JUNE 2018 ISSUE edited...classroom talks from AmCham leadership, providing insights from industry...

2 AMCHAM BUSINESS JOURNAL | JUNE 2018

All rights reserved. AmCham Business Journal is a general business magazine published

monthly by The American Chamber of Commerce of the Philippines, Inc., with offices at

2nd Floor, Corinthian Plaza, Paseo de Roxas, Legaspi Village, Makati City 1229 (C.P.O. Box

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THIS MONTH'S ISSUE

The middle of the year opens up the opportunity to take a look at what has passed, while giving us the proper perspective to lay out the plans for the future. Contents

JUNE 2018 VOL 93 NO 06

EDITORIAL

06 A REVIEW OF THE FIRST HALFOF 2018

by Ebb Hinchliffe, Editor-in-Chief

COVER STORY

08 THRIVING IN THE AGE OFDISRUPTION, CHANGE AND CHAOS

by Ernie Cecilia, DPM

OTHER SECTIONS

02 AMCHAM PUBLICATIONS 05 AMCHAM STANDING COMMITTEES04 2018 OFFICERS & DIRECTORS 40 MEMBERS' BIRTHDAYS: JULY - AUGUST AMCHAM CHAPTERS INDEX TO ADVERTISERS15 NEW AMCHAM MEMBERS AMCHAM SOCIAL MEDIA ACCOUNTS

PUBLICATIONS

EBB HINCHLIFFEEditor-in-Chief

MIKHAIL BANZONCommunications Manager

CHRISTINA TUGUIGUIWebsite Director

CHET GUEVARAAdvertising Head

EYA MARTINEZLayout Editor

LESLIE ANN MURRAYPublications Consultant

ROY I. FULGADOPhotographer

ERNIE CECILIAChairman, Publications Committee

MANUEL R. GUILLERMOPublications Committee Adviser

ATTY. EMMANUEL T. SANTOSMember, Publications Committee

Published ByTHE AMERICAN CHAMBER OF COMMERCE OF THE PHILIPPINES, INC.

MemberPUBLISHER ASSOCIATION OF THE PHILIPPINES, INC.

10 JAPAN'S SOCIETY 5.0: GOINGBEYOND INDUSTRY 4.0

by Dr. Lorenz Granrath

14 BORACAY — ISLAND PARADISELOST & ITS RESURRECTION

by Dennis Pabelico

18 WEATHERING THE STORM:U.S.-CHINA TRADE RELATIONS

by Dan Napa

32 THINGS TO LOOK OUT FOR ONCBRN INCIDENCE WITHIN REACH

by SSUPT. Jose S. Embang Jr.

34 COMMENTS ON WALLACETALK ABOUT PHILIPPINE ECONOMIC AND POLITICAL CLIMATE

by Saab Magora

COMMITTEE FEATURES

08

CORPORATE SOCIAL RESPONSIBILITY

16 FORD PHILIPPINESREINFORCES COMMITMENT TO COMMUNITY DEVELOPMENT, ROAD SAFETY WITH ITS CSR PROGRAMS

Submitted by Ford Philippines

19 P&G FUELS MSMEDEVELOPMENT; LAUNCHES 'ANGAT KITA' PROGRAM

Submitted by P&G

FEATURES

12 SANTOS KNIGHT FRANKRECOGNIZED AS PHILIPPINE' BEST REAL ESTATE AGENCY AT THE ASIA PACIFIC PROPERTY AWARDS

Submitted by Santos Knight Frank

33 THE MUCH AWAITED'INTELLIGENT LEADER SERIES - LEADING CHANGE IN A FRACTURED WORLD'

Submitted by The People At Work

PUBLICATIONS UPDATE

15 AMCHAM GUIDELINES FORARTICLES SUBMISSIONS

AMCHAM ROUNDUP

20 APPRAISING PERFORMANCEAPPRAISALS

JOINING THE FIGHT AGAINST COUNTERFEITING

21 WOMEN IN LEADERSHIPSERIES: DORIS MAGSAYSAY HO

USAID-STRIDE INNOVATION WORKSHOP ADVANCING THE AGRIBUSINESS INNOVATION ECOSYSTEM

22 AMAZING ASSISTANTS NIGHT

23 BIG DATA SESSION

AMCHAM PRESENTS SHERYL SWOOPES, WNBA LEGEND AND HALL OF FAMER

24 MARGARITAS AND BURRITOS:A CINCO DE MAYO CELEBRATION

WEATHERING THE STORM: U.S.-CHINA RELATIONS - PLANNING YOUR BUSINESS AHEAD

25 NCR CHAPTER: GENERALMEMBERSHIP LUNCHEON MEETING

NBA GAME 1 VIEWING PARTY

26 VISAYAS CHAPTER: GENERALMEMBERSHIP LUNCHEON MEETING

27 JOINT FOREIGN CHAMBERSNETWORKING NIGHT

36 LIVING N PEACE AMIDST CRISISAND TURMOIL

by Ernie Cecilia, DPM

BUSINESS OF BUSINESS


THE AMERICAN CHAMBER OF COMMERCE OF THE PHILIPPINES, INC.(Founded 1902 - Incorporated 1920)

2nd Floor, Corinthian Plaza Building, Paseo de Roxas,Legaspi Village, Makati City 1229

Tels.: (632) 818 7911 to 13 • Fax: (632) 811 3081E-mail: [email protected]

Website: www.amchamphilippines.com

James Wilkins, PresidentEbb Hinchliffe, Executive Director

THE AMERICAN CHAMBER FOUNDATION PHILIPPINES, INC.(Founded 1985)

Leonard Benjamin Development Center,4554 Casino corner Olivarez Street, Palanan, Makati CityTels.: (632) 834 0184; 551 8060 • Tel/Fax: (632) 834 1192

E-mail: [email protected]: www.amchamfoundation.com

Edwin D. Feist, PresidentRommel Ragasa, Acting Executive Director

FILIPINO-AMERICAN MEMORIAL ENDOWMENT, INC. (Founded 1986)

c/o The American Chamber of Commerce of the Philippines, Inc.2nd Floor, Corinthian Plaza Building, Paseo de Roxas

Legaspi Village, Makati City 1229C.P.O. Box 2562, Makati City 1265

Tels.: (632) 818 7911 to 13 • Fax: (632) 811 3081E-mail: [email protected]

Website: www.filipino-americanmemorials.org

Lt. Col. Artemio Matibag, PresidentLeslie Ann Murray, Trustee

THE AMERICAN CHAMBER OF COMMERCE OF THE PHILIPPINES, INC. (Mindanao Chapter-1988)

2nd Floor, Door 207-208, Don Cesareo, Villa-Abrille Building,Jacinto corner Juan Luna Streets, Davao City 8000

Mobile: 0916 876 7729 E-mail: [email protected] ; [email protected]

Atty. Leoncio P. Villa-Abrille, PresidentAnnie Quitay, Chapter Office Manager

AMERICAN DESK AT THE BOARD OF INVESTMENTS (Established 1992)

385 Sen. Gil Puyat Avenue, Makati CityTels.: (632) 895 8851; 895 3918 • Fax: (632) 896 2315

E-mails: [email protected] ; [email protected]

Ebb Hinchliffe - Director, American ChamberYves Aguilos - American Desk Specialist

THE AMERICAN CHAMBER OF COMMERCE OF THE PHILIPPINES, INC. (Visayas Chapter-1987)

18th Floor, The Link, Cebu IT Park, Apas, Cebu City 6000Tels.: (032) 238 8922; 316 1093 • Fax: (032) 232 2373

Mobile: 0917 323 1972E-mails: [email protected] ; [email protected]

Jeff Minnick, PresidentBrenda D. Lisen, Chapter Office Manager

THE AMERICAN CHAMBER OF COMMERCE OF THE PHILIPPINES, INC. (North Luzon Chapter-2015)

Building 7294, C.M. Recto Avenue, Clark Freeport Zone, Pampanga, 2023Telefax: (632) 811 3081; Mobile: 0927 912 3248

E-mail: [email protected]

