On rethinking marketing: Our discipline, our …sdh.ba.ttu.edu/EJM94 - On Rethinking Marketing.pdfOn...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. On rethinking marketing: Our discipline, our practice, our methods Hunt, Shelby D European Journal of Marketing; 1994; 28, 3; ABI/INFORM Global pg. 13

Transcript of On rethinking marketing: Our discipline, our …sdh.ba.ttu.edu/EJM94 - On Rethinking Marketing.pdfOn...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

On rethinking marketing: Our discipline, our practice, our methodsHunt, Shelby DEuropean Journal of Marketing; 1994; 28, 3; ABI/INFORM Globalpg. 13

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.