brand presence must be visible
to the community Services should be comprehensive, not
silo-ed Services should be geared towards
helping women achieve economic and emotional stability
Board of Directors – Building the Model YWCA
Date: 06/08/06
Characteristics, cont’d.
Environment should be physically inviting, supportive and embracing, facilitate confidentiality
Service standards must be high and service delivery must be consistent across centers
It is more important to have ‘depth in delivery/outcomes’ vs. breadth in total number of clients served (a balance is needed)
Board of Directors – Building the Model YWCA
Date: 06/08/06
Characteristics, cont’d.
Must be financially sustainable and include a for-profit and/or for-fee component
Technology plays a strong role in most programs
Board of Directors – Building the Model YWCA
Date: 06/08/06
The Big Question
Who do we want to be over the next 20 years?
Board of Directors – Building the Model YWCA
Date: 06/08/06
The Smaller Questions Who is our target population? Where should we be located to reach this
population most effectively? Which needed services should we provide
that will best leverage our core competencies without replicating existing services?
What will our sites and our service delivery model look like?
How will we fulfill our vision of eliminating racism and empowering women
Board of Directors – Building the Model YWCA
Date: 06/08/06
Finding the Answers
We engaged Rebecca Sive of
The Sive Group, Inc. in December 2006
Board of Directors – Building the Model YWCA
Date: 06/08/06
Methodology
Multiple discussions with senior staff team
One-on-one interviews with key staff Focus groups with line staff Analysis of a broad body of research
Board of Directors – Building the Model YWCA
Date: 06/08/06
Methodology, cont’d.
Mapping based on key demographic data
Landscape assessment/mapping of competitors/potential partners
Program blueprint Typology of ‘best of Breed’ Programs
(TBC)
Board of Directors – Building the Model YWCA
Date: 06/08/06
Our Research Sources
Board of Directors – Building the Model YWCA
Date: 06/08/06
Who is our Target Population?
Board of Directors – Building the Model YWCA
Date: 06/08/06
Current clients
Predominantly women of color (and their children)
Low-income (making between $11K - $25K)
Single Mothers Most are between 18 and 35 years of
age Live within 1 to 5 miles of a service
location
Board of Directors – Building the Model YWCA
Date: 06/08/06
Threshold Characteristics of New Target Population: Young women who have the ability to shape
their future or change their circumstances Women who are motivated to create a better
life for themselves and willing to put the time into doing what it takes to make it happen
Target income range is more important than race/ethnicity
Women who are just making it --not women in severe poverty
Board of Directors – Building the Model YWCA
Date: 06/08/06
What we learned from the Eleanor Foundation focus groups with women in our target population:
Nearly 90% of women* are working 20 hours per week, 65% work full-time or more
Most low-income women work in administrative support jobs with little room for career advancement
Women lack the education to get higher potential jobs
Board of Directors – Building the Model YWCA
Date: 06/08/06
What we learned from the Eleanor Foundation, cont’d. Women with children were more motivated to
‘provide a better life for their kids’ Borrowing from friends or family or using
credit or pay-day loan services was the extent of the ‘safety net’ for most
Women want ‘one-stop-shopping’ for services
Women are frustrated that the system encourages working less if you are to qualify for services
Board of Directors – Building the Model YWCA
Date: 06/08/06
What we learned from the Eleanor Foundation, cont’d. Child care is a barrier to accessing
services (especially in the evening) Services must be within reach of public
transportation Many feel undervalued at work and
seek to become entrepreneurs Often, after initial help is given, they
lack mentors/motivation to keep them on track
Board of Directors – Building the Model YWCA
Date: 06/08/06
What we learned from our Staff Focus Groups Women need a ‘community of support’
to make it In ten years we should be able to say
we helped women support themselves & their families
Our goal should be to empower women – to help them be autonomous and powerful, not just help them find jobs.
Board of Directors – Building the Model YWCA
Date: 06/08/06
Target Population for Model YWCA Girls: 10 – 18 (with teens having not more
than one child) Young Women: 18 – 40 Low-income households (usually
headed by single moms) Average annual income: $11,000 -
$30,000 Women from any race/ethnicity
Board of Directors – Building the Model YWCA
Date: 06/08/06
Where should we be located to serve this population most effectively?