Dennis Wright, PresidentJoan-Eleanor Sabroso, Chapter Office Manager

2018 OFFICERS AND DIRECTORS

HONORARY CHAIRMAN H.E. SUNG Y. KIMUS AMBASSADOR TO THE PHILIPPINES

PRESIDENT JAMES WILKINS

1ST VICE PRESIDENT RICK SANTOS

2ND VICE PRESIDENT ROBERTO BATUNGBACAL

TREASURER PHILIP SOLIVEN

DIRECTORS JOCOT DE DIOSMARK LWIN

LUIS PINEDAVARINIA ELERO-TINGA

SHANKAR VISWANATHANMARIFE ZAMORA

DIRECTORS, EX-OFFICIOS GEORGE DRYSDALEDONALD FELBAUMROBERT M. SEARS

EXECUTIVE DIRECTOR EBB HINCHLIFFE

CORPORATE SECRETARY ATTY. AILEEN TOLOSA-LERMA

NORTH LUZON CHAPTER DENNIS WRIGHTPRESIDENT

VISAYAS CHAPTER PRESIDENT JEFF MINNICK

MINDANAO CHAPTER ATTY. LEONCIO VILLA-ABRILLEPRESIDENT

ACTING EXECUTIVE DIRECTOR, ROMMEL RAGASA.AMCHAM FOUNDATIONRETIREMENT FUND

CORPORATE SPONSORS

AMCHAM CHAPTERS

THE AMERICAN CHAMBER OF COMMERCE OF THE PHILIPPINES, INC. 5

AGRIBUSINESS

ENERGY & POWER

ENERGY EFFICIENCY

ENVIRONMENT AND URBAN DEVELOPMENT

FINANCIAL SERVICES AND TAXES & TARIFF

HEALTHCARE AND WELLNESS

HUMAN CAPITAL & RESOURCES

INFORMATION & COMMUNICATIONS TECHNOLOGY

INFRASTRUCTURE & LOGISTICS

INTELLECTUAL PROPERTY RIGHTS

LEGISLATIVE

MANUFACTURING

PHARMACEUTICAL

PROFESSIONAL WOMEN OF AMCHAM

SECURITY & DISASTER RESOURCES GROUP

TOURISM & HOSPITALITY

TRADE & INVESTMENT

YOUNG PROFESSIONALS

AMCHAM STANDING COMMITTEES

PHILIP G. SOLIVEN / VARINIA ELERO-TINGA

JOCOT DE DIOS / FRANK THIEL

SAFDAR QURAESHI

ARCH. JUN PALAFOX / JAMES DONOVAN

ATTY. JULES RIEGO / ROMBIT R.M. CO, JR.

DONALD FELBAUM / RICHARD MCGONEGAL

ERNIE CECILIA / GRACE SORONGON

DONALD FELBAUM / FRANK HOLZ

JAIME FAUSTINO / JOHN PETERSON

ATTY. DIVINA P.V. ILAS-PANGANIBAN, LL.M. / ATTY. PRINCESS ASCALON

JOHN D. FORBES / ATTY. ELAINE COLLADO

DAN LACHICASHANKAR VISWANATHAN

BRENT DENNING

ATTY. MELANIE LAGERAVARINIA ELERO-TINGA

SIMOUN UNG / PETE TROILO

ROBERT BLUME / FARID SCHOUCAIR / DOROTHY DRYSDALE

MARIO BISCOCHO

SIMONE MARTINELLI

KV ROJAS

BEA BALDONADO

BEA BALDONADO

KV ROJAS

BEA BALDONADO

YVES AGUILOS

BEA BALDONADO

YVES AGUILOS

KV ROJAS

YVES AGUILOS

BEA BALDONADO

KV ROJAS

BEA BALDONADO

BEA BALDONADO

KV ROJAS

YVES AGUILOS

BEA BALDONADO

MEMBERSHIP

• KAPIHAN• NETWORKING / GENERAL MEMBERSHIP

MEETINGS• WELCOME BREAKFAST

PROVINCIAL CHAPTERS• NORTH LUZON• VISAYAS• MINDANAO

PUBLICATIONS

CORPORATE PARTNERS

ROLAND DELA CRUZ

EBB HINCHLIFFE / LESLIE ANN MURRAY

EBB HINCHLIFFE

ERNIE CECILIAMANUEL R. GUILLERMO

EBB HINCHLIFFE

PAULINE SANTOS

PAULINE SANTOSKV ROJAS

PAULINE SANTOS

PAULINE SANTOSJOAN SABROSOBRENDA LISENANNIE QUITAY

MIKHAIL BANZONEYA MARTINEZCHET GUEVARACHRISTINA TUGUIGUILESLIE ANN MURRAY

CHRISTINA WINTON

AMCHAM FOUNDATION

AMDESK AT THE BOI

BUSINESS LEADERSHIP PROGRAM (BLP)

FILIPINO-AMERICAN MEMORIAL ENDOWMENT (FAME)

THE ARANGKADA PHILIPPINES PROJECT (TAPP)

WASHINGTON RELATIONS / APCAC

EDWIN D. FEIST / ROMMEL RAGASA

EBB HINCHLIFFE

JUN SALIPSIP / DAVID CALDWELL

LT. COL. ART MATIBAGROBERT HUDSON

JOHN D. FORBES

RICK SANTOS / GEORGE DRYSDALE

YVES AGUILOS

PINKY JAMILI

KV ROJAS

YVES AGUILOS

DIVINA COMBES

CHAIRMENCOMMITTEE INDUSTRY DEVELOPMENT SPECIALIST

INTERNAL

ACTIVITIES / ADVOCACY / AFFILIATE


EDITORIAL

Hard to imagine, but 2018 is halfway over. It has been an outstanding � rst half of the

year and we should take a look back and pat ourselves on the back.

This 2nd half should be even better.

January saw our newly renovated office opened. It’s the same location, but with a very modern look. While it took longer than expected to finish the renovations, it was truly worth the wait. We now have a beautiful, modernized office that our staff and members truly deserve.

Our main Advocacy has been centered around the Tax Reform Bills currently going through Congress, but our committees have also been active to keep our members informed on the various sectors.

We have had six General Membership Luncheons, with guest speakers ranging from Cabinet Secretaries, Ambassadors,

Vice President Leni Robredo, and panels of our own membership. This count includes the biggest chamber event of the year in February, when companies showed their appreciation for their admin teams at the annual “Honor Your Staff Day” (HYSD). This year’s HYSD was held at the Marriott Hotel and was one of the best in recent history, with 300 attendees having the time of their lives.

In February, the AmCham Foundation held their 7th annual “Scholar Run” at the Mall of Asia. There were over 2,000 runners participating in the early morning event, which raised much needed funding for the education of the less fortunate among us.

The Chamber’s 2nd quarter big event was the annual “Business Leadership Program” (BLP), which was held in late April this year. This was the week when 31 of the brightest students, from all across the Philippines, came to Manila for eight days of intensive training that included

classroom talks from AmCham leadership, providing insights from industry leaders, site visits to sponsor factories and offices, and the development of a business plan. The program culminated with the Gala Dinner at the New World Hotel Makati and the presentations of awards. This was the 16th Batch and, by most reviews, this group was truly one of the better in recent years. They displayed a mature side with a millennial style; lots of fun but also lots of brainpower.

This year’s annual AmCham Foundation Golf tournament was the best ever. There were 144 participants (with a waiting list) who had a fun day teeing off at Orchard Golf and Country Club. Great golf coupled with great prizes, amidst great food and drink.

Not all the chamber action was in the National Capital Region. AmCham has truly become a National Organization and our Chapters in North Luzon, Visayas, and Mindanao have all had fantastic first half results. Membership continues to grow as the number of events have increased and value given.

The AmCham Agriculture Committee, working with USAID STRIDE Program, conducted a one day seminar in Ormoc Leyte. This was attended by 35 farmers and 15 Academe to discuss how to reduce crop waste from the field to the market. It was an extremely successful event that highlights AmCham’s outreach to the Visayas.

AmCham Mindanao has held their monthly luncheons in General Santos, Cagayan de Oro and, of course, Davao. Some of the speakers to date have been Budget Secretary Ben Diokno, NEDA Secretary Ernesto Pernia, and US Consulate General Russell Brown.

In addition to their regular monthly dinner meetings, AmCham Visayas has started several committees including Tourism, ICT, Manufacturing, and a Kapihan too.

Central Luzon has stayed active by rotating their meetings and network events between Subic, Clark and Baguio. It was decided to change the name from Central Luzon to North Luzon at the request of the Board members from Baguio. It may not have the same ring to it as ClamCham, but it certainly was the right change of names to better describe our outreach to northern Members.

A great first half, but the year isn’t over.

The Annual APCAC Door Knock will be in Washington DC from July 15-20th.

The Visayas will be having their big July 4th event on July 7th and will be having their first ever AmCham Visayas Golf tournament on September 7th.

AmCham, with Arangkada, will be having its annual Forum, focused on Infrastructure, at the Grand Ballroom of the Marriott on September 12. A second Forum on Creative Industries will be held on November 27.

Keep your eyes on our notices and pages to be aware of all that is happening in the second half of 2018.

It will be an exciting one for sure.

MR. EBB HINCHLIFFEEXECUTIVE DIRECTORAMCHAM PHILIPPINES

A REVIEW OF FIRST HALF OF 2018


COVER STORY

BY ERNIE CECILIA, DPM

When I was young and silly, life was so simple then. Today, it’s no

longer business as usual.In Africa, there were 134 million

cellular phone users in 2005. By 2011, the number increased to 660 million users. Mobile sales on e-Bay amounted to $660 million in 2005, and $5.2 billion in 2011. In 2008, there were 800 mobile apps available; today there are over a million apps. It took 18 months to sell the first 1,000,000 units of Palm Pilot; it took only 24 hours to sell the first 1,000,000 units of iPhone 4S. Truly, time has changed.

Disruption, Change, Chaos“Disruption” refers to massive

changes affecting business and other aspects of life. Disruption could result from technological advances, geopolitical shifts, demographic change, innovation or invention.

In marketing, the most critical C’s of disruption are content, complexity, and connection. Not all innovations can be disruptive, although they might be revolutionary. In the 19th century, the typical means of transport was the horse-drawn carriage. The invention of the first automobiles did not disrupt the market of horse-drawn carriages because the former were so expensive. Henry Ford’s mass-produced Model T in 1908 was a disruptive innovation because it changed the transportation market.

