May Marketing Tips OPEN. SHARE. CREATE.

OPEN The best way to introduce Travel Log to new and current customers is to purchase the products, unwrap the products and have them on display at your events. When customers hold them in their hands they can see the the way the foil on the album cover shimmers when it’s rotated, the adorable icons and titles on the stickers, the detail in the embellishments and mats and how various papers could be used together. TRAVEL LOG PRODUCTS & TOOLS TO OPEN & DISPLAY

• 12x12 Black Forest Travel Log Album Cover • Travel Log Paper Pack • Travel Log Variety Mat Pack • Travel Log Banner & Tag Embellishments • Travel Log Pocket Embellishments • Travel Log Stickers

• Travel Log Gift Box Bundle • Travel Log Fast2Fab™ Bundle • Travel Log Fast2Fab™ Album • Travel Log Fast2Fab™ Refill Pages • Airplane Punch • Cityscape Border Punch

SHARE The Travel Log collection was inspired by overseas sightseeing and everyday explorations and boasts old-word travel-themed imagery paired with modern styled elements. It’s perfect for everything from trips abroad to cruises, weekend getaways at the cabin or cottage, road trips and other vacations. Specific things to share about the collection:

o Album Cover – Made of Black Forest bookcloth material and features an elegant world map design on the front and back covers in black matte and light metallic gold foil.

o Paper Pack – Flip through the papers and point out the patterns infused with world and road maps, postage stamps, compasses, planes, sailboats, florals and palm trees in a vintage palette of slate, peachy red, blue, crimson and olive. Suggest paper pairings that go well together.

o Stickers – Point out the travel-themed icons like cameras, planes, trains and ticket stubs, as well as wanderlust sayings like “I want to make memories all over the world,” “Let’s get lost,” “We’re on vacation” and “Wish you were here.” Show a layout without stickers first, then add stickers and border stickers to show how they complete the layout.

o Banner & Tag Embellishments – Lay out the embellishments so customers can see the variety of tags and decorative banners, as well as the travel-themed die cuts like location pins, cameras and ticket stubs. Show how they can layer the embellishments together in clusters on a layout.

o Pocket Embellishments – Point out that the pocket embellishments are NEW to CM and that they come with 10 decorative paper pockets in five unique sizes that can be used to hold receipts, plane tickets, train stubs and small photos, as well as the tag die cuts from the coordinating Travel Log Banner & Tag Embellishments! Demonstrate how they can put the tags from the Banner & Tags Embellishments into a paper pocket and add it to a layout.

o Variety Mat Pack – Flip through the mats and show how they can be used to mat photos or as page decorations.

o Gift Box Bundle – Have the Travel Log Gift Box Bundle on display. Show all the items that come in the bundle and flip through the Fast2Fab™ pages, pointing out the vintage shades and travel-themed designs; complete a page for customers so they can see how easy it is. Share that there is a Fast2Fab™ Bundle (without the gift box), a Fast2Fab™ Album and Fast2Fab™ Refill Pages also available sold separately.

• Project themes to suggest: Overseas sightseeing, studying abroad, destination travel, cruises, trips to the cabin or cottage, weekend getaways.

• Coordinating products:

o NEW Airplane Punch (pictured above left) o NEW Cityscape Border Punch (pictured above right) o Cardstock: White, Black, Peacock, Crimson, Platinum Shimmer o Bookcloth Album Covers: Ebony, Cool Gray, Azure

• People to share it with: Anyone who has recently taken a trip or is planning to take a trip this year,

anyone who has students studying abroad, anyone who enjoys travel. o Suggested verbiage for sharing:

• “The Travel Log collection just arrived, and I can’t wait to share it with you at my next event on [DATE].”

• “I’ll be sharing the newest Catalogue and travel collection at my upcoming event on [DATE]. Let me know if you’re planning to stop by… you’re also welcome to bring a friend and get a complimentary gift from me. We’ll have the latest collections on display, we’ll make a travel layout and there will be make-and-take borders using the latest tools.”

CREATE Creating a project allows customers to see, touch and feel the way the products in the collection work together, to try tools and ask questions about how to use them. It ignites creativity and gives customers something beautiful to leave with. It also gives you the opportunity to teach techniques that could be useful.

IDEAS FOR WHAT TO CREATE

• Travel Log Project Recipe™ • One-page layout using Travel Log

• Create a Travel Log Fast2Fab™ page • Make-and-take borders

OPEN Purchase the Great Escape products, unwrap the products and have them on display at your events. Create the Project Recipe™ and a few layouts and/or borders to display next to the products so customers can see the finished result and envision how they would use their own photos with the papers and border embellishments. GREAT ESCAPE PRODUCTS & TOOLS TO OPEN & DISPLAY

• 12x12 Clay Great Escape Album Cover • Great Escape Paper Pack • Great Escape Laser Cut Border Embellishments

• 12x12 Dark Green Solid Cardstock • Repositionable Tape Runner Refill (for use with the

border embellishments)

SHARE The Great Escape collection was inspired by Canadian posters, iconography and beautiful landscapes from the mountainside to the ocean. Customers will love it for layouts for time spent in Canada, camping, exploring the wilderness and other outdoor recreational activities. Specific things to share about the collection:

o Album Cover – Made of Clay bookcloth material and features a mountain, pine tree and sun design in white matte, moss green and tangerine foil.

o Paper Pack – Flip through the papers and point out the patterns with elements such as Canadian maps, maple leaves, mountain ranges, lighthouses, forests and wildlife in a modern-vintage palette of dusty Prussian blue, cream, crimson, evergreen and slate. Suggest papers that go well together.

o Laser Cut Border Embellishments – Point out the laser-cut designs with icons such as forest tree lines, mountain ranges, maple leaves, trees, a lighthouse and more, along with sayings like “Great escape” and “Born to roam.”

