July Marketing Tips OPEN. SHARE. CREATE.

OPEN The best way to introduce Rainbow Rush to new and current customers is to purchase the products, unwrap the products and have them on display at your events. When customers hold them in their hands they can see the bright, bold shades of the artistic and quirky icons and endearing titles on the stickers, the detail in the embellishments and how all the paper packs could be used together.

RAINBOW RUSH PRODUCTS & TOOLS TO OPEN & DISPLAY ● 12x12 Grape Rainbow Rush Album Cover ● 12x12 Caribbean Rainbow Rush Album Cover ● 12x12 Currant Rainbow Rush Album Cover ● Rainbow Rush Soft Paper Pack ● Rainbow Rush Cheerful Paper Pack ● Rainbow Rush Bold Paper Pack ● Rainbow Rush Flower Embellishments ● Rainbow Rush Layered Title Embellishments ● Rainbow Rush Laser Border Embellishments

● Rainbow Rush Layered Border Embellishments ● Rainbow Rush Leaf & Icon Stickers ● Rainbow Rush Word & Tag Stickers ● Rainbow Rush Decorative Bundle ● Basketweave Border Punch ● Dips & Diamonds BMC ● 12-inch Trimmer Scallop Blade

SHARE The Rainbow Rush collection was inspired by artistic and quirky creations with endless mix-and-match possibilities, playful greenery and a rainbow of soft yet bold hues on a spectrum from pastels to jewel tones. It’s a delightful, exciting everyday collection full of scrapbook supplies you’ll love for birthday parties and family get-togethers, outdoor adventures, seasonal celebrations and anything in-between!

Specific things to share about the collection: o Album Covers – There are three album covers in the Rainbow Rush collection - one solid Grape purple, one solid

Caribbean teal and one Currant red - to accommodate its goes-with-anything nature. o Paper Packs – There are three Rainbow Rush paper packs - Soft, Cheerful and Bold. Flip through

the Soft papers and point out the pretty pastels and patterns from lush leaves to beautifully-basic dots, plaids and stripes. Peruse the Cheerful papers and notice the bright, energetic hues and patterns such as spiky suns, speckled dots and stirring stripes. And go through the Bold

papers and show off the rich, deep shades and patterns full of plaids, plant life and pinstripes. Show how all the papers complement each other and suggest papers that could go together.

o Stickers – Point out that the collection has two sticker packs - one with designs like lively leaves, blooming medallions and uplifting words and one with tag and word stickers as well as complementing letters and borders. Show a layout without stickers first, then add stickers and border stickers to show how they complete the layout.

o Embellishments – Show off this collection’s four - yes, FOUR! - packs of embellishments. Lay out Flower Embellishments so customers can see the ombre colour (and coordinating pearl and gem stickers), display Layered Tag Embellishments with their banners and scallops and punchy phrases, layer the Laser Cut Borders to show how they accent photos and fan out Layered Border Embellishments to flaunt their zig-zag, cut-out charm. Show how they can mix and match all the embellishments together in clusters on a layout.

o Decorative Bundle – Show all the items that come in the bundle and flip through the designer papers, pointing out how the shades and patterns coordinate and contrast perfectly, making sure to do the same with all the embellishments. Then complete a layout for customers so they can see how easy it is!

● Project themes to suggest: Birthday parties and get-togethers with friends and family, days spent outside doing this, that and the other, seasonal celebrations and just about anything else you can think of!

● Coordinating products:

o NEW Basketweave Border Punch (pictured above left) ● The NEW Basketweave Border Punch creates picnic-perfect projects with its

crisscrossing pattern.

o NEW Dips & Diamonds BMC (pictured above middle) ● The NEW Dips & Diamonds BMC adorns your layouts with abstract artistry as dipping

scallops are accented by darling diamonds. o NEW 12-inch Trimmer Scallop Blade (pictured above right)

● The NEW 12-inch Trimmer Scallop Blade creates a gentle looping scallop wave on mats, borders, photos and more.

o Cardstock: Red, Orange, Goldenrod, Leaf Green, Navy o Bookcloth Album Covers: Grape, Currant, Caribbean, Soft Yellow, Cobalt

● People to share it with: Anyone who enjoys finding the moments in the mundane and elevating the

everyday. Anyone who loves mixing and matching and all the colours of the rainbow. o Suggested verbiage for sharing:

● “The Rainbow Rush collection just arrived, and I can’t wait to share it with you at my next event on [DATE].”

● “I’ll be sharing the newest catalogue and everyday collection at my upcoming event on [DATE]. Let me know if you’re planning to stop by… you’re also welcome to bring a friend and get a complimentary gift from me. We’ll have the latest collections on display, we’ll make a page layout and there will be make-and-take borders using the latest tools.”

CREATE Creating a project allows customers to see, touch and feel the way the products in the collection work together, to try tools and ask questions about how to use them. It ignites creativity and gives customers something beautiful to leave with. It also gives you the opportunity to teach techniques that could be useful!