Disruptive innovationDisruptive innovation refers to an

innovation or invention that creates a new market and value network, and eventually disrupts an existing market and value network. It eventually displaces established market leaders, products, and alliances.

Disruptive innovations are often made by entrepreneurs and not by the market leaders who want to protect the status quo. Walkman allowed us to enjoy a long-playing music album as we jogged, but a young upstart named Steve Jobs suddenly introduced the iPod that allowed us to listen to thousands of songs inside a tiny gadget.

Motorola and Nokia had the lion’s share of cellular phone sales, until Apple and Samsung came up with their disruptive innovations.

Disruptive innovations take longer, require massive investment in R & D, and have higher risks than incremental or evolutionary innovations. However, the former could achieve a much faster market penetration and impact. They could also disrupt economic, social, and other aspects of life. Consider the foregoing stories on thriving in a disruptive environment.

Different techniquesChaotic disruptions are now

happening, not only in the technology companies,but in almost every aspect of life, leisure and business. In the mid-1970s, large multinationals were successful because they had the LRP (long range planning) system.

DJ Patil, of venture-capital firm Greylock Partners, said, “The pace of

change in our economy and our culture is accelerating, fueled by global adoption of social, mobile, and other new technologies, and our visibility about the future is declining.”

When conditions are chaotic, Patil explains, you must apply different techniques. “I don’t have a plan. If you look too far out in the future, you waste your time.”

New mindsetTo thrive in an era of disruption, change

and chaos require a whole new approach. Robert Safian, editor and managing director of the Flux Group, wrote, “Some people will thrive. They are the members of Generation Flux. This is less a demographic designation than a psychographic one: What defines GenFlux is a mind-set that embraces instability and tolerates (and even enjoys) recalibrating careers, business models, and assumptions. Not everyone will join Generation Flux, but to be successful, businesses and individuals will have to work at it. This is no simple task. The vast bulk of our institutions (educational, corporate, political) are not built for flux. Few

DISRUPTION, CHANGE AND CHAOSTHRIVING IN THE AGE OF

PHOTO SOURCE: © PIXABAY


Who knows, but opportunities await you?

Who knows, but opportunities

For comments or questions please e-mail the author at: [email protected]

About the Author:

Ernie Cecilia, DPM, is a regular contributor t o t h e A m c h a m Business Journal. Mr. Cecilia is the Chair of the Amcham Human Capital & Resources

Committee and also Chair of the Amcham Publications Department.

COVER STORY

Please see page 36 for his monthly "Business of Business" article.

traditional career tactics train us for an era where the most important skill is the ability to acquire new skills.”

Learn new things“We are under constant pressure to

learn new things. It can be daunting. It can be exhilarating,” says Beth Comstock, Chief Marketing Officer of GE.

We already saw how mobile, social, and other breakthroughs are changing our way of life. In the process, these changes are remaking age-old geopolitical and business assumptions.

Safian continues, “No one predicted that General Motors would go bankrupt–and come back from the abyss with greater momentum than Toyota. Digital competition destroyed bookseller Borders, and yet the big, stodgy music labels, seemingly the ground zero for digital disruption, defy predictions of their demise.”

“All these industries are being revolutionized,” observes Pete Cashmore, the 26-year-old founder of social-news site Mashable, which has exploded overnight to reach more than 20 million users a month. “It’s come to technology first, but it will reach every industry. You’re going to have businesses rise and fall faster than ever.”

Speed matters“In a big company, you never feel you’re

fast enough. Business-model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle,” say GE’s Comstock.

Within GE, she says, “Our traditional teams are too slow. We’re not innovating fast enough. We need to systematize change.”

New worldWhen you see that cars are

transforming into rolling, talking, cloud-connected media hubs, you better believe that you’re in a new world. Safian says, “In an age where Twitter and other social media tools play key roles in recasting the political map in the Mideast; where impoverished residents of refugee camps would rather go without food than without their cell phones; where all types of media, from music to TV to movies, are being remade, redefined, defended, and attacked every day in novel ways, there is no question that we are in a new world.”

We can no longer ignore the change, the flux, and the resulting chaos in the new world. The pace of disruption continues. If you are looking for a forecast that will define the next era, you’ll hardly get a unanimous voice from seers, except that the future will be more fluid, and there will be no discernible coherent pattern. The “monarchs” and market leaders insist on maintaining the status quo. They are incessantly interrupted by the revolutionaries who do things differently, turn old truths into falsehood, and make the impossible possible.

It’s time to accept, embrace, and love the chaos.

∆

"WHEN CONDITIONS ARE CHAOTIC... YOU MUST APPLY DIFFERENT TECHNIQUES. I DON'T HAVE A PLAN. IF YOU LOOK TOO FAR OUT INTO THE FUTURE, YOU WASTE YOUR TIME." —DJ PATIL, GREYLOCK PARTNERS

"YOU'RE GOING TO HAVE BUSINESSES RISE AND FALL FASTER THAN EVER." —PETE CASHMORE, MASHABLE


COMMITTEE FEATURE: ICT

BY DR. LORENZ GRANRATH

JAPAN'S SOCIETY 5.0:GOING BEYOND INDUSTRY 4.0

Germany’s Industry 4.0 is a well-known buzzword. Japan has now introduced Society

5.0. Is this a mere one-step-ahead game, or is there more behind?

Industry 4.0As the name already indicates,

Industry 4.0 is looking mainly into industrial production. Its main idea is the information exchange between companies down to the machines and processes.

Nowadays, not only machines but virtually all objects are equipped with sensors that produce information about their status or location. This means that there is much more information is available than there was before. As the interfaces are not yet clearly defined, the amount of information increases and becomes impossible to be processed by humans.

This is where artificial intelligence (AI) comes in. It has now become not only smart enough to win games against humans, but also to extract meaning out of big data. As computing power is doubling in less than every two years, AI power is increasing very quickly.

This opens up new possibilities, but also new dangers.

The origin of Industry 4.0 lies in the High-Tech Strategy of the German Government. The latest, published in 2014, defines six fields of priority:

• The digital economy andsociety

• The sustainable economy and energy

• The innovative workplace• Healthy living• Intelligent mobility• Civil security

The first field, digital economy and society, made digitalization of the German Industry a very important and prominent topic and ultimately resulted in the term Industry 4.0.

Society 5.0Today’s big data comes from

sensors in objects, which include for example machines in industry, household equipment, cars and mobile

phones. Smartphones track your location, social networks your interests and credit card companies your commercial activities. All this data is too complex to make sense to humans, but AI can extract some conclusions.

The availability of such vast data

in addition to increasingly powerful AI leads to new ways of business, technological and social interactions. It will change not only the industrial sector, but society as a whole. This is also stated in the German High-Tech Strategy, but Japan came up with a much better term that describes what will happen:

EVOLUTION OF SOCIETIES UP TO SOCIETY 5.0 (SOURCE: KEIDANREN)


Society 5.0.In April 2016, the Japanese

government enacted the 5th Science and Technology Basic Plan. It covers many aspects, including innovation promotion and internationalization. A focus point, however, is the development of the society towards a Super Smart Society, the Society 5.0.

The underlying idea is that the rapid development of information technology now allows the combination of cyber space – the information – with the physical space – the real world. The combination of both are Cyber Physical Systems (CPS), objects of the real world enhanced and combined with information. This is expected to bring about a major shift in society.

Society 5.0 will be the fifth step in the evolution of the human society. After being a hunter (Hunting Society), men settled down in the Agricultural Society. In the Industrial Society, mass production provided products for everybody. Currently we are in the Information Society, where information is the key factor. However, creation of knowledge from information is still accomplished by humans. Yet in the fifth stage of human society, this will be done by machines, by AI.

Prime Minister Shinzo Abe introduced and promoted the super smart society at the CeBIT 2017 computer fair in Hannover in March, where Japan was the official partner country.

COMMITTEE FEATURE: ICT

Support for the fast aging societyJapan is the fastest aging society.

In 2050 an estimated 40 percent of the population will be 65 years and older. People in Japan also call it the super aging society. Challenges will not only be to have enough caretaking, new pharmaceuticals or assist systems to stay independent. With more elderly people, also the workforce is declining. Japan is already famous for its robot developments, so it is no wonder that the solution for these challenges will be smart robotics. As assist systems could enable a prolonged independent life, robots can take over work in elderly care. And finally, AI can help to develop new drugs as well as support elderly people in everyday life.

ConclusionsJapan moved boldly by calling

the future development Society 5.0. It implies that changes will concern every aspect of society, not only industrial production. Germany intends the same, but the tendency got distorted through

the buzzword Industrie 4.0.New developments of the Internet

of Things, big data and AI also strongly depend on the openness to the outside world. While a machine could be adapted to fit into a factory in a foreign country in the past, the interaction now becomes more complex and needs to be embedded into the respective environment. If your refrigerator orders fresh beer directly at the supermarket by himself in the future, it has to speak the local “computer” language. by himself in the future, it has to speak

About the Author:

Dr. Lorenz Granrath is a supervisory innovation coordinator at the Japanese National Institute for Advanced Industrial

Science and Technology (AIST).