Board of Directors – Building the Model YWCA
Date: 06/08/06
Threshold Characteristics for Service Locations Stable economic indicators (i.e. median
income is likely to remain constant over next 10 to 15 years)
Communities of access (transportation, city services, infrastructure)
Within our current service area Communities of need
Board of Directors – Building the Model YWCA
Date: 06/08/06
Threshold characteristics, cont’d. Contiguous to (or near) resource-heavy
areas (LISC’s New Communities) Proximity to neighborhoods with other
ethnic and/or racial mixes and/or differing income levels
Home to some other EE providers
Board of Directors – Building the Model YWCA
Date: 06/08/06
Demographic Trends
Middle/upper income areas of the city are expanding steadily in concentric circles out from the Loop.
Board of Directors – Building the Model YWCA
Date: 06/08/06
Per Capita Income
Slide courtesy of Draper and Kramer Research
Board of Directors – Building the Model YWCA
Date: 06/08/06
High poverty/high minority census tracts show that per capita income in fringe communities is declining; these residents are largely poor people pushed out of gentrifying areas.
Board of Directors – Building the Model YWCA
Date: 06/08/06
Income Trends Among Hispanic & African American Families
Slide courtesy of Draper & Kramer Research
Board of Directors – Building the Model YWCA
Date: 06/08/06
Low-income families are being pushed to the fringes of the city or to the, mostly, inner-ring suburbs
Board of Directors – Building the Model YWCA
Date: 06/08/06
First Suburbs continue to grow
Courtesy of Bruce Katz, Vice President and Director, Metropolitan Policy Program, The Brookings Institution, www.brookings.edu/metro
Board of Directors – Building the Model YWCA
Date: 06/08/06
Growth of the suburbs
Courtesy of Bruce Katz, Vice President and Director, Metropolitan Policy Program, The Brookings Institution, www.brookings.edu/metro
Board of Directors – Building the Model YWCA
Date: 06/08/06
Population in the city is declining, though not by much; as noted, it's the demographic
character of the city that is changing
Board of Directors – Building the Model YWCA
Date: 06/08/06
Chicago’s declining population
Courtesy of Bruce Katz, Vice President and Director, Metropolitan Policy Program, The Brookings Institution, www.brookings.edu/metro
Board of Directors – Building the Model YWCA
Date: 06/08/06
Suburban increase in poverty
Courtesy of Bruce Katz, Vice President and Director, Metropolitan Policy Program, The Brookings Institution, www.brookings.edu/metro
Board of Directors – Building the Model YWCA
Date: 06/08/06
Map of Poverty in DuPage County
Map courtesy of DuPage County
Board of Directors – Building the Model YWCA
Date: 06/08/06
The city is steadily losing jobs.
Board of Directors – Building the Model YWCA
Date: 06/08/06
NE ILLINOIS 6-COUNTY REGIONPrivate Sector Employment - City v. Suburbs
0
400
800
1,200
1,600
2,000
19
72
19
76
19
79
19
82
19
85
19
88
19
90
19
93
19
96
19
99
20
02
20
04
p
Em
plo
yee
s (i
n 0
00s)
CBD Chicago Outside CBD
Inner Suburbs Outer Suburbs
Where the jobs are
Slide courtesy of Draper and Kramer Research
Board of Directors – Building the Model YWCA
Date: 06/08/06
Low income families are following low-paying jobs out to the suburbs.