• Project themes to suggest: Memories in Canada, hiking, fishing, camping, canoeing, exploring the wilderness, outdoor activities.

• Coordinating products:

o Cardstock: NEW Dark Green (pictured above), Beige, Navy, Crimson, Black o Bookcloth Album Covers: Ruby, Jade, Hunter Green, Cobalt

• People to share it with: Anyone who lives in Canada or has recently taken a trip to Canada, anyone who loves the outdoors, anyone who enjoys camping or outdoor recreational activities.

o Suggested verbiage for sharing: • “The Great Escape collection just arrived – you’re going to be so excited when you see

it at my next event on [DATE].” • “I’ll be sharing the newest collections and catalogue at my event on [DATE]. We’re

going make a one-page layout using the new Great Escape collection, and just WAIT until you see the make-and-take borders we’ll be creating using the latest tools and the Great Escape Laser Cut Border Embellishments.”

CREATE Creating a project ignites creativity and gives customers something beautiful that they can leave with and be proud of. It also gives you the opportunity to introduce them to new tools and/or products that they may be new to such as Foam Squares, repositionable adhesive or the Precision Point Adhesive Pen.

IDEAS FOR WHAT TO CREATE

• Great Escape Project Recipe™ • One-page layout using Great Escape

• Make-and-take borders

Other new products to share…

OPEN Purchase the new Custom Cutting System Mat and the new Deckle Blade for the 12-inch Trimmer, unwrap them and have them on display at your events. Have cardstock nearby for when you do a “share” demonstration for customers.

SHARE Tell customers the highlight features of these new products and do a demonstration for them as you do so. Specific things to share:

• Custom Cutting System Mat – o Point out how it features a grid pattern, inch and centimeter measurements with additional

angles for perfectly accurate and consistent dimensions. o Show how the mat is a perfect 13x13 square and is large enough that you can see the gridlines

around a 12x12 sheet of designer paper or cardstock with room to spare. Place a piece of cardstock on top of it to show how visible the gridlines are.

• 12-inch Trimmer Deckle Blade – o Tell customers about the trendy, rugged edge the Deckle Blade makes and cut a piece of

cardstock with it so they can see. Then, cut a piece with the Wave Blade and let them see how unique each blade’s cut is. Suggest ways they could use the Deckle Blade, including making decorative edges for photo mats, designer papers on layouts and other craft projects.

CREATE Let customers try out the new products to create the project of their choice!

MAY EVENT PREP • Order the Q2 Join Offer bundle, Power in Numbers (PIN) bundles and Cherish Paper Pack.

o Plan time to create samples for your displays for upcoming events. § Use the Tropical Bloom Paper Pack with the Tropical Bloom Punch for sample pages

AND create them with the Framework Recipe Template. § Use the Cherish Paper Pack with Project Recipes™, Recipe Templates AND the Q2

Sketch Book. o Order PIN bundles with Catalogues and Sketch Booklets for large events.

§ Discuss holding larger Q2 event with other Advisors to qualify for PIN prize pack. § Check with area Advisors to see if they want to order collectively.

• Order the Travel Log and Great Escape collections. o Create the Project Recipes™ and other project samples.

§ Order the Airplane Punch and Cityscape Border Punch.

MAY EVENT IDEAS Offer extra classes in May and June:

• Start with a Product Launch or Product Preview event (like an Open House) at your home or with other Advisors at a central location.

o Share the new Q2 Catalogue with displays of new products and the new Join Offer. • Schedule a class per week and let customers know you are happy to offer classes with their friends –

at your home or theirs! They will leave with a completed project! Life-event class ideas: o Prom – Ask moms to get together and share their pics for printing. Get them started on an

album with their kids. o Graduation – Graduates often take big trips. Host a class with Travel Log or show them how to

use the Happy Album to document their journey. o Teacher Gifts – Invite moms from school to create a project. o Engagements/Weddings/Anniversaries – Create an album celebrating milestone relationship

moments. o New Babies – Welcome Baby Class is the perfect introduction. o Mother’s Day – Everyone needs a card and gift for the moms in their life. o Father’s Day – The best gift ever is an album made by the kids for dad!

• These classes work great with customers who are brand new OR more experienced with scrapbooking and crafting:

o Project Recipe™ Class o Paper Buffet™ Class o Recipe Template Class o Card Class o Tools & Techniques Class – Learn about the Original Border Maker System and Custom Cutting

System and create borders and/or cards o Happy Hour – Create with Happy Albums using the newest kit o Welcome Baby Class o Everyday Photo Décor Kit Class o Sip & Sort o Paper Pack Class – Leave with eight pages completed in three hours

For information on Advisor Events or to invite other Advisors in your area to your upcoming Advisor-and-Friends event, contact Sandra Northmore (SNorthmore@CreativeMemories.com).