[email protected]

∆

"THE AVAILABILITY OF SUCH VAST DATA IN ADDITION TO INCREASINGLY POWERFUL AI LEADS TO NEW WAYS OF BUSINESS, TECHNOLOGICAL AND SOCIAL INTERACTIONS." —DR. LORENZ GRANRATH, AIST


FEATURE

SUBMITTED BY SANTOS KNIGHT FRANK

SANTOS KNIGHT FRANKRECOGNIZED AS PHILIPPINES’ BEST REAL ESTATE AGENCY AT THE ASIA PACIFIC PROPERTY

AWARDS

Santos Knight Frank, the leading real estate services provider in the Philippines, has won three

major recognitions at the Asia Property Awards held on May 3 and 4 in Bangkok, Thailand.

Santos Knight Frank was declared the “Best Real Estate Agency”, “Best Property Consultancy” and “Best Lettings (Leasing) Agency” in the Philippines with a 5-star category, solidifying the company’s position as the Commercial Real Estate Leader in the country with a 24-year track record of driving the property sector forward.

Now on their 25th year, the Asia Paci� c Property Awards are the largest, most prestigious and widely recognised program throughout the region. The Asia Paci� c Property Awards are judged by an independent panel of 80 industry experts, which include members of the House of Lords in the UK Parliament.

Rick Santos, Chairman & CEO of Santos Knight Frank says: “We are honoured to be recognized as the leading real estate services company in the Philippines. The recent awards inspire us further to pursue our mission of helping to democratize property ownership, grow the economy, generate jobs and build a strong middle class.”

Kevin Coppel, Regional Head for Asia Paci� c, Knight Frank says: “I am delighted to congratulate Rick and his team for winning at the Asia Property Awards, which is a testament to Santos Knight Frank’s unparalleled commitment to the real estate industry and the Philippine economy.”

Santos Knight Frank along with top winners in each region are nominated to the overall international awards, culminating in a glittering awards ceremony, to be held at the Savoy Hotel, London, in December 2018. ceremony, to be held at the Savoy

SANTOS KNIGHT FRANK WAS AWARDED BEST REAL ESTATE AGENCY, BEST PROPERTY CONSULTANCY AND BEST LETTINGS (LEASING) AGENCY IN THE PHILIPPINES DURING THE ASIA PACIFIC PROPERTY AWARDS

www.amchamphilippines.com


COMMITTEE FEATURE: TOURISM

BY DENNIS PABELICO, JOHN CLEMENTS CONSULTANTS

BORACAY —ISLAND PARADISE LOST & ITS RESURRECTION

The American Chamber of Commerce of the Philippines hosted the forum,

Boracay — Island Paradise Lost & Its Resurrection, last May 25, 2018. Invited as guest speaker to discuss the current condition of Boracay was Assistant Secretary Epimaco Densing, head of DILG’s Task Force Boracay.

As of this writing, Boracay is in a state of natural healing, where live fish were already spotted. Looking back, President Duterte ordered the closure of Boracay because, as he said, it could be likened to a cesspool.

Let us look at the timeline leading to the closure of Boracay.

• December 17, 2017 — massiveflooding due to typhoon Urduja.

• January 9, 2018 — site inspectiondone by Sec. Cimatu and Sec. Teo.

• February 5, 2018 — DOT presentedthe results of the aerial survey and interviews with locals to Pres. Duterte during the cabinet meeting.

• February 9, 2018 —Pres. Duterte,in a forum in Davao, compared Boracay to a cesspool.

• March 1, 2018 — OIC Año issuedD.O. No. 2018-178, creating the Boracay Investigating Team (BIT).

• March 15, 2018 — DENR, DOT, andDILG recommended placing

Boracay under state of calamity and temporary closure.

• April 26, 2018 — Pres. Duterteissued Proclamation No. 475, officially declaring Boracay under state of calamity and called for its temporary closure.

Human-induced hazards, resulting to the environmental destruction of the island, was cited as the main reason behind the closure of Boracay. This was due to the continuous rise in tourist arrivals, insufficient sewer lines, poor waste management systems, and environmental violations of several establishments around the island.

Netizens, tourists, and locals were interviewed about their experiences in Boracay and these were their answers:

• Some said that they got sick while swimming.

• Others witnessed the discharging of untreated water with solid and liquid waste in front of the beach.

• Police were bullied by businessmen; hence, the law was not properly implemented.

• Liable past government officials gotaway with corruption.

What the government has done so far:• Issued Proclamation No. 475, placing

Boracay Island under state of calamity for a period of one year.

• Closed Boracay from tourists for aperiod of six months.

• Filed both administrative and criminalcharges against particular government officials.

• Inspected establishments forenvironmental compliance — the result was astonishing! After inspecting 1,552 establishments in the island, only 38 were found to be compliant; 482 were not inspected because these were closed.

• Provides employment for people whowant to help clean and rehabilitate the island.

• Provides allowances to employeesaffected by the closure. Based on the audit report of the establishments in the island, the profit they earned in the first four months of 2018 is enough to


COMMITTEE FEATURE: TOURISM

support their own employees during the six-month closure.

Boracay reached this state of degradation because of failure of governance. This failure could also be attributed to all residents of the island — the locals, business owners and their employees, and the local government, who should have protected the island. As a Filipino, it will definitely anger you to see a beautiful island like Boracay turn into a Smokey Mountain-like beach.

We should be reminded that Boracay is just one of the Philippines’ natural tourist destinations we should start taking accountability for. We fall behind our Asian neighbors when it comes to tourists travelling to our country. It is about time that we show our love for our country by protecting our environment and preserving its beauty so that the Philippines could become the preferred Asian destination of the world. become the preferred Asian destination of

About the author:

Dennis Pabelico is on his fifth year as a business development consultant at John Clements Consultants, where he previously

worked as the Naga City site head for five years. He also has a 15-year experience in pharmaceutical sales from Abbott Laboratories and a four-year experience in branch banking operations from PCI Bank.

John Clements is at the forefront of developing South East Asia's next generation of leaders. Their publication, the Looking Glass, provides access to industry guides, news, and updates. Contact John Clements through [email protected]. Tel.: 884-2700; 884-1218; 884-1219. You may visit them at Level12B, LKG Tower 6801, Ayala Avenue, Makati, Philippines.

Philippine SteelFraming Corp. Mr. Rey Batomalaque President

NORTH LUZON

NEW AMCHAM MEMBERSMEMBERSHIP NEWS

Mark Carreño

VISAYAS

AMCHAM GUIDELINES FOR articles SUBMISSIONS

The following are guidelines to all AmCham Journal contributors to assist in the drafting of article submissions.

• Deadline and Length.Submission deadline for the

Journal is the first Friday of the month prior to issue (e.g. July 7, 2017 for submission to the August 2017 issue). The optimum length for articles should not exceed 1,500 words. Exceptions will be allowed by the Managing Editor if so deemed compelling.

• Editorial Review.The Journal tries to make

as few changes to the text as possible outside of typos, spelling, etc. However, in some cases changes may be necessary (especially if the author is not a native speaker of English), and the Journal will send these changes back to the author for approval. No response to these changes within three working days will be assumed to mean acceptance. Also, suggestions to improve clarity and readability may be made by the editor.

The Journal holds the right to refuse to print any article due

to constraints in space, time, style, or content. To ensure the article’s objectivity and credibility, please do not mention your company in the article. The author and company may be mentioned in the Author Identification paragraph, as described below.

• Format.The Journal prefers to receive

the article in electronic format. The AmCham office uses MS Word, so the last "save as" of the document should be as a Word Document (.doc).

The Journal also accepts articles simply as part of the text of the e-mail. The author may wish to fax a copy as well to ensure that the article appears in the way he or she intended in terms of layout.

• Charts and Graphs.AmCham encourages the use

of charts and graphs in articles to improve clarity and readability. In most cases, AMCHAM’s design print company re-creates the charts and graphs. Charts and graphs

The AmCham Business Journal is actively soliciting for articles. Submissions are always welcome! Articles of Personal experiences, of sports, hobbies, places to visit, travel adventures, tips on doing business in the Philippines - consider sharing them with our readers.

Read more on page 30

PUBLICATIONS UPDATE



SUBMITTED BY FORD PHILIPPINES

FORD PHILIPPINES REINFORCES COMMITMENTTO COMMUNITY DEVELOPMENT, ROAD SAFETY WITH ITS CSR PROGRAMS

Ford Philippines continues to reinforce its commitment to community development and road safety with its

Operation Better World (OBW) and Driving Skills for Life (DSFL) programs.

OBW is Ford’s umbrella program for its corporate social responsibility (CSR) projects around the world. In the Philippines, Ford focuses on providing access to clean water and community building initiatives in several Gawad Kalinga areas around the Philippines. In 2017, Ford built 3 water facilities in Nueva Ecija and Batangas to serve 120 families. To date, Ford has constructed a total of 11 water facilities that are now serving over 800 families.

