Direct marketing tips
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Transcript of Direct marketing tips
Gerald te Velde
Twin Creeks Farm
Direct Marketing Tips
January 2015
Direct Marketing Lamb
questions to ask
grass fed lamb
direct marketing lamb
past and future
Questions to ask
Where do I start?
Do I enjoy working with sheep?
What about people?
Questions to ask
Is there demand for lamb?
Demand for grass fed lamb?
Why grass fed?
Questions to ask
What are the costs?
Where/how can I sell lamb?
Do we market only lamb?
Questions to ask
What about processing?
Do I/How do I advertise?
How do I determine prices?
Grass fed/grass only lamb
Jan-Feb lambing and May-
June lambing
rotationally grazed (ie.
MiG, mob)
lambs are finished on
pasture or hay
Marketing Lamb Direct to Consumers
processing of lamb
pricing, advertising, & promotion
distributing lamb to consumers
lamb along side other products
inspected abattoir
how many/how often?
paper wrapped & frozen
vac packed & fresh
also ¼’s, ½’s and whole
Lamb Processing
figure your costs
production, processing
& distribution
check the competition
price by carcass weight
pricing by the cut
Pricing
word of mouth
business/farm logo
brochures, etc
signs & banners
internet -website, etc
other advertising
Advertising & Promotion
Farm Market Store
Farmers’ Markets
Delivery locations
Home delivery
Meat CSA
Restaurants
Distribution to Consumers
Lamb and other farm products
grass fed beef
25 shorthorn/black angus cows
Lamb and other farm products
pastured pork
10 berkshire/tamworth sows
Lamb and other farm products
Free range turkeys
Lamb and other farm products
Pastured chickens
Lamb and other farm products
ducks
Lamb and other farm products
goats
Lamb and other farm products
rabbits
Lamb and other farm products
5 acres of vegetables
Looking Back
started with milking sheep in 1998
marketed lambs through sales barns
began marketing direct in 2005
farmers’ market and ‘farm gate’ sales
Currently
direct marketing approx. 80 lambs
4 farmers’ markets, farm store,
delivery locations in Toronto
building new website
focus on improving our lamb
the possibility of hair sheep
market 120+ lambs/year
Plans for the future
increase farm store sales
more farmers’ markets?
expand meat csa/buyers club
look closely restaurants/wholesale
Plans for the future