Board of Directors – Building the Model YWCA
Date: 06/08/06
Employment and Population Movement
Slide courtesy of Metropolis 2020
Board of Directors – Building the Model YWCA
Date: 06/08/06
What will it all mean for the YWCA? We need to begin to exit rapidly
gentrifying communities We need to open locations in ‘fringe’
communities within the city We need to expand our services in the
South and West suburbs
Board of Directors – Building the Model YWCA
Date: 06/08/06
Preliminary Communities Identified (Chicago) Greater Grand Crossing, bordered by
Woodlawn, South Shore, South Chicago, Avalon Park, Calumet Heights and Chatham
West Garfield, bordered by East Garfield, Austin, North Lawndale & Humboldt Park
Board of Directors – Building the Model YWCA
Date: 06/08/06
Secondary Communities Identified (Chicago) One or more that are predominantly
Hispanic One or more that are ethnically diverse,
predominantly blue collar
Board of Directors – Building the Model YWCA
Date: 06/08/06
Preliminary Communities Identified (Western Suburbs) One predominantly low-income
Hispanic (West Chicago, Addison, Bensenville, Aurora)
One in other low-income community (Carol Stream, Glendale Heights, Bartlett, Hanover Park, Oakbrook Terrace, Winfield, Villa Park) and/or
Another location adjacent to Cook County
Board of Directors – Building the Model YWCA
Date: 06/08/06
Preliminary Communities Identified (South Suburbs)
Two locations as yet TBD (currently we are in Chicago Heights)
Board of Directors – Building the Model YWCA
Date: 06/08/06
Full Service Locations within 3 years Two in Chicago Two in Western Suburbs Two in South Suburbs Mobile Service (for extended coverage
in South Suburban/West Suburban)
Board of Directors – Building the Model YWCA
Date: 06/08/06
What services should we provide in these locations to service our target population?
Sexual Violence & Support Services Child Care Services (may be direct or
CCR&R/Provider Services) Economic Empowerment Services
Board of Directors – Building the Model YWCA
Date: 06/08/06
Model for the New Economic Empowerment Services
Board of Directors – Building the Model YWCA
Date: 06/08/06
Threshold characteristics for EE Services Economic Empowerment means not
only earning a living wage, but creating and sustaining wealth/assets
The Program will advocate for policies to end discrimination in the workplace
Metro’s ‘client advocacy’ model will be employed, creating long-term mentoring/leadership training relationships
Board of Directors – Building the Model YWCA
Date: 06/08/06
Threshold characteristics, cont’d. Serve the identified target audience Serve as the centerpiece for YWCA
Metropolitan Chicago’s neighborhood-based centers
Board of Directors – Building the Model YWCA
Date: 06/08/06
Peer Review: Narrowing Our Focus
Step 1:Collect program information from social service agencies, foundations, community development
agencies/organizations, and state agencies across metropolitan Chicago and select west suburban communities.
Step 2:Isolate and identify economic empowerment programs, programs for women, programs for low-
income clientsDiscard programs outside of our interest area
Step 3:Map programs to assess landscape
Gap/fit analysis and refinement of databaseIdentify quality programs and conduct informational interviews
Step 4:Cross-reference median income data to identify
top communities of need
Step 5:Isolate target programs/
communities
Board of Directors – Building the Model YWCA
Date: 06/08/06
Program Model
Board of Directors – Building the Model YWCA
Date: 06/08/06
What will our sites and service delivery model look like?
Board of Directors – Building the Model YWCA
Date: 06/08/06
Model YWCASite Components
Board of Directors – Building the Model YWCA
Date: 06/08/06
Social Enterprise Component
Supports our mission through function and revenue generation
Non-profit/for-profit venture Will likely vary depending on site Forms logical and mutually beneficial
relationship with partner(s)
Board of Directors – Building the Model YWCA
Date: 06/08/06
How will this new model fulfill our vision of eliminating racism and empowering women?
Board of Directors – Building the Model YWCA
Date: 06/08/06
Individually empower women to surmount and diminish racism/sexism
Provide a community forum for Race Dialogues Economically empower women through EE
programs with measurable outcomes Emotionally empower women through SVSS
counseling Empower under-served communities through
economic and social advancement Expand our anti-racism focus within SVSS and, if
applicable, CC
Recognizing that institutionalized racism often manifests itself at the intersection of sexism and economic disenfranchisement, the Model Y will:
Board of Directors – Building the Model YWCA
Date: 06/08/06
Next Steps:Additional Research: Identification of ‘best practice’ programs Develop profiles for ‘targeted communities’ Networking / Discussions with Community
Leaders in each targeted community Business plan development Draft ‘Model YWCA’ Case for Support Discussions/Presentations to potential
donors