Ford also helped improve the quality of life of Gawad Kalinga communities where Ford’s employee and dealer volunteers conduct medical and dental missions; help build, paint, and repair houses; and even organize kids’ activities. In 2017 alone, Ford has mapped out 8 community outreach programs.

Ford has also brought its globally-recognized DSFL to the Philippines as part of its commitment in driving its road safety advocacy. In 2017, DSFL marked its 10thyear in the Philippines and extended its scope to cover Pampanga, Batangas, Cebu, and Davao aside from Metro Manila, with more hands-on driving sessions conducted than in previous years. Almost 3,000 attendees participated in the DSFL last year, the biggest in its 10-year history. The landmark year also recorded an increased focus on bus, jeepney, school bus and taxi drivers, as well as included a training module on distracted driving. To date, Ford has trained close to 23,000 drivers in the Philippines with the DSFL program.

These initiatives have made Ford as the frontrunner in the recently-concluded 2nd Driven to Serve Awards of the Society of Philippine Motoring Journalists (SPMJ) as the lone automotive company who received two (2) Platinum award citations. SPMJ’s Driven to Serve Awards recognizes the CSR programs of automotive companies in the areas of road safety, education and training, environment protection, and community development with Platinum, Gold, and Silver citations.

Ford took home Platinum awards for OBW under the community development category and for DSFL under the road safety category.

“Operation Better World and DSFL

FORD EMPLOYEE VOLUNTEERS DISTRIBUTE PRESCRIPTION MEDICINES TO PARENTS AND THEIR CHILDREN IN A MEDICAL MISSION PROGRAM.

showcase our commitment to help address the needs of the communities we serve, especially in the areas of community development and road safety. We look forward to helping

make the automotive industry a catalyst to nation-building through these initiatives that drive positive change and progress,” enthuses Bert Lessard, managing director, Ford Philippines.

A PUV DRIVER IS TRAINED IN THE FORD DRIVING SKILLS FOR LIFE PROGRAM.

CEBU-BASED DRIVERS ALSO BENEFITTED FROM THE DSFL TRAINING SESSIONS.

FORD EMPLOYEES GATHER TO BUILD AND PAINT HOUSES AT GK BAYANIHAN VILLAGE IN DASMARINAS, CAVITE.

FORD HOLDS A DRIVING SKILLS FOR LIFE SESSION FOR PRIVATE AND PUBLIC UTILITY DRIVERS IN DAVAO CITY.

FORD HOLDS COMMUNAL WATER FACILLITY TURNOVER IN JAEN, NUEVA ECIJA.

DSFL RECEIVED A PLATINUM AWARD FOR ITS CONTRIBUTIONS TO ROAD SAFETY IN THE PHILIPPINES.

OPERATION BETTER WORLD RECEIVED A PLATINUM AWARD FOR COMMUNITY DEVELOPMENT.


COMMITTEE FEATURE: MANUFACTURING

BY DAN NAPA, JOHN CLEMENTS CONSULTANTS

WEATHERING THE STORM:U.S.-CHINA TRADE RELATIONS

In the morning of May 17, 2018, the American Chamber of Commerce of the Philippines (AmCham)

held an economic forum, care of its Manufacturing Committee headed by Mr. Bobby Batungbacal. The forum’s topic revolved around the current state of U.S.-China Trade Relations. Invited as guest speakers were two experts in the � eld of international trade — DTI Undersecretary Nora Terrado and SEIPI President Dan Lachica.

The event was very intimate and the venue was conducive to a panel discussion. The morning’s discussion was basically about the current state of international trade, especially how the escalating political tension between the United States and China will affect the international market. The Philippines is in a unique position here due to the

trade volume with both countries.

Here are some of my key takeaways from the discussion:

The political tension between the U.S. and China manifests in the state of trade relations. Currently, the U.S. massively taxes certain commodities from China. In the long run, this can be seen as an opportunity for ASEAN players to come in—these commodities can be identified, possibly duplicated, and exported to the U.S.

In the greater scheme of things, some politicians may have controversial remarks; however, cooler heads will always prevail. Donald Trump, for one, has been well-known for his off-the-cuff remarks, which have attracted a lot of criticism from both local and international groups. Unfortunately for

both countries, continuously antagonizing each other will do them no good since China is the global superpower in terms of manufacturing and the U.S. is one of the biggest consumer markets in the world. Both countries need each other for their economies to grow and this balance must be maintained, otherwise, more countries will suffer the consequences.

Undersecretary Nora Terrado highlighted that the Department of Trade and Industry’s Trade and Investments Promotion Group is focused on increasing bilateral and multilateral agreements with more markets (EU, Nordic, African, etc.) to improve trade deficit standing. While the Philippines enjoys trade incentives from ASEAN, as well as some GSP+ benefits from some European countries, the country could do better. Building new partnerships with Nordic countries, South American countries, and even African countries can help the Philippines open up new lines of business, as well as explore new commodities to export to these markets.

Lastly, there is an overwhelming amount of external pressure from the international community for the Philippines to clean up its act. The Philippines must show itself to the international business community as a stable market and an attractive country to invest in to move manufacturing and operations. Improvement of infrastructure and ease of doing business are keys to attracting more FDIs, which will stimulate trade and business.

About the author:

Dan Napa is currently a supervising sales consultant at the Executive Search and Selection division of John Clements Consultants,

Inc.




SUBMITTED BY PROCTER & GAMBLE

LAUNCHES 'ANGAT KITA' PROGRAMP&G FUELS MSME DEVELOPMENT;

Procter & Gamble (P&G), in partnership with the Department of Trade and Industry (DTI), has

launched the pilot of "Angat Kita", a micro-entrepreneur development program that aims to equip existing sari-sari store owners with entrepreneurial knowledge, skills, and best practices to improve and grow their business.

P&G has developed the "Angat Kita" program as a continuation of the company's advocacy to support the development of local micro, small, and medium enterprises (MSMEs). In previous years, P&G spearheaded the rehabilitation of over 4,000 public market stalls, kiosks, and sari-sari stores devastated by Typhoon Yolanda (Haiyan) to help them regain their livelihood back. P&G also hosted an MSME Leadership College during the Philippines' hosting of APEC in September 2015.

'Angat Kita', which directly translates to "increasing profit" and "uplifting you", aims to help sari-sari store owners realize their full potential to grow their income, sustain livelihood and ultimately uplift their current status.

"Procter & Gamble believes that fostering MSME development is a prerequisite in achieving and sustaining broad-based socio-economic growth. P&G Philippines is proud to have launched its first Angat Kita Session here in Mandaluyong City. In the succeeding months, we aim to roll out in four other cities, touching and improving the lives of 1,000 micro-entrepreneurs," says P&G Philippines General Manager Shankar Viswanathan.

Fueling the Growth of the MSME sector with DTI.

Over 50 sari-sari store owners from Mandaluyong City attended the pilot session of Angat Kita. P&G Philippines Consumer Insights Manager Daryl del Rosario, P&G Philippines Customer Logistics Manager Sean Quinto, and P&G Philippines Finance Manager Kimberly Hung conducted the trainings that cover some of the best entrepreneurial practices.

Participants learned concepts such as Merchandising, Book Keeping, Inventory Management, Finance and Pricing to make them more competitive micro-entrepreneurs, and received insights to provide better customer service and innovative ideas to help sari-sari store owners grow their income.

After graduating the program, all sari-sari store owner participants received seed capital

in the form of starter kit packs worth ₱2,500 of P&G's best and fastest moving products such as Safeguard, Head & Shoulders, Pantene, Whisper, Joy, Downy, and Pampers. This aims to help them practice what they have learned and increase the size of their business.

"Launching Angat Kita reaffirms t h e c o m p a n y ' s c o m m i t m e n t t o developing MSMEs in the country. To further illustrate our c o m m i t m e n t , w e will also be holding the second run of t h e P & G M S M E Leadership College on the sidelines of the ASEAN Summit in November this year," says Viswanathan.

Apart from the training, the micro-entrepreneurs also became acquainted w i t h t h e i r l o c a l Negosyo Centers, and learned about the different services offered therein from business registration, and trainings to help them be better micro-entrepreneurs. Negosyo Center business counselors from the participating pilot cities also joined the session as a preview to a more extensive training for the roll-out of the program.

Sari-sari store owners who are interested to learn more about the program from the five participating pilot cities may visit their respective Negosyo Centers and inquire about the program. visit their respective Negosyo Centers and

Please visit www.pg.com/en_PH for the latest news.

PROCTER & GAMBLE (P&G) PHILIPPINES, IN PARTNERSHIP WITH THE DEPARTMENT OF TRADE AND INDUSTRY (DTI), RECENTLY LAUNCHED ‘ANGAT KITA’, A MICRO-ENTREPRENEUR DEVELOPMENT PROGRAM THAT AIMS TO UPLIFT THE LIVES OF SARI-SARI STORE OWNERS BY EQUIPPING THEM WITH NECESSARY ENTREPRENEURIAL KNOWLEDGE AND SKILLS TO HELP THEM GENERATE MORE INCOME.

PROCTER & GAMBLE (P&G) GENERAL MANAGER, SHANKAR VISWANATHAN SHARES TO THE ANGAT KITA PILOT PARTICIPANTS THE SIGNIFICANT ROLE MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) PLAY IN THE GROWTH OF THE PHILIPPINE ECONOMY.

