Download - Journal of MARKETING · On the intersection of marketing history and marketing theory Shelby D. Hunt A comment on the relationship between the history of marketing thought and the

SSN 0973 - 8703 IOISPLAVI ~200/·

IndianJournal ofMARKETING

VOLUME: 42 NUMBER: 3 MARCH,2012

In This Issue

The Business Of Emotions

A Study On The Distribution StrategiesOf Steel Manufacturers In India

Significance Of BrandingIn Industrial Marketing

Transforming Indian AgricultureThrough Agripreneurs

Marketing Of Grapes In Tamil Nadu :A Case Study Of Coimbatore District

Product Strategies And Advertising InSmall Firms: A Study Of Punjab Units

A Conceptual Framework For Customer-CentricStrategic Approach For Competitive Advantage WithSpecific Reference To Supermarket Retailers In India

Understanding Of TV AdsAmongst Urban Children

Divya Soni

Prof. Shailendra Dasari

Dr. Sumesh Raizada

Inderpreet Kaur KularAmanpreet Singh Brar

G. SureshDr. S. Krishna Murthy

Dr. Raj Kumar Gautam

Seema S. ShenoyDr. A. H. SequeiraDr. Devaraj K.

Amardeep Kaur AhluwaliaDr. Raghbir Singh