IDEAS FOR WHAT TO CREATE ● Rainbow Rush Project Recipe™ ● One-page layout using Rainbow Rush

● Make-and-take borders ● Greeting Cards

OPEN Purchase the new Frame It Up Recipe Template, unwrap it, make a layout or two using it and have the layouts and the template on display at your events.

SHARE Print the Frame It Up Recipe Template Flyer from the Advisor HQ>Marketing Tools and go through all the steps with your customers, demonstrating for them as you do so.

Specific things to share about the template: ● Back by popular demand… our next template is here!

o Create beautiful layouts featuring multiple shapes with this 12x12 mylar template. o Makes it easy to use up scraps without wasting paper. o More control over the direction of the paper with this easy-to-use template. o Frame It Up Recipe Template Bundle - Comes with one Frame It Up Recipe Template, one

Photo-Labeling Pencil and four Multi-Purpose Clips. ● People to share it with: Anyone who scrapbooks or crafts and anyone who loves recipe templates.

CREATE Let customers make their own layout using the new template OR do one layout together as a group, allowing each person to take turns tracing and cutting the papers and adhering the pieces to the layout.

OPEN Purchase the Good Day Card Kit, unwrap the products, make a few of the cards and have them displayed at your events.

SHARE Customers will love sending simple sentiments with friends and loved ones with the Good Day Card Kit. It has everything you need to create 12 unique cards that can be used as birthday cards, thank you notes and more. It includes pre-cut and pre-packaged die cut and laser cut pieces, nine scored white cards, three scored printed cards, 12 printed envelopes, 24 gemstone stickers and a matching gift box.

● People to share it with: All customers! Anyone who loves cardmaking and taking the time to send something small to say something big.

o Suggested verbiage for sharing: ● “The NEW Good Day Card Kit is now available and you’re going to love it! I know how

much you enjoy making cards and this kit is perfect for creating beautiful handmade ones you can send to your friends and family.”

● “Let’s meet up for coffee so we can catch up and I’ll show you the NEW Good Day Card Kit. It’s absolutely charming and makes it so easy to create beautiful handmade cards for any occasion.”

CREATE

● Create a few cards to allow customers to get up close and personal with the products. Suggest add-on items that will enhance their cards such as Foam Squares.

JULY EVENT PREP

● Order the Q3 Join Offer bundle, Power in Numbers (PIN) bundles and NEW Summer Days Texture Paper Pack.

o Plan time to create samples for your displays for upcoming events. ▪ Use the Under the Willows papers, stickers and punch for sample pages AND create

them using a sketch from the Advisor-join sketch booklet. ▪ Use the Summer Days Texture Paper Pack to complement Rainbow Rush products and

create a layout with the PIN Q3 Sketch Booklet. o Order the NEW PIN bundles with catalogues and sketch booklets for large events.

▪ Discuss holding larger Q3 events with other Advisors to qualify for PIN prize packs. ▪ Check with area Advisors to see if they want to order collectively.

● Order the Rainbow Rush collection. o Create the Project Recipe™.

▪ Order the Basketweave Border Punch, Dips & Diamonds Border Maker Cartridge and 12-inch Trimmer Scallop Blade.

● Order the Frame It Up Recipe Template. o Create samples to display.

● Order the Good Day Card Kit. o Create samples to display.

JULY EVENT IDEAS Offer extra classes in July, August and September:

● Start with a Rainbow Rush product launch or product preview event (like an Open House) at your home or with other Advisors at a central location.

o Share the new Q3 Catalogue with displays of new products and the new Advisor Join gift bundle.

● Schedule a class per week and let customers know you are happy to offer classes with their friends – at your home or theirs! They will leave with a completed project!

● These classes work great with customers who are brand new OR more experienced with scrapbooking and crafting:

o Rainbow Rush Project Recipe™ Class o Paper Buffet™ Class o Recipe Template Class o Card Class or Photo Décor Kit Class - Great introduction to Creative Memories and the new

card kit o Summer-themed Class –

▪ Road trip and vacation album ▪ Favourite summer photos album ▪ School album – Summer is a great time to start scrapbooking the school year that just

finished for graduates and youth of all ages ▪ Thank You album - Perfect to show appreciation to teachers, colleagues, friends and

relatives ▪ Kids Camps are a fun and easy way for kids to spend time with friends learning

scrapbooking skills and completing projects while introducing a new generation to CM ▪ Fundraiser crops for summer sports and recreational activities ▪ Milestone moments – Perfect for celebrating summer birthdays, engagements,

weddings, anniversaries and new babies

o Tools & Techniques Class – Learn about the new tools and create borders and/or cards o Happy Hour – Create with Happy Albums using the newest kit o Sip & Sort – Sip on spirits and sort photos already printed or on devices o Paper Pack Class – Leave with eight pages completed in three hours

For information on Advisor Events or to invite other Advisors in your area to your upcoming Advisor-and-Friends event, contact Sandra Northmore (SNorthmore@CreativeMemories.com).