THE PILOT SESSION OF ANGAT KITA, HELD AT MANDALUYONG CITY, WAS PARTICIPATED BY OVER 50 SARI-SARI STORE OWNERS MOSTLY COMPRISED OF MOTHERS.

PROCTER & GAMBLE PHILIPPINES (P&G) GENERAL MANAGER, SHANKAR VISWANATHAN PRESENTS A PARTNERSHIP TOKEN TO DTI UNDERSECRETARY FOR REGIONAL OPERATIONS GROUP, ZENAIDA CUISON MAGLAYA TO REAFFIRM THE COMPANY'S COMMITMENT TO GROW THE MSME SECTOR IN THE COUNTRY.

PROCTER & GAMBLE PHILIPPINES (P&G) GENERAL MANAGER, SHANKAR VISWANATHAN, AND DTI UNDERSECRETARY FOR REGIONAL OPERATIONS GROUP, ZENAIDA CUISON MAGLAYAARE JOINED BY CITY BUSINESS PERMITS AND LICENSING DEPARTMENT CHIEF FOR MANDALUYONG CITY, CATHERINE DE LEON ARCE DURING THE ANGAT KITA PILOT SESSION AT MANDALUYONG CITY.

Media Contact:

Procter & Gamble (P&G) PhilippinesMs. Anna [email protected] Bulb Public Relations

Mr. Macky del [email protected]+639177193583


AMCHAM ROUNDUP

WHATAPPRAISING PERFORMANCE APPRAISALS

HUMAN CAPITAL AND RESOURCES COMMITTEE

WHERE WHENAMCHAM HALL APRIL 10 | 3 - 5 PM

GUEST SPEAKERDIVYA SHARMA, COUNTRY HUMAN RESOURCES LEADER, IBM PHILIPPINES

WHATJOINING THE FIGHT AGAINST COUNTERFEITING

INTELLECTUAL PROPERTY RIGHTS COMMITTEE

WHEREASIA PACIFIC COLLEGE

WHENAPRIL 12 | 8:30 - 11:30 AM

SPEAKERS1. EBB HINCHLIFFE, EXECUTIVE DIRECTOR,

AMCHAM PHILIPPINES2. TEODORO C. PASCUA, DEPUTY DIRECTOR

GENERAL, POPHIL3. BIEVENIDO MARQUEZ III, PARTNER,

QUISUMBING TORRES, IP PRACTICE GROUP AND ITC INDUSTRY GROUP HEAD

4. DIVINA ILAS-PANGANIBAN, PARTNER,QUISUMBING TORRES, IP PRACTICE GROUP AND ITC INDUSTRY GROUP

5. PRICESS LOU MANAGUELOD ASCALON,GOVERNMENT AND REGULATORY AFFAIRS EXECUTIVE, IBM

6. ROYWEN (FE) ESCLANDA, LICENSECOMPLIANCE EXECUTIVE, AUTODESK ASIA PTE. LTD.

7. REGINA REYES-RARA, MANAGING PARTNER,MARKSPRO PHILIPPINES


AMCHAM ROUNDUP

WHATWOMEN IN LEADERSHIP SERIES

PROFESSIONAL WOMEN OF AMCHAM COMMITTEE

WHERE WHENAMCHAM HALL APRIL 12 | 3 - 5 PM

GUEST SPEAKERDORIS MAGSAYSAY HO, PRESIDENT & CEO, MAGSAYSAY GROUP OF COMPANIES

WHATUSAID-STRIDE INNOVATION WORKSHOP ADVANCING THE AGRIBUSINESS INNOVATION ECOSYSTEM

AMCHAM SPECIAL EVENT

WHERE WHENORMOC, LEYTE APRIL 20 | 8:30 AM - 2 PM


AMCHAM ROUNDUP

WHATAMAZING ASSISTANTS NIGHT

AMCHAM VISAYAS CHAPTER

WHEREWATERFRONT CEBU CITY HOTEL & CASINO

WHENAPRIL 27 | 6 - 9 PM

SPEAKERHON. MARY ANN DE LOS SANTOS, CEBU CITY COUNCILOR, NORTH DISTRICT

Every year, Administrative Professionals Week is one of the largest workplace observances done on the last week of April, with social gatherings, and recognition. In the United States, the day is often celebrated by giving one's assistant gifts such as flowers, or lunch at a restaurant, or time-off.

AmCham Visayas has brought this American tradition to Cebu to honor the Secretaries, Assistants, EA's, PA's, and Administrative Staff, whose indispensable work allow Executives and Managers more time to work outside the office, and to do strategic thinking and planning. Assistants help coordinate the Executives’ complex schedules, as they take care of all the little matters to make the latter’s work also more organized and productive.

This year, these “unsung heroes of the corporate world” were honored with a dinner affair dubbed: "Amazing Assistants Night: A White Shindig" held at the Waterfront Cebu City Hotel & Casino on April 27, 2018.

Keynote speaker was Cebu City North District Councilor Mary Ann De Los Santos, who spoke fondly of her own staff and how they support her in her legislation and councilor work.

We chose the color "White" as it is associated with Honesty, Integrity, Sincerity. In serving our bosses and senior members of our companies, these traits are vital.

We would like to thank our sponsors, Fluor Daniel and Metro Retail Stores Group, Inc. for providing the funds to host the event. Big thanks also goes to Ms. Cherry Callelero of Grand

Holidays Travel & Tours for giving away a round trip ticket

to Palawan for the grand raffle prize; and to Jenny Barte of Santa Fe Relocation Services and Arlene Pacaldo of Virtucio Catering for each sponsoring two different game portions. Also worth mentioning are the generous donors of giveaways and other raffle prizes, such as: Pacific Rim Natural Food Products, Marco Polo Plaza Cebu, Radisson Blu Cebu, Timex Phils., Peba Trading & Mfg. Corp., Airfreight 2100, Inc., Profood International, Uratex Foam, Crown Worldwide, 3M Phils., Titay’sRosquillos, Harolds Hotel, Chopstop, AGS Fourwinds, and Knowles Electronics (Phils) Corp. Lastly, this writer wishes to extend her sincere thanks to Anders Hallden, GM of the Waterfront Cebu City Hotel & Casino for providing much coveted tickets to the Boyce Avenue Concert happening on June 2, on top of the well-prepared dinner and excellent service. All attendees indeed went home feeling lucky!


AMCHAM ROUNDUP

WHATBIG DATA SESSION

INFORMATION & COMMUNICATIONS TECHNOLOGY COMMITTEE

WHERE WHENAMCHAM HALL MAY 4 | 12 - 2 PM

GUEST SPEAKERS1. JP PALPALLATOC, MANAGING DIRECTOR AND

DIGITAL LEAD, ACCENTURE2. DAVID FOOTE, FOUNDER & CEO, ZENNYA

WHATAMCHAM PRESENTS SHERYL SWOOPES, WNBA LEGEND AND HALL OF FAMER

PROFESSIONAL WOMEN OF AMCHAM COMMITTEE

WHERE WHENAMCHAM HALL MAY 12 | 12 - 2 PM

GUEST SPEAKERSHERYL SWOOPS, WNBA LEGEND AND HALL OF FAMER


AMCHAM ROUNDUP

WHATMARGARITAS AND BURRITOS: A CINCO DE MAYO CELEBRATION


WHEREEL VIENTO, MARCO POLO CEBU

WHENMAY 4 | 6 - 8 PM

WHATWEATHERING THE STORM: US-CHINA TRADE RELATIONS - PLANNING YOUR BUSINESS AHEAD

MANUFACTURING COMMITTEE

WHERE WHENAMCHAM HALL MAY 17 | 10 - 11:30 AM

PANELISTS1. USEC. NORA K. TERRADO,

UNDERSECRETARY, TRADE AND INVESTMENTS PROMOTION GROUP, DEPARTMENT OF TRADE AND INDUSTRY

2. DAN LACHICA, PRESIDENT, SEMICONDUCTORSAND ELECTRONICS INDUSTRIES IN THE PHILIPPINES INC. (SEIPI)

3. BOBBY BATUNGBACAL, COUNTRY DIRECTOR,DOW CHEMICAL PHILIPPINES


AMCHAM ROUNDUP

WHATGENERAL MEMBERSHIP LUNCHEON MEETING

AMCHAM SIGNATURE EVENT

WHEREMAKATI SHANGRI-LA


WHATNBA GAME 1 VIEWING PARTY

AMCHAM SPECIAL INITIATIVE

WHEREDIPLOMATIC HALL, MARRIOTT GRAND BALLROOM

WHENJUNE 1 | 9 AM

SPONSORED BY


AMCHAM ROUNDUP

WHATGENERAL MEMBERSHIP MEETING: A FELLOWSHIP NIGHT


WHEREHAROLDS HOTEL, CEBU


GUEST SPEAKERSEC. ELISEO RIO, JR., DEPARTMENT OF INFORMATION AND COMMUNICATIONS TECHNOLOGY


AMCHAM ROUNDUP

WHATJOINT FOREIGN CHAMBERS NETWORKING NIGHT

AMCHAM SIGNATURE EVENT

WHEREGRAND BALLROOM, THE BELLEVUE MANILA



PUBLICATIONS UPDATE

as an e-mail attachment are also accepted.

