Joint UN Communications Montenegro

JOINT UN

COMMUNICATIONS

& ADVOCACY

Joint UN Communications Team - JCT

JOINT UN COMMUNICATIONS AND ADVOCACY

ELEMENTS OF SUCCES & KEY PRINCIPLES

UNDERSTANDING the importance of joint comms at UNCT and SUPPORT from UNCT

PRAGMATISM – Apply the One UN Voice where it works

STRATEGIC THINKING – Joint Comms Strategy & AWP

Functional INFORMATION FLOW

..

.

To the top and back

Within the team

Across UN agencies, teams and units, through JCT network

Merging COMPARATIVE ADVANTAGES within the JCT

Understanding the BROADER PICTURE of UN’s work in the country

EMPOWERING individuals to empower the team

Building OWNERSHIP, identifying “BUY IN” for all

Effective CHAIRMANSHIP

…..working UNDER ONE ROOF really helps!



THE PROCESSDISORDER &

MALFUNCTION

• Pursuing various models of team

functioning,

• Unclear vision on many levels

MATURE & EFFICIENT

TEAM OF EQUALS

EVOLVING• Identifying common ground

• Learning from mistakes

•Getting to know better each

other • Empowering each other

• Team building

United Nations in Montenegro


KEY CHALLENGES Budget constraints / Cost sharing – Prevents

planning

Overcome cocooning in individual entities/agencies perspectives

Finding common ground of agencies’ mandates / strong personalities (in JCT)

Understanding at the senior level (within respective agencies)

Sharing workload and responsibilities

Approval system and procedures

Fighting resistance - Finding a way to “reach the hearts of many” -



THE STRATEGY SYNCHRONIZED

ALIGNED WITH UNDAF (Integrated UN Programme)

FOCUSED

DISTRIBUTED THROUGHOUT THE TEAM

2013 1. POVERTY REDUCTION & SOCIAL INCLUSON

2. DOMESTIC VIOLENCE

3. SUSTAINABLE DEVELOPMENT

2014 1. YOUTH EMPOWERMENT

2. POST-2015 & MDGs

3. UPLIFTING DEBATE QUALITY IN MONTENEGRO

FEASIBLE

MEASURED - MONITORED AND REVISED



GOOD PRACTICES

EFFECTIVEINFORMATION

FLOW

INTERNAL AUDIENCE

UN Weekly Update

EXTERNAL AUDIENCE

UN Newsletter

UN MONTENEGRO JOINT ONLINE LIBRARY OF

REPORTS AND PUBLICATINOSONE CLICK ACCESS TO ALL THE KNOWLEDGE OF UN MONTENEGRO

JOINT UN MONTENEGRO ONLINE

PHOTO LIBRARYONE CLICK ACCESS TO ALL THE PHOTOS OF UN MONTENEGRO

UN MONTENEGRO

DaO SURVEYSCANING PERCEPTION OF DaO AMONG STAFF, IDENTIFYING TRENDS

GOOD PRACTICES





SHIFT IN THE WAY WE COMMUNICATE RESULTS

BRINGING OUR WORK CLOSER TO THE COMMUNITY

BUILDING COALITIONSUNLOCKING CONVENING POWER,

SPARKING DEBATE

GOOD PRACTICES



GOOD PRACTICES

STRONG PRESENCE ON

SOCIAL MEDIA



GOOD PRACTICES



Ask

DO’s & DON’Ts

Command

Generate enthusiasm Exercise authority

Say “We” Say “I”

vs.

vs.

vs.

Accept responsibility Blame others (or DaO) vs.

Give credits Take creditsvs.

Say “Let’s do it” Say “Do it”vs.

Listen to hear Listen to judgevs.

Be solution oriented Focusing on the problemvs.

Be flexible Be rigidvs.



Staying strictly close to the mandate of one

agency may harm the team.

Once recognised, the team needs to openly

address the issue.

LESSONS LEARNED

Pushing for too ambitious agenda can be unproductive.

One UN Voice needs to be focused.

A person needs to be designated to chair the team. Other models do not work (rotating, one agency driven JCT, etc..)

Clarifying roles of:

1) Communications (JCT)

2) Programme

Defining procedures.

Pursue guidance from UNCT and Working Groups



JOINT UN COMMUNICATIONS AND ADVOCACY: THE TEAM

Joint UN Communications Montenegro

Government & Nonprofit

Transcript of Joint UN Communications Montenegro