Journal of MARKETING · On the intersection of marketing history and marketing theory Shelby D....
Transcript of Journal of MARKETING · On the intersection of marketing history and marketing theory Shelby D....
SSN 0973 - 8703 IOISPLAVI ~200/·
IndianJournal ofMARKETING
VOLUME: 42 NUMBER: 3 MARCH,2012
In This Issue
The Business Of Emotions
A Study On The Distribution StrategiesOf Steel Manufacturers In India
Significance Of BrandingIn Industrial Marketing
Transforming Indian AgricultureThrough Agripreneurs
Marketing Of Grapes In Tamil Nadu :A Case Study Of Coimbatore District
Product Strategies And Advertising InSmall Firms: A Study Of Punjab Units
A Conceptual Framework For Customer-CentricStrategic Approach For Competitive Advantage WithSpecific Reference To Supermarket Retailers In India
Understanding Of TV AdsAmongst Urban Children
Divya Soni
Prof. Shailendra Dasari
Dr. Sumesh Raizada
Inderpreet Kaur KularAmanpreet Singh Brar
G. SureshDr. S. Krishna Murthy
Dr. Raj Kumar Gautam
Seema S. ShenoyDr. A. H. SequeiraDr. Devaraj K.
Amardeep Kaur AhluwaliaDr. Raghbir Singh
.'1.,