• Images.If relevant to the article, images

(logos, landscape, people, etc.) are encouraged. The ideal form would be a digital picture in the .jpg format with a resolution of over 300 dpi. Please include captions with photographs. Photographs will not be returned.

• Footnotes, Endnotes, andReferences.

Footnotes and endnotes are discouraged, although they can be included if the author deems necessary. References, however, are encouraged, especially if they would prove useful for AmCham members.

• Author Identification.Please submit a biography of

70 words. This should include the author's present position, company/organization, and e-mail address. Appropriate content includes contact information, previous experience, educational background, and previously published articles.

Also, while it is not mandatory, the Journal prefers to include a photo of the author's profile with the biography.

• Style.Please keep your audience in

mind. The readers of the Journal are well-educated and diverse. They share an interest in the Philippines, but their experiences can vary from the ten-year Philippine resident

veteran to the green expatriate fresh off the plane, to the stateside manager just considering the Philippine marketplace. Also, every sector and industry has its own lingo, and abbreviations may or may not be known to certain readers.

Please try to make your writing as clear as possible by writing out any acronyms, the first time they are used, and be sure to explain any field specific language and concepts.

NoteWhat makes the Journal a quality

magazine are the efforts by experts both AmCham members and others, who contribute their time and knowledge to the magazine and ultimately, to the AmCham membership. The AmCham

A M C H A M G U I D E L I N E S F O R A r t i c l e s SUBMISSIONS


Journal would like to thank you for your efforts in the creation of a successful publication and looks forward to reading your articles.

Texts, photographs, drawings, and other accompanying visual materials that appear in the Journal may not be reprinted, copied, or reproduced without the expressed or written permission of the American Chamber of Commerce in Philippines; upon such permission, acknowledgment must be given for any item reprinted, copied or reproduced as to the source of the item.

Questions and Comments to the AmCham Editor would be happy to answer any questions you may have regarding our publication. Please contact AmCham's Publications Team at [email protected] or [email protected].


COMMITTEE FEATURE: SECURITY DISASTER RESOURCE GROUP

THINGS TO LOOK OUT FOR ON CBRN INCIDENCE WITHIN REACH

You may be working in an of� ce, an industrial company, a school or a church, however,

hazardous materials may just be around, without our knowledge, may be used anytime in a way that may endanger our lives.

First, in an office, no matter how simple it may be, hazardous materials are present. There are common chemicals in our workplaces, from cleaning agents to ink cartridges, these all contain chemicals. When abused, misused or placed in areas where these are not supposed to be, may be mixed in other chemicals that may be mistaken for other things.

You hear about Syria gas attacks, or Kim Jung-nam’s being attacked with VX in February 2017 in Kuala Lumpur. You may be thinking where the hell these things come from. In the Philippines, as a country privy to various International agreements, there are chemicals that are not supposed to be used or made in this country. However, this does not mean that in the absence of banned substances, we are free from CBRN incidents happening.

In 2015, two persons were killed after drinking milk tea from a milk tea house in Manila. Forensic examination of the bodies of the victims, according to police authorities revealed that the milk tea contained oxalic acid, a poisonous substance. Oxalic acid is used in households as common cleaning agent for rust in clothes. How many mothers may be using such acid perhaps know how poisonous it is? Or whether the case is purely accident or intentional, how do we know and when do we know so far? How do we decipher a motive that is and might even be as hard to read as a Rosetta stone? In environments controlled by you, knowing what substances you have and the potentials of these substances is basic in keeping one’s and everyone’s safety.

Secondly, a CBRN incidence is fueled by motivation. A company may be certified by local safety certifications or other standards like having an ISO certification for Quality Management

Systems. Assuming everything is in its place. Yet, who holds the motivation to inflict harm upon others or upon one’s self? Going back to the preceding paragraph’s question: How do we decipher a motive that is and might even be as hard to read as a Rosetta stone when one’s motive is in the head?

Let us go back to the basics. We do not have a control of what people think, however, there could be signs and symptoms to look out to. On the part of emergency responders who provide psychological first aid to victims of various emergencies, the challenge for companies (and government) as well is on how to address their own personnel who might be in need of psychological support. Granting that we have a reputable team, the company might not monitor what the team members are going through on a day-to-day basis. You might not even know what hobbies they might be exposed to or what other things they might be interested about. Even the sites they might be visiting in the middle of the night, those things are beyond an employer’s control. Let us

say that there are signs and you are about to intervene, the question that might come would be: how dare you to intrude into my life? You might not even have the right to say that I am sick. The motivation, once again, to do harm that may result to a CBRN incident, seems unfathomable. It looks like that “I wish nobody thinks bad and you be safe all time wherever you may go.”

Lastly, who has the expertise to do such a bad thing? You may not know technically things are done or manufactured. However, the information is limitless online. DIY items can be seen online. More so, an imaginative mind cannot be controlled as to what one really wants to do. As to experts, we have experts in the archipelago. We have experts whose technical know-how are legally obtained; we can locate and identify where they are. How about those whose expertise are illegally obtained, how do we locate them and how do we identify them? The rest of the homework is for government but a more vigilant information sharing between the latter, the private sector, and the community is a key to achieving what we want - a peaceful community free from CBRN incidents.

BY SSUPT. JOSE S. EMBANG JR., BUREAU OF FIRE PROTECTION

PHOTO SOURCE: WWW.DTRA.MIL/SUCCESS-STORIES/PHILIPPINES-CBRN-RESPONSE

THE AMERICAN CHAMBER OF COMMERCE OF THE PHILIPPINES, INC. 33 AMCHAM, ASIS, INTELLENET and CII

FEATURE

SUBMITTED BY THE PEOPLE AT WORK

'INTELLIGENT LEADER SERIES - L E A D I N G C H A N G E I N A

FRACTURED WORLD'

THE MUCH AWAITED

MANILA, PHILIPPINES, x June 2018—The People At Work is pleased to launch

“Leading Change in a Fractured World” in Manila.

Conducted by Dean Williams, a much sought after leadership expert and speaker in both private & public sectors and a successful author of two best-selling books, Dean will discuss and share the kinds of leadership needed to navigate today’s crazy world. Setting aside traditional leadership concepts, he challenges leaders to apply creative problem solving and adaptive change by building networks of people and crossing boundaries. Leaders will be compelled to think differently about managing self as an instrument of power, and keeping the self from fracturing.

Join us on this first-time ever, 1-day only, opportunity on 13th September at New World Hotel, Makati City. Meet other C-level executives and our sponsors at this pre-eminent leadership learning event.

Tickets for this seminar can be purchased on this website: xxx.com. For more information, please contact Claude Saco, on +63 (2) 840-1606 or

AN EVENT TO BE HELD AT NEW WORLD HOTEL, MAKATI CITY ON 13TH SEPTEMBER; LED BY DEAN WILLIAMS, A FOREMOST EXPERT ON LEADERSHIP.

at [email protected]. For sponsorships, kindly contact: Cesar Ginete on [email protected].

The Intelligent Leader Series are carefully organized high-level events across Asia Pacific. It features distinguished speakers and thought leaders who share and discuss critical top management issues and offer incisive, intelligent insights on forward thinking topics.

The People At Work is a leading Asia talent company operating from offices in Singapore, Shanghai, Kuala Lumpur and Manila with a long and successful track record in Asia-wide searches. Founded in 2000, the group provides retained executive search and leadership advisory services across Asia in diverse industries including Industrial, Consumer, Real Estate/Infrastructure and Private Equity.

For more information:

Name: Cesar GinetePosition: CEOContact Details:[email protected]


COMMITTEE FEATURE: TRADE & INVESTMENT

BY SAAB MAGORA, JOHN CLEMENTS CONSULTANTS

PHILIPPINE ECONOMIC AND POLITICAL CLIMATECOMMENTS ON WALLACE TALK ABOUT

Last May 23, 2018, I attended the luncheon meeting, A Discussion on the Philippine Economic

and Political Climate, hosted by the American Chamber of Commerce of the Philippines. Guest speaker Peter Wallace of the Wallace Business Forum, Inc. discussed some of the emerging political and economic trends in Southeast Asia today. Do we really see parallels with the west? What are the potential economic repercussions of these political shifts and how can businessmen best respond to these?

In his presentation, Peter Wallace, a prominent political science scholar,

primarily discussed exponentially growing themes in the political climate of Southeast Asia — increasing polarization, election of populist leaders without extensive political experience, and increasingly partisan media outlets.

He noted that these themes have not only appeared in Southeast Asia, but also in other parts of the world, citing the election of Donald Trump in the United States as an example. For the United Kingdom and some other parts of the world, he emphasized that the recent populist trends reflect “politics of hope and fear” — hope for the masses and for the victory of the people and

PHOTOS BY IVAN PALISOC

fear due to an increasingly polarized society and a growing nostalgia for authoritarianism in both old and new democracies.

