Journal of MARKETING · On the intersection of marketing history and marketing theory Shelby D....

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SSN 0973 - 8703 IOISPLAVI ~ 200/· Indian Journal of MARKETING VOLUME: 42 NUMBER: 3 MARCH,2012 In This Issue The Business Of Emotions A Study On The Distribution Strategies Of Steel Manufacturers In India Significance Of Branding In Industrial Marketing Transforming Indian Agriculture Through Agripreneurs Marketing Of Grapes In Tamil Nadu : A Case Study Of Coimbatore District Product Strategies And Advertising In Small Firms: A Study Of Punjab Units A Conceptual Framework For Customer-Centric Strategic Approach For Competitive Advantage With Specific Reference To Supermarket Retailers In India Understanding Of TV Ads Amongst Urban Children Divya Soni Prof. Shailendra Dasari Dr. Sumesh Raizada Inderpreet Kaur Kular Amanpreet Singh Brar G. Suresh Dr. S. Krishna Murthy Dr. Raj Kumar Gautam Seema S. Shenoy Dr. A. H. Sequeira Dr. Devaraj K. Amardeep Kaur Ahluwalia Dr. Raghbir Singh

Transcript of Journal of MARKETING · On the intersection of marketing history and marketing theory Shelby D....

Page 1: Journal of MARKETING · On the intersection of marketing history and marketing theory Shelby D. Hunt A comment on the relationship between the history of marketing thought and the

SSN 0973 - 8703 IOISPLAVI ~200/·

IndianJournal ofMARKETING

VOLUME: 42 NUMBER: 3 MARCH,2012

In This Issue

The Business Of Emotions

A Study On The Distribution StrategiesOf Steel Manufacturers In India

Significance Of BrandingIn Industrial Marketing

Transforming Indian AgricultureThrough Agripreneurs

Marketing Of Grapes In Tamil Nadu :A Case Study Of Coimbatore District

Product Strategies And Advertising InSmall Firms: A Study Of Punjab Units

A Conceptual Framework For Customer-CentricStrategic Approach For Competitive Advantage WithSpecific Reference To Supermarket Retailers In India

Understanding Of TV AdsAmongst Urban Children

Divya Soni

Prof. Shailendra Dasari

Dr. Sumesh Raizada

Inderpreet Kaur KularAmanpreet Singh Brar

G. SureshDr. S. Krishna Murthy

Dr. Raj Kumar Gautam

Seema S. ShenoyDr. A. H. SequeiraDr. Devaraj K.

Amardeep Kaur AhluwaliaDr. Raghbir Singh

Page 2: Journal of MARKETING · On the intersection of marketing history and marketing theory Shelby D. Hunt A comment on the relationship between the history of marketing thought and the

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Page 3: Journal of MARKETING · On the intersection of marketing history and marketing theory Shelby D. Hunt A comment on the relationship between the history of marketing thought and the