From my standpoint, I think Wallace wanted to reiterate the rampant changes that had happened in the Philippines and its economy under the Duterte administration. To what extent do current regional political issues of the Philippines affect the country’s economic vulnerability? Should investors worry about what’s happening in Mindanao? After all this movement for liberty and globalization, why are we back to dictatorship and authoritarianism? How can businessmen be equipped to survive a democracy filled with politically unstable markets?

Is history repeating itself? This was the first question asked by a member of the audience, to which Wallace answered, “yes and no.” While some of the political and economic trends in Asia (particularly in the Philippines) can be attributed to similar trends elsewhere and to the past, we must also pay attention to the differences, especially in context to the themes in which these are occurring. Today, we live in a digital world, where institutions are more robust and intertwined; where technology and media have more powerful impact and influence more than anything else.

About the author:

At 24 years old, Saab is currently a business development consultant at John Clements Consultants’ Staffbuilders Asia Division. She is currently

an MBA-Marketing student at the De La Salle University- Manila. She is also a part-time writer/blogger and wedding planner.




BY ERNIE CECILIA, DPM

LIVING IN PEACE AMIDST CRISIS AND TURMOIL

Peace is important and necessary. You can’t operate in a hostile environment, whether

you’re a businessman, employee, common tao, politician, or a member of an organization, family, sect, cult, syndicate, or gang.

Beauty contestants want world peace. According to Buddha, the only way to bring about world peace is to make our own life peaceful. We often hear the church choir belt out a familiar line, “Let there be peace on earth, and let it begin with me.“

Peace amid turmoilSteven R. Shallenberger is a

successful entrepreneur, CEO, executive, corporate trainer, and community leader. He has four “harmonizing principles of peace and balance that can help you clear your mind during even the most chaotic times at work or at home.”

His �rst principle in �nding peace is to increase the balance in your personal life. According to a survey by Booz & Company, a great majority of “corporate leaders have dif�culty keeping their

priorities straight and their lives in balance. Among those surveyed, 64 percent said their biggest frustration was dealing with con�icting priorities.”

This reminds of me the great, late Zig Ziglar who said, “Being successful means having a balance of success stories across the many areas of your life. You can’t truly be considered successful in your business life if your home life is in shambles.”

Shallenberger says that our lives are divided into six areas – physical and emotional, mental, �nancial, security and safety, social life and relationships, and spiritual.

MeditationHe next recommends meditation not only

for the yogis or the monks. Unbeknownst to many, meditation is much needed in the workplace. As a corporate slave, I bene�ted from meditation as a stress-reduction tool, like power naps. You can meditate in two to �ve minutes by closing you eyes, taking several deep breaths, imagining a serene and peaceful location, and focusing your mind. Airplane pilots meditate and visualize their �ights for a few minutes before taking off.

The human body and mind cannot operate effectively without ample rest. Meditation offers us an opportunity to clear and focus our minds and rest our bodies. Together with visualization, meditation can help you reduce stress, regain energy, �nd inner peace, and gain control of your life.

Humor and laughterPerhaps, an underrated tool for �nding

peace is laughter. How many times did you hear that “laughter is the best medicine?” But, how many times did you believe? A great sense of humor is infectious and, unlike the �u virus that is contagious, humor and laughter can bond people and increase their happiness.

If properly used, humor and laughter can help lighten a tense situation, brighten spirits, inspire hope, connect you with others, and clear your mind of apprehensions, fears, and doubts. Then, you realize how easier it is to focus on critical issues.

A good sense of humor can make you look younger. Rather than make fun of others, cultivate a tasteful sense of humor that recognizes sensitivities and sensibilities


∆

"BEING SUCCESSFUL MEANS HAVING A BALANCE OF SUCCESS STORIES ACROSS THE MANY AREAS OF YOUR LIFE. YOU CAN'T TRULY BE CONSIDERED SUCCESSFUL IN YOUR BUSINESS LIFE IF YOUR HOME LIFE IS IN SHAMBLES." —ZIG ZIGLAR


Positive lightShallenberger � nally suggests that

if you see yourself in a positive light, you’d be able to forgive yourself for possible mistakes and failures, and move forward more easily. Gandhi once said, “Man often becomes what he believes himself to be.” This explains why positive af� rmations and positive self-talk work well to see ourselves in a more positive light.

Holocaust victim and survivor Viktor Frankl wrote, “Indeed, the major obstacle to your achieving the outcomes that you hope for in life are your thoughts.”

Our subconscious can store millions of thoughts, but the conscious mind is programmed to think only one single thought at a time. If you want positive results, think positive thoughts. Your mind and body will feel what you allow them to feel. If you start your day with negative and bitter thoughts, these feelings will persist through the day. Even if you’re faced with negativity from all sides, you still have the � nal say whether you want to get affected or not. You can choose to respond to the negativity with positive thoughts that can lighten your mood. Then your attitude will be more conducive to a

of others. I often use self-deprecating humor that settles well with my audiences.

I am glad to note that the world’s concept of comedy or humor has changed. In the past, you’ve got to be weird to be a comedian – fat, thin, bald, cross-eyed, a dwarf, or with a kilometric chin or deformities in the body. Today’s highly paid comedians look normal or with great looks but are more quick-witted, self-deprecating, quick-thinking experts in timing their jokes.

Ellen DeGeneres was an outstanding stand-up comedienne before she became the famous star and producer of her own long running show “The Ellen DeGeneres Show.” Angelica Panganiban recently got the Comedian of the Year Award from a prestigious group. Jokoy never fails to mesmerize his audience (with a signi� cant number of Fil-Ams) with his self-deprecating jokes about his travails as the son of a US military man who married a Filipina for her great cooking of Chinese food. Jokoy made a hit out of her Filipina mother’s all-around medical cure, the Vicks Vaporub, and the misadventures of his rebellious sisters, his teenage son, and his very own – from puberty to the present.


productive life.Two quotes from notable women: “Peace

begins with a smile,” says St. Mother Teresa. On the other hand, Marianne Williamson said, “The Ego says, ‘Once everything falls into place, I will feel peace.’ The Spirit says, ‘Find your peace, then everything will fall into place.’”

Let me salute and say goodbye to Gani Galang, who recently found peace with his Maker after living a full life and leaving a great legacy! Maker after living a full life and leaving a

For comments or questions please e-mail the author at: [email protected]

About the Author:

Ernie Cecilia, DPM, is a regular contributor to the AmCham Business Journal. Mr. Cecilia is the Chair of the AmCham Human Capital Committee and also Chair of the AmCham Publications

Department.


AirTaxi.PH ....................................................................................01

BDO Unibank, Inc. .......................................................................07

CalEnergy International Services, Inc. .........................................03

Capital One Philippines Support Services Corp. ........................32

Chevron Holdings, Inc. ................................................................13

Crown Worldwide Movers, Inc. ...................................................39

Emerson Electric Asia Ltd. - ROHQ ............................................31

John Clements Consultants, Inc. ............................................ OBC

Kittelson & Carpo Consulting ......................................................17

Orion Support, Inc. ......................................................................35

PMFTC, Inc. .............................................................................. IBC

Procter & Gamble International Operations (SA) ROHQ..............19

Quantity Solutions, Inc. ...............................................................37

Santos Knight Frank, Inc. ............................................................27

Truth Veri� er Systems, Inc. .........................................................40

Zuellig Pharma .......................................................................... IFC

AUGUST

INDEX TO ADVERTISERS

JULYNCRANNA DAVID 3CAMILLA BROOKS 4JOHN PATRICK CHAN 4DANIEL DALY 5DICK ROBBINS 6RAMON ABADILLA 7VICTOR MAGDARAOG 8PATRICIA WHYTE 10RENATO DERPO 10MIGUEL ANTONIO GARCIA 13LEE BALDWIN 13IGNACIO JAVELLANA 14ANTONIO YEE 15MANUEL GUILLERMO 16RAMON ZANDUETA 17EMMANUEL JAVELLANA 20EDWIN NGO 21MA. CRISTINA CORONEL 24SHANKAR VISWANATHAN 29DONALD FELBAUM 30

NORTH LUZONPERLITA SAGMIT 5JOSE FERNANDO CAMUS 29

VISAYASANTON MARI PERDICES 4DANILO DEEN 15LUCILLE COLINA 29

MINDANAORONY NG 5JAMES LEE 16

NCRCRISTINA DE LEON 5EDWIN SENA 5GREGORIO YU 9PETER COYIUTO 9FARID SCHOUCAIR 11EDSEL MARTINEZ 13HENRY AQUENDE 14JOSEPHINE GONZALEZ 15RIA GALVEZ 17WILLY TEE TEN 19BRUCE WINTON 21ANGELA LOPEZ 22BONG TORRES 31

NORTH LUZONROBERT WAGNER 8

VISAYASCORAZON BALLARD 3ANTHONY BUCA 9ROGER LIM 9CHARLES STREEGAN 16FRANCIS MONERA 25SANTHANA KRISHNAN VAIDISWARAN 26JOEL BONILLA 26IDYLL ANN LACSON 31

MINDANAOSTEVEN KEITH AWAD 8GUILLERMO TORRES, JR. 17ROSSANO LUGA 19ARMANDO ENERO 22JOCELYN CATAMPO 22

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